JUNE 2015

Cost of work related injury and illness costs Australian

businesses over $60b. (Safe Work Aust 2008/09)

•  Lost work days, retraining, insurance claims and premiums are significant and increasing in cost.

•  This cost that represents 4.8 percent of Australia’s annual GDP.

(Source Safe Work Aust)

•  Plus, there is negative impact on a business with low staff morale.

Impact of OH&S

More so than ever before businesses are investing massive dollars in trying to solve their OH&S problems with better workplace safety and design, training, collateral, signage and videos to reduce workplace injury and illness. In our opinion businesses are not maximising their ROI. Why?

Yet, investment is increasing

Our Communications Hypothesis

We were briefed by Epworth Healthcare to develop a campaign to change staff workplace behaviour to reduce escalating OH&S injuries and associated costs. The annual impact on Epworth’s bottom line from OH&S injuries was in the millions of dollars p.a.

Background:

Our story

u We investigated OH&S data

u We explored OH&S impact (primarily financial) on business

u We audited OH&S communications programs

u We created a hypothesis

u We used our creative skills

Background:

We discovered three key issues that inhibit significant workplace behavioral change of OH&S

u  Apathy – it won’t happen to me syndrome

u Minimal engagement – campaign content was boring and

signage becomes wallpaper

u  A lack of recall – poor messaging

Our story

We went back to the fundamental characteristics of great communication.

u  Entertain me. u  Create a simple message and repeat the thought.

What we did

u  It engages people

u  It facilitates word of mouth

u  It is memorable and aids recall

These were the key outcomes we wanted to achieve to change employee behaviour at Epworth

What are the benefits of these characteristics?

Syndrome is a new way to engage, communicate and change workplace behaviour to reduce OH&S costs to business.

So what is Syndrome?

u  Unique creative idea u Great direction u  Panel of actors/comedians u  Customised theme u Quality video content u  Digital engagement tools u  Selfie campaign to engage and promote ongoing participation u  Reporting

What does Syndrome consist of?

u We undertake a discovery session with the client.

u We develop a customised strategy u We create the sell presentation to the board if required. u We create a script(s) and a storyboard to reflect the

uniqueness of your business and provide a one stop capability to produce a total campaign package and reporting.

u  And, we help you launch it to your internal stakeholders.

How we create your campaign

Epworth, (5000 staff), saved several million dollars* in one year

using Syndrome

There was a 35% decrease in Lost Work Time Injuries, as well as an increase in staff enquiries and staff seeking assistance*.

This is the best result Epworth has ever achieved after a OH&S

campaign.

* Source: Epworth 0H&S and HR department

Epworth Healthcare Case Study

Launch Event

Intro and creative

Creative

Intro and creative

Creative: Screensavers

Intro and creative

Creative Fact Sheets

Intro and creative

Creative Fact Sheets

Intro and creative

Creative Posters

Intro and creative

Creative Digital

Intro and creative

Creative Selfie Campaign For Engagement

Intro and creative

The idea was created in a campaign style and fully integrated across all staff touch points

   

 And,  if  you  would  like  to  explore  how  we  can  help  your  brand  

please  give  Mike  or  Trudi  a  call  on  (03)  9654  0532.