Saras Dairy sawai madhopur

8/18/2019 Saras Dairy sawai madhopur

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A

REPORT ON INDUSTRIAL TRAINING

TAKEN AT

SARAS DAIRY (Sawai Madhopur)

(FROM 1th JUNE TO 15th JULY)

SUBMITTED IN ARTIAL FULFILLMENT OF T!E RE"UIREMENTS FOR T!E A#ARD OF

T!E DE$REE OF

BACHELOR OF BUSINESS ADMINISTRATION

OF

POORNIMA UNIVERSITY, JAIPUR

SESSION% 1&'1

SUBMITTED BY%

SA!IN *UMAR

+,1&USOMBB--,+1+

BBA 5Th SEM

SUBMITTED TO%

Mr./ S!RADD!A SA!AY

ASST/ ROFESSOR

DEARTMENT OF MANA$EMENT

SCHOOL OF MANAGEMENT POORNIMA UNIVERSITY

RAM!ANDRAURA0 SITAURA E-T/ JAIUR0 RAJAST!AN


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PREFACE

Th 2ai3 o46ti7 o8 .u22r trai3i39 i. to d7:op .;i:: i3 .tud3t 4< .upp:23t to th

thorti6a: .tud< o8 4u.i3.. 2a3a923t i3 93ra:/ I3du.tria: trai3i39 h:p. to 9ai3 ra: :i8

;3ow:d9 a4out th i3du.tria: 37iro323t a3d 4u.i3.. pra6ti6./ Th BBA pro9ra22d

pro7id. .tud3t with a 8u3da23ta: ;3ow:d9 o8 4u.i3.. a3d or9a3i=atio3a: 8u36tio3. a3d

a6ti7iti.0 a. w:: a. a3 >po.ur to .trat9i6 thi3;i39 o8 2a3a923t/

I3 7r< pro8..io3a: 6our.0 trai3i39 i. a3 i2porta3t 8a6tor/ ro8..or. 9i7 u. thorti6a:

;3ow:d9 o8 7ariou. .u46t. i3 th 6o::9 4ut w ar pra6ti6a::< >po.d o8 .u6h .u46t. wh3

w 9t th trai3i39 i3 th or9a3i=atio3/ It i. o3:< th trai3i39 throu9h whi6h I 6o2 to ;3ow that

what a3 i3du.tr< i. a3d how it wor;./ I 6a3 :ar3 a4out 7ariou. dpart23ta: opratio3. 4i39 pr8or2d i3 th i3du.trpri36 a3d 6a2 to ;3ow a4out th

2a3a923t pra6ti6. i3 ra: that how it di88r. 8ro2 tho. o8 thorti6a: ;3ow:d9 a3d th

pra6ti6a::< i3 th ra: :i8/

I3 toda


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ACKNO*LEDGEMENT

It ha. 43 a3 3ri6hi39 >pri36 8or 2 to u3dr9o 2< .u22r trai3i39 at SARAS

DAIRY0 whi6h wou:d 3ot ha7 po..i4: without th 9oodwi:: a3d .upport o8 th pop: arou3d/

A. a .tud3t o8 p++rni)# (nieri"- I wou:d :i; to >pr.. 2< .i36r tha3;. too a:: tho. who

h:pd 2 duri39 2< pra6ti6a: trai3i39 pro9ra2/

#ord. ar i3.u88i6i3t to >pr.. 2< 9ratitud toward Mr& R#'e$ $#r)#0 !ad o8

2ar;ti39 Dpart23t 8or 9i7i39 2 opportu3it< to do thi. 7a:ua4: pro6t/ I 8a:: .hort o8 word.

i3 .tati39 th 2a93itud o8 h:p pro7idd 4< hi2 i3 7r< .ta9 o8 pro6t/

At :a.t 4ut 3ot :a.t 2< 9rat8u: tha3;. to a:: 2< 8a6u:t< 224r. 8or th propr 9uida36

a3d a..i.ta36 >t3dd 4< th2/ I a2 a:.o 9rat8u: to 2< par3t.0 8ri3d. 36oura9 9i7i392 2ora: .upport/

!ow7r0 I a66pt th .o: r.po3.i4i:it< 8or a3< po..i4: rror o8 o2i..io3 a3d wou:d 4

>tr2:< 9rat8u: to th radr. o8 thi. pro6t rport i8 th< 4ri39 .u6h 2i.ta;. to 2< 3oti6/

S#c$in '()#r


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CONTENTS

1 I3trodu6tio3 to I3dia3 dairi. with it. 93ra: r7iw

+ I3trodu6tio3 o8 Sara. dair<

& E.ta4:i.h23t 8or2atio3 Ma3a923t o8 o'oprati7 .o6iti.

C Ai2. O46t.

5 Or9a3i=atio3 .tru6tur

Or9a3i=atio3 .t up o8 Sara. dair<

I3trodu6tio3 to 2ar;ti39

Mar;ti39 Sara. dair<

Mar;t .har o8 Mi:; produ6t.

1, T


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!ATER'1

INTRODUTION


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CHAPTER .

Ai) #n/ +!0ec"ie +1 pr+0ec"

To or9a3i=i39 dair< 6ooprati7 .o6iti. a3d produ6r. 2ar;ta4: .urp:u. 2i:;/

To u3drta; trai3i39 a3d awar3.. pro9ra22d a9ai3.t 2i:; produ6r./

Mar;t o8 Gua:it< pro6..d 2i:; a3d 2i:; produ6t. to th 6o3.u2r. /

D7:op23t o8 o'oprati7 2i:; pro6ur23t .


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o2pa3


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CHAPTER67

ABOUT

INDUSTRY@OR$ANISATION


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CHAPTER 7

INTRODUCTION OF THE INDUSTRY 4 COMPANY

Th dair< .6tor i3 th I3dia ha. .how3 r2ar;a4: d7:op23t i3 th pa.t d6ad a3d I3dia

ha. 3ow 46o2 o3 o8 th :ar9.t produ6r. o8 2i:; a3d 7a:u addd 2i:; produ6t. i3 th

#or:d/ Th dair< .6tor ha. d7:opd throu9h 6ooprati7. i3 2a3< part. o8 th Stat/

Duri391'0 th Stat had , 2i:; pro6..i39 p:a3t. with a3 a99r9at pro6..i39

6apa6it< o8 5/Mi::io3 :itr. pr da


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In/i#n /#ir- in/("r-8

Dair< i. a p:a6 whr ha3d:i39 o8 2i:; a3d 2i:; produ6t. i. do3 a3d t6h3o:o9<

r8r. to th app:i6atio3 o8 .6i3ti8i6 ;3ow:d9 8or pra6ti6a: purpo../ Dair< t6h3o:o9< ha.

43 d8i3d a. that 4ra36h o8 dair< .6i360 whi6h da:. with th pro6..i39 o8 2i:; a3d th

2a3u8a6tur o8 2i:; produ6t. o3 a3 i3du.tria: .6a:/

I3 d7:opd dair


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I3 I3dia0 dair


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OVERVIE* OF ORGANI:ATION6

Dair< d7:op23t wa. i3itiatd 4< th .tat 9o7r323t i3 th ar:< .73ti. u3dr th

au.pi6. o8 Raa.tha3 Stat Dair< D7:op23t orporatio3(RSDD) r9i.trd i3 15/

Two


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RAJASTHAN PROFILE86

Rajasthan with a geographical area of 3,42,239 s! "#s is $n%ia&s largest state

with pop'lation of 56 #illion an% a %ensit( of 165 persons per s! "#s

A8tr a9ri6u:tur0 6att: a3d othr :i7.to6; ar th 2o.t i2porta3t .our6. o8

:i7:ihood i3 th .tat0 .p6ia::< 8or th poor/ I3 th w.tr3 r9io3. o8 th .tat0 with :i2itd

8ar2i39 pot3tia:0 :i7.to6; pro7id. :i7:ihood .6urit


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COMPANY PROFILE86

MANA$IN$ DIRETOR Rakesh SharmaE.ta4:i.h23t


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Th p:a3t i. 2a3a9d a3d opratd 4< w::'Gua:i8id0 6o2pt3t a3d >pri36d 0

2a3a9ria: 6adr a3d hi9h:< 2oti7atd wor; 8or6 to pro7id hi9h.t Gua:it< o8 produ6t o8

produ6t a3d 4.t o8 .r7i6. to it. .t2d 6u.to2r.

)o f'rther i#pro*e the e+cienc( an% eecti*eness of the plant

perfor#ance, -awai #a%hop'r .air( /-awai #a%hop'r ila .'g%h

tpa%a" -aha"ari -angh t%!, -awai #a%hop'r ha% earlier otaine% the

'alit( anage#ent -(ste#s ertication as per $- 9002:1994 in

co#ination with $-: 15000 /;ow the %air( has

'pgra%e% the s(ste# in accor%ance with $-: 9001: 2000 in co#ination

with /;


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T$i i #c$iee/ !-

Edu6ati39 2i:; produ6t. 8or 6:a3 2i:; produ6tio3

Ma3u8a6turi39 a3d .upp:


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CHAPTER6>

REHIE# OF LITERATURE


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CHAPTER >

REVIEW OF LETERTURE

Background of the study-

Many large organizations have marked their presence in the dairy industry and trying to

grab as much market share as possible in the industry. Saras Dairy is also one of the

cooperative organization which is engage in producing the milk and milk products.. This as a

result has maintained national and international for quality and consumers’ likeliness. These

high standard milk and milk products manufactured economically using modern technology are

made available timely to consumers.

The dairy is manufacturing different types of milk and milk products. The profiles of these

products are as under:

Milk

Sr. No. Brand Name Fat SNFPrice Price Price

(500 ml) (5 ltr) (200ml)

1 Saras Gold 6.00 9.00 Rs 23.00 Rs 140

2 Saras Tonned 3.00 8.50 Rs 18.00 Rs 85

3 Saras double tonned 1.50 9.00 Rs 20.00

Ghee

Sr. No. Type of Ghee Brand Name Quantity Price

1 Saras ghee Saras 500 ml Rs 196/-

3 Ghee of Cow’s ghee Saras 1 lit Rs 395/-

4 Ghee of Cow’s ghee Saras 15 liters Rs5595/-

5 Ghee of Cow’s milk Saras 15 liters Rs 5970/-


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Butter

Sr. No. Type Quantity

1 Table Butter 100 gm

2 White Butter 500 gm

Flavored

Milk

Sr. No. Packing Quantity Price

1 Bottle 200 ml Rs 18.00

Butter Milk

Sr. No. Type Quantity Price1 Goras (Simple Chach) 500 gm Rs 12.00

2 Jira Chach 250 gm Rs 10.00

Curd

Sr. No. PackingQuantity Price

1 Cup 200 ml Rs 15.00

• LASSI

• DRY SWEETS (MITHAEE)

• ICE-CREAM

• THICKSHAKE

• PANEER

• SRIKHAND And

• CHEESE is the other products, which are also manufacture by the Saras Dairy.

The above mention products are immensely popular among the consumers of madhopur

city and become the brand among them. Thus the dairy has increased its sales of its products in

order to meet the demands of the consumers. The quality of these products is far superior to

that of the other local manufacturers of the similar types of products.


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It is very important for the dairy to satisfy the needs of the consumers who have join

the dairy with some expectations in terms of price, quality and quantity. As dairy is engage in

manufacturing many products along with the milk, it is very essential to give regular attention

on them also. This is very important to know about consumer preference and brand awareness

towards these products. So I am going to study the consumer preference and brand recallability

towards Saras Dairy’s products.


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CHAPTER6?OBJET AND RESEAR! MET!ODOLO$Y


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CHAPTER ?

RESEARCH METHODOLOGY

Re#rc$ /ei5n i. d8i3d a. a .


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5 A33ua: rport. o8 th Sara. Dair<

/

D#"# c+22ec"i+n )e"$+/

r.o3a: .ur7< ha. 43 u.d to 6o::6t th data throu9h .tru6turd Gu.tio33air/

Uniere

Th u3i7r. 6o3.i.t. th r.po3d3t. o8 th Jaipur 6it


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CHAPTER6

DATA ANALYSIS0 RESULTS

INTERRETATION

CHAPTER


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D#"# An#2-i, Re(2" 4 In"erpre"#"i+n

AGE ANALYSIS:

Table-1

Table showing the age of the respondents

Age No. of respondents

Below-20 01

21-40 54

41-55 37

55-Above 08

TOTAL 100

Chart-1

Chart showing the age of the respondents

60 5450

3740302

0 810 10

AelowB2021B40 41B55 55B


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Table-2

Table showing the gender of the respondents

Gender No. of respondents

Male 66

Female 34TOTAL 100

Chart-2

Chart showing the gender of the respondents

70

60

50

40

30 66

20 3410

0

ale Ce#aleale Ce#ale

Analysis:

The above chart shows that out of 100 respondents surveyed during the research study 66

respondents are male respondent and the rest 34 respondents are female respondent.

OCCUPATION ANALYSIS:

Table-3

Table showing the occupation of the respondents

Occupation No. of respondents

Service 42

Self-employed 29

Student 16

Others 13

TOTAL 100


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Chart-3

Chart showing the occupation of the respondents

50 4240 293020

1613

10

0

-er*ice-elfBe#plo(e% -t'%ent 9thers

-er*ice -elfBe#plo(e% -t'%ent thers

Analysis:

Out of 100 surveyed respondents, 42 of them are having service background, while 29

respondents are self-employed, 16 are student and the remaining is included in others (basically

are housewife). This means that 42% of respondents are from service by occupation and 29%

of them are self-employed, 16% are student while the rest 23% are others i.e. housewives. So

from the above graph, it is clear that the surveyed respondents were mostly from service and

self-employed by occupation.


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Q1. Do you consume Saras Dairy’s products?

Table-4

Table showing the response for the consumption of the Saras Dairy’s products

Response No. of respondents

YES 100

NO 0

TOTAL 100

Chart-4

Chart showing the response for the consumption of the Saras Dairy’s products

100

100

50

00

D@- >

D@- >

Analysis:

Out of the total 100 respondents, all the 100 respondents are consuming one or the other

products of the Saras Dairy. There is no respondent who is not consuming any product of the

Saras Dairy. So of the total households, 100% people are consuming the Saras Dairy’s products

in some or the other way.

BRAND RECALL ABILITY:

Unprompted brand recall ability

Q2. (A) Which ONE brand comes to your mind, when you think about Saras Dairy?


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Table-5

Table showing the top of the mind response of the Saras Dairy’s products

Brand No. of respondents

Milk 55

Butter milk (Chhas) 04

Curd (Dahi) 04

Flavored milk 05

Butter 02

Ghee 00

Lassi 05

Dry Sweets (Mithaee) 01

Ice-cream 09

Gulab jamun 01

Thickshake 00Rasgulla 01

Paneer 02

Shrikhand 08

Cheese 03

TOTAL 100

Chart-5

Chart showing the top of the mind response of the Saras Dairy’s products

)op of the #in%6

0

55

5

0

4

0

3

0

2

05 5

9 84 41

0 2 0 1 1 0 1 2 30

Analysis:

From the above table as well as from the chart it is clearly observed that the product Milk is

set at the top of the mind of the respondent when they think about the Saras Dairy. Out of the


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total 100 respondents, the product Milk is set at the top of the tongue or it can also be said that

it is at the top of the mind among majority of the respondents i.e. 55 when they think about

Saras dairy. While the product Ice-cream is followed by the product milk as secure the position

at the top of the mind among the 9 surveyed respondents. Further the product Shrikhand set at

the top of the mind among the 8 respondents and similarly with the rest of the products.

Prompted Brand Recall ability.

.Q3. What is the average amount spent by you on the Saras Dairy’s products in a month?

Table-6

Table showing the buying pattern of the respondents

Amount No. of respondents

Below Rs.200 03

Rs.200 to Rs.400 20

Rs.401 to Rs.600 39

Rs.601 to Rs.1000 31

Rs.1001 & above 07

TOTAL 100

Chart-6

Chart showing the buying pattern of the respondents

50

3940

3130

202010 3 7

0AelowRs!200

Rs!200to Rs!401 to Rs!601 to Rs!1001 E

Rs!400 Rs!600 Rs!1000 ao*e

Aelow Rs!200Rs!200 toRs!400 Rs!401 to Rs!600

Rs!601 to Rs!1000 Rs!1001 E ao*e

Analysis:


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The average amount spent by the majority of the respondents i.e. 39 is between Rs.401

to Rs.600. while 31 respondents’ average amount on the purchase of the Saras Dairy’s products

is between Rs.601 to Rs.1000. Further within the range of Rs. 200 to Rs.400, there were 20

respondents who spent their average amount on the dairy’s products. While there are very few

respondents i.e. 7 who spent average amount on the purchase of the Saras Dairy’s products. At

the end, only 3 respondents spent below Rs.200 as an average amount on the dairy’s products.

Q4. Are you satisfied with the quality of the products that you purchased?

Table-7

Table showing the satisfaction level of quality

Satisfaction level No. of respondents

Highly satisfied 24

Satisfied 68

Neither satisfied nor dissatisfied 07

Dissatisfied 01

Highly dissatisfied 00

TOTAL 100

Chart-7

Chart showing the satisfaction level of quality

8

0 686

0

4

0 242

0 7 1 00

;ighl(satise% -atise%

>eithersatise% .issatise%

;ighl(%issatise%

nor %issatise%

;ighl( satise% -atise% >either satise% nor %issatise% .issatise% ;ighl(

%issatise%

Analysis:

Out of 100 respondents, 68 respondents are satisfied with the quality of the products of the

Saras Dairy. While 24 respondents are highly satisfied with the quality of the dairy’s products.

Whereas 7 respondents are neutral about the quality of the products. Further, only one respondent

is dissatisfied with the quality of the products of the Saras Dairy. There is not a single


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respondent who is highly dissatisfied with the quality of the products.


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Q5. Are you satisfied with the price that is being charged from you, for the product?

Table-8

Table showing the satisfaction level of price


Highly agree 04

Agree 59

Neither agree nor disagree 24

Disagree 11

Highly disagree 02

TOTAL 100

Chart-8

Chart showing the satisfaction level of price

100

4

5924 11 2

0;ighl(agree

either agree nor%isagree.isagree

;ighl(%isagree

;ighl( agree either agree nor %isagree .isagree

;ighl( %isagree

Analysis:

Out of 100 respondents, 59 respondents agree that they are satisfied with the price that

is charged from them for the products. While 24 respondents are indifferent about the price of

the products. Whereas 11 respondents are disagree towards the price that is charged from them

for the products of the Saras dairy. Lastly, 4 respondents are highly agree and 2 respondents are

highly disagree towards the price that is charged from them for the products.


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Q6. Rank the attributes of the products of Saras Dairy purchased by you as per theirimportance?

(Develop a five point scale from 1 through 5 where 1= Least Important and 5= Most

Important)

A. PRICE

Table-9.1/Table showing the level of importance of the price attribute

Importance No. of respondents

Least Important(1) 01Little Important(2) 13

Somewhat Important(3) 28

More Important(4) 32

Most Important

(5) 26

Total 100

Chart-9.1

Chart showing the level of importance of the price attribute

40 2832

26

20 1310

east ittle -o#ewhat ore ost

$#portant/1$#portant/2$#portant/3

$#portant/4

$#portant/5

east $#portant/1ittle$#portant/2

-o#ewhat$#portant/3

ore $#portant/4ost$#portant /5

Analysis:

Here in the above chart the surveyed respondents believe price as the most important

attribute while purchasing the products. Here 26 respondents believe price as most important

attribute and 32 respondents believe price is more important attribute while purchasing the

products of the Saras dairy and 28 respondents also believe that price is somewhat important

for them while purchasing the products.


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B. QUALITY

Table-9.2

Table showing the level of importance of the quality attribute


Least Important(1) 00

Little Important(2) 00



Most Important (5) 89

Total 100

Chart-9.2

Chart showing the level of importance of the quality attribute100

89

80604

0 720 0 0 40

east ittle -o#ewhat ore ost$#portant/1

$#portant/2$#portant/3

$#portant/4

$#portant/5


-o#ewhat$#portant/3

ore $#portant/4ost $#portant/5

Analysis:

This chart shows the importance of quality of Saras Dairy’s products. Out of the

total 100 respondents, 89 respondents have ranked quality as the most important attribute

while purchasing the products of the Saras Dairy. Whereas 7 respondents have ranked

quality as more important and 4 respondents believe that quality is somewhat important

while purchasing the products.


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C. AVAILABILITY

Table-9.3

Table showing the level of importance of the availability attribute

Importance No. of respondentsLeast Important(1) 01





Total 100

Chart-9.3

Chart showing the level of importance of the availability attribute50

46

40 3030 202010 1

3

0

east

ittl

e -o#ewhat ore ost$#portant/1$#portant/2

$#portant/3

$#portant/4

$#portant/5

east$#portant/1

ittle$#portant/2

-o#ewhat$#portant/3

ore$#portant/4

ost $#portant/5

Analysis:

From the above chart it can be easily understand that respondents have ranked availability

as the more important attribute while purchasing the products. Whereas 30 respondents believe that

availability is somewhat important and 20 respondents believe that availability is the most

important attribute while making the purchase of the products of the Saras Dairy. While only 1 and

3 respondents’ ranked availability as a least and little important attribute.


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D. VARIANTS

Table-9.4Table showing the level of importance of the variants attribute







Total 100

Chart-9.4

Chart showing the level of importance of the variants attribute

60 525

04030

26

20

13

10 3

6

0


$#portant/2

$#portant/3

$#portant/4

$#portant/5

east$#portant/1

ittle$#portant/2

-o#ewhat$#portant/3

ore$#portant/4

ost $#portant/5

Analysis:

The above chart shows the maximum number of respondents i.e. 52 have ranked

variants as the somewhat important attribute while purchasing the products of the dairy.

Whereas 26 respondents believe that variants is more important attribute of the products and 6


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respondents believe that it is the most important attribute. Last but not the least 3 and 13

respondents have ranked the variants as the least and little important attribute of the products of

the Saras Dairy.

E. PACKAGING

Table-9.5

Table showing the level of importance of the packaging attribute







Total 100

Chart-9.5

Chart showing the level of importance of the packaging attribute45

43

40

35 29302520 1615 10

10

52

0

eastittle -o#ewhat ore ost

$#portant/1

$#portant/2

$#portant/3

$#portant/4

$#portant/5

east$#portant/1

ittle$#portant/2

-o#ewhat$#portant/3

ore$#portant/4

ost $#portant/5

Analysis:

Here out of 100 respondents, 43 respondents have ranked the attribute packaging assomewhat important. While 29 respondents


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have ranked it as more important and 10 respondents have ranked it as the most

important attribute. Whereas 16 respondents have ranked the attribute packaging as the little

important and just 2 respondents believe it as the least important attribute of the products of the

dairy.

F. QUANTITY

Table-9.6

40

30

20

1

00

Table showing the level of importance of the quantity attribute







Total 100

Chart-9.6

Chart showing the level of importance of the quantity attribute


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3729

24

9

1


$#portant/2

$#portant/3

$#portant/4

$#portant/5


-o#ewhat$#portant/3

ore $#portant/4ost $#portant/5

Analysis:

The above chart clear shows that 37 respondents have ranked quantity as

more important attribute of the products. While 24 respondents have ranked the

attribute quantity as the most important while purchasing the products of the dairy.

Whereas 29 respondents believe that it is somewhat important while purchasing the

products. And at the last 9 respondents have ranked quantity attribute as the little

important and only 1 respondent have ranked the attribute quantity as the least

important one.

Q7. Do you agree that Saras Dairy’s products are more superior in quality to other

brands of products? (1= strongly agree to 5= strongly disagree)

Table-10

Table showing the satisfaction/superiority level


Highly agree 09

Agree 53

Neither agree nor disagree 32

Disagree 06

Highly

disagree 00

TOTAL 100


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Chart-10

Chart showing the satisfaction/superiority level6

0 53

324

0

2

0 9 6 00

;ighl(agree either agree

.isagree

;ighl(%isagree

nor %isagree;ighl(agree

either agree nor%isagree

.isagree

;ighl(%isagree


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Analysis:

From the above chart, it is clearly observed that out of the total 100 respondents, 53

respondents agree that Saras Dairy’s products are more superior to others brands of products in

terms of quality. While 32 respondents who are surveyed respond that they are neither agree

nor disagree about the quality of the Saras Dairy’s products as compare to other brands of

products. Whereas 9 respondents strongly agree that the quality of the products of Saras Dairy

are more superior to other brands of products. At the end 6 respondents are disagree towards

the superiority of the products of dairy in terms of quality and there is no respondent who is

highly disagree about the superiority of the quality of the products of the dair


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Results and Findings

I came to know that people from the age group of 21-40 consume more Saras Dairy’s products.

I also came to know that there is maximum number of people having their annual household

income between 2, 00,000 to 4, and 00,000.

During the study I also found that there is maximum number of people from service

background by occupation and the minimum is from others (housewife) by occupation.

It is also found out that there are 100% respondents who consume the products of Saras Dairy.

It is also found out during the study that milk is the brand that remains at the top of the mind

among maximum number of respondents. While ghee and thick shake is not at the top of the

mind among any of the surveyed consumers.

I also found out that 11% of the respondents equally able to recall the brands buttermilk, curd

and ice-cream without prompting. While only 2% of the respondents are able to recall the

brands Thick shake without probing them for the brands.

It is also found out that out of 100 respondents, 49 respondents daily consume their

1st

favorite brand while not a single respondents consume their 1st

favorite brand in once in a

six months.

From the research it is also found out that maximum consumers daily consume their 2nd

favorite brand.

I also found out that the average amount spent by the maximum number of consumers (39

respondents) on the Saras dairy’s products is between the range of Rs.401 to Rs.600 and the

least (03 respondents) amount spent by the consumers is below Rs.200.


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It is also found out that out of total 100 respondents, maximum respondents i.e. 92 are satisfied

with the quality of the products of the Saras dairy.

I also came to know that 63 respondents are agreeing towards the price charged by the Saras dairy

for the products. While 13 respondents are not agree towards the same.

I also found out that the attribute price is more important for the majority consumers while

purchasing the products of the Saras dairy.

It is also found out that the quality attribute is the most important for the consumers while

making the purchase of the products of the dairy.

Further, it is also found out that availability attribute is also more important for the consumers.


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CONCLUSION

A( this in%'strial trip to -aras, we concl'%e that,

Th Sara. i. th 2or popu:ar 2i:; 4ra3d a2o39 th pop:

Sara. tri. to pro7id 1,, 6u.to2r .ati.8a6tio3

u.to2r. 4:i7 i3 th Gua:it< a3d .r7i6. o8 Sara.

Ma>i2u2 6o3.u2r. pur6ha. th Sara. 2i:; 8ro2 th 3ar.t Sara. out:t

Sara. 2i:; i. a7ai:a4: i3 7r< 93ra: .tor a3d .hop. or dair< 4ooth.

#hat .tud3t. :ar3d 8ro2 thi. i3du.tria: trip

Th .tud3t. 6a2 to ;3ow th 3atur a3d .6op o8 th opratio3 a3d produ6tio3

6apa6it< o8 th p:a3t/

Th .tud3t. 9ot a3 ida a4out th .pri36 a4out th i3du.tria: wor;i39 a3d p:a33i39


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R ECOMMENDATIONS

O3 6ar8u: o4.r7atio3 o8 Sara. Dair< duri39 th trai3i39 priod I ha7 th 8o::owi39

.u99.tio3 8or Sara. Dairprt. i3 th

Fi:d/


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LIMITATIONS OF THE STUDY

A3< r.ar6h i3 a3< 8i:d topi6 9i7. .o2 3w r.u:t.0 di.6o7ri39 3w ara. t6/

4ut thr ar a:wa


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• So2ti2. th r.po3d3t ar 3ot >6utd0 pr.o3a: i3tr7iw. ar .u66..8u: o3:< wh3

th r.po3d3t. ar du6atd/

T$e 2i)i"#"i+n "$#" S#r# D#ir- c+)e #cr+ #re8

1 Low a7ai:a4i:it< o8 raw 2i:; i3 .u22r./

+ Dp3d36 o3 2i:; produ6r./

& Mi:; 6a3 4 produ6d 3ot 2a3u8a6turd/

C I36ra.i39 6o2ptitio3 i3 dair< i3du.tr


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"UESTIONNAIRES

$ prepare% #an( 'estionnaires to perfor# the s'r*e( tas" assigne% to #e!

)hese 'estionnaires were rst shown to the o+cials of the -aras %air( an%

after their acceptance an% consent the( were i#ple#ente% to %o the assigne%

tas"! )he *ario's 'estionnaires prepare% ( #e to con%'ct s'r*e(s an%

inter*iews are enclose% in this section!

Paschimi Rajasthan Zilla !gdh "tpada# Saha#ari Sangh

$td%& sa'ai madhop!r

ate:FFFFFFFFF

(!estionnaire )or *!stomers

1+ ,ame : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

2+ -ddress : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

3+ Pro)ession : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

4+ -ge : FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

5+ -re .o! a'are a/o!t Saras Des

>o

6+ ,!m/er o) )amil. mem/ers : FFFFFFFFFFFFFFF


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!tter ahi hee

Paneer Shri#hand

*hhach Plan ,am#een

$assi S'eet

9+ -re .o! satised 'ith !alit. o) Saras prod!cts

Des >o

10+ o .o! thin# that Saras prod!cts can /e impro:ed

)!rther

Des >o

11;o' do .o! came to #no' a/o!t Saras air.

i!


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Des >o

17+ o .o! 'ant Saras to introd!ce an. ne' prod!ct

Des >o

) .es& 'hich t.pes o) prod!cts

FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

18+ -re .o! satised 'ith the price o) Saras

Prod!cts

Des >o

) not 'h. and 'hat sho!ld /e the right price

FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

F

19+ o .o! thin# Saras air. 'or# on the complaints

gi:en /. the cons!mers

Des >o

20+ ;o' do .o! scale S-R-S Prod!cts G

-R"@ PAAR -B@R-@ AA @C*@$$@,

PR*@

S=@@,@SS

P-*D-,

SA,@SS

S*;@@S


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-B-$-$?

-@,*? ;A$@R ("@SA,,-R@S

BOOT! O#NER

NAMEPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

BOOT!

LOATIONPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

BOOOT! NOPQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

"1/ Fro2 how :o39


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QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

"/ #hi2u2 d2a3d


"1,/ o223t a4out SARAS



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Saras Dairy sawai madhopur

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