sapolio ppt

Una Marca con Empuje

Intradevco: Una Empresa con Pedigree Fundada en 1949. Licencia de S.C. Johnson & Son.1953: Importacin de Kiwi.1956: Importaciones Radios y Televisores JVC.1964: Licencia de Kiwi.1969: Licencia JVC.Dcada del 70: Oro en Madre de Dios.1960 80: Reformas sociales del Gobierno Militar golpean duramente a la empresa

Historia de Intradevco Industrial S.A.Ventas record de $ 10 MM caen a $ 2 MM.1992: Nuevas condiciones motivan a invertir en el Per. Nuevos empresarios adquieren Intradevco.Ventas crecen a US$ 50 MM en el 2005.Plan de Negocios a 5 aos: US$ 120 MMOtras Inversiones: Agroindustrias Backus S.A.

Mercado de Productos de Limpieza y Aseo Personal.

US$ 450MM

Por ao, a Valor Venta, ex-fbrica.

Hoja1

MERCADO DE PRODUCTOS DE LIMPIEZA PARA EL HOGAR Y ASEO PERSONAL

CONCEPTO DE LA "PIRAMIDE INVERTIDA"

PRINCIPALES CATEGORIASPARTICIPANTES

1. DETERGENTES$120mmPROCTER & GAMBLE (USA)

2. PASTA DENTAL$60mmUNILEVER (UK)

3. JABON DE LAVAR$50mmCOLGATE PALMOLIVE (USA)

4. SHAMPOO$50mmALICORP S.A. (PERU)

5. JABON DE TOCADOR$45mmINTRADEVCO INDUSTRIAL S.A

6. DESODORANTE$30mm

7. LAVAVAJILLA$10mm

8. OTRAS$35mm

$400mm

1. CERAS PARA PISOS$10mmCLOROX (USA)

2. BETUN DE CALZADO$6mmRECKITT BENCKISER(UK)

3. INSECTICIDAS$6mmSC JOHNSON (USA)

4. DESINFECTANTES$3mmTEKNO QUIMICA (PERU)

5. AMBIENTADOR$2mmINTRADEVCO IND. SA (PERU)

6. LIMPIADORES$2mm

7. OTROS$16mm

$45mm

MUCHOS PEQUEOS PARTICI-

1. SACAMANCHAS,PANTES, ENTRE ELLOS

IMPERMEABILIZANTES,INTRADEVCO INDUSTRIAL S.A.

ETC.$5mm

TOTAL$450mm

AREA EXCLUSIVA DE "PESOS PESADOS" US$ 400 mm

AREA DE"PESOS MEDIANOS" US$ 45 mm

PEQUENOS FABRICANTES US$ 5 mm

Hoja2

Hoja3

Licencia de S.C. Johnson

No hay Mal que por Bien no venga

Relacin Intradevco/S.C. Johnson1992/98: Boom de Ventas quintuplica facturacin de productos Johnson.Record internacional de desempeo.Crecimiento en participacin en todas las categoras.Importantes inversiones publicitarias.S.C. Johnson decide trasladar su produccin a Venezuela y Argentina y cortar intempestivamente nuestra licencia.

Ventas de SC Johnson

Grfico1

1354400

2277200

3163145

3869497

4928156

6463865

+52.9%

+68.1%

+38.9%

+22.3%

+27.4%

+31.2%

Ventas

INTRADEVCO INDUSTRIAL S.A.

VENTAS JOHNSON EN US DOLARES

92/9393/9494/9595/9696/9797/98

VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865

Ventas

+31.2%

+27.4%

+22.3%

+38.9%

+68.1%

+52.9%

Regalas


Regalas pagadas por Intradevco a SC Johnson

86/9091/9292/9393/9494/9595/9696/9797/98

US $29,50344,43951,10491,513125,102176,295256,410305,200

Regalas

0

0

0

0

0

0

0

0

+19.0%

+45.4%

+40.9%

+36.7%

+79.1%

+15.0%

+50.6%

Insect.

INTRADEVCO INDUSTRIAL S.A

Insecticidas en Aerosol

Ventas 92-98 y Participacin de Mercado

92/9393/9494/9595/9696/9797/98

VENTAS ($)80,600246,300324,640472,881660,335918,200

Participacin (%)5.515.518.524.83138.3

Insect.

0

0

0

0

0

0

+39%

+40%

+46%

+31%

+207%

Ambientadores


Ambientadores en Aerosol


92/9393/9494/9595/9696/9797/98

VENTAS ($)44,420103,810226,175312,900440,210610,314

Participacin (%)8.817.326.62933.338.6

Ambientadores

0

0

0

0

0

0

+39%

+41%

+38%

+117%

+133%

WC


Cuidado del Bao


92/9393/9494/9595/9696/9797/98

VENTAS ($)9,820205,830297,800369,620440,210510,230

Participacin (%)1.429.338.644.549.453.7

WC

0

0

0

0

0

0

+16%

+19%

+24%

+44%

+1996%

Hoja3

Regalas Pagadas a SC Johnson

Grfico2

29503

44439

51104

91513

125102

176295

256410

305200

+50.6%

+15.0%

+79.1%

+36.7%

+40.9%

+45.4%

+19.0%

Ventas



92/9393/9494/9595/9696/9797/98

VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865

Ventas

+31.2%

+27.4%

+22.3%

+38.9%

+68.1%

+52.9%

Regalas


Regalas pagadas por Intradevco a SC Johnson

86/9091/9292/9393/9494/9595/9696/9797/98

US $29,50344,43951,10491,513125,102176,295256,410305,200

Regalas

+19.0%

+45.4%

+40.9%

+36.7%

+79.1%

+15.0%

+50.6%

Insect.


Insecticidas en Aerosol


92/9393/9494/9595/9696/9797/98

VENTAS ($)80,600246,300324,640472,881660,335918,200

Participacin (%)5.515.518.524.83138.3

Insect.

0

0

0

0

0

0

+39%

+40%

+46%

+31%

+207%

Ambientadores


Ambientadores en Aerosol


92/9393/9494/9595/9696/9797/98

VENTAS ($)44,420103,810226,175312,900440,210610,314

Participacin (%)8.817.326.62933.338.6

Ambientadores

0

0

0

0

0

0

+39%

+41%

+38%

+117%

+133%

WC


Cuidado del Bao


92/9393/9494/9595/9696/9797/98

VENTAS ($)9,820205,830297,800369,620440,210510,230

Participacin (%)1.429.338.644.549.453.7

WC

0

0

0

0

0

0

+16%

+19%

+24%

+44%

+1996%

Hoja3

Relacin Intradevco/S.C. JohnsonCuando una Ventana se cierra, una Puerta se abre

Compra de la marca SapolioMeses antes de la ruptura con S.C. Johnson, se compra Sapolio a Procter & Gamble en 1997.Sapolio se vuelve la oportunidad de ser an mas grandes que Johnson.Sapolio permite a ITDC crecer 7% en el ao 1998 reemplazando a Johnson que representaba el 70% de las ventas.

Una Marca Noble tiene mas de 100 Aos1868: Enoch Morgans Sons lanzan Sapolio en USA, como un jabn pulidor multiusos.Marca pionera del marketing moderno, en publicidad y eventos promocionales.Lder en publicidad masiva de la poca.

Por qu se compra Sapolio?Cuestin de Oferta y Demanda.P&G la quera vender. Representaba el 0.2% de sus ventas.Es mejor tener un seguro y no necesitarlo que necesitar un seguro y no tenerlo. Sapolio permiti tener un plan de contingencia para desarrollar una marca propia.Si te vas a casar, busca una buena novia. Sapolio tena una excelente imagen, siendo la calidad su principal atributo.

Sapolio: Plan de Lanzamientos

Generar volumen en categoras medianas sin enfrentar gran presin competitiva.Una vez logrado el volumen, penetrar las categoras grandes.

Sapolio: Estrategias de NegocioIdentificacin de Ventajas Competitivas: Calidad y Precios bajos.Integracin Vertical: Para reducir costos y ofrecer mejores preciosExtensiones de Lnea: Masa crtica va crecimiento de volumen.Relanzamiento de Sapolio: Relanzamiento y modernizacin de marca.

Resultados de Sapolio

1998: 1 categora y 2 SKUs2004: 18 categoras y 230 SKUs

Resultados de Sapolio

1998: Ventas de $ 250,0002004: Ventas de $ 30mm

Crecimiento en 7 aos: 11,900%

SAPOLIO: Ventas Anuales

Grfico1

215940

225380

224318

245086

327686

1623562

5495184

12178700

15200789

18480837

25250000

28557751.51

Hoja1

199319941995199619971998199920002001200220032004

215,940225,380224,318245,086327,6861,623,5625,495,18412,178,70015,200,78918,480,83725,250,00028,557,752

Hoja1

Hoja2

Hoja3

DETERGENTES

Grfico1

2328177

6351814

7721523

7752754

9424189

12629798

166%

18%

10.0%

12%

35%

Hoja1

199920002001200220032004

2328177635181477215237752754942418912629798

Hoja1

0

0

0

0

0

0

34%

22%

0.4%

22%

173%

Hoja2

Hoja3

LAVAVAJILLAS

Grfico2

768288

1795186

2108399

2464339

3755550

4733430

5005671

6%

26%

75%

12%

18%

57%

Hoja1

199920002001200220032004

2328177635181477215237752754942418912629798

Hoja1

0

0

0

0

0

0

34%

22%

0.4%

22%

173%

Hoja2

Hoja3

CERAS

Grfico3

342173

1299874

1821164

1908498

3200000

+280%

+40%

+5%

+68%

+16%

Ventas



92/9393/9494/9595/9696/9797/98

VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865

Ventas

0

0

0

0

0

0

+31.2%

+27.4%

+22.3%

+38.9%

+68.1%

+52.9%

Lavavajilla


Lavavajillas en Crema

Ventas 98 - 03 y Participacin de Mercado

199819992000200120022003(E)

VENTAS ($)966,1951,865,7912,414,2322,840,6424,617,1655,500,000

Participacin (%)12.920.926.432.456.062.0

Lavavajilla

0

0

0

0

0

0

+20%

+63%

+18%

+29%

+93%

Detergente


Detergentes

Ventas 99 - 03 y Participacin de Mercado

19992000200120022003(E)

VENTAS ($)2,771,5227,895,7299,812,4159,527,20010,700,000

Participacin (%)3.710.012.112.614.0

Detergente

0

0

0

0

0

+39%

+12%

-3%

+24%

+184%

Ceras


Ceras para Pisos


199920002001200220032004

VENTAS ($)342,1731,299,8741,821,1641,908,4982,422,3133,121,847

Participacin (%)1.43.08.07.114.725.028.0

Ceras

30%

22%

+14%

+37%

+272%

Hoja3

Limpiatodo

Grfico2

38055

153810.9058927

278946.936382293

441213.427147464

304%

81%

58%

Insecticidas

Insecticidas:

2001200220032004

$83,607848,891984,1181927469

Insecticidas

96%

16%

915%

Limpiatodo

Limpiatodo

3.411

2001200220032004

5246499514881504979

38055153,811278,947441,213

2001200220032004

Limpiatodo

58%

81%

304%

Insecticidas

Grfico1

83607

848891

984118

1927469

916%

16%

97%

Insecticidas

Insecticidas:

2001200220032004

$83,607848,891984,1181927469

Insecticidas

0

0

0

0

96%

16%

915%

Limpiatodo

Limpiatodo

3.411

2001200220032004

7928615246499514881504979

232,442153,811278,947441,213

2001200220032004

Limpiatodo

0

0

0

0

Otros Productos de ITDCAmor Aux. de LavanderaCobra y Le Mans Cuidado del autosDENTO Pasta DentalPatito, Rimac, y Onixol Jabn para lavarLavadocil Lavavajillas liquido y en cremaPremio Cuidado del MueblePlatex y Broncex LimpiametalesREX CerasVT! Repelente de Insectos AVAL Desodorante Personal, Jabn de Tocador y Crema de AfeitarDeocrem Desodorante en crema.Excaldene Crema para escaldaduras Mentolina Menthol rub Calorex Anti ReumticaSulfacrem Sulfa TpicoVassy Vaselina perfumada

Otras Marcas de Intradevco

INTRADEVCO INDUSTRIAL S.A. Ventas Histricas

Grfico1

2080477

2664066

3807875

5204304

5940605

8341933

10260013

10995921

12480751

17175240

19931452

23828624

33787292

46078872

55000000

reas


Ventas Anuales

199119921993199419951996199719981999200020012002200320042005(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,000

1.- El poco crecimiento de los aos 1998 y 1999 se debi a la prdida de la licenciatura de SC Johnson.

2.- El mayor crecimiento a partir del ao 1999, se debe al ingreso en categoras "mayores", como Lavavajillas y Detergentes.

3.- La proyeccin de crecimiento para los ltimos aos, est basada en una agresiva participacin en las categoras de aseo personal.

reas

barras


Ventas Anuales

Dlares U.S.

199119921993199419951996199719981999200020012002200320042005(E)2006(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87256,000,00067,000,000

barras

US DOLLARS

20.0%

21.5%

36.4%

41.8%

19.6%

16.0%

37.6%

13.5%

7.2%

23.0

39.7%

14.7%

36.6%

42.9%

28.1%

Trabajadores


SAPOLIO GENERA MS TRABAJO PARA MS PERUANOS

1991199219931994199519961997199819992000200120022003HOY

Trabajadores628498123136173186210240334383462550620

Trabajadores

0

0

0

0

0

0

0

0

0

0

0

0

0

0

TRABAJADORES

reas ingles


Annual Sales

US Dollars

199119921993199419951996199719981999200020012002200320042005(E)2006(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,00066,000,000

reas ingles

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

US Dollars

Hoja7

&A

Pgina &P

Hoja8

&A

Pgina &P

Hoja9

&A

Pgina &P

Hoja10

&A

Pgina &P

Hoja11

&A

Pgina &P

Hoja12

&A

Pgina &P

Hoja13

&A

Pgina &P

Hoja14

&A

Pgina &P

Hoja15

&A

Pgina &P

Hoja16

&A

Pgina &P

Propsito de ITDC 2006 2010:Doblar las ventas en 5 aos

Grfico1

70000000

85000000

97000000

108000000

120000000

5 YEAR GOAL: US$120,000,000.00

US DOLLARS

+21.4%

+14.1%

+11.3%

+11.1%

39.7%

23.0

7.2%

13.5%

37.6%

16.0%

19.6%

41.8%

36.4%

21.5%

20.0%

+27.3%

reas


Ventas Anuales

Dlares U.S.(Sin IGV)

199119921993199419951996199719981999200020012002200320042005(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,000

Notas:1.- El poco crecimiento de los aos 1998 y 1999 se debi a la prdida de la licenciatura de SC Johnson.

2.- El mayor crecimiento a partir del ao 1999, se debe al ingreso en categoras "mayores", como Lavavajillas y Detergentes.

3.- La proyeccin de crecimiento para los ltimos aos, est basada en una agresiva participacin en las categoras de aseo personal.

reas

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

barras


Ventas Anuales

Dlares U.S.

199119921993199419951996199719981999200020012002200320042005(E)2006(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87256,000,00067,000,000

barras

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

US DOLLARS

20.0%

21.5%

36.4%

41.8%

19.6%

16.0%

37.6%

13.5%

7.2%

23.0

39.7%

14.7%

36.6%

42.9%

28.1%

barras 06-10


Ventas Anuales

Dlares U.S.

2006(E)2007(E)2008(E)2009(E)2010(E)

70,000,00085,000,00097,000,000108,000,000120,000,000

barras 06-10

0

0

0

0

0

5 YEAR GOAL: US$120 Mill.

US DOLLARS

+27.3%

20.0%

21.5%

36.4%

41.8%

19.6%

16.0%

37.6%

13.5%

7.2%

23.0

39.7%

+11.1%

+11.3%

+14.1%

+21.4%

Trabajadores


SAPOLIO GENERA MS TRABAJO PARA MS PERUANOS

1991199219931994199519961997199819992000200120022003HOY

Trabajadores628498123136173186210240334383462550620

Trabajadores

0

0

0

0

0

0

0

0

0

0

0

0

0

0

TRABAJADORES

reas ingles


Annual Sales

US Dollars

199119921993199419951996199719981999200020012002200320042005(E)2006(E)

2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,00066,000,000

reas ingles

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

US Dollars

Hoja7

&A

Pgina &P

Hoja8

&A

Pgina &P

Hoja9

&A

Pgina &P

Hoja10

&A

Pgina &P

Hoja11

&A

Pgina &P

Hoja12

&A

Pgina &P

Hoja13

&A

Pgina &P

Hoja14

&A

Pgina &P

Hoja15

&A

Pgina &P

Hoja16

&A

Pgina &P

Resultados de Intradevco1992

3 Categorias50 SKUsTotal Ventas $2mm

2004

39 Categorias580 SKUsTotal Ventas $46 mmCrecimiento en 12 aos: 2,200%

Pasta Dental

Grfico1

261570

5058720

7755760

8152610

SALES $ (before tax)

+162%

+53.3%

+5.1%

Lavavajilla


DISHWASHING CREAM

Sales - US$ and S.O.M.

19981999200020012002200320042005(E)

SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000

SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200

S.O.M. (%)13.320.926.430.142.346.545.052.0

Lavavajilla

0

0

0

0

0

0

0

0

SALES in US DOLLARS

+19.5%

+6.2%

+26%

+75%

+12%

+18%

+57%

Pulidores


SCOURING POWDERS


199719981999200020012002200320042005(E)

SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000

SALES M.T.195331270266316381387395420

S.O.M. (%)42.568.542.356.367.378.380.082.085.0

Pulidores

0

0

0

0

0

0

0

0

0


SALES in US DOLLARS

+10%

+6.7%

+15%

+13%

+21%

-3%

-15%

+62%

Detergente


LAUNDRY DETERGENTS


1999200020012002200320042005(E)

SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000

SALES M.T.2,3246,8098,2138,62010,25313,35317,000

S.O.M. (%)3.710.012.112.312.413.514.0

Detergente

0

0

0

0

0

0

0

SALES in US DOLLARS

+18.4%

+166%

+18%

+10%

+12%

+34.5%

Ceras


FLOOR CARE


1999200020012002200320042005(E)

SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000

SALES M.T.2057299761,1531,6971,7822,350

S.O.M. (%)1.43.08.07.114.717.623.132.0

Ceras

0

0

0

0

0

0

0

SALES in US DOLLARS

+35%

+29.4%

+21.7%

+13.6%

+36.7%

+272%

Limpiatodo


ALL PURPOSE CLEANER


20012002200320042005(E)

SALES $ (before tax)38,320181,380273,416442,640520,000

SALES M.T.49225410660780

S.O.M. (%)1.43.010.012.522.025.0

Limpiatodo

0

0

0

0

0

SALES in US DOLLARS

+18%

-16.5%

+17.5%

+62%

+51%

+373%

Desinfectantes


DISINFECTANTS


1999200020012002200320042005(E)

SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000

SALES M.T.28199343362399292350

S.O.M. (%)1.43.07.010.011.011.28.711.0

Desinfectantes

0

0

0

0

0

0

0

SALES in US DOLLARS

+18%

-16.5%

+4.7%

+6%

+41%

+623%

Terceros


PRIVATE LABEL PRODUCTS - CHAINSTORES

Sales - US$

1999200020012002200320042005(E)

SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000

Terceros

0

0

0

0

0

0

0

SALES in US DOLLARS

+16%

-32.2%

+33.5%

-1.1%

+62.3%

+600%

Lustramuebles


FURNITURE CARE


1999200020012002200320042005(E)

SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000

SALES M.T.72441598084100

S.O.M. (%)1.43.412.820.727.534.739.645.0

Lustramuebles

0

0

0

0

0

0

0

SALES in US DOLLARS

+23%

+17.5%

+20%

+33%

+70%

+267%

Limpiadores


HARD SURFACE CLEANERS


1999200020012002200320042005(E)

SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000

S.O.M. (%)1.43.214.318.924.828.529.434.0

Limpiadores

0

0

0

0

0

0

0

SALES in US DOLLARS

+14.5%

+35%

+20.1%

+20.2%

+24.4%

+353%

Desatorador


DRAIN CLEANERS


1999200020012002200320042005(E)

SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000

SALES M.T.6384340525670

S.O.M. (%)1.43.012.815.614.618.022.026.0

Desatorador

0

0

0

0

0

0

0

SALES in US DOLLARS

+25.8%

+14.8%

+25.2%

-4%

+5%

+608%

Ambientadores


AIR CARE


200020012002200320042005(E)

SALES $ (before tax)2,89374,062416,844522,827762,090880,000

SALES M.T.115125164270360

S.O.M. (%)1.4NDNDND14.318.521.0

Ambientadores

0

0

0

0

0

0

SALES in US DOLLARS

+15.5%

+45.8%

+25.4%

+463%

+2,460%

Desodorante


SPRAY DEODORANT


200320042005(E)

SALES $ (before tax)957,9701,701,6001,858,130

SALES in M.T.110235250

S.O.M. (%)12.27%14.90%16.31%

Desodorante

0

0

0


SALES in US DOLLARS

+9.2%

+77.6%

Crema Dental


TOOTHPASTE


2002200320042005(E)

SALES $ (before tax)261,5705,058,7207,755,7608,700,000

SALES in M.T.801,7002,6002,800

S.O.M. (%)0.04%16.61%30.55%32.00%

Crema Dental


SALES in US DOLLARS

+5.1%

+53.3%

+162%

Insecticida


INSECTICIDES

Sales - US$ ans S.O.M.

20012002200320042005(E)

SALES $ (before tax)83,536849,374983,5501,933,7052,320,000

SALES in M.T.16188276498600

S.O.M. (%)25.727.336.740.0

Insecticida

0

0

0

0

0


SALES in US DOLLARS

+20%

+96.6%

+15.8%

+916%

Betn


KIWI SHOE POLISH


19981999200020012002200320042005(E)

SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000

SALES M.T.9751,1361,2081,1861,2071,1001,0791,264

S.O.M. (%)7582848788807585

Betn

0

0

0

0

0

0

0

0

SALES in US DOLLARS

+20%

+1.5%

-10.1%

-3.6%

-1.3%

+6.9%

+1%

Grfico2

261570

5058720

7755760

8700000


SALES in US DOLLARS

+162%

+53.3%

+12.1%

Grfico1

261570

5058720

7755760

8152610


+162%

+53.3%

+5.1%

Lavavajilla


DISHWASHING CREAM


19981999200020012002200320042005(E)

SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000

SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200

S.O.M. (%)13.320.926.430.142.346.545.052.0

Lavavajilla

0

0

0

0

0

0

0

0

SALES in US DOLLARS

+19.5%

+6.2%

+26%

+75%

+12%

+18%

+57%

Pulidores


SCOURING POWDERS


199719981999200020012002200320042005(E)

SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000

SALES M.T.195331270266316381387395420

S.O.M. (%)42.568.542.356.367.378.380.082.085.0

Pulidores

0

0

0

0

0

0

0

0

0


SALES in US DOLLARS

+10%

+6.7%

+15%

+13%

+21%

-3%

-15%

+62%

Detergente


LAUNDRY DETERGENTS


1999200020012002200320042005(E)

SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000

SALES M.T.2,3246,8098,2138,62010,25313,35317,000

S.O.M. (%)3.710.012.112.312.413.514.0

Detergente

0

0

0

0

0

0

0

SALES in US DOLLARS

+18.4%

+166%

+18%

+10%

+12%

+34.5%

Ceras


FLOOR CARE


1999200020012002200320042005(E)

SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000

SALES M.T.2057299761,1531,6971,7822,350

S.O.M. (%)1.43.08.07.114.717.623.132.0

Ceras

0

0

0

0

0

0

0

SALES in US DOLLARS

+35%

+29.4%

+21.7%

+13.6%

+36.7%

+272%

Limpiatodo


ALL PURPOSE CLEANER


20012002200320042005(E)

SALES $ (before tax)38,320181,380273,416442,640520,000

SALES M.T.49225410660780

S.O.M. (%)1.43.010.012.522.025.0

Limpiatodo

0

0

0

0

0

SALES in US DOLLARS

+18%

-16.5%

+17.5%

+62%

+51%

+373%

Desinfectantes


DISINFECTANTS


1999200020012002200320042005(E)

SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000

SALES M.T.28199343362399292350

S.O.M. (%)1.43.07.010.011.011.28.711.0

Desinfectantes

0

0

0

0

0

0

0

SALES in US DOLLARS

+18%

-16.5%

+4.7%

+6%

+41%

+623%

Terceros



Sales - US$

1999200020012002200320042005(E)

SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000

Terceros

0

0

0

0

0

0

0

SALES in US DOLLARS

+16%

-32.2%

+33.5%

-1.1%

+62.3%

+600%

Lustramuebles


FURNITURE CARE


1999200020012002200320042005(E)

SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000

SALES M.T.72441598084100

S.O.M. (%)1.43.412.820.727.534.739.645.0

Lustramuebles

0

0

0

0

0

0

0

SALES in US DOLLARS

+23%

+17.5%

+20%

+33%

+70%

+267%

Limpiadores




1999200020012002200320042005(E)

SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000

S.O.M. (%)1.43.214.318.924.828.529.434.0

Limpiadores

0

0

0

0

0

0

0

SALES in US DOLLARS

+14.5%

+35%

+20.1%

+20.2%

+24.4%

+353%

Desatorador


DRAIN CLEANERS


1999200020012002200320042005(E)

SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000

SALES M.T.6384340525670

S.O.M. (%)1.43.012.815.614.618.022.026.0

Desatorador

0

0

0

0

0

0

0

SALES in US DOLLARS

+25.8%

+14.8%

+25.2%

-4%

+5%

+608%

Ambientadores


AIR CARE


200020012002200320042005(E)

SALES $ (before tax)2,89374,062416,844522,827762,090880,000

SALES M.T.115125164270360

S.O.M. (%)1.4NDNDND14.318.521.0

Ambientadores

0

0

0

0

0

0

SALES in US DOLLARS

+15.5%

+45.8%

+25.4%

+463%

+2,460%

Desodorante


SPRAY DEODORANT


200320042005(E)

SALES $ (before tax)957,9701,701,6001,858,130


S.O.M. (%)12.27%14.90%16.31%

Desodorante

0

0

0


SALES in US DOLLARS

+9.2%

+77.6%

Crema Dental


TOOTHPASTE


2002200320042005(E)

SALES $ (before tax)261,5705,058,7207,755,7608,700,000

SALES in M.T.801,7002,6002,800

S.O.M. (%)0.04%16.61%30.55%32.00%

Crema Dental

0

0

0

0


SALES in US DOLLARS

+5.1%

+53.3%

+162%

Insecticida


INSECTICIDES

Sales - US$ ans S.O.M.

20012002200320042005(E)

SALES $ (before tax)83,536849,374983,5501,933,7052,320,000

SALES in M.T.16188276498600

S.O.M. (%)25.727.336.740.0

Insecticida

0

0

0

0

0


SALES in US DOLLARS

+20%

+96.6%

+15.8%

+916%

Betn


KIWI SHOE POLISH


19981999200020012002200320042005(E)

SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000

SALES M.T.9751,1361,2081,1861,2071,1001,0791,264

S.O.M. (%)7582848788807585

Betn

0

0

0

0

0

0

0

0

SALES in US DOLLARS

+20%

+1.5%

-10.1%

-3.6%

-1.3%

+6.9%

+1%

Desodorante en Aerosol

Grfico1

110

235

250

SALES in M.T.

+114%

+6.4%

Lavavajilla


DISHWASHING CREAM

Sales in M.T., US$ and S.O.M.

19981999200020012002200320042005(E)

SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200

SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000

S.O.M. (%)13.320.926.430.142.346.545.052.0

Lavavajilla

0

0

0

0

0

0

0

0

SALES M.T.

+30.8%

+3.4%

+27.4%

+96%

+22.7%

+26.1%

+61.8%

Pulidores


SCOURING POWDERS


199719981999200020012002200320042005(E)

SALES M.T.195331270266316381387395420

SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000

S.O.M. (%)42.568.542.356.367.378.380.082.085.0

Pulidores

0

0

0

0

0

0

0

0

0

SALES M.T.

+6.3%

+2.1%

+1.6%

+20.6%

+18.8%

-1.5%

-18.4%

+69.7%

Detergente


LAUNDRY DETERGENTS


1999200020012002200320042005(E)

SALES M.T.2,3246,8098,2138,62010,25313,35317,000

SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000

S.O.M. (%)3.710.012.112.312.413.516.5

Detergente

0

0

0

0

0

0

0

SALES M.T.

+27.3%

+30.2%

+18.9%

+5.0%

+20.6%

+193%

Ceras


FLOOR CARE


1999200020012002200320042005(E)

SALES M.T.2057299761,1531,6971,7822,350

SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000

S.O.M. (%)1.43.08.07.114.717.623.132.0

Ceras

0

0

0

0

0

0

0

SALES M.T.

+31.9%

+5.0%

+47.2%

+18.1%

+33.9%

+256%

Limpiatodo


ALL PURPOSE CLEANER


20012002200320042005(E)

SALES M.T.49225410660780

SALES $ (before tax)38,320181,380273,416442,640520,000

S.O.M. (%)1.43.010.012.522.025.0

Limpiatodo

0

0

0

0

0

SALES M.T.

+18.2%

+61%

+82.2%

+359%

Desinfectantes


DISINFECTANTS


1999200020012002200320042005(E)

SALES M.T.28199343362399292350

SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000

S.O.M. (%)1.43.07.010.011.011.28.711.0

Desinfectantes

0

0

0

0

0

0

0

SALES M.T.

+20%

-26.8%

+10.2%

+5.5%

+72.4%

+611%

Terceros



Sales - US$

1999200020012002200320042005(E)

SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000

Terceros

0

0

0

0

0

0

0

SALES in US DOLLARS

+16%

-32.2%

+33.5%

-1.1%

+62.3%

+600%

Lustramuebles


FURNITURE CARE


1999200020012002200320042005(E)

SALES M.T.72441598084100

SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000

S.O.M. (%)1.43.412.820.727.534.739.645.0

Lustramuebles

0

0

0

0

0

0

0

SALES M.T.

+19.0%

+5.0%

+35.6%

+43.9%

+70.8%

+243%

Limpiadores




1999200020012002200320042005(E)

SALES M.T.2297117142170244300

SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000

S.O.M. (%)1.43.214.318.924.828.529.434.0

Limpiadores

0

0

0

0

0

0

0

SALES M.T.

+23%

+43.5%

+19.7%

+21.4%

+20.6%

+341%

Desatorador


DRAIN CLEANERS


1999200020012002200320042005(E)

SALES M.T.6384340525670

SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000

S.O.M. (%)1.43.012.815.614.618.022.026.0

Desatorador

0

0

0

0

0

0

0

SALES M.T.

+25%

+7.7%

+30%

-7.0%

+13.2%

+533%

Ambientadores


AIR CARE


200020012002200320042005(E)

SALES M.T.115125164270360

SALES $ (before tax)2,89374,062416,844522,827762,090880,000

S.O.M. (%)1.4NDNDND14.318.521.0

Ambientadores

0

0

0

0

0

0

SALES M.T.

+33.3%

+64.6%

+31.2%

+733%

+1400%

Desodorante


SPRAY DEODORANT


200320042005(E)


SALES $ (before tax)957,9701,701,6001,858,130

S.O.M. (%)12.27%14.90%16.31%

Desodorante

0

0

0

SALES in M.T.

+6.4%

+114%

Crema Dental


TOOTHPASTE


2002200320042005(E)

SALES in M.T.801,7002,6002,800

SALES $ (before tax)261,5705,058,7207,755,7608,152,610

S.O.M. (%)0.04%16.61%30.55%32.00%

Crema Dental

0

0

0

0

SALES in M.T.

+7.7%

+52.9%

+2025%

Insecticida


INSECTICIDES


20012002200320042005(E)

SALES in M.T.16188276498600

SALES $ (before tax)83,536849,374983,5502,239,1642,320,000

S.O.M. (%)25.727.336.740.0

Insecticida

0

0

0

0

0

SALES in M.T.

+20.5%

+80.4%

+46.8%

+1075%

W.C.


TOILET CARE


1999200020012002200320042005(E)

SALES M.T.636436473118140

SALES $ (before tax)25,590153,562170,187184,539241,139321,424380,000

S.O.M. (%)1.4

W.C.

0

0

0

0

0

0

0

SALES M.T.

+18.6%

+61.6%

+14.1%

+48.8%

+19.4%

+500%

Kiwi


KIWI SHOE POLISH


19981999200020012002200320042005(E)

SALES M.T.9751,1731,3121,3461,4211,3081,2861,500

SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000

S.O.M. (%)7582848788807593

Kiwi

0

0

0

0

0

0

0

0

SALES M.T.

+16.6%

-1.7%

-7.9%

+5.6%

+2.6%

+11.8%

+20.3%

Trabajo para mas PeruanosEn 10 aos, el empleo en Intradevco creci 787%, de 62 a 550 trabajadores al da de hoy.

Sapolio Genera ms Trabajo

Grfico2

134

136

157

186

210

236

334

383

462

594

701

Trabajadores

Hoja1

19941995199619971998199920002001200220032004

134136157186210236334383462594701

Hoja1

0

0

0

0

0

0

0

0

0

0

0

Hoja2

Hoja3

AGROINDUSTRIAS BACKUS S.A.

Grfico1

20000000

19000000

24000000

30000000

35000000

VENTAS $ (sin IGV)

VENTAS $ (sin IGV)

-5%

+26.3

+25%

+16.6

Lavavajilla


Lavavajillas en Crema

Ventas US$ y Participacin de Mercado

19981999200020012002200320042005(E)

VENTAS $ (sin IGV)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8005,700,000

Participacin (%)13.320.926.430.142.346.545.050.0

Lavavajilla

0

0

0

0

0

0

0

0

VENTAS en DLARES

+13.5%

+6.2%

+26%

+75%

+12%

+18%

+57%

Pulidores


Pulidores


199719981999200020012002200320042005(E)

VENTAS $ (sin IGV)159,338258,106220,130213,171257,425291,432299,830320,080350,000

Participacin (%)42.568.542.356.367.378.380.082.085.0

Pulidores

0

0

0

0

0

0

0

0

0

VENTAS $ (sin IGV)

VENTAS en DLARES

+10%

+6.7%

+15%

+13%

+21%

-3%

-15%

+62%

Detergente


Detergentes


1999200020012002200320042005(E)

VENTAS $ (sin IGV)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66014,200,000

Participacin (%)3.710.012.112.312.413.514.0

Detergente

0

0

0

0

0

0

0

VENTAS en DLARES

+12%

+166%

+18%

+10%

+12%

+34.5%

Ceras


Ceras para Pisos Sapolio


1999200020012002200320042005(E)

VENTAS $(sin IGV)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,500,000

Participacin (%)1.43.08.07.114.717.623.130.5

Ceras

0

0

0

0

0

0

0

VENTAS en DLARES

+31.9%

+29.4%

+21.7%

+13.6%

+36.7%

+272%

Limpiatodo


Limpiatodo Sapolio


20012002200320042005(E)

VENTAS $(sin IGV)38,320181,380273,416442,640520,000

(Julio)

Participacin (%)1.43.010.012.522.025.0

Limpiatodo

0

0

0

0

0

VENTAS en DLARES

+18%

-16.5%

+17.5%

+62%

+51%

+373%

Desinfectantes


Desinfectantes Sapolio


1999200020012002200320042005(E)

VENTAS $(sin IGV)29,590213,818301,526321,026336,178280,800330,000

Participacin (%)1.43.07.010.011.011.28.711.0

Desinfectantes

0

0

0

0

0

0

0

VENTAS en DLARES

+18%

-16.5%

+4.7%

+6%

+41%

+623%

Terceros


Productos Wong/Metro

Ventas US$

1999200020012002200320042005(E)

VENTAS $(sin IGV)67,895474,716770,386761,5931,016,939689,752800,000

Terceros

0

0

0

0

0

0

0

VENTAS en DLARES

+16%

-32.2%

+33.5%

-1.1%

+62.3%

+600%

Lustramuebles


Lustramuebles Premio


1999200020012002200320042005(E)

VENTAS $(sin IGV)25,78794,534160,675213,349255,960300,780345,000

Participacin (%)1.43.412.820.727.534.739.645.0

Lustramuebles

0

0

0

0

0

0

0

VENTAS en DLARES

+15%

+17.5%

+20%

+33%

+70%

+267%

Limpiadores


Limpiadores de Superficies Sapolio


1999200020012002200320042005(E)

VENTAS $(sin IGV)40,104181,603225,886271,628326,354440,634505,000

Participacin (%)1.43.214.318.924.828.529.434.0

Limpiadores

0

0

0

0

0

0

0

VENTAS en DLARES

+14.5%

+35%

+20.1%

+20.2%

+24.4%

+353%

Desatorador


Desatoradores Sapolio


1999200020012002200320042005(E)

VENTAS $(sin IGV)6,02842,69644,89043,14354,00561,98878,000

Participacin (%)1.43.012.815.614.618.022.026.0

Desatorador

0

0

0

0

0

0

0

VENTAS en DLARES

+25.8%

+14.8%

+25.2%

-4%

+5%

+608%

Ambientadores


Cuidado del Aire


200020012002200320042005(E)

VENTAS $(sin IGV)2,89374,062416,844522,827762,090880,000

Participacin (%)1.4NDNDND14.318.521.0

Ambientadores

0

0

0

0

0

0

VENTAS en DLARES

+15.5%

+45.8%

+25.4%

+463%

+2,460%

Insecticida


Insecticidas


20012002200320042005(E)

VENTAS $ (sin IGV)83,536849,374983,5501,933,7052,320,000

Participacin (%)25.727.336.740.0

Insecticida

0

0

0

0

0

Ventas en Dlares

+20%

+96.6%

+15.8%

+916%

Backus


AGROINDUSTRIAS BACKUS

Ventas US$

20032004200520062007

VENTAS $ (sin IGV)20,000,00019,000,00024,000,00030,000,00035,000,000

Backus

0

0

0

0

0

VENTAS $ (sin IGV)

VENTAS $ (sin IGV)

+16.6

+25%

+26.3

-5%

Hoja3

ESTRATEGIA de PRODUCTOS:Esprragos en todas sus formas: fresco, enlatado y congelado, con un total de 2,000ha. propias y asociadas.En alcachofa, ampliaremos hasta alcanzar las 500 ha.En pimiento piquillo para el mercado Espaol se llegar hasta 400 ha.Limn: Se cuenta con 100 ha. propias, pero se acopia con terceros hasta el equivalente de 500 ha.En maracuy se cuentan con 200 ha, pero se tratar de llegar hasta 500 ha. con ayuda de terceros.En mango se acopia de terceros, principalmente para fabricar pulpa para exportacin. Se est estudiando una lnea hidrotrmica para procesar fruta para el mercado USA, con un potencial de hasta 3MM de cajas por ao.

Cmo Triunfar en la Vida?

Amor por la Etica


Amor por el Trabajo


Amor por el Per

GRACIAS!

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