SAP CRM Overview
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Transcript of SAP CRM Overview
![Page 1: SAP CRM Overview](https://reader033.fdocuments.net/reader033/viewer/2022061207/5484ffc0b4af9faa0d8b4cef/html5/thumbnails/1.jpg)
SAP Customer Relationship Management
Ideas for Today and Tomorrow
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ForAES Solutions Pvt Ltd
ByKeynes Austin
![Page 3: SAP CRM Overview](https://reader033.fdocuments.net/reader033/viewer/2022061207/5484ffc0b4af9faa0d8b4cef/html5/thumbnails/3.jpg)
Learning Points
Marketing Planning Campaign Management
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Recommended
Familiarity with CRM Architecture CRM Master Data Business transactions in CRM
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Marketing Planning & Campaign Management
Austin Ltd needs to develop a marketing plan including two campaigns to increase its LCD TV Sales in Chennai.
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Marketing Planning
Determine and execute the marketing policy Set up in agreement with the programs of finance
and product Strategic level
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Campaign Management
Determine and execute marketing activities using marketing instruments
Campaigns are assigned to the marketing plans Operative Level
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Campaign Management in CRM
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Marketing Planning in CRM
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Overview of Marketing Structure Elements
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Structure of Marketing Planner
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Target Group Determination
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Business Partner Segmentation
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Campaign Execution
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Example: Telemarketing Campaign
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Analysis – Campaign Phases
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References
HTTP://WWW.4shared.com/dir/12395402/8e1e283b/SAP_CRM.html
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