Maruti Suzuki SwiftSocial -Way Forward

Current Social Scenario -

#PushYourLimits

Keeping the current communication in mind #PushYourLimits. We have to think what's next?

#ThrillRedefined

Since Maruti Suzuki is being launched with outstanding new features, it would not only provide a thrilling experience but also introduce a new whole new meaning to excitement. This hashtag would express that the new model by Maruti Suzuki will redefine the meaning of thrill by providing an experience that is beyond of being just ‘thrilling’.

Each week, we could include 3 posts, which talks about #ThrillRedefined. The 3 days would be Monday, Friday & Sunday. All evening posts. Monday - Audience are generally clogged with work, often they go to the internet to find something exciting. Friday - Weekend sets in with Friday. Audience looks for content, which can boost their life. Sunday - Audience stays in a very relaxed mood on a Sunday.

Example -

FB Live Video Poll !

What features would you like to see in the all new Maruti Swift features? #ThrillRedefinedPoll ends in 4 hrs

Organic Content

Feature Post

It is all about that neat touch!Planning to upgrade your ride? Here are some#ThrillRedefined upgrades that you cannot afford to miss!

Example -

Organic Content

Real and natural pictures always works well for Instagram. So for #ThrillRedefined, we do the same kind of thing. With our Swift car we’ll show, how the car travels in various places. How easy traveling becomes with Swift will be emphasized besides, showing the natural feel. When you pack your bags and go out without thinking twice, you experience a redefining trilling moment.

Organic Content

Web series – We show a young guy of around 28 years old, who is a working IT professional. His life is basically sorted, right from having a good looking girlfriend to a supporting family. However, he is still not contented with his life as he searches for something in his life. One day, while cleaning his room, he founds his old camera and recollects the joy that he used to get from his first love, i.e. photography. He decides, before getting married, to go for a solo trip accompanied with his camera and his Swift car that would eventually drive him to redefine thrill in his life.

Example -

Paid Content Generic Paid Advertisement

Make a Website which talks about #ThrillRedefined & newadded features ( should also provide info of easy loan schemes and store locators)

Listicle 1. #ThrillRedefined experiences? (Articles and blog posts relating to travel, adventure, solo trips, life-time thrilling experiences , etc). 2. How to #ThrillRedefined your life! ( Blog posts relating to real life experiences that has given a new meaning to somebody’s life, transformation of a person dwelling in despair to re-shaping life in a positive manner, journey of an ordinary person to a F1 racer)

Websites to be used -

Thank You.