The first magazine designed to inspire the ur-ban African-American girl 18-24 to focus on their dreams.

Jazzy Project book “You are a diamond, so let it shine girl!”

TABLE OF CONTENT

Introduction

About Jazzy

0.1 Research

1.1 Creative Brief/ Strategy 1.2 Demongraphics 1.3 Target Audience

3.1 Moodboard 3.2 Webstie Development 3.3 Print Development 3.5 Logo Development

4.0 Swot

4.1 SWOT Analysis Objective4.2 Swot Anlysis Grid4.3 Swot Actions Plan

5.0 Promotional

5.1 T-shirt desigin/ jackets

5.4 Cups/Bottles/ key

3.0 Creative Development

Introduction

Jazzy is a magazine that focues on African-American women who are 18-24 in age and are making names for themselves in their work

and communities. This magazine is designed to help encouarge them to stay motivated with everything that they do,

and not let society stopthem from believing in themselves.

Jazzy will be the first magazine that focuses on young African-Americna women. This

mgazine will be a guide for them to know that they don’t have to show their bodies to get

respect. This magazine will feature strong role models in every walk of life, such as business, televison and music. By featuring these

young woem in Jazzy, this will let them know that we are support-ing their inner diamond. With this said, let yourself shine girl.

You are a diamond, so let it shine girl!

1

1.0

1.1 Creative Brief/Strategy

1.2 Demographics

1.3 Target Audience

1.0 Research Section

1.2 Creative Brief/ Strategy

1.2

Over view of needs Promotional Idea

To see if there us a need for daughter maga-zine at Essence Communications

Promotional IdeaCommercial

Website

T-shirt/ cups

Measureable Success

Sales for Essence Communications grew steadily throughout the 1990s.

After reaching $77 million in 1994, sales grew to $92.8 million in 1996,

and to $104.8 million in 1997.

In 2000, Essence posted sales of $145 million,

a 17.5 percent increase over the previous year

Marketing in the inner city of New York, Washington DC and Detroit etc…

1.2

1.2 Demongraphics

1.3 Target Audience

1.3

African-American women 18-24 who live in the in-ner city these girls are usually products of a single parent home. They will become mothers at an early age. Most of them will not finish high because of the pressure of peer’s influences.

2.1 Print Ads

2.2 Interactive Media 2.3 Motion graphic 2.4 Logo

2.0 Style Guide

2.0

2.1 Print Ads

2.2 Interactive Media 2.3 Motion graphic 2.4 Logo

2.1 Print Ads

Specifications/ Dimissions

The magazine will be 8x10 in size. There will be 170 pages. There will be beauty

ads, health articles,

The magazine will feature images of suc-cessfull women that at well know to the urban community such as. Mary J. The magazine will also figure fashion

that appeal to the urban African american women.

3.1

Chat Girls will be able to talk

to other girls on the chat line and make new

friends.Music/ Video

Girls will be able to listen to music and watch videos. The music and videos can aslo be

downloaded.

Specifications/ Dimission will be 800 x 600 display (should it be 750 pixels

width

Health/ BeautyGirls can read about health and also learn

new hair styles.

2.2

2.2 Interactive design

2.3 Motion graphics

2.3

This is a motion graphic video de-veolp to be posted on the web for views. The video tells the purpuse for magazine. The video will be 30 second long.

This video will also be posted on face-book, and other socail networks.

2.4 Logo Design

C=100 M=0 Y=0 K=0

C= 0 M=100 Y=0

C=100 M=0 Y=0 k=0

C=59 M=90 Y=10 K-0

2.4

samples Here are example of the

first logo design for jazzy

Do’s Don’t

No flowers. Want the logo have a urban feel to it.

ColorsThese are different colors

that were thought of for the logo

Final design

At the top of the board is the final design for

the Jazzy logo.

2.5 Font and Colors

Colors, FontsThese are different fonts that were going to to be use.These colors were choosen

because they are bright and catch the eye of the viewers

2.5

3.1 Moodboard 3.2 Webstie Development

3.3 Print Development 3.5 Logo Development

3.1 Moodboard

3.0

3.0 Creative Development

3.1 Moodboard 3.2 Webstie Development

3.3 Print Development 3.5 Logo Development

3.1 Moodboard

First stages of Mood board

3.1

This is the mood boad in develop-ment stage. The logo and three sketches , different hair designs that will target the audience. Also fashion shose, clothing.

3.1A Moodboard cont.

This mood board show the make-up that the target market wears.

3.1A

This is an example of the mood board. This mood displays the different type of

Font that was thought to be use to create the logo. There is also rough sktech ideas for the logo.

Color samples that we thought to be use for the logo.

Insptrational images that can be used. Such as Oparh and Mi-chelle Obama.

Texure which is a brick,

3.1 B Final Moodboard

3.1B

This a webmap for Jazzy magazine. On the is website their will be a chat, health, Music, Hair and Makeup, fashion.Chat page

Will have a place for girls to go and chat with other girls their age about issues that you can’t was talk to your parnets about.

Health

Will discuss how important it is take care of your self as a young women. Make sure to excerise and eat right.

Hair and Makeup,

will discuss the how you don’t have to wear alot of makeup to be pretty. There will also be different hair style and tips on how to wear your hair.

Fashion

Will discuss how you don’t have to how off your body to be sexy.

3.2 Webmap

3.2

3.2 A Webstie Development

This is the first stages of the web-site development. The Home Page, Fashion, Health and Subsertion Page. In the back ground was brick overlay. The brick layout will be takin out of the final design of the webiste.

First stage of web development

3.2A

3.3 C Final Website Design

This is the final stage of the web-site. The brick wall background was taken away.The images stand out on the pages.

3.3C

This the final stage of the website. The brick wall background was taken away.The images stand out on the pages.

3.4 A Print Development

This is the print development for jazzy magazine cover. When creating the ad there was a thought of using famous young african women who are an influ-ence.

While in development the ad idea was canceled and it was decided that maga-zine covers should be better.

3.4B

3.4 B Print Ads Develpment Final stage of print ads

3.4B

4.1 SWOT Analysis Objective

4.2 Swot Analysis Grid

4.3 Swot Actions Plan

4.0

4.0 SWOT Analysis

To see if there is a need for a daugther magazine at Essence communications.

To find out why there havsn’t a daugther magazine been developed?

4.2 SWOT Analysis Grid

4.1

4.1 SWOT Analysis Objective

Threats When Time Inc. begin replacing essence employees in Time Inc.

WeaknessWhen Essence and Time Inc.merged, some thought that Essence was “selling out”. Also se-veteen magazine.

strenagthsThe copamany operates a mail or-der business through which it sells books, art and apparel.

Other activities include the Essence Awards, Essence Musical Fesival and a Latina magazine

OpportunitiesIn 1992, Essence Communicationsacquired income Opportunities, a magazine with a curculation of 400,000 aimed at people had been let go from their jobs and wanted to start their own buinesses.

4.2 SWOT Analysis Grid

4.2

4.3 SWOT Actions Plan

Based on the Swot Analysis, it’s been de-termined that the following strengths of Essence, such as branching out into new areas, which included Essence Awards, EssenceFestival, Essence Fashion Show and Latin Magazine.

This can be used to help develop the fol-lowing product a magazinefor African-American young women 18-24 years old, in order to increase the revenue by 8% over next 2 years.

Essence has branch out to music, and fashion and it has been very successful. The development of jazzy will help essence sucess to grow to a larger traget.

4.3

5.0 Promotional Design

5.0

You are a diamond, so shine girl

5.1 T-Shirt/ Jackets

You are a diamond, so le it shine girl

These are examples of promon-tional items that will be sold for the campagin. T-Shirts and JacketsIn different assocorate colors

5.1

5.2 Cups/ key chains

5.2

Created by Teedgra M. Blackstock