Nemo Communicationssample of work...

Overview of experience...

- Budgeting- Advertising campaign planning - print and web- Event planning- Event sponsorship- Magazine publishing- Press relations- Website content- Team management- Problem solving- Design and print management- Diving and water sports tourism- Live theatre and comedy PR & marketing

- 3 year advertising campaign for Egyptian Tourist Authority (ETA)/Chamber of Diving and Watersports (CDWS)- 21 diving publications across 14 countries in 11 languages- negotiation and planning of campaigns- design and delivery of ads (twelve designs per year)

Campaign included added extras, eg- advertorials (supplied and designed by CDWS)- branded maps- branded dive guides

Web marketing- campaigns with key dive portals in UK, Italy, Germany and Russia- use of branded features / advertorials to promote the Red Sea and the work of the organisation- monitoring of forums, message boards and set up of social networking pages (Facebook and Twitter)

Dive showsEvent planning

Dive shows, year 1Dive (UK), Boot (Germany), Golden Dolphin (Russia), LIDS (UK)main photo: presentation by award winning underwater photographer Alex Mustard

Dive shows, year 2Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), MIDE (Malaysia)main photo: 220m2 stand at Boot show, Germany, top: Russia, middle: Malaysia bottom: France

Dive shows, year 3Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), Big Scuba (UK)main photo: France, top: Germany, middle: UK (LIDS) bottom: UK (Big Scuba)

My role regarding the shows:- booking of space- sign up of members as show partners- collection of money from show partners- budgeting for shows- negotiation of sponsorship deals- liaise with ETA country office over invoicing and contracts- liaise between members and show organizers over show guide

submissions- scheduling of show planning with stand builder- layout planning with stand builder- design of all graphics on behalf of partners on the stand- delivery of correct graphics to stand builder to deadline- production of necessary promotional printed materials- scheduling of meetings with journalists- supervision of stand build- attendance of shows and briefing of promotional staff

Dive show sponsorshipEgypt has been the ‘country of honour’ at shows in UK, Russia and France, increasing the branding opportunitiesmain photo: France, top: UK (Big Scuba), middle: UK (Big Scuba) bottom: Russia

BLUE magazinethe official magazine for diving and watersports in the Red SeaSponsored by the Egyptian Tourist Authority

Magazine publishingphoto: Kat Rowe, ad salesMary Gleeson, design and publishingCharlotte Boan, Editor

BLUE magazine- launched in June 2009 - 9 issues published (9 online, 4 printed editions)

responsible for:- design of layout and publishing- budgeting- ad sales (issues 1 - 7)

BLUE magazine - special editions for non-English speaking markets- German, Russian, French

responsible for:- design of layout and publishing- budgeting- securing translators

Public relations

- writing of press releases (both stories and news)- planning of press trips from diving publications- destination features and features on work of CDWS- crisis management

Development of environmental campaigns:- Capture the Catcher (2010) - to put a stop to illegal fishing - End Dolphin Captivity (2011) - to show that European tourists do not want to visit Dolphinariums- Stop Fishing In Ras Mohammed (2011) - online petition to reverse a governor’s decree that allowed fishing in the national park for a period

of 8 weeks during spawning season.

Website- Key player in development of content for phase I of

www.cdws.travel- Updating of dynamic pages on website (listings, news,

press releases)

Brochure design and print management- Layout design- Acquisition of print quotations

Book DesignUnderwater Photography For BeginnnersBy Maria MunnWinner of Book Of The Year, Diver Magazine 2010176 pages

Other relevant experience

Tour marketing and / or PR of UK tours:

- Return to the Forbidden Planet- Five Guys Named Mo- Ross Noble- Ardal O’Hanlon- West Side Story- Crazy For You- Rent- Tommy Tiernan- From A Jack To A King

Assisted on marketing for West End productions of:

- Tommy- Chicago

Festival press office manager:

- Pleasance Theatre Edinburgh (3 festivals)

Venue marketing & PR- Publicity assistant Orchard Theatre, Dartford (900

seats)

Volvo Ocean Race, 2011-12Marketing and Brand Manager- Responsible for all branding materials used to create

the ‘race village’ at all stopovers (10 countries)- production of all promotional materials used to

promote this edition of the Race including leaflets and programmes

- production of all commercial materials used for host port procurement process for 2014-15 edition of the race including printed and digital editions

- liaison with stopovers to formulate successful marketing campaign to promote the race in advance of and during the stopover

- development and management of membership scheme of fans of the race

© Nemo Communications 2012✉ mary@nemocommunications.co.uk☎ + 44 7717 384363