Sample Newsletter: Le Gastronome
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Transcript of Sample Newsletter: Le Gastronome
I n 1983, Ashley Wilson had the spark of an idea of selling fusion foods. Two years later,
research and development of fusion food recipes had been discovered, and he finally started
the business in 1985. The very first of Fandado Restoracio® was founded at Harrow City,
London.
Owing to the uniqueness of the products and the brilliance of Ashley, the business of Fandado
Restoracio® grown rapidly. Within five years, Fandado Restoracio® has become famous by
franchising and expanding to the whole of United Kingdom.
In 1999, Ashley Wilson attained the age of 66 and he decided to pass the business to his son,
James Wilson. James’ penchant for the business eventually led him to expand the business in
the European continent.
By 2000, the business has performed steadily and becomes one of the very best choice of fusion
food restaurant in the world. As of 2014, there are currently 186 branches of Fandado
Restoracio® worldwide.
Product Details : Fusion Food Cuisine
Date of Establishment: 5 March 1985
HQ location: HB 1(a) Harrow City, London
Contact Office: (+44)020 4575 9293
Fax: (+44) 020 4575 9293
To become an international
corporation before 2020
To produce the most appetizing
and vigorous fusion food in the
world
I n long terms operations, Fandado Restoracio is able to achieve a positive
profit in the business. From the financial summary above, on 2013, the
company experienced a decrease in yearly profit from 4150.2 millions to 3700.6
millions due to major investment in nurturing programs for employees which are
created solely for the purpose of creating highly dedicated employees.
However, with an improving economy in Europe, followed by expansion in
foreign countries, will provide new market opportunities and increase revenue
for the business.
F andado Restoracio® has been publishing “Le Gastronome”
annual newsletter since January 1997. The purpose of publishing
the newsletter is to provide information to shareholders of our activities
throughout the year in conjunction with future plans.
In this volume of newsletter, readers can know more about the history of
our company, five activities organized by Fandado Restoracio® and two
future plans for our company. The highlighted activities organized
included Motivational Speech, Times Food Pastry Competition and
Special Promotion for the 30 years anniversary etc. Besides that, two
future plans for our company are collaboration with ASJKA and oversea
expansions.
Our newsletter aims to provide necessary information for stakeholders,
investors as well as potential investors.
Hope you will enjoy reading the newsletter.
Thank you.
Profit in business
come from repeat
customers,
customers that
boast about your
project or service,
and that bring
friends with them
- W. Edwards
Deming
Mr. Jack Wilshere
Head Editor of Le Gastronome
A s our company expands, it creates a need
to increase our workforce.
Middle management that grows larger and
larger creates divergence among its members
due to the lack of communications.
To bring unity within the organization, Fandado
Restoracio® has launched a teambuilding event
on May 2013.
I n this event, several managers gathered from different branches of
Fandado Restoracio®. Managers from the main headquarters in
London, Germany, France, Italy and Belgium were among the participants.
The famed psychologist, Dr. Wong was invited to give a motivational speech
to reinvigorate the morale of the workforce. The title of the speech was
“Think Positive, Do More Together”. The members of the workforce greeted
Mr. Wong with great enthusiasm and they were very attentive during his
speech.
One of the best moments of the speech was an anecdote given by Mr.Wong.
He said, “Everyone assumes that there is only one cake in the company, and
we have to compete with one another to see who gets the larger piece.” He
then ended it with “However, this is not true. We must think positively, and
work together so that we have more cakes to share and refrain from taking
advantage of other people. In this case, nobody will be the loser, and there
will be only winners that build the foundation of a great company”.
Words
from Dr
Wong
“The
teambuilding
event was very
successful and
the bond
between
employees has
grown stronger
after the
event.”
C ongratulations to Carolyn Spring from Australia, for
winning the Pastry Competition presented by Times Food!
Fandado Restoracio® launched its 4th annual Pastry Competition
on February 2013, 25-27 in Kuala Lumpur.
A group of ten international pastry chefs competed for the grand
prize, an offer to become Chef de Partie of pastries food and
signature dessert of Fandado Restoracio®.
The competition was organized to provide fine dining pastry chefs
an opportunity to shine with courses of plated desserts. There are
no traditional showpieces to be had here! Carolyn’s masterpiece
“Roseto Racio Marry” is an innovative recipe that managed to woo
the tastes of our judges. The “Roseto Racio Marry” is an elegant
blend of English and Australian dessert.
The judging panel was comprised of the industry luminaries who
know their way around a kitchen - Celebrity Chef Malcom Goh was
the official Executive Chef Consultant of the competition; guest
judges included Sherson Lian, Anis Nabilah, Johnny Fua, Ezani
Farhana, Kamarul Hasni, and Pearl Woo. Dishes were evaluated on
presentation, execution, creativity, taste, and theme. Throughout
the competition, the reputation of the restaurant has been widely
lauded by the food industry.
The Roseto Racio Marry dessert has attracted countless gourmets to
taste it, and it will be available in selected branches of Fandado
Restoracio® in the summer of 2014.
Carolyn Spring, a
talented chef, born in
1983 in Australia,
participated in pastry
competitions at a mere
age of 20.
He graduated from the
Culinary Institute of
America (CIA) in Hyde
Park, New York at age
25 and started his
career as professional
pastry baker at age 27.
F andado Restoracio® has been around for a long time since it was established on 5 March
1985. From that moment onwards, the business has never been better.
To commemorate Fandado Restoracio® 30th anniversary happening this year, a special
promotion event is planned for all branches beginning from 5 January 2014 until 5 March 2014.
During this promotion period, the dishes served by the restaurant will be sold by in set meals.
There are three sessions for the promotion, which are breakfast, lunch and dinner.
During breakfast, a combination of freshly brewed Japanese Green Tea along with American
style pancake will be served. At lunch, there will be a selection of Thai food that goes with fresh
tropical fruit juices. For dinner, western dining with steak and Italian pasta will be among the
dishes available in conjunction with Australian wine.
Through this special event, Fandado Restoracio® hopes to maintain customer relationships as
well as to encourage first time tasters.
Fandado Restoracio® wishes all customers and employees a happy anniversary and hopes that
everyone will enjoy the promotion offered.
M ichael Lye, Head Product Researcher, has brainstormed the idea of collaborating with
Askja International Corporation, which is a multinational corporation dealing in the
tea industry located in Iceland. Rising demand for high quality tea in restaurants was fueled
by an increase in coffee consumption. Fandado Restoracio® would like to use this
opportunity to increase revenue and market share of the business.
The Chief Executive Officer (CEO), Benedict Lee has made arrangement with the CEO of Askja
International Corporation, Jose Mourinho. The transaction was done smoothly and a pre-
contract has been signed.
In December 2015, Fandado Restoracio® and Askja International Corporation will officially
collaborate. Askja would produce five of its best selling tea (Cinnamon, Earl Grey, Darjeeling,
Ceylon and Jasmine Black) to be sold in all Fandado Restoracio® branches.
With Fandado Restoracio® providing unique and delicious food, and Askja providing classic
yet healthy tea, the customer satisfaction of both companies will surely create greater brand
awareness.
The collaboration between the two companies will
also benefit both companies in finances, human
resources, physical capital and cultural capital
sectors. Through this alliance, estimations predict a
growth in net profit by 8.6% for Fandado
Restoracio®, and a growth in net profit by 4.32%
for Askja International Corporation.
With great hopes, the collaboration will be of
mutual benefit and a strategic decision for both
companies.
M alaysia is a
multicultural
country that evolved
from humble
beginnings that
existed many years
before its
independence. The
Malaysian diverse
cultural background
is considered ideal to
begin with as its
citizens easily relate
to the food we serve
daily to our existing
customers.
F andado Restoracio® will finally embark on its first ever
expansionary strategy within the South East Asian market as
the future approaches.
For a start, we have selected the metropolis of Kuala Lumpur, the
heart of the Malaysia’s federal administration as our first
restaurant in South East Asia. 1200 square feet of the Pavillion
Kuala Lumpur Shopping Centre will house Fandado Restoracio®
that could serve up to 300 customers at any given time.
The menu served will be a selected range of our signature dishes
that includes our best selling Fandeto Amaro. In addition, we
would also include several new recipes that are created from local
dishes from Malaysia. Singapore, Vietnam, and Thailand are also
excellent sources to form other recipes from a variety of food.
The restaurant is expected to open in the 3rd quarter of the year
2015. With the expectations of 5.2% of growth in the Malaysian
GDP for the year of 2015, we are optimistic that our restaurant will
be well received by the general public. Combining our experience
and expertise, Malaysians will indulge in a new form of casual
dining that will revolutionize the way we eat.
Please Note:
This newsletter has been prepared by Le Gastronome, group of Fandado Restoracio® Com-
pany solely for the information of stakeholder of the company. All information contained in
this newsletter is presented as the date below, and Company shall assumes no duty to con-
firm, revise or update the information. These statements are made on the basis of our views
and assumptions and actual event may differ materially from those expressed or implied.
Such differences may results from actions taken by Company, as well as uncertainties arises
during the year.
Fandado Restoracio® Brings YOU the World