Sample Data Consumer Electronics Mobile Phones

Consumer Electronics 2011

extracted

28-Feb-12

Categories Geographies

Mobile Phones Netherlands Feature Phones Smartphones

For more information contact Euromonitor International

Copyright © and database right Euromonitor International 2011. This document is strictly copyright. Reproduction or distribution in any form whatsoever without express written permission from Euromonitor International Ltd is prohibited.

Contact Us

Measures Cape Town

Market Sizes +27 21 552 0037Unit Prices [email protected] Shares NBO (National Brand Owner)Company Shares GBO (Global Brand Owner) ChicagoBrand Shares LBN (Local Brand Name) +1 312 922 1115Brand Shares GBN (Global Brand Name) [email protected] vs Others DubaiSmartphones by Operating System +971 4 372 4363Pricing [email protected] Variables LondonSources +44 (0)20 7251 8024

[email protected]

Santiago+56 2 [email protected]

Shanghai+86 21 6372 [email protected]

Singapore+65 6429 0590

[email protected]

Sydney

+61 (0)2 9581 9200

[email protected]

Tokyo

+81 3 5403 4790

[email protected]

Vilnius

+370 5 243 1577

[email protected]

310120712.xls Market Sizes

© Euromonitor International Plc 28 February 2012 11:33 5 of 105

Region Country Industry Category Subcategory Lowest Level Data Type

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSP

SAMPLE



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Value RSP

© Euromonitor International 2011



Unit Current/Constant Currency Conversion 1998

000 units Volume DATA HAS BEEN REMOVED FROM SAMPLESEUR million Historic Current Prices, Forecast Current Prices Local CurrencyUS$ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local CurrencyUS$ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange DATA HAS BEEN REMOVED FROM SAMPLES¥ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates000 units VolumeEUR million Historic Current Prices, Forecast Current Prices Local CurrencyUS$ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates

SAMPLE



EUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local Currency DATA HAS BEEN REMOVED FROM SAMPLESUS$ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates000 units VolumeEUR million Historic Current Prices, Forecast Current Prices Local CurrencyUS$ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange DATA HAS BEEN REMOVED FROM SAMPLESCHF million Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF million Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local CurrencyUS$ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF million Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates



1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES

Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

















Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesDATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES




2014 2015 PerCap Unit PC 98 PC 99 PC 00 PC 01 PC 02 PC 03 PC 04 PC 05 PC 06 PC 07 PC 08 PC 09 PC 10

DATA HAS BEEN REMO Units per capita DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESEUR per capitaUS$ per capitaUS$ per capitaEUR per capitaEUR per capita£ per capita£ per capita¥ per capita¥ per capitaCHF per capitaCHF per capitaEUR per capitaUS$ per capitaEUR per capita

DATA HAS BEEN REMO £ per capita DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES¥ per capitaCHF per capitaUnits per capitaEUR per capitaUS$ per capitaUS$ per capitaEUR per capitaEUR per capita£ per capita£ per capita¥ per capita¥ per capitaCHF per capitaCHF per capita



DATA HAS BEEN REMO EUR per capita DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESUS$ per capitaEUR per capita£ per capita¥ per capitaCHF per capitaUnits per capitaEUR per capitaUS$ per capitaUS$ per capitaEUR per capitaEUR per capita£ per capita£ per capita¥ per capita

DATA HAS BEEN REMO ¥ per capita DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESCHF per capitaCHF per capitaEUR per capitaUS$ per capitaEUR per capita£ per capita¥ per capitaCHF per capita



PC 11 PC 12 PC 13 PC 14 PC 15

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES


Growth% 98-99

Growth% 99-00

Growth% 00-01

Growth% 01-02

Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07



DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM 2005-10 DATA HAS BEEN REM 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-15


Growth% 07-08

Growth% 08-09

Growth% 09-10

Growth% 10-11

Growth% 11-12

Growth% 12-13

Growth% 13-14

Growth% 14-15

Historic PeriodGrowth Years

HistoricPGrowth%

HistoricCAGR%

Forecast PeriodGrowth Years




DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REM 2005-10 DATA HAS BEEN REM 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-15



DATA HAS BEEN REMOVED FROM SAMPLES


ForecastPGrowth%

ForecastCAGR%

310120712.xls Unit Prices


Region Country Industry Category Subcategory Unit Price Data Type

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSP

SAMPLE



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSPWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Unit price rsp Retail Value RSP




Unit Current/Constant Currency Conversion 1998

EUR per unit Historic Current Prices, Forecast Current Prices Local Currency DATA HAS BEEN REMOVED FROM SAMPLESUS$ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local CurrencyUS$ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange DATA HAS BEEN REMOVED FROM SAMPLESCHF per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Local CurrencyUS$ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local CurrencyUS$ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates

SAMPLE



EUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange DATA HAS BEEN REMOVED FROM SAMPLES£ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Local CurrencyUS$ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesUS$ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesEUR per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates£ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates¥ per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange RatesCHF per unit Historic Current Prices, Forecast Current Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Local Currency DATA HAS BEEN REMOVED FROM SAMPLESUS$ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesEUR per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates£ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates¥ per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange RatesCHF per unit Historic Constant 2010 Prices, Forecast Constant 2010 Prices Historic Fixed 2010 Exchange Rates, Forecast Fixed 2010 Exchange Rates



1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESHistoric Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates













2014 2015



Growth% 98-99

Growth% 99-00

Growth% 00-01

Growth% 01-02

Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07

Growth% 07-08

Growth% 08-09



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REM 2010-15 DATA HAS BEEN REMOVED FROM SAMPLES2005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-15


Growth% 09-10

Growth% 10-11

Growth% 11-12

Growth% 12-13

Growth% 13-14

Growth% 14-15


HistoricPGrowth%

HistoricCAGR%

Forecast PeriodGrowth Years

ForecastPGrowth%

ForecastCAGR%




DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REM 2010-15 DATA HAS BEEN REMOVED FROM SAMPLES2005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-152005-10 2010-15

310120712.xls Company Shares NBO



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Volume

SAMPLE



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Volume




National Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% Current/Constant

Brand Owner F6Q7 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner R0W3Brand Owner K1N5Brand Owner H3L1Brand Owner K3O3Brand Owner X7A7Brand Owner L0X1Brand Owner N7U7Brand Owner X3M7Brand Owner S2M7Brand Owner E4J5OthersTotalBrand Owner F6Q7Brand Owner X7A7Brand Owner K3O3 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner L0X1Brand Owner X3M7Brand Owner N7U7Brand Owner S2M7Brand Owner E4J5OthersTotalBrand Owner F6Q7Brand Owner R0W3Brand Owner K1N5Brand Owner H3L1Brand Owner K3O3Brand Owner N7U7Brand Owner L0X1

SAMPLE



Brand Owner X7A7 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner S2M7OthersTotal



Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Rank 2002

Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units



Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 units



Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010



Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-10


Growth% 07-08

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-10

310120712.xls Company Shares GBO



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones no Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Volume

SAMPLE



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones yes Retail Volume




Global Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% Current/Constant

Brand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner L0X2Brand Owner R4F6Brand Owner P3Q8Brand Owner B2V6Brand Owner E8H2Brand Owner L3U8Brand Owner I2R6Brand Owner C9M0Brand Owner S4Q8Brand Owner S0A0Brand Owner X9G4Brand Owner M1C4OthersTotalBrand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner E8H2Brand Owner B2V6Brand Owner L3U8Brand Owner C9M0Brand Owner I2R6Brand Owner S4Q8Brand Owner S0A0Brand Owner X9G4Brand Owner M1C4OthersTotalBrand Owner X7A8Brand Owner L0X2Brand Owner R4F6

SAMPLE



Brand Owner P3Q8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Owner B2V6Brand Owner I2R6Brand Owner L3U8Brand Owner E8H2Brand Owner X9G4OthersTotal



Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Rank 2002




Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units



Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010



Growth% 02-03

Growth% 03-04

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Growth% 05-06

Growth% 06-07





Growth% 07-08

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-10

310120712.xls Brand Shares LBN




SAMPLE



Brand Name Global Brand Name National Brand Owner Global Brand Owner 2002% 2003% 2004%

Brand Name P0 Brand Name V2L7 Brand Owner F6Q7 Brand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name I2 Brand Name D0C9 Brand Owner R0W3 Brand Owner L0X2Brand Name U Brand Name L2H7 Brand Owner K1N5 Brand Owner R4F6Brand Name G2Brand Name L5G9 Brand Owner H3L1 Brand Owner P3Q8Brand Name A5 Brand Name E1W9 Brand Owner K3O3 Brand Owner B2V6Brand Name V4 Brand Name L9T7 Brand Owner X7A7 Brand Owner E8H2Brand Name S1 Brand Name A4G9 Brand Owner L0X1 Brand Owner L3U8Brand Name H7Brand Name E0W9 Brand Owner N7U7 Brand Owner I2R6Brand Name L4 Brand Name U9R3 Brand Owner X3M7 Brand Owner C9M0Brand Name A2 Brand Name L0O9 Brand Owner S2M7 Brand Owner S4Q8Brand Name L4 Brand Name U9R3 Brand Owner E4J5 Brand Owner S0A0Brand Name A2 Brand Name L0O9 Brand Owner S2M7 Brand Owner X9G4Brand Name L4 Brand Name U9R3 Brand Owner E4J5 Brand Owner M1C4Others Others Others OthersTotal Total Total TotalBrand Name P0 Brand Name V2L7 Brand Owner F6Q7 Brand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name V4 Brand Name L9T7 Brand Owner X7A7 Brand Owner E8H2Brand Name A5 Brand Name E1W9 Brand Owner K3O3 Brand Owner B2V6Brand Name S1 Brand Name A4G9 Brand Owner L0X1 Brand Owner L3U8Brand Name L4 Brand Name U9R3 Brand Owner X3M7 Brand Owner C9M0Brand Name H7Brand Name E0W9 Brand Owner N7U7 Brand Owner I2R6Brand Name A2 Brand Name L0O9 Brand Owner S2M7 Brand Owner S4Q8Brand Name L4 Brand Name U9R3 Brand Owner E4J5 Brand Owner S0A0Brand Name A2 Brand Name L0O9 Brand Owner S2M7 Brand Owner X9G4Brand Name L4 Brand Name U9R3 Brand Owner E4J5 Brand Owner M1C4Others Others Others OthersTotal Total Total TotalBrand Name P0 Brand Name V2L7 Brand Owner F6Q7 Brand Owner X7A8Brand Name I2 Brand Name D0C9 Brand Owner R0W3 Brand Owner L0X2Brand Name U Brand Name L2H7 Brand Owner K1N5 Brand Owner R4F6

SAMPLE



Brand Name G2Brand Name L5G9 Brand Owner H3L1 Brand Owner P3Q8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name A5 Brand Name E1W9 Brand Owner K3O3 Brand Owner B2V6Brand Name H7Brand Name E0W9 Brand Owner N7U7 Brand Owner I2R6Brand Name S1 Brand Name A4G9 Brand Owner L0X1 Brand Owner L3U8Brand Name V4 Brand Name L9T7 Brand Owner X7A7 Brand Owner E8H2Brand Name A2 Brand Name L0O9 Brand Owner S2M7 Brand Owner X9G4Others Others Others OthersTotal Total Total Total



2005% 2006% 2007% 2008% 2009% 2010% Current/Constant Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005

DATA HAS BEEN REMOVED FROM SAMPLES Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units

DATA HAS BEEN REMOVED FROM SAMPLES Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units



DATA HAS BEEN REMOVED FROM SAMPLES Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units



Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Rank 2002 Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009





Rank 2010

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-10

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-10

Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07

Growth% 07-08

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%



DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-10

310120712.xls Brand Shares GBN




SAMPLE



Global Brand Name Global Brand Owner 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010%

Brand Name V2L7 Brand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name D0C9 Brand Owner L0X2Brand Name L2H7 Brand Owner R4F6Brand Name L5G9 Brand Owner P3Q8Brand Name E1W9 Brand Owner B2V6Brand Name L9T7 Brand Owner E8H2Brand Name A4G9 Brand Owner L3U8Brand Name E0W9 Brand Owner I2R6Brand Name U9R3 Brand Owner C9M0Brand Name L0O9 Brand Owner S4Q8Brand Name U9R3 Brand Owner S0A0Brand Name L0O9 Brand Owner X9G4Brand Name U9R3 Brand Owner M1C4Others OthersTotal TotalBrand Name V2L7 Brand Owner X7A8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name L9T7 Brand Owner E8H2Brand Name E1W9 Brand Owner B2V6Brand Name A4G9 Brand Owner L3U8Brand Name U9R3 Brand Owner C9M0Brand Name E0W9 Brand Owner I2R6Brand Name L0O9 Brand Owner S4Q8Brand Name U9R3 Brand Owner S0A0Brand Name L0O9 Brand Owner X9G4Brand Name U9R3 Brand Owner M1C4Others OthersTotal TotalBrand Name V2L7 Brand Owner X7A8Brand Name D0C9 Brand Owner L0X2Brand Name L2H7 Brand Owner R4F6

SAMPLE



Brand Name L5G9 Brand Owner P3Q8 DATA HAS BEEN REMOVED FROM SAMPLESBrand Name E1W9 Brand Owner B2V6Brand Name E0W9 Brand Owner I2R6Brand Name A4G9 Brand Owner L3U8Brand Name L9T7 Brand Owner E8H2Brand Name L0O9 Brand Owner X9G4Others OthersTotal Total



Current/Constant Currency Conversion Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009




Volume 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLESVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 unitsVolume 000 units



Unit 2010 Rank 2002 Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010



Growth% 02-03

Growth% 03-04

Growth% 04-05





Growth% 05-06

Growth% 06-07

Growth% 07-08

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-10

310120712.xls Channel


Region Country Industry Category Subcategory Data Type

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail Volume

© Euromonitor International 2011 SAMPLE



Outlet Outlet Hierarchy 1998% 1999% 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007%

Store-Based Retailing DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES Grocery Retailers Discounters Hypermarkets Supermarkets Non-Grocery Retailers Electronics and Appliance Specialist Retailers Mixed Retailers Other store-based retailingNon-Store Retailing Direct Selling Homeshopping Internet RetailingTotalSAMPLE



2008% 2009% 2010% Unit Unit 1998 Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007

DATA HAS BEEN REMOVED FROM SAMPLES 000 units DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES000 units000 units000 units000 units000 units000 units000 units000 units000 units000 units000 units000 units000 units



Unit 2008 Unit 2009 Unit 2010


Growth% 98-99

Growth% 99-00

Growth% 00-01

Growth% 01-02

Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07

Growth% 07-08



DATA HAS BEEN REMOVED FROM SAMPLES 2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-102005-10

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%

310120712.xls Contract vs Others


Region Country Industry Category Subcategory Data Type

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail VolumeWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Mobile Phones Retail Volume


SAMPLE



Measure 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% Unit Unit 2002 Unit 2003 Unit 2004 Unit 2005

Monthly Subscription DATA HAS BEEN REMOVED FROM SAMPLES 000 units DATA HAS BEEN REMOVED FROM SAMPLESPay as You Go 000 unitsPhone Only 000 unitsTotal 000 units

SAMPLE



Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010

DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM

Growth% 02-03

Growth% 03-04

Growth% 04-05

Growth% 05-06

Growth% 06-07

Growth% 07-08

Growth% 08-09

Growth% 09-10



2005-10 DATA HAS BEEN REMOVED FROM SAMPLES2005-102005-102005-10


HistoricPGrowth%

HistoricCAGR%

310120712.xls Smartphones by Operating System


Region Country Industry Category Subcategory Data Type Measure

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume WindowsWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume iOSWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume AndroidWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume SymbianWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume BlackBerry OSWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume OtherWestern Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Retail Volume Total


SAMPLE



2008% 2009% 2010% Unit Unit 2008 Unit 2009 Unit 2010

DATA HAS BEEN REMO 000 units DATA HAS BEEN REMOVED FROM SAMPLES 2008-10 DATA HAS BEEN REMOVED FROM SAMPLES000 units 2008-10000 units 2008-10000 units 2008-10000 units 2008-10000 units 2008-10000 units 2008-10

Growth% 08-09

Growth% 09-10


HistoricPGrowth%

HistoricCAGR%

SAMPLE

310120712.xls Pricing


Region Country Industry Category Subcategory Brand (GBO)

Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand S4U5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand J2P7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand M9C9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand M9C9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand M0O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand D8A5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand J6K1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand E2X7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand E2X7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand E3E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand E3E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand V5L7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand K8H7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand X6D7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand U3R3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand C6G1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand O1D7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand O1D7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand K3C9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand W4S9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand F2S1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand F2S1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand U3I5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Feature Phones Brand U3I5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand S3A5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand S3A5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand V7I5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand D3D7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand P7N3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand P7N3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand B0O1

SAMPLE



Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand B0O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand V7B3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand D3V3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand N1K1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X6E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand E4M5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand J2Q5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X1E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand O0D7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand E9M5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand J6B3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand K2O9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand F8A5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand J8G9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand M9E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand U4K9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand Q5R3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand N7M5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand N7M5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand C1P7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand S6S9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand D3W9Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand U3E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand U3E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X0O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X0O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand A3P7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand A3P7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand A3P7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand B3O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X5J3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand X5J3Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand U3O1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand Q6A5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand N5G1Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand K2E5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand L3I5Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand I1H7Western Europe Netherlands Consumer Electronics Portable Consumer Electronics Smartphones Brand I1H7



Company Name (NBO) Outlet Pack size Pack type Price Taken in

Company Name M9S7 Electronics and Appliance Special1 unit Not Applicable EUR 19.99 January 2011Company Name K2T5 Electronics and Appliance Special1 unit Not Applicable EUR 149.99 January 2011Company Name K2T5 Homeshopping 1 unit Not Applicable EUR 79.99 January 2011Company Name K2T5 Internet retailing 1 unit Not Applicable EUR 79.99 January 2011Company Name K2T5 Electronics and Appliance Special1 unit Not Applicable EUR 129.00 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 39.99 January 2011Company Name T4J9 Internet retailing 1 unit Not Applicable EUR 59.99 January 2011Company Name T4J9 Homeshopping 1 unit Not Applicable EUR 79.99 January 2011Company Name T4J9 Internet retailing 1 unit Not Applicable EUR 79.99 January 2011Company Name T4J9 Homeshopping 1 unit Not Applicable EUR 73.99 January 2011Company Name T4J9 Internet retailing 1 unit Not Applicable EUR 73.99 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 199.99 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 39.99 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 129.99 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 31.99 January 2011Company Name X7A3 Other store-based retailer 1 unit Not Applicable EUR 24.99 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 89.99 January 2011Company Name X7A3 Internet retailing 1 unit Not Applicable EUR 69.00 January 2011Company Name X7A3 Mixed retailer 1 unit Not Applicable EUR 89.99 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 139.99 January 2011Company Name X4F1 Homeshopping 1 unit Not Applicable EUR 189.90 January 2011Company Name X4F1 Internet retailing 1 unit Not Applicable EUR 189.90 January 2011Company Name X4F1 Homeshopping 1 unit Not Applicable EUR 149.99 January 2011Company Name X4F1 Internet retailing 1 unit Not Applicable EUR 149.99 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 189.00 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 229.99 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 309.00 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 289.00 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 449.96 January 2011Company Name D2B9 Internet retailing 1 unit Not Applicable EUR 499.00 January 2011Company Name D2B9 Electronics and Appliance Special1 unit Not Applicable EUR 569.99 January 2011

SAMPLE



Company Name D2B9 Internet retailing 1 unit Not Applicable EUR 549.00 January 2011Company Name N7Q3 Electronics and Appliance Special1 unit Not Applicable EUR 519.99 January 2011Company Name N7Q3 Electronics and Appliance Special1 unit Not Applicable EUR 499.99 January 2011Company Name N7Q3 Electronics and Appliance Special1 unit Not Applicable EUR 539.00 January 2011Company Name N7Q3 Internet retailing 1 unit Not Applicable EUR 349.00 January 2011Company Name N7Q3 Electronics and Appliance Special1 unit Not Applicable EUR 383.00 January 2011Company Name N7Q3 Electronics and Appliance Special1 unit Not Applicable EUR 379.99 January 2011Company Name G4B1 Electronics and Appliance Special1 unit Not Applicable EUR 569.99 January 2011Company Name G4B1 Electronics and Appliance Special1 unit Not Applicable EUR 689.99 January 2011Company Name G4B1 Homeshopping 1 unit Not Applicable EUR 1,199.00 January 2011Company Name K2T5 Internet retailing 1 unit Not Applicable EUR 499.00 January 2011Company Name K2T5 Electronics and Appliance Special1 unit Not Applicable EUR 489.99 January 2011Company Name K2T5 Internet retailing 1 unit Not Applicable EUR 499.00 January 2011Company Name K2T5 Electronics and Appliance Special1 unit Not Applicable EUR 269.99 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 159.00 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 289.99 January 2011Company Name T4J9 Internet retailing 1 unit Not Applicable EUR 239.00 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 459.00 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 459.99 January 2011Company Name T4J9 Homeshopping 1 unit Not Applicable EUR 599.00 January 2011Company Name T4J9 Electronics and Appliance Special1 unit Not Applicable EUR 469.95 January 2011Company Name T4J9 Internet retailing 1 unit Not Applicable EUR 489.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 289.99 January 2011Company Name X7A3 Internet retailing 1 unit Not Applicable EUR 256.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 225.00 January 2011Company Name X7A3 Internet retailing 1 unit Not Applicable EUR 225.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 519.99 January 2011Company Name X7A3 Homeshopping 1 unit Not Applicable EUR 529.99 January 2011Company Name X7A3 Internet retailing 1 unit Not Applicable EUR 529.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 529.99 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 229.99 January 2011Company Name X7A3 Internet retailing 1 unit Not Applicable EUR 259.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 219.00 January 2011Company Name X7A3 Electronics and Appliance Special1 unit Not Applicable EUR 349.99 January 2011Company Name X4F1 Electronics and Appliance Special1 unit Not Applicable EUR 239.96 January 2011Company Name X4F1 Electronics and Appliance Special1 unit Not Applicable EUR 499.96 January 2011Company Name X4F1 Electronics and Appliance Special1 unit Not Applicable EUR 249.00 January 2011Company Name X4F1 Electronics and Appliance Special1 unit Not Applicable EUR 209.99 January 2011Company Name X4F1 Internet retailing 1 unit Not Applicable EUR 218.00 January 2011

310120712.xls Definitions


DefinitionsCategory definitionsIndustry Category

Consumer Electronics Mobile Phones

Consumer Electronics Feature Phones

Consumer Electronics Smartphones




Definition

Any device capable of telecommunication over a cellular network of base stations or a satellite network. Mobile phones can come with functions including camera, video and internet access.

Any device capable of voice communication over a cellular network that does not fit the definition of smartphones. Aside from voice and SMS communication, these devices can also incorporate additional features like push-to-talk, camera MP3 playback, and web-browsing via a Wi-Fi or cellular connection.

Any device capable of voice communication over a cellular network. A smartphone must have an identifiable operating system, allows installation of software applications (apps), and screen size of <5”.

SAMPLE



DefinitionsChannel outlet definitionsIndustry Outlet Name

Consumer Electronics Store-Based Retailing

Consumer Electronics Grocery Retailers

Consumer Electronics Discounters

Consumer Electronics Hypermarkets

Consumer Electronics Supermarkets

Consumer Electronics Non-Grocery Retailers

SAMPLE



Consumer Electronics Electronics and Appliance Specialist Retailers

Consumer Electronics Mixed RetailersConsumer Electronics Other store-based retailingConsumer Electronics Non-Store Retailing

Consumer Electronics Direct Selling

Consumer Electronics Homeshopping

Consumer Electronics Internet Retailing




Definition

Retail outlets selling predominantly non-grocery consumer goods.

Sales of new and used goods to the general public for personal or household consumption from retail outlets or market stalls.

Retailers selling predominantly food/beverages/tobacco and other everyday groceries (see Grocery products). This is the aggregation of hypermarkets, supermarkets, discounters, small grocery retailers (convenience stores, independent small grocers, chained forecourt retailers, independent forecourt retailers), food/drink/tobacco specialists and other grocery retailers.

Discounters comprises hard discounters and soft discounters.

Hard discounter: Retail outlets, typically of 300-900 square metres, stocking fewer than 1,000 product lines, largely in packaged groceries. Goods are mainly private-label or budget brands.

Soft discounter: usually slightly larger than hard discounters, and also known as extended-range discounters. Retail outlets typically stocking 1,000-4,000 product lines. As well as private-label and budget brands. Stores commonly carry leading brands at discounted prices.

Retail outlets selling groceries and non-food merchandise with a retail sales area of over 2,500 square metres. Frequently located on out-of-town sites or as the anchor store in a shopping centre.

Retail outlets selling groceries with a selling space of between 400 and 2,500 square metres.

SAMPLE



This is the aggregation of department stores, variety stores and mass merchandisers. Covers store-based retailing other than the formats mentioned above.

Retail outlets specialising in the sale of large or small domestic electrical appliances, consumer electronic equipment (including mobile phones), computers or a combination of these. For mobile phone retailers, this excludes revenues derived from telecoms service plans and top-up cards, etc.

The retail sale of new and used goods to the general public for personal or household consumption from locations other than retail outlets or market stalls.

For the purposes of this study, non-store retailing is the aggregation of Direct Selling, Homeshopping and Internet Retailing.

Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations.

Direct selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or -party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose).

Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail.

Sales of consumer goods to the general public via the Internet.

Consumers purchase goods advertised or promoted through a web-medium whereby the payment is made online through the web platform.

310120712.xls Calculation Variables


Region Country Industry Data Type Unit 1998 1999

Western Europe Netherlands Consumer Electronics Units of local currency per US$ (y-o-y ex rates) 0.892 0.939Western Europe Netherlands Consumer Electronics Units of local currency per US$ (fixed year ex rate) 0.000 0.000Western Europe Netherlands Consumer Electronics Units of local currency per CHF (y-o-y ex rates) 0.615 0.625Western Europe Netherlands Consumer Electronics Units of local currency per CHF (fixed year ex rate) 0.000 0.000Western Europe Netherlands Consumer Electronics Units of local currency per Euro (y-o-y ex rates) 1.000 1.000Western Europe Netherlands Consumer Electronics Units of local currency per Euro (fixed year ex rate) 0.000 0.000Western Europe Netherlands Consumer Electronics Units of local currency per £ (y-o-y ex rates) 1.477 1.518Western Europe Netherlands Consumer Electronics Units of local currency per £ (fixed year ex rate) 0.000 0.000Western Europe Netherlands Consumer Electronics Units of local currency per JPY (y-o-y ex rates) 0.007 0.008Western Europe Netherlands Consumer Electronics Units of local currency per JPY (fixed year ex rate) 0.000 0.000Western Europe Netherlands Consumer Electronics Households 000 6,758.0 6,785.0Western Europe Netherlands Consumer Electronics Inflation % 2.19Western Europe Netherlands Consumer Electronics Population 000 15,654.2 15,760.2




2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.085 1.117 1.062 0.886 0.805 0.805 0.797 0.731 0.683 0.720 0.755 0.780 0.784 0.788 0.7920.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.0000.643 0.662 0.681 0.658 0.647 0.646 0.636 0.609 0.631 0.662 0.724 0.758 0.750 0.742 0.7350.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.0001.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.000 1.0000.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.0001.642 1.608 1.591 1.446 1.474 1.463 1.467 1.462 1.256 1.122 1.166 1.222 1.229 1.236 1.2430.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.0000.010 0.009 0.008 0.008 0.007 0.007 0.007 0.006 0.007 0.008 0.009 0.009 0.010 0.010 0.0100.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000

6,819.0 6,867.0 6,934.0 6,996.0 7,049.3 7,091.0 7,146.1 7,190.5 7,233.3 7,278.9 7,321.2 7,362.9 7,403.6 7,442.3 7,479.32.37 4.16 3.29 2.11 1.24 1.67 1.17 1.61 2.49 1.19 1.25 1.09 1.34 1.30 1.50

15,864.0 15,987.1 16,105.3 16,192.6 16,258.0 16,305.5 16,334.2 16,358.0 16,383.2 16,410.2 16,439.4 16,469.9 16,500.8 16,531.5 16,561.4

SAMPLE



2015

0.7950.0000.7280.0001.0000.0001.2500.0000.0100.000

7,514.71.50

16,590.5

310120712.xls Sources


Key sources per industry irrespective of categories.Region Country Industry Source Type

Western Europe Netherlands Consumer Electronics Official Sources




Western Europe Netherlands Consumer Electronics Trade Associations










Western Europe Netherlands Consumer Electronics Trade Press
















SAMPLE




Western Europe Netherlands Consumer Electronics Company Sources














































Western Europe Netherlands Consumer Electronics Other Sources














Source

Centraal Bureau voor de StatistiekCentraal PlanbureauEuropean Information & Communications Technology Industry AssociationThuiswinkelFIAR (Vereeniging van Fabrikanten, Importeurs en Agenten op Radiogebied)HBDHifionlineHolland ElektronikaIFPIImmovatorInternational Recording Media AssociationMmportNederlandse Vereniging van Producenten en Importeurs van Beeld-en Geluidsdragers (NVPI)Onafhankelijke Post en Telecommunicatie Autoriteit OPTAChannel WorldComputableComputerpartnerDe TelegraafElektuurEmerceFrankwatchingHardware InfoLetsGoDigitalLetsGoMobileMarketing FactsMP3manPC ConsumentRetail TrendsRetailpartnerTelecomwereld

SAMPLE



ZDNetAcer Computer BVAkai Electric Co LtdApple IncAutomatisering GidsBCC Elektro-speciaalzaken BVBeste ProductBolcom BVCanon Nederland NVClarion Co LtdDaewoo Electronics Benelux BVDell IncExpertFujifilm NederlandHalfords Nederland BVHewlett-Packard Netherland BVIEXImpact RetailJVC NederlandKenwood CorpKodak BeneluxLG GroupMedia MarktMisco Nederland BVNokia CorpNOSOttoPackard Bell BVPanasonic NederlandPhilips Consumers ElectronicsPioneer Nederland BVRaboBankRoyal Philips Electronics NVSagem Communication BeneluxSamsung CorpSelexyz BoekhandelSony CorpSony EricssonSTL Nederland BV (Lenco)



TomTom International BVToshiba Benelux BVTrust International BVTweakers.netVictor Co of Japan Ltd (JVC)Willem van Blankende KijkshopElectrolandHifi.nlIt'sKieskeurigMegapoolNu.nlPortable GearTelecompaperThe Entertainment IndustryZibb.nl

Sample Data Consumer Electronics Mobile Phones

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