Factors Affecting Consumer Choice of Mobile Phones: Two Studies

from FinlandHeikki Karjaluoto, Jari Karvonen, Manne Kesti, Timo Koivumäki, Marjukka Manninen, Jukka Pakola, Annu Ristola,Jari Salo

Present : Group 2

• Pham Van Chuyen• Ho Thi Van

Content1. Purpose 2. Introduction3. Literature review: consumer choice behavior4. Mobile phone choice5. Methodology6. Results7. Conclutions

1.Purpose of study

1. Factors that influence intention to acquire new mobile phones on one hand

2. Factors that influence on mobile phone change on the other

1.Introduction

1.1 Mobile telecommunications1.2 Personal digital assistants (PDAs)1.3 Services

1.1 Mobile telecommunications

o 2G family: GMS, CDMA, PDCo 3G family: WCDMA, European UMTSo The WCDMA standard is said to dominate the

global market for the next five years

1.3 Personal digital assistants (PDAs)

3 trends:• Communication services such as voice, text

and pictures• wireless Internet services such as browsing, corporate access and e-mail• Different media services such as motion pictures, games and music

1.3 Services policies

2.Literature review: consumer choice behavior

•classical 5 steps