Sample Assessment Report · 2017-10-25 · • Mountlake Terrace – RGA Was Zipper Zerman until...

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SAMPLE_AssessReport_541380v1.5_2016.03.29BL CONFIDENTIAL - DO NOT DISSEMINATE. This document may contain confidential trade-secret information, is copyright protected, and is the property of Exio. It is shared only with the understanding that you will not share it or its contents or ideas with unauthorized third parties without the express written consent of Exio, Inc. 1 Exio’s Divestiture Assessment Report SAMPLE CO. Testing and Engineering “Your logo here” For the period ended 12/31/2015 Provided By March 25, 2016 Disclaimer: The information included in the following comparative financial evaluation is presented only for supplementary analysis and discussion purposes. Such information is presented for internal management use only and is not intended for third parties. Accordingly, we do not express an opinion or any other form of assurance on the information.

Transcript of Sample Assessment Report · 2017-10-25 · • Mountlake Terrace – RGA Was Zipper Zerman until...

Page 1: Sample Assessment Report · 2017-10-25 · • Mountlake Terrace – RGA Was Zipper Zerman until 2005. Also RGA Environmental acquired in 2014 and housed here. RGA brought environmental

SAMPLE_AssessReport_541380v1.5_2016.03.29BL CONFIDENTIAL - DO NOT DISSEMINATE. This document may contain confidential trade-secret information, is copyright protected, and is the property of Exio. It is shared only with the understanding that you will not share it or its contents or ideas with unauthorized third parties without the express written consent of Exio, Inc.

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Exio’s Divestiture Assessment Report

SAMPLE CO. Testing and Engineering

“Your logo here”

For the period ended 12/31/2015

Provided By

March 25, 2016 Disclaimer: The information included in the following comparative financial evaluation is presented only for supplementary analysis and discussion purposes. Such information is presented for internal management use only and is not intended for third parties. Accordingly, we do not express an opinion or any other form of assurance on the information.

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SAMPLE_AssessReport_541380v1.5_2016.03.29BL CONFIDENTIAL - DO NOT DISSEMINATE. This document may contain confidential trade-secret information, is copyright protected, and is the property of Exio. It is shared only with the understanding that you will not share it or its contents or ideas with unauthorized third parties without the express written consent of Exio, Inc.

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Executive  Summary  

Exio has assessed SAMPLE CO.’s business to determine if it is ready for a divestiture event. Our results indicate that SAMPLE CO. is not ready for divestiture at this time.

The overall Exio Score is 40 out of a possible 100 with 50 being average.

Current valuation is approximately $1.5M. This value is limited by some poor financial performance and poor key performance indicators. The most significant of these is net profitability but there are others that will give buyers reason for concern.

We believe that through a series of improvements, SAMPLE CO. will be able to achieve improved performance results which will increase the Exio Score to the range of 65 – 75. With said improvements the valuation range will improve to between $3.4M - $4.8M. Anticipated timeline is 18 – 24 months but very dependent on execution and results. If SAMPLE CO. is able to continue to grow top-line revenue in the process, additional upside potential exists.

SAMPLE CO. may choose to address these issues on its own or through a third party specialist. Exio does offer a unique Value Growth Incubator program. The Incubator program provides business owners guidance as well as monthly consulting services focusing specifically on growing the market worth of your company. Simultaneously, Exio employs its Market Maker solution to begin building a custom divestiture market for your business. This process can take 18 – 36 months. This is an intensive process designed to have ready and capable buyers who are able to meet your divesture expectations when you are ready to sell. Exio will be glad to provide additional details on this program with your permission. The following represents the results of our assessment study.

Table  of  Contents  

Executive Summary ................................................................................................................................ 2  

INTRODUCTION .................................................................................................................................. 3  MARKET DYNAMICS ..................................................................................................................................... 4  COMPETITORS ................................................................................................................................................ 4  

Competitor 1 ..................................................................................................................................................... 4  Competitor 2 ..................................................................................................................................................... 5  Competitor 3 ..................................................................................................................................................... 5  Competitor 4 ..................................................................................................................................................... 5  Competitor 5 ..................................................................................................................................................... 5  Competitor 6 ..................................................................................................................................................... 5  

ACQUISITION ACTIVITY .............................................................................................................................. 6  RECOMMENDATIONS ................................................................................................................................... 6  

Exio’s Divestiture Readiness Assessment Report ................................................................................ 7  

SAMPLE CO.’s ExioScore Dashboard ................................................................................................. 9  Exio Scoring Detail ............................................................................................................................... 10  

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ExioTrends Score .............................................................................................................................................. 10  ExioAnalytics Score .......................................................................................................................................... 12  ExioSWOT Score .............................................................................................................................................. 13  Element Scoring ................................................................................................................................................ 13  Element Scoring ................................................................................................................................................ 15  ExioImpact Score Description ......................................................................................................................... 16  ExioImpact CVR and OVR Scores ................................................................................................................. 16  

Exio Trends Score: Liquidity ............................................................................................................. 17  

Exio Trends Score: Profits & Profit Margin ..................................................................................... 20  Exio Trends Score: Sales ..................................................................................................................... 22  

Exio Trends Score: ............................................................................................................................... 23  Exio Trends Score: ............................................................................................................................... 25  

Industry-Specific Performance Ratios ................................................................................................ 26  Raw Data ............................................................................................................................................... 28  

Common Size Statements ..................................................................................................................... 29  Other Suggestions and Recommendations ......................................................................................... 30  

INTRODUCTION  

SAMPLE CO. Testing & Engineering has engaged Exio to assess their readiness for divestiture and identify areas of potential improvement in order to increase market value. SAMPLE CO. is a geoengineering and testing firm that provides expertise in evaluations of soil conditions for construction projects, as well as testing of a variety of building materials, fills and other construction challenges such as environmental issues. Exio evaluated SAMPLE CO.’s financial indicators, the market dynamics, and business specifics to provide a baseline of knowledge. Revenues are split approximately as follows: 65% Materials Testing 30% Geoengineering 5% Environmental Due to the technical nature of this industry, the most likely buyer for a firm of SAMPLE CO.’s size in this industry is a larger geoengineering firm looking for continued expansion in the Pacific Northwest or the Inland Northwest, versus an investor. Firms from out of the Pacific Northwest area may also view SAMPLE CO. as an opportunity to enter this market if growth is expected to continue.

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MARKET  DYNAMICS  Geoengineering services provide knowledge for their clients to help them avoid problems, solve problems and increase success of the final project, as well as reduce the time required for completion. Quite literally, geoengineering services exist to save money and improve success rates.

The factor for success in providing these services is a sweet spot where enough testing and data is acquired to minimize the risk of an unforeseen soil or material condition, but no excessive testing that makes the bid proposal uncompetitive. Arriving at that sweet spot depends directly on the geoengineering firm’s experience in designing efficient solutions well matched to the project and specific conditions. More to the point, it depends upon experienced employees with the judgement to match testing needs to an unknown underground condition, in order to make it known and certain to the client.

COMPETITORS  Many competitors exist in the space – including some national and international in size. Each competitor seeks to win projects based on a set of skills, and nearly all projects seem to require similar common skills on the testing side of the business. In geoengineering and environmental functions, each project presents more diverse needs that also require a higher skillset. Geographically, these projects are literally all over the map – from urban commercial buildings to remote power stations or dams miles from paved roads. Since the work often requires geoengineering personnel be present several times a day at the jobsite, many projects require either local personnel, or onsite living arrangements. These travel expenses are customarily paid by the client as a pass through.

Competitor  1  150+ Offices coast to coast, employee owned, 8 in SAMPLE CO.’s area: • Seattle - API Argus Pacific Training and Consulting – Environmental hazards training and

consulting since 1997. Very recent acquisition by Terracon. • Mountlake Terrace – RGA Was Zipper Zerman until 2005. Also RGA Environmental

acquired in 2014 and housed here. RGA brought environmental consulting, litigation and hazard avoidance, adding to the office’s offerings of Environmental, Geotechnical, Materials Testing. RGA was 3 offices when acquired – Irvine, San Francisco and Seattle.

• Tacoma – Office was Zipper Zerman until 2005. Environmental, Geotechnical, Materials Testing. Recently added Materials Testing and Special Inspections.

• Portland – No information, but likely former Zipper Zerman office. • Boise – 17 employees, Environmental, Geotechnical, Materials, Special Inspections and

mentions ground penetrating radar assessment. Site says they subcontract out their drilling for greater cost effectiveness.

• Bozeman, MT – 3 employees, since 2006, branch of Billings, MT office. 80% of billings from geotechnical, 10% Environmental, 10% Materials Testing. Maintain a field office in Ennis, MT near a dam that has been a years-long project. Also support other Terracon offices in surrounding states and refers to “Rocky Mountain Division” – possibly a Terracon internal reference.

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• Billings, MT – 18 FT employees, plus 2-5 seasonal, since 1994. Have a high torque CME55 drill rig and do all their drilling in-house.

• Great Falls, MT – 1991 was NTL, joined Terracon in 2008. Geotechnical, Environmental, Materials Testing, Facilities.

Competitor  2  Since 1961. Employee owned, global leader with current expansion efforts into Canada and Australia. Top 100 in many specific geoengineering fields, recent focus seems environmental and data management. Two locations near SAMPLE CO.: Portland, OR and Seattle, WA. Little local office information available.

Competitor  3  7 locations with all near SAMPLE CO.: Boise, ID – Headquarters. Since 1994. Have strong mission statement on website, and have an E-Report portal as well. Seven offices: Boise, ID, Walla Walla, WA, Ontario, OR, Idaho Falls, ID, Hailey, ID, Pocatello, ID, Twin Falls, ID. Impressive project list, but short on details.

Competitor  4  Seattle - Headquarters. Since 1999, employee owned, 363 employees at 16 locations in the US; with 11 near SAMPLE CO.: Seattle, WA, Redmond, WA, Bellingham, WA, Tacoma, WA, Spokane, WA, Pendleton, OR, Bend, OR, Portland, OR, Salem, OR, Boise, ID. By far the best website, with an impressive enterprise presence, long project list, and comprehensive service offering. Deep knowledge of newer technology and the number of projects involving large disaster cleanups (landslides, washouts, spills) and environmentally sensitive areas (new river course for fish habitat) says they are a “go to” firm when clients need fast response. Electronic reporting. They build software solutions for the industry as well – SmartMine, and Avian Audit for wind farms. The latter automatically generates federal compliance reports. They clearly have invested heavily in leading edge geotechnology equipment. Interesting that they offer “Pre-planning” engagements. Probably helps greatly in landing projects by knowing details in advance of competition.

Competitor  5  Boise – Headquarters. Since 1974. 13 locations in Pacific NW (had 10 in 2011), with 9 near SAMPLE CO.: Boise, ID, Coeur d’Alene, ID, Idaho Falls, ID, Missoula, MT, Pocatello, ID, Pullman, WA, Spokane, WA, Tri-Cities, WA, Twin Falls, ID. Bought CE&MT in 2011. Poor website, with excessive small plain text blocks, typos, and variable resolution from page to page. Video of COO not well edited and ends with an awkward freeze frame on his face. Not a lot of specifics on service offerings. Their offices seem to be low overhead arrangements. I called a few and got a mix of STRATA messages, and personal technician messages.

Competitor  6  Since 1997. 255 employees in 2005, 6 locations with 2 near SAMPLE CO.: Hayden, ID and Boise, ID. The Hayden office opened in 2012, Boise in 2004. Poor website with limited functionality and each office appears to have written their own description with little guidance. A scrolling notice advertises they are hiring at several offices.

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ACQUISITION  ACTIVITY  Large geoengineering firms have a very strong history of acquisition. The high levels of acquisition are likely due to the industry’s highly codified nature. In many senses of the word, the geoengineering field is similar to a comparative field like Accounting, where the tasks of the Chicago office are very similar to the Atlanta office in that they both conform to published standards in cookie cutter fashion. In both fields, acquiring a competitor’s office is the lowest risk way to expand. A buyer’s existing geoengineering managers will already know how to run a competitor’s offices because both offices have the same test manuals and engineering books on their shelves. So, acquiring a competitor’s office has the advantage of similarity in tasking, knowledge base and client type. Even buying a barely profitable office means it is already covering its costs, compared to starting a completely new office which may mean 12 months or more of red ink.

National geoengineering firms continue to acquire regional players, and international firms continue active acquisitions as well. One thing we did not see, is larger firms using acquisition to get into the newer fields of geoengineering, such as wind and alternative energy, or software solutions. It appears that the larger firms are using their financial muscle to develop the geoengineering expertise for these emerging technologies to capitalize on the growth and higher margins, rather than smaller firms developing it and being acquired. We are likely to continue seeing larger firms in this industry using their capital to innovate, and then pushing the skills out into field offices of their own “brands”. The advantage of size seems to accrue via the individual offices being able to draw upon the larger skillset of the overall company in winning contracts in the first place, then successfully executing them with stronger processes.

RECOMMENDATIONS  SAMPLE CO. may consider moving their product mix in favor of performing more geoengineering and environmental engineering as these are likely more profitable parts of the market due to the greater reliance on management experience. Exio found that profits of companies of this type sold recently were higher for firms specializing in geoengineering and environmental projects. These types of projects may also make better use of SAMPLE CO.’s management experience due to the higher skills needed. Growth on this basis may be more challenging due to longer sales cycles, but will likely result in higher profitability and higher market value.

It may make sense to make an investment in electronic reporting tools and project management software to be compatible with similar advances in construction management on the client side and capture efficiencies. Even smaller construction companies appear to be adopting this software to ensure compliance and tracking, and it appears moving toward a de facto standard as costs come down. In a future acquisition, reducing the need for a larger buyer to integrate systems or paperwork with SAMPLE CO. would add value, so an industry standard approach makes sense. As a side benefit, it will be easier to track project activities at field offices.

Exio recommends that SAMPLE CO. become more involved in tracking what happens in quoting and project management at all offices. Particularly given the amount of risk the

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investment represents. Some new employee incentive programs might make sense to capture employee efficiencies and drive a higher profit margin. We deliberately stopped short of recommending any employee-owned strategy, though several larger competitors are organized this way. We’re not sure how well it would work for a smaller company of your size.

The SAMPLE CO. SOQ had some terrific client comments that reflected very well on the business and its reputation. We recommend these to be added in high visibility fashion to the company’s website. Client testimonials are effective and you have some great ones to use.

Exio discussed recommending that SAMPLE CO. consider developing a skill set that sets them apart from competitors and adds value to clients. Identifying a specific tactic here is beyond the scope of an initial assessment and requires the deep intimate knowledge contained within SAMPLE CO.’s management team and years of experience to identify and hone. In a future acquisition, the benefit would be both increased profits and an enhanced reputation for innovation and client focus.

We also feel that there may be an approach to the Umatilla and Meridian office operations that would place them in better perspective to the market. To bring SAMPLE CO. to market sooner, it may make sense to carve out the financials of these offices to show how SAMPLE CO.’s core operations would look without these one-time or unusual expenses. Buyers would then have an accurate perspective on normalized profitability to work with.

If SAMPLE CO. were to go to market today, buyers would count the low net profits against its valuation. Upon closer examination, such as in diligence, the individual profitability of each office would also bring questions to bear on the efficacy of these operations.

SAMPLE CO. has some strengths to use in positioning the company for acquisition. In this business, local and regional knowledge are valued. SAMPLE CO. has a lot of experience in the area to offer clients in seeking new business, that also benefits a potential buyer. Preparing a comprehensive project and location list of historical projects may help a potential buyer fully grasp this. In addition, SAMPLE CO. also enjoys a strong reputation in the industry. Client quotes and other input including social media ratings are a great way to capture a company’s reputation and image.

Your  Comprehensive  ExioScore:    40% (50% is average for industry and region)  

Exio’s  Divestiture  Readiness  Assessment  Report  

The Exio Assessment Report provides you with a financial and divestiture readiness analysis, and can be used to improve your company’s business performance or to optimize your business for divestiture. The ExioScore represents a formal, proprietary scoring of your business in its current state, and provides comparisons with like companies in your industry. The score assists with optimizing your valuation. This report includes subsections, including:

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v ExioTrends: summarizes your financial positioning compared with five critical industry assessment categories.

v ExioAnalytics: highlights Company-vs-Industry Key Performance Indicators (KPIs). The KPIs provide quantitative results and Exio recommendations for the optimization of your valuation.

v ExioSWOT: which provides a summary of more subjective influences such as deal structure, employees, partners, real-time market activity, and Pearls (unique differentiators).

v ExioImpact: provides a target for value optimization. This can be affected by how you choose to act on your pre-divestiture KPI refinement options.

v Appendices: Exio summarizes your preferences for deal structure and other attributes necessary to position the company for divestiture and includes the financial data that has been provided by you (as a baseline for Exio assessments).

Thoughts  to  Keep  in  Mind  

Understanding the Context of the Exio Assessment Report: After absorbing the information in this report, Exio suggests reviewing the following actions in preparation for a future transaction event to sell all or a portion of your business through an asset or stock transaction.

v Ensure you have a solid understanding of what you need to work on to optimize your business’s valuation.

v Determine how much time and effort will be required to shore up the scoring in each area. v Prioritize the actions you want to take based on your internal analysis. Consult with Exio where

you feel it is appropriate. v Determine how your ExioScore impacts your calculus and decision-making regarding divestiture. v Based on your current ExioScore and your assessment of the preceding steps, we will recommend

a course of action for you and your company. Options may include: Ø If a transaction is imminent, engaging Exio to assist with your Divestiture Portfolio

Preparation (Valuation Optimization and Listing Preparation). Ø If a transaction is more than a year away, work on your own or with Exio to take the necessary

steps to prepare for an optimal divesture. Exio offers a Value Incubator program that guides you in this process. We prioritize for you the actions that will bring you the greatest return and begin to capture your story and prepare the market for your eventual arrival.

Ø Absorb your ExioScore, consider your options, and contact Exio or another party at a later date. Divestiture is not a casual event. Preparation, execution, and follow-through can impact your return by as much as 50%. You should take divestiture as serious as a heart attack.

v Have this discussion with Exio to determine what is best for you.

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SAMPLE  CO.’s  ExioScore  Dashboard  

ExioTrends  Score:   43%   25%  Weighting      Needs  improvement  

ExioAnalytics  Score:   33%   35%  Weighting      Needs  improvement  

ExioSWOT  Score:   45%   40%  Weighting      Slightly  below  avg.  

Overall  ExioScore:     40%   Readiness  Factor:    Needs improvement  

ExioScore  Weighting  Description:    Exio uses proprietary algorithms to assign a weighting factor to each of your normalized category scores (above). The weighting factors are used to calculate your Overall ExioScore. Your score represents Exio’s opinion of how well the market will receive your business. A high score will attract more buyers at a higher price. A low score will attract less buyers and at a lower price.

v ExioTrends Score: This is most relevant for businesses where historical trends are important in depicting industry performance cycles. It represents how your business is trending relative to the five major measures of business health when compared to others businesses in your industry.

v ExioAnalytics Score: This category is appropriate for businesses where current financial Key Performance Indicators (KPIs) establish your position in the market relative to benchmark goals. Several KPIs are considered individually and their combined score is a measure of your business in the eyes of the market.

v ExioSWOT Score: This analysis is appropriate for businesses where non-financial analytics are critical to capture and present the preference and subjective value contained in your business. Exio analyzes these subjective criteria to determine where you are strong, weak, at risk and primed for potential. We then weight and score these as a group in a team debate session to give you our collective professional opinion.

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ExioImpact  Score:   85%   Opportunity    

v ExioImpact Score: This is not part of the overall score. The ExioImpact score stands alone and is a measure of how much upside potential exists if you effectively improve the other Exio Scoring elements prior to going to market. It represents the potential increase in market value for your business.

Exio  Scoring  Detail  

SAMPLE  CO.  Testing  and  Engineering  industry  criteria:  

Industry:    NAICS  Code  =  541380  –  Testing  Laboratories.  We  also  reviewed  NAICS  Code  541330  –  Engineering  Services.  Where  it  made  sense,  we’ve  included  data  from  both.  

Revenue:    $1M  -­‐  $10M  range  

Periods:    For  these  calculations  we  considered  your  most  recent  12  months  against  the  same  12  months  from  the  previous  year.  

ExioTrends  Score  (42.7%):    The ExioTrends Score displays a high-level assessment of your company’s financial positioning compared with your specific industry and region. Both historical trends and quantitative data points are used to establish a score. Each score is normalized to represent a percentage on a 0% - 100% scale. Exio uses a custom weighted average to determine a final percentage. The categories include: v Liquidity: A measure of the company's ability to meet obligations as they come due.

v Profitability: A measure of whether the trends in profit are favorable for the company.

v Sales: A measure of how sales are growing and whether the sales are satisfactory for the company. v Borrowing: A measure of how responsibly the company is borrowing and how effectively it is. v Assets: A measure of how effectively the company is utilizing its gross fixed assets.

The graph that follows shows how SAMPLE CO. measures up for industry code 541380 – Testing Laboratories.

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The difference in the two charts is an indication that Engineering Services companies have greater liquidity than Testing Laboratories companies as a rule.

Needs improvement About average Doing well

Needs improvement About average Doing well

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ExioAnalytics  Score  (33.3%):  The  ExioAnalytics  Score displays  critical  Key  Performance  Indicators  (KPIs),  using  financial  metrics  to  compare  your  company  with  industry  and  regional  competition.  Quantitative  data  points  derived  from  your  historical  financial  performance  are  used  to  establish  this  score.    Taking  the  individual  scores  and  applying  the  following  values  calculate  your  ExioAnalytics  Score:  Green:   5  =  Company  metrics  in  green  are  within  the  top  20%  of  the  industry.  Black:   3  =  Company  metrics  in  black  are  average  within  the  industry.  Red:   1  =  Company  metrics  in  red  are  within  the  bottom  20%  of  the  industry.    

Each  score  is  normalized  to  represent  a  percentage  on  a  0%  -­‐  100%  scale.    The  primary  KPIs  include:  

 

ExioAnalytics  Scoring  Summary  (Industry  Financial  Data  and  Ratios)  

 

Industry  Data  (Number  of  Financial  Statements)  

Industry-­‐Specific  Key  Performance  Indicators  (KPIs)    

2015   2000-­‐Present  

Rent  to  Sales    3.90%    (5)      3.70%  (242)    

Billing  Multiplier    $3.27    (16)      $3.21    (692)     Advertising  to  Sales    Not  Provided        0.60%  (205)    Utilities  to  Sales    Not  provided        1.10%  (126)    Revenue  per  Employee    Not  provided        $110,312  (172)    

Financial  Metric   Company  

Data  Recent  12  Months  

(23)    

Distance  from  Industry  

2015  (25)    

2000-­‐Present  (744)    

Current  Ratio   2.85   5.33   -­‐47%   5.29   2.82   Quick  Ratio   2.18   3.83   -­‐43%   3.87   2.30   Gross  Profit  Margin   57.49%   72.33%   -­‐21%   72.40%   67.96%   Net  Profit  Margin   -­‐0.15%   3.94%   -­‐104%   4.96%   6.95%   Accounts  Receivable  Days   52.53     66.30     -­‐21%   68.50     61.80     Accounts  Payable  Days   15.36     70.81     -­‐78%   82.41     57.00     Interest  Coverage  Ratio   3.29   11.32   -­‐71%   11.13   13.54   Debt-­‐to-­‐Equity  Ratio   1.41   1.81   -­‐22%   1.74   2.48   Return  on  Equity   -­‐1.06%   61.61%   -­‐102%   58.31%   43.27%   Return  on  Assets   -­‐0.44%   25.95%   -­‐102%   25.83%   22.89%   Gross  Fixed  Asset  Turnover   3.28   2.97   10%   2.90   2.69   Profit  per  Employee   -­‐-­‐   $4,875   -­‐-­‐   $4,875   $18,151   Sales  Growth   6.00%   2.06%   191%   2.06%   8.54%   Profit  Growth   -­‐104.08%   -­‐13.03%   -­‐699%   -­‐13.03%   20.06%  

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ExioSWOT  Score  (46.8  and  43.0  averages  to  44.9%  combined  SWOT  score):    The  ExioSWOT  Score is  based  on  a  series  of  Strengths-­‐Weaknesses-­‐Opportunities-­‐Threats  (SWOT)  analyses  that  capture  the  non-­‐quantitative,  non-­‐financial  strategic  and  subjective  elements  of  your  company.    Each  score  is  assessed  by  Exio  based  on  proprietary  assessments,  and  normalized  to  represent  a  percentage  on  a  0%  -­‐  100%  scale.    The  categories  are  listed  below  with  Exio’s  comparative  weighting  specification  and  definition:  

Business  Model  Differentiators  SWOT:    

 

Element  Scoring  Business  Model  Differentiators  

Weight   Score   Notes   Weighted  Score  

Business  Vision   10%   35   Seems  content  to  stay  in  their  lane  of  services  and  region.  Vision  lacks  scope  for  growth  and  competitive  advantage.  

3.5  

Internal Factors

External Factors

Negative

Factors

Positive Factors

S    Strengths  

•  Integrity,  reliability,  responsiveness  to  customers  

•  Strong  customer  reladonships  

•  Pracdcal  soludons  with  cost  savings  

W    Weaknesses  

•  Weak  expansion  execudon  

•  Limited  sales  ability  •  Low  profitability  •  No  IP  Protecdon  •  Paper  methods  

O  Opportunides  

•  Growth  potendal  exists  as  market  booms  

•  Business  development  •  Broaden  reladonships  •  Reduce  overhead  costs  •  Develop  compeddve  adv.  

T    Threats  •  Employees  hold  keys  to  reladonships  

•  Compedtors  underbidding  •  Not  recession  proof  •  Large  compedtors  

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Business  Model  Differentiators  

Weight   Score   Notes   Weighted  Score  

Lead  time  and  Expertise   15%   65   Integrity,  reliability,  responsiveness,  and  customer  service  excellence  (80).  Expertise  more  practical  than  theoretical  and  overall  average  in  the  industry  (50).  

9.8  

Market  Positioning   20%   45   Lags  behind  the  national  firms.  Not  known  outside  their  regional  market.  Customer  retention  is  good  but  risky.  

9.0  

Market  Expansion  and  Control  Potential  

12%   55   Tied  closely  to  geography  and  relationships.  Able  to  identify  opportunities  but  has  had  difficulty  effectively  executing.  Marked  above  average  because  we  believe  the  potential  exists  if  the  execution  is  fixed.  

6.6  

FTE  vs.  Contractor  Labor  Limitations  

8%   40   Appears  to  use  full  time  labor  with  little  or  no  use  of  contract  labor.  That  creates  limited  flexibility  in  the  labor  force.    

3.2  

Capital  and  Employee  Expansion  Capability  

15%   45   Challenges  hiring  the  "right  people"  at  the  "right  time."  No  noticeable  limitations  on  equipment  lead  time.    

6.8  

IP  and  Methods  Protection  &  Exposure  

20%   40   No  custom  methods  or  proprietary  process  have  been  identified  thus  far.  Nothing  that  would  set  them  apart.  

8.0  

  Total   46.8      

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Operational  Model  Differentiators  SWOT:    

Element  Scoring  Operational  Differentiators   Weight   Score   Notes   Weighted  

Score  Culture  and  Values   10%   80   Culture  and  values  are  excellent.  Wholesome  desire  to  

give  employees  resources  and  authority  to  be  successful.  

8.0  

Personnel   20%   50   Varies  by  time  and  location.  There  are  challenges  finding  the  right  resources  for  the  work  and  for  the  client  relationships.  Exio  is  questioning  if  there  has  been  an  over  staffing  condition  and  if  the  appropriate  resources  have  been  utilized  that  match  cost/benefit  analysis.  

10.0  

Process  Differentiation   17.50%   30   None  identified.   5.3  

Internal Factors

External Factors

Negative

Factors

Positive Factors

S    Strengths  

•  Culture  supports  employees  

•  Pracdcal  experience  •  Quick  response  dme  

W    Weaknesses  

•  No  economies  of  scale  •  High  cost  of  expansion  •  Lack  of  unique  methods  or  

services  

O  Opportunides  

•  Electronic  records  •  Centrally  located  services  •  Less  infrastructure  for  

expansion  •  Develop  unique  product  

or  service  offering  

T    Threats  •  Loss  of  key  employees  •  Lack  of  labor  flexibility  •  Lack  of  cash  for  expansion  

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Operational  Differentiators   Weight   Score   Notes   Weighted  Score  

Knowledge  Differentiation   17.50%   50   While  some  may  have  more  PhD  type  knowledge,  it  comes  with  a  cost.  SAMPLE  CO.  has  practical  knowledge  and  uses  it  to  save  clients’  money.  We  offset  these  against  each  other  to  come  up  with  just  an  average  score.  

8.8  

Operational  Expansion  Ability  

10%   20   Losses  in  the  two  recent  expansions  is  evidence  enough  to  suggest  that  there  is  room  for  improvement.  

2.0  

Current  Sales  Capability   10%   30   Strong  within  existing  customer  base  due  to  strong  relationships.  Limited  abilities  to  acquire  new  customers.  No  evidence  has  surfaced  to  indicate  a  strong  sales  process  exists.  

3.0  

Client  Pool  Risk   15%   40   Good  relationships  but  those  are  tied  to  individual  employees.  If  the  employee  leaves,  the  client  pool  association  with  that  employee  is  at  risk.  

6.0  

  Total   43.0  

ExioImpact  Score  Description  Exio  provides  you  with  a  Current  Valuation  Range  (CVR),  which  represents  our  best  estimate  of  what  your  company  is  worth  in  today’s  market  in  its  current  state.    In  addition  to  the  business  information  you  have  provided  us,  we  utilize  current  market  data  such  as  recent  divestiture  and  acquisition  activity,  industry  health  scores  and  trends,  and  regional  adjustments,  and  then  we  add  our  proprietary  analysis.    Potential  buyers  will  typically  have  some  market  information  from  which  they  will  have  a  price  point  in  mind.  The  CVR  provides  you  with  a  starting  point  to  establish  a  basis  from  which  you  can  determine  your  pricing  and  terms  strategy,  assuming  you  choose  to  move  forward  with  divestiture.    You  and  the  market  will  ultimately  determine  a  price  point  and  terms  that  may  be  mutually  agreeable  by  navigating  through  due  diligence  and  negotiation.  It  is  important  to  note  that  the  CVR  is  just  an  estimate.  Exio  has  only  been  provided  a  minimum  of  information  and  we  have  only  conducted  a  small  amount  of  research  on  your  business  and  this  market.  In  order  to  come  up  with  a  higher  integrity  valuation  number,  a  lot  more  work  will  have  to  be  completed.  Nevertheless,  we  consider  it  a  reasonable  estimate  from  which  to  begin  discussions.  The  good  news  is  that  most  companies  can  improve  their  valuation  by  shoring  up  targeted  Key  Performance  Indicators  (KPIs),  properly  and  professionally  positioning  their  business,  accessing  pre-­‐flighted  financing,  and  having  access  to  the  right  group  of  qualified  buyers.    This  is  where  Exio’s  Divestiture  Portfolio  process  comes  into  play.  The  Assessment  Report  includes  the  Current  Valuation  Range  (CVR)  and  a  potential  Optimized  Valuation  Range  (OVR).    Exio  calculates  the  OVR  based  on  a  scenario  in  which  your  actual  KPI  scores  are  improved  to  an  excellent  status,  and  addresses  other  critical  positioning  issues.    This  allows  you  to  see  how  much  you  might  increase  the  valuation  range  if  you  proceed  with  Exio’s  Stage  2  process  and  Exio’s  recommended  changes.  In  short,  the  Assessment  Report  provides  you  with  your  CVR  and  OVR  data  points.    With  this  information,  you  can  begin  to  assess  your  approach  to  a  future  divestiture  –  by  making  business  tradeoffs  between  the  steps  necessary  for  you  to  optimize  your  company’s  valuation  and  the  time  and  investment  you  will  need  to  complete  this  process.  

ExioImpact  CVR  and  OVR  Scores:    An  increase  in  potential  valuation  of  $2,600,000  provides  you  with  an  ExioImpact  score  of  85%  (as  a  result  of  a  175%  increase  in  potential  valuation).  

v CVR  Score:        High  Valuation:   $1.65  million    

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Median  Valuation:   $1.49  million    

  Low  Valuation:     $1.33  million      

Based  on  your  company’s  positioning  and  performance,  the  CVR  Median  Valuation  above  represents  the  expected  valuation  of  your  business,  given  the  state  of  the  market  in  your  industry.    For  our  assessment  readiness  reports,  we  don’t  perform  a  full  valuation  analysis.  We  did  compare  your  business’s  financial  numbers  to  fifteen  other  businesses  that  have  had  a  successful  transaction  in  the  same  industry  in  recent  years.  We  compared  their  multiples  at  the  time  of  the  transaction  to  your  current  business  multiples  for  an  estimate  of  market  value  known  as  an  “opinion  of  value.”  The  companies  we  compared  you  with  were  other  Engineering  Firms  and  Testing  Laboratories  with  sales  between  $1M  and  $10M  annually  that  were  in  the  US  and  profitable.  Then  we  looked  at  gross  sales,  gross  profits,  net  income,  EBIT  and  EBITDA  as  primary  indicators.  The  price  they  transacted  at  relative  to  these  numbers  and  ratios  is  a  good  indication  of  how  the  market  will  value  your  business  when  it  comes  to  market.  Due  to  your  recent  decline  in  profitability,  the  market  will  suppress  the  price.  However,  we  believe  that  you  have  some  good  opportunities  to  grow  revenues  and  improve  bottom  line  performance.  If  successful,  this  will  greatly  improve  your  company’s  worth  in  the  eyes  of  the  marketplace.    

v OVR  Score:     High  Valuation:      $4.8  million  Median  Valuation:   $4.1  million  

Low  Valuation:     $3.4  million    

Improving  your  company’s  positioning  and  performance  will  have  an  impact  on  your  company’s  valuation.  The  OVR  Median  Valuation  above  represents  an  expected  transaction  value,  assuming  the  following:  

1. The  higher  valuation  range  is  based  on  improving  your  company’s  positioning  and  KPI  performance  to  an  excellent  status.    This  will  likely  take  time  and  investment,  depending  on  the  areas  we  identified  as  below  average  and  needing  improvement.  

2. We  don’t  usually  see  this  large  of  a  gap  between  the  OVR  and  CVR  ranges  but  your  circumstances  are  rather  unusual.  You  have  shown  revenue  growth  potential  but  have  not  been  able  to  capitalize  on  that  growth  to  generate  profits.  We  think  that  with  the  correct  adjustments  you  can  overcome  these  recent  challenges  and  successfully  expand  and  maintain  profitability.    As  discussed  previously,  actual  valuation  within  the  market  place  will  depend  on  a  number  of  factors,  including  criteria  such  as  financing  availability,  competitive  responses,  divestiture  terms,  and  timing.  

3. Exio’s  Stage  2  Divestiture  Portfolio  process  performs  additional  valuation  methodologies  with  a  more  vigorous  analysis.  The  products  of  stage  2  include:  The  Divestiture  Portfolio,  a  comprehensive  go-­‐to-­‐market  plan,  a  marketing  video  that  showcases  your  business,  the  Ultimate  Listing  that  tells  your  unique  story,  and  all  the  due  diligence  documents  for  the  virtual  document  room.    

Exio  Trends  Score:    Liquidity 79%

A measure of the company's ability to meet obligations as they come due.

Operating Cash Flow Results The company’s operating cash flow is down relative to sales this period, although it remains at a moderate level. This may not be cause for too much concern as overall liquidity results are still quite solid (this will be discussed in more depth below). However, it may be helpful to monitor future profit and cash flow results more closely.

General Liquidity Conditions Liquidity indicators have drifted down this period in all major areas, possibly due in part to the net profit loss that was incurred. Net profitability will be discussed in the next section, but for now it should be noted that net losses can hurt every other area of this report. In fact, net losses tend to affect liquidity barometers most rapidly. There are several reasons for this.

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First, profits fund current asset accounts over time. Second, liquidity itself is a volatile number that changes from day to day. Weak Income Statement numbers find their way to the Balance Sheet quickly.

Despite the drop in liquidity, the company's position remains good. If you can reverse the profit results in the future, the company should be in good shape in this area. What does "good" mean? It means that the company has plenty of current assets relative to obligations. There is also a solid composition to the liquidity base, which generally means that the company seems to have enough highly liquid assets within the current asset base.

The company's accounts receivable days and accounts payable days are in line with industry averages this period. Accounts receivable days measures the company's performance in collecting receivables while accounts payable days is a rough approximation of how long it takes the company to meet vendor obligations. Both of these liquidity turnover ratios can have a significant impact on the cash account over time.

Tips for Improvement Liquidity is a challenge that is never solved. You might consider the following actions to maintain or improve conditions over time:

• Monitor the impact tax payments may have on cash. Keep enough money aside to be able to meet future tax obligations based on earnings.

• Speed up the billing of customers (even three days earlier each month) in order to accelerate the collection process which can significantly improve the firm’s cash position. Firms often are not as disciplined in their billing timeliness as they should be.

• Monitor the amount of money that is being used for activities unrelated to the business. An example could be money taken out of the business on draws to principals.

• Monitor invoicing procedures to help ensure correctness. Nothing will delay payment from a customer more than sending out an incorrect invoice. This will extend Accounts Receivable and hurt cash flow.

LIMITS TO LIQUIDITY ANALYSIS: Keep in mind that liquidity conditions are volatile, and this is a general analysis looking at a snapshot in time. Review this section, but do not overly rely on it.

Generally, this metric measures the overall liquidity position of a company. It is certainly not a perfect barometer, but it is a good one.

Watch for big decreases in this number over time. Make sure the accounts listed in "current assets" are collectible. The higher the ratio, the more liquid the company is. The “Real Time” number here and in the charts below represents all the data we have on this industry

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which is updated daily. For reference, the Real Time value for NAICS code 541330 - Engineering Services is 3.51 which puts SAMPLE CO. in a worse position.

This is another good indicator of liquidity, although by itself, it is not a perfect one. If there are receivable accounts included in the numerator, they should be collectible. Look at the length of time the company has to pay the amount listed in the denominator (current liabilities). The higher the number, the stronger the company. With all of these charts, the trend direction is important. The Real Time

data for Engineering Services is 2.98.

This number reflects the average length of time between credit sales and payment receipts. It is crucial to maintaining positive liquidity.

The lower the better.

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This ratio shows the average number of days that lapse between the purchase of material and labor, and payment for them. It is a rough measure of how timely a company is in meeting payment obligations. Lower is normally better. Accounts Payable Days for Engineering

Services companies is lower at 32.02.

Exio  Trends  Score:    Profits  &  Profit  Margin 24%  

A measure of whether the trends in profit are favorable for the company.

SAMPLE CO.’s net profitability is currently weak as compared to other similar companies. This can be seen specifically in the graph area of the report. What may be particularly concerning here is that net profitability has actually fallen from last period.

If the company can continue to raise sales while controlling the cost of sales, it should be able to do better in the future. However, keep in mind that direct costs rose relative to sales this period (gross profits did not increase proportionally as sales increased). At this point, there may be little value to increasing sales if the company cannot push the increased volume to the bottom line. It is important to understand the big picture in this area, because weak profitability over the long run can lead to problems with cash flow and general returns.

Tips for Improvement Given results in this area of the report, SAMPLE CO. might consider the following to improve performance over time:

• Examine key elements (such as labor and materials/supplies) more carefully. Look for ways to cut expenses without compromising what the customer receives and perceives as valuable.

• Since a large portion of the revenue was pass-through expenses, how does the business perform without that component? Are the expense pass-throughs driving profits up or down? It’s important to be sure when it represent such a large share.

• Generate accurate financial reports on a timely basis -- within 40 days of the end of the financial period. This will help ensure the usefulness of the data for examination purposes. Good financial reports are the backbone of management decisions.

• Carefully reevaluate your expansion methodology. Look for ways to minimize startup costs in new locations. People and equipment should only be added once the sales

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exist to pay for them. • Consider consolidation of services that will be able to scale easily to accommodate

growth and increase profits in the process.

This number indicates the percentage of sales revenue that is not paid out in direct costs (costs of sales). It is an important statistic that can be used in business planning because it indicates how many cents of gross profit can be generated by each dollar of future sales. Higher is normally better (the company is more efficient). Trending in the wrong direction is a concern especially when below the

benchmark. Gross Profit Margin is very similar for Engineering Services.

This is an important metric. In fact, over time, it is one of the more important barometers that we look at. It measures how many cents of profit the company is generating for every dollar it sells. Track it carefully against industry competitors. This is a very important number in preparing forecasts. The higher the better. Not much needs to be said. This has to be fixed. We suggest a thorough review that considers all aspects of the business. A few changes in key places get you to 4% but we would be shooting for 7% or more. There

are companies in this space that are achieving 9% and 10% net profit. Real Time data for Net Profit Margins is slightly higher at 7.15.

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This metric shows G & A payroll expense for the company as a percentage of sales below the benchmark but above the industry data.

This metric shows total payroll expense for the company as a percentage of sales. It’s trending the wrong direction. With growth in revenue it should be trending down. Exio would like to take a look at payroll allocation to see what percent is going to Engineering and

what percent is going to Testing. We think it might be worthwhile to track those costs and revenues separately if you aren’t already doing so.

Exio  Trends  Score:    Sales 78%

A measure of how sales are growing and whether the sales are satisfactory for the company.

Most managers are fairly aware of sales trends -- they generally know whether sales are increasing or decreasing at a given point in time. This company's sales are higher this period, which is clearly a good result. The company increased its fixed asset base this period as well. Managers may want to investigate whether this fixed asset purchase drove the sales increase, or if other factors were at work here.

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This data is based on the two most recent available periods.

Exio  Trends  Score:    Borrowing 16%    

A measure of how responsibly the company is borrowing and how effectively it is managing debt.

It is very difficult to establish cause and effect relationships. Clearly, total debt rose significantly this period. At the same time, net profitability (in dollars) fell. The bottom line is that the company added significant debt, which has not helped leverage more success in the form of profitability, at least as of yet. This is not a favorable trend, especially if it continues in the future. Until profitability improves, it may be best to be rather cautious about adding more debt to the books. This analysis holds for both short-term and long-term debt. Even though short-term debt usually carries less risk, all borrowing should lever profitability over time.

Another disturbing event is that net margins fell, as mentioned previously. Over the short term, it is acceptable to lose a little efficiency while adding debt. However, over the long term, even debt should improve profitability and profit margins.

Given that the company has not received the best overall score in this area of the report, it is not surprising to notice that its coverage ratios are soft, which is of interest to both creditors and investors alike. The company may need to generate additional earnings to avoid these troubles in future periods. Since managers are using a fair amount of debt, this area should be explored further.

There is always room for improvement in overall debt management strategies. The company should check to make sure that it is in compliance with its loan agreements -- the loan "covenants" regarding financial benchmarks that need to be met. Another action to take is good income and cash forecasting which shows how profitability and cash will change with different levels of debt.

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This ratio measures a company's ability to service debt payments from operating cash flow (EBITDA). An increasing ratio is a good indicator of improving credit quality. The higher the better.

This Balance Sheet leverage ratio indicates the composition of a company’s total capitalization -- the balance between money or assets owed versus the money or assets owned. Generally, creditors prefer a lower ratio to decrease financial risk while investors prefer a higher ratio to realize the return benefits of financial leverage. Real Time Debt to Equity Ratio is lower for Engineering Services

companies at 1.44. This puts SAMPLE CO. very close to exceeding that mark.

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This ratio measures a company's ability to repay debt obligations from annualized operating cash flow (EBITDA).

Exio  Trends  Score:    Assets 13%  

A measure of how effectively the company is utilizing its gross fixed assets.

The company added some fixed assets but profitability actually decreased from last period. This is interesting, because fixed assets are in place to improve profitability over time. Also, asset additions should ideally leverage better margins over the long run -- fixed assets should improve efficiency, which is measured by the net margin. Right now, the company is not accomplishing these goals with its existing asset base.

The company seems to be doing a poor job of managing its assets. Notice that the company generated a relatively poor return on assets and equity this period, which is a negative result for investors and creditors. It may be important for the company to improve this area in the future, because assets generally are costs that the company expects to get monetary benefit from.

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This measure shows how much profit is being returned on the shareholders' equity each year. It is a vital statistic from the perspective

of equity holders in a company. The higher the better.

This calculation measures the company's ability to use its assets to create profits. Basically, ROA indicates how many cents of profit each dollar of asset is producing per year. It is quite important since managers can only be evaluated by looking at how they use the

assets available to them. The higher the better. Trending downward and well below the industry’s real-time average.

This asset management ratio shows the multiple of annualized sales that each dollar of gross fixed assets is producing. This indicator measures how well fixed assets are "throwing off" sales and is very important to businesses that require significant investments in

such assets. The higher the ratio, the more effective the company's investments in Net Property, Plant, and Equipment are. Real Time data for Engineering Services companies is at 8.81. This is not a surprise since engineering services companies are less asset intensive.

Industry-­‐Specific  Performance  Ratios  

What are the Key Performance Indicators for the business? This section of the report provides Key Performance Indicators (or KPIs) for the business being analyzed, and they are specific to the business's industry and revenue. We can track these KPIs over time and compare them to the industry averages to identify areas where the business might be able to improve operations.

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Billing Multiplier = Sales / Direct Labor

Rent to Sales = Rent / Sales Rent to Sales for Engineering Services companies is at 3.42.

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Raw  Data  

Income Statement Data 12/31/2013 12/31/2014 12/31/2015

Sales (Income)

$5,187,993 $6,007,236 $6,367,751

Cost of Sales (COGS)

$2,150,080 $2,495,285 $2,706,719

Depreciation (COGS-related)

$0 $0 $0

Direct Materials

$644,813 $780,249 $746,816

Direct Labor

$1,505,267 $1,715,036 $1,959,903

Gross Profit

$3,037,913 $3,511,951 $3,661,032

Gross Profit Margin

58.56% 58.46% 57.49%

Depreciation

$105,852 $106,895 $123,475

Amortization

$0 $0 $0

Overhead or S,G,& A Expenses

$2,750,993 $3,155,099 $3,506,574

G & A Payroll Expense

$1,659,367 $1,866,161 $2,144,071

Rent

$99,306 $154,640 $183,684

Advertising

$0 $0 $0

Salaries & Wages

$0 $0 $0

Utilities

$0 $0 $0

Other Operating Income

$0 $0 $0

Other Operating Expenses

$0 $0 $0

Operating Profit

$181,068 $249,957 $30,983

Interest Expense

$62,487 $24,530 $49,926

Other Income

$188,897 $5,709 $30,947

Other Expenses

$107,984 $4,724 $21,239

Net Profit Before Taxes

$199,494 $226,412 ($9,235)

Adjusted Net Profit Before Taxes

$199,494 $226,412 ($9,235)

Net Profit Margin

3.85% 3.77% -0.15%

EBITDA

$367,833 $357,837 $164,166

Taxes Paid

$0 $0 $0

Extraordinary Gain

$0 $0 $0

Extraordinary Loss

$0 $0 $0

Net Income

$199,494 $226,412 ($9,235)

Balance Sheet Data 12/31/2013 12/31/2014 12/31/2015

Cash (Bank Funds)

$234,784 $323,835 $186,353

Accounts Receivable

$924,698 $1,020,269 $916,424

Inventory

$0 $0 $0

Other Current Assets

$177,488 $298,512 $340,011

Other Current Assets 1

$0 $0 $0

Total Current Assets

$1,336,970 $1,642,616 $1,442,788

Gross Fixed Assets

$1,657,810 $1,811,353 $1,939,513

Accumulated Depreciation

$1,134,749 $1,215,561 $1,308,799

Net Fixed Assets

$523,061 $595,792 $630,714

Gross Intangible Assets

$29,729 $29,729 $29,729

Accumulated Amortization

$214 $342 $470

Net Intangible Assets

$29,515 $29,387 $29,259

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Balance Sheet Data 12/31/2013 12/31/2014 12/31/2015 Other Assets

$0 $0 $0

Total Assets

$1,889,546 $2,267,795 $2,102,761

Accounts Payable

$88,368 $133,461 $113,893

Short Term Debt

$0 $113,231 $0

Notes Payable / Current Portion of Long Term Debt

$174,652 $42,089 $161,479

Other Current Liabilities

$196,690 $216,390 $231,498

Total Current Liabilities

$459,710 $505,171 $506,870

Notes Payable / Senior Debt

$0 $243,001 $724,565

Notes Payable / Subordinated Debt

$0 $0 $0

Other Long Term Liabilities

$0 $0 $0

Total Long Term Liabilities

$0 $243,001 $724,565

Total Liabilities

$459,710 $748,172 $1,231,435

Preferred Stock

$0 $0 $0

Common Stock

$0 $0 $0

Additional Paid-in Capital

$0 $0 $0

Other Stock / Equity

$0 $0 $0

Ending Retained Earnings

$1,254,256 $1,519,623 $871,326

Total Equity

$1,254,256 $1,519,623 $871,326

Total Liabilities + Equity

$1,713,966 $2,267,795 $2,102,761

Common  Size  Statements  

Income Statement Data 12/31/2013 12/31/2014 12/31/2015 Industry*(746)

Sales (Income) 100% 100% 100% 100%

Cost of Sales (COGS) 41% 42% 43% 32%

Depreciation (COGS-related) 0% 0% 0% 4%

Direct Materials 12% 13% 12% 12%

Direct Labor 29% 29% 31% 26%

Gross Profit 59% 58% 57% 68%

Depreciation 2% 2% 2% 3%

Amortization 0% 0% 0% 0%

Overhead or S,G,& A Expenses 53% 53% 55% 52%

G & A Payroll Expense 32% 31% 34% 35%

Rent 2% 3% 3% 4%

Advertising 0% 0% 0% 1%

Salaries & Wages 0% 0% 0% 32%

Utilities 0% 0% 0% 1%

Other Operating Income 0% 0% 0% 0%

Other Operating Expenses 0% 0% 0% 5%

Operating Profit 3% 4% 0% 8%

Interest Expense 1% 0% 1% 1%

Other Income 4% 0% 0% 0%

Other Expenses 2% 0% 0% 0%

Net Profit Before Taxes 4% 4% 0% 7%

Adjusted Net Profit Before Taxes 4% 4% 0% 7%

EBITDA 7% 6% 3% 11%

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Income Statement Data 12/31/2013 12/31/2014 12/31/2015 Industry*(746) Taxes Paid 0% 0% 0% 2%

Extraordinary Gain 0% 0% 0% 0%

Extraordinary Loss 0% 0% 0% 0%

Net Income 4% 4% 0% 5%

Balance Sheet Data 12/31/2013 12/31/2014 12/31/2015 Industry* (746)

Cash (Bank Funds) 12% 14% 9% 8%

Accounts Receivable 49% 45% 44% 32%

Inventory 0% 0% 0% 1%

Other Current Assets 9% 13% 16% 4%

Other Current Assets 1 0% 0% 0% --

Total Current Assets 71% 72% 69% 56%

Gross Fixed Assets 88% 80% 92% 101%

Accumulated Depreciation 60% 54% 62% 63%

Net Fixed Assets 28% 26% 30% 38%

Gross Intangible Assets 2% 1% 1% 0%

Accumulated Amortization 0% 0% 0% 0%

Net Intangible Assets 2% 1% 1% 0%

Other Assets 0% 0% 0% 6%

Total Assets 100% 100% 100% 100%

Accounts Payable 5% 6% 5% 9%

Short Term Debt 0% 5% 0% 1%

Notes Payable / Current Portion of Long Term Debt 9% 2% 8% 5%

Other Current Liabilities 10% 10% 11% 18%

Total Current Liabilities 24% 22% 24% 39%

Notes Payable / Senior Debt 0% 11% 34% 16%

Notes Payable / Subordinated Debt 0% 0% 0% 0%

Other Long Term Liabilities 0% 0% 0% 6%

Total Long Term Liabilities 0% 11% 34% 35%

Total Liabilities 24% 33% 59% 74%

Preferred Stock 0% 0% 0% 0%

Common Stock 0% 0% 0% 1%

Additional Paid-in Capital 0% 0% 0% 0%

Other Stock / Equity 0% 0% 0% 2%

Ending Retained Earnings 66% 67% 41% 23%

Total Equity 66% 67% 41% 26%

Total Liabilities + Equity 91% 100% 100% 100%

*The industry common size figures shown above were taken from all private company data for companies with industry code 541380 for all years in all areas with yearly sales $1 million to $10 million.

Other  Suggestions  and  Recommendations    

LIQUIDITY  

 

 

What  are  some  potential  ways  to  improve  SAMPLE  CO.’S  ability  to  meet  obligations  as  they  come  due?  

 

Set  longer  terms  for  Accounts  Payable  when  possible.  For  example,  increase  a  30-­‐day  payment  window  to  60  

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days.    

   

Increase  prices  selectively  where  possible.  Done  effectively,  this  can  boost  cash  flow  and  liquidity.  Good  Income  Statement  management  helps  Balance  Sheet  performance.  

   

Sell  any  unnecessary/unproductive  assets  the  business  may  have  to  increase  cash.  These  are  assets  that  are  not  contributing  sufficiently  to  the  generation  of  income  and  cash  flow.    

   

Prepare  yearly  forecasts  that  show  cash  flow  levels  at  various  points  in  time.  Consider  updating  these  forecasts  on  a  monthly  or  even  bi-­‐weekly  basis.  This  can  help  predict/prepare  for  potential  cash  shortfalls  that  may  occur  in  the  future.  

   

Monitor  accounts  receivable  on  a  weekly  basis,  and  charge  interest  on  invoices  that  are  past  due.    

   

Speed  up  the  billing  of  customers  (even  three  days  earlier  each  month)  in  order  to  accelerate  the  collection  process  which  can  significantly  improve  the  firm’s  cash  position.  

 

   

 

PROFITS  &  PROFIT  MARGIN    

What  are  some  things  that  SAMPLE  CO.  might  do  to  develop  favorable  profitability  trends?  

 

Create  good  monthly  budgets  with  cost  reduction  goals,  broken  down  by  account,  that  are  put  right  into  an  accounting  system  (chart  of  accounts).  This  should  allow  management  the  ability  to  pull  "variance  reports",  which  compare  budgeted  revenues  and  expenses  with  actual  revenues  and  expenses.  

   

Obtain  internal  reports  that  identify  the  business's  key  performance  indicators  (KPIs),  which  help  management  make  good  decisions  by  identifying  the  figures  that  are  critical  to  performance.    

   

Reward  the  employees  who  perform  best.  To  do  this  effectively,  the  business  needs  to  monitor  labor  performance.  

   

Invest  in  activities  that  can  yield  positive  returns.  For  example,  marketing  and  employee  training  can  often  improve  performance  for  the  business.  

   

Perform  an  annual  business  check-­‐up.  Review  financial  statements  and  other  metrics  to  improve  performance.  

   

Consider  new  methods  of  advertising  the  business  to  further  increase  sales.  Be  sure  to  track  how  much  return  (additional  sales)  the  business  gets  from  increases  in  advertising.  Advertising  methods  should  be  dictated  by  effectiveness.    

 

   

 

SALES    

What  are  some  things  that  SAMPLE  CO.  can  consider  to  encourage  sales  growth?  

 

Create  a  reputation  as  a  reliable  testing  lab  in  order  to  help  generate  referrals  from  clients.    

 

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Continuously  monitor  governmental  regulations  and  industry  standards  so  that  you  can  provide  your  customers  with  the  best  service  and  knowledge.  

   

Work  to  consistently  meet  the  expectations  of  clients.  Clarify  client  expectations  up  front  when  necessary.  Effectively  meeting  client  expectations  is  often  central  to  obtaining  repeat  business.  Match  your  resource  allocation  with  customer  expectations  (and  pricing).  

   

Keep  open  communication  with  clients  to  help  ensure  quality  service.  Many  clients  will  return  to  a  business  that  takes  the  time  to  answer  questions  promptly  and  knowledgeably.  

   

Be  sure  to  subscribe  to  and  READ  the  trade  journal  of  the  industry  in  which  the  business  competes.  Typically,  there  is  no  greater  source  of  good  operational  information  than  a  trade  journal  and  there  are  many  ideas  that  can  help  managers  increase  sales  and  keep  clients.    

   

Make  it  known  to  clients  that  their  business  is  appreciated.  For  example,  thanking  clients  for  their  business  after  each  interaction  is  often  a  simple  act  that  can  help  make  clients  feel  valued.    

   

Ensure  that  marketing  materials  are  consistent  throughout  the  business.  Sometimes,  marketing  and  advertising  materials  send  different  messages,  which  may  confuse  potential  or  existing  clients.    

   

Display  the  achievements  of  the  business  where  appropriate.  For  example,  obtain  and  display  testimonials  and/or  awards  won.  This  can  help  establish  the  business  as  a  quality  provider  to  potential  clients.  

 

NOTE: Financial analysis is not a science; it is about interpretation and evaluation of financial events. Therefore, some judgment will always be part of our reports and analyses. Before making any financial decision, always consult an experienced and knowledgeable professional (accountant, banker, financial planner, attorney, etc.).