Sampark Public Relations

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PRProject

Group 2

12/11/2010



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Acknowledgement

This project had been done under the guidance of Ms.Christine D Lima and we would like to thank the followingpeople for the same.

o Mrs. Jayashree Chaudhary, Sampark Public Relationso Ms. Smriti Sant, Vice President Communications,

AIESEC Mumbaio Ms. Vidhi Thakkar, Organising Committee Vice

President Communications, Balakalakaar 2010



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Group Members

Ayush Jain 13

Dushinka Malhotra 17

Kush Pandey 25Sanil Yadav 47

Movit Ramvani 29

Yash Sheel Shrivastava 58



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I ndex

1. Preface2. Introduction to AIESEC3. Introduction to Sampark Public Relations4. Importance of PR to AIESEC5. Frequency of PR Activities

6. Latest PR Activity conducted by AIESEC7. Impact8. Conclusion9. Bibliography

10. Appendix



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Preface

This project consists of a brief introduction to SamparkPublic Relations, AIESEC, AIESEC Mumbai and Balakalakaar2010. It covers the Importance of PR to AIESEC, thefrequency of AIESEC s PR activities, their latest PR activity -Balakalakaar 2010, and the different aspects to it, the impactcreated by Balakalakaar and a conclusion of the same.



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I ntroduction to AIESEC

Present in over 110 countries and territories and withover 50,000 members, AIESEC is the world's largest student-run organisation. Focused on providing a platform for youthleadership development, AIESEC offers young people theopportunity to be global citizens, to change the world, andto get experience and skills that matter today.

AIESEC is the largest student-run organization in theworld. They are a non-political, not-for-profit, independentand an entirely student-managed organization. They do notdiscriminate on the basis of race, colour, sex, creed, religion,nationality or ethnic origin.

AIESEC has, each year since 1948, worked to fulfil theirmission of developing young people to be individuals able tomeet the challenges of our world, our countries and localcommunities.

The vision of AIESEC is to fulfil all of humankind'spotential so as to have a positive impact in society. To reachthis aim, AIESEC provides over 8,300 leadership positions,organizes over 350 conferences, and runs an internship

program as part of their development experience that offers7,500 members the opportunity to live and work in a foreigncountry.

AIESEC develops youth by providing a series of learningexperiences through activities linked to a diverse field of



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I ntroduction toS ampark PublicRelations

Sampark Public Relations is India s leading strategiccommunication consulting firm with over 120 professionalswith strong B2B and B2C skills and a proven track record of building categories and brands.

Since its inception in 1994, Sampark has assisted leadingIndian and transnational companies on multitude of issuesincluding entry strategies, financial brand building, creatingnew categories, litigation PR, brand launches, managingmedia relationships and leveraging memorable brandproperties. Sampark has a preferred partner relationship

with Ketchum among top ten global PR firms.

y Over 120 professionalsy H ealthy mix of diverse backgrounds-senior ex-journalists,

corporate communications professionals, research, PRconsulting and training

y Strong B2B and B2C communication skillsy W ide experience across listed and unlisted companies in all

key sectorsy Offices in top eight Indian cities; network of affiliate firms

covering all regional marketsy Access to senior industry consultants for strategic inputsy Deep understanding of the Indian media landscape



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Some of their clients are

o Bajajo N akshatrao Spice telecomo Supreme Industries Limited---supreme petrochem ltd.o Q atar airwayso Kodako Siemenso Kawasakio Jamnalal Bajaj Foundationo G

o Air



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I mportance of PR toAIESEC

Since AIESEC is a non-political, not-for-profit,independent and an entirely student-managed organization,managing and maintaining good relations with theirmembers, clients, partners and stakeholders at large is of utmost importance to the organisation. Since there is no

profit made by the organisation, and all monetarytransactions are purely administrative (invested back intothe organisation for smooth functioning) none of thestakeholders are paid any monetary or non monetary value,thus maintaining a strong goodwill with each of them isessential.

Apart from this, it needs to maintain a good and

positive image in the eyes of the public. The youth is itsprimary target, followed by corporate and NG Os. Thus theimage it portrays largely determines the kind of partners andpeople it attracts, the strength of its bonds andconnections/partnerships with the aforementioned andtherefore the quality of its functions.



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F requency of PRActivities

On a regular basis, AIESEC circulates its newsletters aswell as email circulars to all its members, clients, partnersand any other stakeholders. This ranges from being brief tovery detailed. All its reports are public and can be examinedor just browsed through by the public on their website. Apart

from this, daily updates are posted on the website as well asall social media like Twitter and Facebook, and automaticallysent to all those that subscribe to them.

Sampark Public Relations comes in as a consultant,advisor and resource manager for the events that are eitherorganised by or partnered with AIESEC. Some of the eventsorganised by AIESEC are EU Day, G lobal Village, Youth to

Business and Balakalakaar. H ere, Sampark PR plays anadvisory role as well as that of a mediator, where Samparkhelps AIESEC get in touch with all the necessary media topromote the event and advises AIESEC on how to go aboutthe promotional process, but does not directly do the same.



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L atest PR Activityconducted by AIESEC:

Balakalakaar 2010

An event aligned to the cause of building anenvironment that helps improve the quality of life that isfaced by the underprivileged children in our city. It is thecreation of an opportunity to help them discover anddevelop their potential in creative exercises such as Art,Dance, Drama, Music, Craft, etc.

This is the second year that AIESEC in Mumbai hastaken up this event and it has been the biggest event thatAIESEC in Mumbai has seen this year.

Balakalakaar this year was held as a series of eventstaking place across the city at different locations and ondifferent dates. The event dates and locations are as follows

1. Pre-event 1 12 th N ovember at G aondevi MataMandir, Tunga Village, Powai.

2. Pre-event 2 14 th N ovember at R-City Mall,G hatkopar

3. Pre-event 3 16

th

N

ovember at St. Xavier sCollege, CST4. Pre-event 4 20 th N ovember at Sri Sri Ravishankar

Vidya Mandir, Dharavi5. Main Event - 21 st N ovember at Sommaiya G rounds,

Sion



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This event was conducted by AIESEC Mumbai mainly for thefollowing reasons

o To create a positive image and awareness about the

organisation and its vision, values and wayo To create positive impact by spreading knowledge of

the plight and situation of the underprivileged childrenin the city.

o To ensure that some of the underprivileged children inthe city can have a day where they are allowed todevelop their creative potential and have a day wherethey can have all the fun that they are unable to on aneveryday basis.

The target audience for this event was varied. Directimpact was aimed at the underprivileged children across thecity through targeting the NG Os. Apart from that, buildingnew relationships with NG Os and Corporates for long term

partnerships. Engaging the youth through the organising of and volunteering for the event was also one of the maintargets. Lastly, promotion of the existing stakeholders, andthe new sponsors and partners was the target.

The result was that over 7000 children in the city wereallowed to explore their creative potentials through all 5events, various new partnerships were formed, with a lot of publicity received by AIESEC Mumbai, talking positivelyabout their cause and event, and spreading awareness of their vision, their goals, and what they aimed to achieve withthe event.



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I mpact andC onclusion

The impact of the event was grand. Over 7000 childrenwere invited for the events on 5 different days and attendedthe event. Each child was given the opportunity to expresstheir artistic yearnings in the form of art competitions andworkshops, dance performances and talents shows, and they

witnessed many performances by magicians and dancersthat completely left them enthralled.

57 NG Os were present on the main day, and 7 differentNG Os were impacted through the pre-events. Seventeensponsors and partners were gathered for the events, withVideocon being the title sponsor of the event.

Every member of the organising committee has gainedtons of experience and knowledge throughout the entireprocess of organising the event.

Positive word has spread across the city and even theoutskirts of AIESEC Mumbai s existence and what they aimto achieve through the event and their daily functioning.Many new partnerships have formed with corporate, as wellas a lot of potential ones, and every corporate that wasunable to sponsor and be a part of this event has expressedinterest in sponsoring the event next year, or partnering withAIESEC for their other future events. Sampark PR hasremained as an advisor and counsellor throughout theprocess of organising and carrying out the event.



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Bibliography

1. www.aiesec.org 2. www.aiesecmumbai.com/Balakalakaar 3. www.sampark.com 4. Balakalakaar 2010 Report



Appendix

The appendix consists of the Balakalakaar 2010 report in itsoriginal form (landscape) as a reference point for this project.

Sampark Public Relations

Documents

Transcript of Sampark Public Relations