Concept Origin

• 2009 Misiluki Skincare Concept was born from a need to have a luxury facial product that used Samoan coconut oil.

• Seven year journey working with biochemists, marketers, parfumerists, manufacturers, packaging specialists and funding agencies to reach manufacturing and distribution stage.

The Market

• By 2018, the natural personal care market will reach $46 billion.

• The global organic personal care products market will expand to $13 billion by 2018.

• About 35% of organic personal care demand has occurred in North America, with annual growth of 10.2%.

• Natural ethnic is one of the fastest segments in the skincare industry.

• Our Customers – looking for safer, natural, less invasive products. They are educated, already use luxury skincare products, focussed on results, care about the environment, well travelled.

Goals

1.Be a Premium Brand

2.Be Authentic & Inspiring

3.Be Internationally Certified

4.Scientifically Validated

The Brand

The Brand

• The Brand as me and my experiences as a Samoan woman

• Authenticity from the ingredients right through to story and images.

• Malu marks on the packaging – with approval from tatau tufuga SuluapePetelo

The Brand

Why is it so good?

• All natural

• Designer fragrances

• Made for sensitive skin

• Highly effective

• Fast absorbing

• Silky to the touch – LUXURIOUS!

Challenges

• Financing

• R & D

• Local Infrastructure

• Suppliers & Partners: Support from Michael Rasmussen, family, WIBDI

• Brand Development – BGM – New York, Hannah Gordon – New Zealand,

Going Global

• Intention was always to secure a market in United States

• The product has been developed with US standards in mind

• Other opportunities have arisen in NZ, Australia and now Japan.

Future Direction

• Roll out new products

• Economic contribution

• Collaborate with Government/NGO partners

• Secure & Expand into Different Markets