Sam Kirwan Copywriting Portfolio
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Transcript of Sam Kirwan Copywriting Portfolio
Sam KirwanClient: Havas Worldwide DublinCampaign: Company Social MediaOverview: Written in the company’s recently refreshed tone of voice. Designed to showcase the office interior and the company’s heritage, along with client projects and in-house accomplishments.
Client: Lucozade SportCampaign: New Year, New SportOverview: The tone of voice is becoming less ‘matter-of-fact’ in style, and moving into a more ‘motivational-but-not-preachy’ style.
Client: Southern Comfort IrelandCampaign: Southern Comfort – Always ComfortableOverview: SoCo’s demographic is described as: “Self-assured, confident, and comfortable in their own skin,” so the social media copy speaks to them in a similar tone of voice.
SOC
IAL M
EDIA
Sam Kirwan
RA
DIO
Client: Hyundai IrelandCampaign: See/Touch/FeelOverview: Written in a softer, more quality- and comfort-focused tone of voice than the classic loud, factual ad style.
Sam Kirwan
WEB
Client: Sensemaking (UK)Campaign: Website CopyOverview: Hired in a freelance capacity to write the copy for the company’s new website.
Sam Kirwan
PRIN
T
Forget the video games and tv, today we are having
an adventure, you see! So put on a jacket
and get yourself there, an amazing adventure
awaits you, we swear!
We’ve given you facts,
and told them all straight,
now see what you know,
we’re sure you’ll do great!
How many legs
does a spider have?
Do trees produceoxygen?
Where in the forest would
you find an earthworm?
Where did thecentipede get its name?
True or False? Ants can lift
several times their bodyweight.
Answers: Q1 = 8. Q2 = yes. Q3 = Under a Stone
or in the soil. Q4 = It has 100 legs. Q5 = True
As you walk through the woods, keep an eye out for treasure – we've written this list, keep it close for good measure.(Don’t disturb the animals & critters of course)
If you're brave enough, lift a stone and spot these mini-beasts
Conker
RoughStone
SmoothStone
Feather
BerryRabbit
Robin
SycamoreSeed
SomeTreeBark
Wood -louse
Worm
SomeMoss
SomeLeaves
Centipede
BlueTit
Hedgehog
Squirrel
Ant
A centipede is so called because it has
100 legs
New Little Oaty Bakes
are the perfect snack for any
adventure!
Acorn ForestAutumn FoxBark HedgehogBat LeavesBerry MossButterfly SquirrelCentipede StoneConker SycamoreFeather Tree
One healthy, full-size
tree provides enough
oxygen for 4 people
every day.
Ants can liftseveral times
their ownbodyweight!
Insects only ever have
6 legs, so a spider
isn't an insect – it's
called an arachnid!
Bats are the only mammals that can fly – and they aren't actually blind!
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CM
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TKNBC_a2ActivityPoster_FINAL copy.pdf 1 01/09/2015 16:54
Client: Valeo FoodsCampaign: Ireland’s Biggest Nature WalkOverview: Published in tandem with a TVC (also by Havas Worldwide Dublin) to launch ‘Little Oaty Bakes’.
Sam Kirwan
PRIN
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Client: Naked Coconut WaterCampaign: Dublin Fashion Festival (DFF) Drinks SponsorshipOverview: Similar products exist and advertise as health-conscious choices. Naked Coconut Water collaborated with the DFF to position it as a premium product as well as a nutritious one.
Sam Kirwan
PRIN
TIf you feel you need someone to talk to, no matter the situation, The Advertising Benevolent Society will listen. We provide
advice, financial support, and counselling to people of all ages in the advertising industry, with absolute discretion.
Reach us at PO Box 6708, on 085 798 2220, or www.tabscharity.ie. We also appreciate fundraising ideas or donations.
Supported by Havas Worldwide Dublin.Advertising’s Helping Hand
Client: The Advertising Benevolent Society (TABS)Campaign: TABS Awareness 2015-2016Overview: Pro bono print ad for TABS to raise awareness of its services among young people in the advertising industry.
Sam Kirwan
PRIN
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Sam Kirwan
PRIN
TClient: The Draft House (Strandhill, Co. Sligo)Campaign: Copywriting for BrandingOverview: Tasked on a freelance basis to compose press ads along with copy for menus and utensils.
Sam Kirwan
OO
H
Sam Kirwan
OO
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Client: 7UpCampaign: Summer Feelings – Feels Good To Be YouOverview: Our ‘Summer Feelings’ portmanteau words campaign was intended to encourage consumer engagement via photo submission and word generation.
Sam Kirwan
DIG
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Client: PepsiCoCampaign: UEFA Champions LeagueOverview: A series of competitions designed to encourage consumption of client products at home.
Sam Kirwan
DIG
ITAL
Client: Lucozade EnergyCampaign: Find Your Flow (Christmas)Overview: POS and packaging to introduce the ‘Find Your Flow’ line to Ireland in advance of Summer 2016.
Sam Kirwan
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ITALClient: Nestlé KitKat
Campaign: The Breakoff / RitualsOverview: Designed with the client to launch the ‘Rituals’ campaign.