Building Mobile Apps with

Salesforce Platform

Wednesday 16th April 2014

Agenda & Speakers

• Platform Overview

Adam Spearing – AVP Platform Sales, salesforce.com

• Demo: Building apps on the Salesforce Platform Doug Merrett, Solution Architect, salesforce.com

Questions: Questions box in on the right of the screen or on

Twitter - #platform

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Terminal

Client

Devices

Products

LTE

SNA

Mainframe

LAN/WAN

Server

Cloud

50 Billion Connected “Things” 1,000,000s 1,000s

“Internet of Things”

Third Wave of Computing

IN THE

INTERNET OF CUSTOMERS EVERYTHING IS CONNECTED

But Most Companies Can’t Execute on Ideas Fast Enough Id

eas

Time

Current IT Capacity

Business Ideas

$1 Trillion In Unmet Demand

Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12

Companies are Unprepared to Build Next Generation of Apps

2/3 of companies feel

unprepared for the

social & mobile world

?

IBM Study of 1,700 CMOs “From Stretched to Strengthened”

“App Gap”: Difficult to Build Customer Apps

Complexity of form factors

Limited number of developers

Multiple operating systems

Multiple platforms

have

deployed

apps 1/2 <

60%

40%

20%

Pe

rce

nt o

f R

esp

on

de

nts

Mobile apps

are critical

Mobile apps

deployed

Apps are

revolutionizing

every industry

Mobile is driving

massive adoption

Social is the new

normal

Salesforce: #1 Enterprise Cloud Platform

Magic Quadrant for

Application Platform as a Service

Analyst: Yefim V. Natis

January, 2014

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon

request from Salesforce.com. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors

with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Market Share #1 Enterprise Platform #1

New IDC Study: Build Apps 70% Faster with Salesforce1 Platform

February 2014

Platform

75%

Lower

infrastructure costs

80% More apps

launched

per year

Faster time to market

70%

ROI

520%

7 Customers analyzed across 5 different industries

31 custom apps built (average)

2,700 internal employee users representing 89% of employee base (average)

100K external customer & partner users (average)

Develop, package and instantly deploy

apps

Access rich APIs and frameworks

Code in your favorite language:

Ruby, Java, Apex

Add fields, design layouts, and manage

users with clicks, not code

Point-and-click workflow & business logic

Drag-and-drop reports and dashboards

All Your Best Employees Can Now Build Apps Fast

Programmatic Dev for Coders Visual Dev for Business Analysts

Salesforce1: A Customer Platform for the Future

Salesforce1 Platform APIs

Salesforce1 App

Salesforce1 Platform Services

Force.com Heroku1 ExactTarget

Fuel

The Customer Platform for Everyone

Publish Next

Generation

Apps

ISVs

Peter Gassner

Veeva

Manage

Salesforce

from Anywhere

Experience

Salesforce1

on Any Device

Neil Kamireddy

Trunk Club

Admins

Build Next

Generation Apps

Developers

Geetha

Vallabhaneni

Luminix

Connect with

Customers in a

Whole New Way

Mariam Naficy

Minted

End Users

Every

Customer

Your

Customers

Developers: Build Next Generation Apps New Platform Services for Developers

Data APIs

10X More API Functionality

Metadata & UI APIs

230 Calls & Methods

Visualforce1

Build any user interface

ISVs: Publish Next Generation Apps

Docusign Box

Concur

Dropbox

FinancialForce LinkedIn

TAS Group ServiceMax FileBoard

HP

ScanBizCards

Evernote

Apttus

Kenandy

eVariant

BMC

Workday

Xactly

End Users: Experience Salesforce1 on Any Device

AppExchange

Apps

CRM

Custom

Apps

All your past investments...

Feed First UI

Notifications Platform

Publisher Actions

…now in the future

Customers: Connect with Customers in a

Whole New Way

Connect customers,

partners & products

Build customer

apps

Engage 1:1

with customers

Communities Heroku1 ExactTarget Fuel

Want to find out more?

• If you are already a Salesforce customer, then please speak

to your AE for follow up

• Visit our Platform page:

http://bit.ly/1eEnW0V

• Find out more about developing apps:

http://bit.ly/1gvMuda

• Download our App Development Guide:

http://bit.ly/1bXmS7L

• Recording available shortly – email and on our website

Thank you!