Sales Presentation 9 01 09

One Partner, One Solution, OneView™

Confidential & Proprietary

PURE HIGH DEFINITION | YOUR HDTV EXPERTS

PureHD Ltd. delivers a stunningly pure, 100% High Definition programming experience to hotels with a robust and scalable set of features that serve the economy to luxury class. No longer do hotel’s need a

traditional VOD provider to manage their televisions.

PureHD delivers an unparalleled HDTV experience that hoteliers and guests expect and deserve.

Thomas Pullen, PresidentPureHD Inc.

#[email protected]



Mission Statement

PureHD’s mission is to revolutionize the North American hotel guest room TV experience through the delivery of robust,

flexible, manageable, and cost effective 100% HDTV Programming solutions to the hospitality marketplace



Product & Positioning

• HD Solution for Hotels– Cable or Satellite delivered content (programming)

• Core Package - 36 Channels of HDTV programming at competitive standard definition prices

• 150+ HD channels available

– Robust “VOD Vendor-Like” hotel service features– IPTV upgradeable

• 24/7 NOC monitoring of head-end– Remote management and maintenance capabilities for all channels,

minimize truck rolls

• Turn-Key HDTV Conversions– Installation partners for complete head-end and in-room HDTV

installations

• Simple Pricing– CAPEX or Leasing/rental options (3, 5 or 7 yr)

PRICE

NUMBER OF HD CHANNELS

LodgeNet10-12 HD channels

$23-40KWorld

Cinema20 HD channels

$0 CAPEXRental

BulkTV8-12 HD channels

$40K

PureHD40 HD channels$0 CAPEX Lease

Or $39K

Differentiation by 100% HD Programming (CAPEX or Lease option)



Partners

• Experienced Team– Leading industry executives with over 50 years of industry experience– Technical thought leadership and proven operations

• Well Capitalized– Strong balance sheet, millions in working capital– $50 MM in lease/rental financing for hotel solutions

• Integrator License– DISH Networks Integrator with transport rights to enable bulk discounts for

large deployments

• Strong Partners– Supported by SolutionINC’s 24/7 state-of-the-art NOC and remote gateway

tools– Leveraging Video Propulsion’s transcryption and transcoding technologies– Utilizing a nationwide network of DISH Networks trained and certified field

support partners led by Media Masters and SEG



Core System Features

• Welcome Channel– Return branding and main page to hotels– Enable Web control of main page

• Electronic Program Guide– Scrolling guide– Monitored and maintained– Updated when new channels are added

• Dedicated hotel channels– On site digital storage– Remote management and scheduling of hotel channel

assets– Web uploading of content– Text and video capacity

• Meeting Board Channel– List of conference room meetings, etc..– Web interface to type in text



Optional System Features

• Pay-Per-Day Services– With upgraded guest room set-back-box– Two Channel ring options

• Starz movie channels

• Adult channels

• Interactive Program Guide– With upgraded guest room set-back-box & remote– Truly interactive guide allowing guest navigation and channel selection

• In-Room Controls/Energy Management– With upgraded guest room set-back-box & remote– The set-back-box can support Control4, Lutron, LifeWare, Crestron,

and other (s)

• MPEG4 to MPEG2– For Legacy HDTVs installed prior to 2009 PureHD offers a head-end

or in-room solution to enable MPEG2 services



Optional Network Design

Enseo HD2000 VLANQAM HDTV

IP with VLAN Port-----

Cisco AP with Antenna----

IP Ethernet Wired

Enseo HD2000A WIFIQAM HDTV

IP Control via WIFI

Core ComponentsVideo: Coax / QAMControl: Ethernet/IPRequired: Mini PCI WIFI in Enseo

WiFiBack

Channel

CoaxDistribution

CoaxDistribution



Programming

• More HD Channels than Any Provider– Over 150 HDTV channels available today

• More International Channels– Nearly 100 International and Foreign Language Channels

• Regional Sports– Every local FOX sports affiliate and other regional sports

channels, MANY in HD

• Satellite Radio– Access to over 64 satellite radio channels that can be streamed

to an HDTV channel

• Public/Private Rights– Ability to deliver HD packages to bars, restaurants, meeting

rooms, common areas, and back-of-house locations



Service & Support

• Remote Management Tools– Remote management gateway. HD transcryption device

SNMP enabled and linked to gateway tools– Channel restoration time <10 minutes

• 24/7 NOC - Nationwide service coverage– Nationwide highly trained and DISH Networks certified field

service professionals

• Multiple SLA Options– Unmanaged = monitoring and remote/local support are T&M– Remote Managed = monitoring and remote support included,

local support T&M– Total Coverage = 100% Warrantee and Maintenance

Coverage

• 24/7/365 Remote Monitoring

• 24/7/365 Remote Maintenance/ Channel Restoration

Ensures Optimal Customer Uptime

• Tier 1 Support

• Tier 2 Support

• Remote Support with Site Assistance

• Warranty/On-Site Repair

Delivers Complete Turn-Key Support Solution

• Tier 3 Support

• Tier 4 Support

PureHD REMOTE SUPPORT STRUCTURE



National Field Service Network

• Nationwide Network of highly trained, DISH Networks certified field technicians

• National partner leads with secondary local layer if necessary

• Same teams that install, maintain sites

• Extensive hotel expertise, many run by ex-On Command, SpectraVision and LodgeNet operations executives

Media MastersSayerville,New Jersey

MicroComm Communications

Anchorage, AK

Satellite Engineering Group

Kansas City, MO



System Design

• Coax HD or Cat5e/6 IPTV Solution

• Uses Head-End Transcryption Technology– Pro:Idiom coax– Pro:Idiom IPTV

• Simple guest remote control

• MPEG2 and MPEG4 TV’s supported

• DISH Networks & Cable HD content supported

• No hidden costs for future analog channel upgrades

• Advanced Integration with Connectivity Panels, Audio Systems, Satellite Radio Content and more

PureHD Confidential & Proprietary

DISH

Trans-Encryptor

Management Gateway

VIP222s

TextText

Combiner

Setback Box Pro:Idiom

Optional

DISH Encryption

HeadEnd

Guest Room

Pro:IdiomSetback Box

Optional

Amplifier

Guest Room

CAT5



• United States Products – DISH Network solution for hotels over coax– CableCo Solution with Pro:Idiom over coax

• DISH Networks Solution– Key product, 36 channel 100% HD Pro:Idiom solution– Solution will also have EPG, Hotel Channel, and Welcome Channel– Can provide a mixed SD/HD line-up per hotels request for specific channels– Complete remote monitoring and maintenance functionality– Sales or Rental/Lease to market, 5-7 year deals

• CableCo Solution– 24 HD Channel solution, Pro:Idiom encryption linked to block of standard definition channels– Solves Cable Company’s Pro:Idiom problem – Take programming hand-off from Cable Company at Demarc and deliver HDTV programming over Coax

with Pro:Idiom to the guest room– Perform all remote monitoring and maintenance of head-end

United States Products



• Canada Product – Cable Partnerships/Satellite– Delivering transcrypting services to cable companies, operations inside the Demarc– Device is 24 channel floodgate (future 8-12 channel option) with remote support services

• Rogers Cable – Integrated solution, Rogers owns customer, finances entire solution– Four sites underway for proposals and installations

• EastLink Cable– Nova Scotia, Newfoundland, & PEI– Finalizing a Rogers-like relationship– Establishing beta site

• Bell XpressVu– Nationwide satellite distribution utilizing DISH Networks technology, leveraging US skills– Setting key beta site targets

Canadian Product



System/Pricing/Financing

• Commercial Grade 1.2 M Fiberglass Dishes

• Snow covers or heated Dishes for certain climates

• RG11 backbone cabling

• Remote monitoring gateway

• Commercial grade satellite STBs

• Locals delivered via Dish (manageable)

• Battery backup, minimize power disruptions

• PDUs to support remote hard rebooting of gear

• Flexible programming options from DISH or Cable

OUR SYSTEM OUR PRICE / FINANCING

• CAPEX Options include• Unmanaged head-ends• Managed head-ends• Total System Support w/ warranty

• LEASING/RENTAL• 3-5-7 Year options• Competitive rates

DEFINITIVE HOTEL PRICING CONTACT

Thomas Pullen

#978-261-3222 or

[email protected]

Sales Presentation 9 01 09

Documents

Transcript of Sales Presentation 9 01 09