Springer Yellow Sale in Mathematics Sales Presentation May 2009 Trade Sales ROW 2009.
Sales Events & Giveaways...Sa!yliscious Brand Explosion Author Sales Events • Offer several...
Transcript of Sales Events & Giveaways...Sa!yliscious Brand Explosion Author Sales Events • Offer several...
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Sassyliscious Brand Explosion
Sales Events & Giveaways
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Sassyliscious Brand Explosion
Author Sales Events• Offer several related books on sale for a limited period
(Countdown Deals) "Black Friday Sale", etc.
• Partner with other authors and cross promote to each other's lists over a 3 day period (also Book Bundles) => OPA
• Create a Facebook Event with a number of authors. Each drop their book to 99c and participate in a 1 hour live chat where readers can ask questions. All promote to their lists => OPA
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Sassyliscious Brand Explosion
Giveaways3 Options:
• Platform based: Goodreads, Amazon, Library Thing => downside: can't collect emails => upside: leverage large audience on these platforms
• Giveaway Softwares/Plugins: Rafflecopter, KingSumo, Gleam => downside: no pre-existing audience, all marketing on you => upside: GREAT for list building
• Hybrid: Instafreebie => collect emails & leverage large platform
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Sassyliscious Brand Explosion
Giveaways - How to:• Pick a prize that's relevant only to your audience:
=> Kindle reader
=> supplementary items related to your topic
=> Skype call or coaching session with you
=> branded merchandise
=> book bundle (signed)
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Sassyliscious Brand Explosion
Giveaways - How to:• set giveaway duration (e.g. 30 days)
• make Contest rules easily available
• create giveaway page, incl. attention grabbing headline and description (see book titles resources for tips)
• Promote, promote, promote
• Pick a winner & cultivate your new audience
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Sassyliscious Brand Explosion
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Sassyliscious Brand Explosion
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Sassyliscious Brand Explosion
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Sassyliscious Brand Explosion
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Sassyliscious Brand Explosion
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Sassyliscious Brand Explosion
Grow your brand...