SAGAR CHANDOLA

CAREER INTERESTS

Brand & Marketing Manager

Brand Marketing

Brand Positioning

Brand Management

Integrated Marketing

Marketing communication

Market Strategy

Marketing Programs and Campaigns

Media Planning

Client Servicing

Sentiment Analysis

Marketing Automation Transformation

New Product Development

PERSONAL DETAILS

+91 97113 88337

sagarchandola@yahoo.com

New Delhi, India

Indian

Hindi, English, French, Basic knowledge of Marathi and Japanese

CAREER SUMMARY

KEY FACTORS

Channel partner relationship management, Brand Activation, Revenue enhancement

Domains worked

Branding, Marketing, Business Development, Change Management, Consulting, Product Design

Industries worked

Rich Media | Wellness | ICT | Not profit | R&D

Geographies worked

India | Europe | Hong Kong

Software skills

Team size handled

Up to 10

Open to Travel

Yes

OBJECTIVE

Seeking positions in Marketing, Branding and Revenue enhancement Strategy roles, with a focus on health and wellness sector. Interested especially to work in organizations, keen to evolve into relationship centric branding.

Experience

Seasoned Senior Marketing & Branding Professional with a total of 10+ years of Experience

Job Role

1. Handling Corporate Branding, communications and digital marketing initiatives for VipulMedCorp. This involves a lot of content strategizing, creating end-to-end communication and branding campaigns (for media, customers and employees), playing with mediums and running some extensive thought-leadership and social media initiatives.

2. Strategic: Partner in making a practical and effective brand and GTM strategy

3. Sound Operations: Implementation of the defined strategy and engage with partners/ agencies on day-to-day basis to churn our quality work

4. Events & Engagements: Curate and implement unique and effective engagements/ events- co-branded/ collaboration, sponsorship, brand IP

5. PR Plan & Implementation: Engage with the PR agency to drive ROI led PR activities for the brand

6. Advertising to dial up the brand reach and create effective communication if people

Clients Handled:

Major Key Accounts Handled

CORE SKILLS

1 2 3 4 5 6 7 8 9 10

Business Development

Key account Management

Marketing, Branding and PR

Skills Years of Experience

Expanding Business Turnover/Revenues from New Clientele

Brand Activation and Creating Custom Targeted Campaigns for NewBusiness Generation

Revenue Enhancement from Current Clientele

Channel Partner Relationship Management30%

30%

20%

20%

CURRENT ROLE

CAREER TIMELINE

IBM Change Manager/

Jr. Engagement Manager

Cognitive and Special Abilities Research Lab

Research Consultant and Advisor

VWision Consultant

Limitless Mobility Growth Strategy Officer

IIT Delhi (Neurocomputing Lab)

Research Staff

Family Health Plan Sr. Executive

VipulMedcorp Relationship Manager

Sept’ 08 Jul’13

Jul’13 Oct’14

Nov’14 May’15

June’15 Nov’15

Dec’15 May’17

Jun’17 Dec’17

Jan’18 Present

PROFESSIONAL PROGRAMS & COURSES

Business Courses:

Portfolio Risk management – Licentiate III, Advance Business Negotiation (Harvard ExecProgram), Proficient in MS Office applications(Excel, Powerpoint, Project, Publisher, Word), Six sigma yellow belt, IIBA Business Analysis, AMS Essentials, PM54G, ITIL V3 foundation, CoBIT by ISACA, Machine learning and Neuromarketing

Technical Courses:

Advance Java, Advance SAP ABAP, Applied Python(AI/machine learning), PLM Linear and Non-linear ANSYS simulation, besides usage of GIMP

PROFESSIONAL EXPERIENCE

VipulMedcorp (January 2018 – Present) Relationship Manager

Core Role: Revenue Enhancement and Customer Lifetime Value Improvement via Brand Interest and Purchase intent lift

Expanding business turnover/revenues from new clientele, as well as assisting in B2P level existing relationship value-add creation, for core healthcare and complementary wellness offerings under brand H3U aggregator platform(e-medhealth aggregator card & holistic wellbeing offerings) and mediclaim offerings, working with broking channel partners such as – Unison, WTW, JLT and AoN Global (integrating a feedback loop of Pan-India wellness providers)

Liasoning for tailor-made offerings (including using digital channels) based on feedback from frontline sales executives as well as multiple Broking teams (especially implants) and keeping track of market intelligence big data for identifying opportunities for needs and missing links, at B2C and B2B level

Brand Activation and creating Custom Targeted Campaigns for New Business Generation(achieving more than 50% increase in top of the mind institutional awareness and reduction by 25% of bounce back rates along with lead to nonconversion ratio)

Articulate the role of each brand offering within the portfolio of brands (positioning, differentiation, integrated messaging) through original “from scratch” creatives and adaptations of existing assets into innovative new formats, for unique audiences across multiple touchpoints – Online, Offline and Onsite

Catering and laisoning with premium clients including the likes of AMEX, Mini Cooper, Claridges Hotel, Execujet, ILBS, Infogain, JW Marriot, Park Inn, PWC and improving the overall customer experience as well as the customer delight from offerings usage

Using S.M.A.R.T revenue enhancement strategies, achieved target in excess of INR 50 million in 2 quarters against annual target of INR 5 million

Active pipeline created in excess of INR 250 million, along with improving institutional level retention and completion rates, via best practices frameworks created mapped to customer specific wellness journeys

Omnichannel revenue enhancement provided, built around strategic frameworks such as Porter’s five forces

Family Health Plan (June 2017 – December 2017) Sr. Executive

Core Role: CRM & Key Account Management

Handled key account/multi-client relationship management and tailor made portfolio plan diversification, for key corporate client’s benefit plans, liasoning with corporates and broking agencies at B2B level for a Dr. Reddy’s Lab wellness initiative handling a portfolio size in excess of INR 500 million, driven by Machine Learning and CRM insights

Maintained and expanded business turnover/revenues from existing clientele, as well as assisted in new business development based on corporate institutional team led sales through liasoning/business relationship development and representing in corporate pitchings for spurring lead to conversion ratio(10% target achieved)

Planned & executed ATL and BTL Omni channel activities (for onsite promotions with support teams for eclectic mix of – AYUSH, and holistic wellness based camps) working with key FMCG clients – Hindustan Coca Cola beverages, Apollo Group while coordinating network management with wellbeing service providers at P2P level

Coordinated individual level tailor-made offerings based around ICR and complementary service portfolio management for key corporate clients such as - Barclays, Blackrock, Country Garden, Govt. Accounts(SBI, New Delhi Bar Association, Dwarka Court), Mastercard, Merino, Michelin, NXP, Schneider, Virtusa-Polaris and Intelenet(Jabong & Aer Lingus), with a focus on new market development using interactive omnichannel initiatives & activities - Heart/Onco/Eye/Dental consultation camps, Zumba sessions, Ergonomics trainings and Motherhood care conferences

Owned and developed competitive responses/action plans through end to end assets delivery in a proactive and reactive orientation for various offerings

Expanding Business Turnover

Expanding Business Revenues

Value Add Creation

Mediclaim Offerings

Digital Channels

B2C and B2B

Brand Activation

Custom Targeted Campaigns

New Business

Generation

S.M.A.R.T. Revenue

Strategies

Retention Strategic

Frameworks

B2B Level 10%

Target Achieved

Planning &

Execution

Machine Learning

ICR Portfolio

Management

Competitive

Responses End to End

Assets

IIT Delhi (Neurocomputing Lab) (December 2015 – May 2017) Research Staff

Core Role: Key account management and coordinator for FMCG interest generation projects using qualitative marketing best practices for ATL, BTL and TTL channels

Strategized for profit center expansion and due diligence, via Neuromarketing including collaboration project with Lab for Vision Research - MIT, USA, and AIIMS, New Delhi focusing on exploring intrinsic impulse buying at B2C - MT as well as GT level, by enhancing end to end product design, for the likes of GSK for consumable FMCG goods and Sri Sri Ayurveda with a focus on SAARC region

Explored interactive immersive VR/AR based offerings, leading a team of 5 members for MT and high-end experience centers including experiential merchandising and publishing related white papers based on qualitative insights provided via Eye tracking, EEG, PPG, GSR and other sub conscious data gathering biomed devices

Provided training and mentoring on cross neuro-computational, and on exploring beyond the obvious, best practices for brand growth, including under sponsored Tata Quality Improvement Program

Strategic Partnerships for outreach created from scratch in Canada, Finland, Italy and Norway

Limitless Mobility (June 2015 – Nov 2015) Growth Strategy Officer

Core Role: Overall Organic and Inorganic growth – With a focus on Enterprise foodtech, HoReCa, Wellness and FMCG sector

Worked on overall MT strategic consulting for ATL, BTL, and TTL campaigns, leading a team of 6 members including for Ayurveda based FMCG ecom offerings and designing related Marketing Collaterals

Laid down strategic roadmap in a minder role for overall organic growth for New Business/Market Development and Partnerships (including through front line sales, market research and inside sales related PR & lead generation), real-time P2P vendor management, as well as (online/offline) media buying for FMCG products based clients in Mid-East, Western Europe and Mauritius such as for Masafi Mineral Water, Starkey and Shan Masala

Brand Protection via working with teams for creation of custom BI crawlers & CRM deployments, for minimum advertised price (MAP) to protect brand perception and maintain customer’s valid price perceptions such as for Vini Cosmetics

Partnered with Global Strategic analysts to provide marketplace relevant insights and positive implications for the Brand demand generation (inputs for communications strategy, messaging, and mediums intended for corporates and Consumer Audiences that deliver measurable business and brand results) as well as ensuring maximum RoI for merchandising initiatives in HoReCas

Using Hoshin Kanri best practices, overall topline growth (10%) and bottomline (15%) annual target achieved in 2 quarters, including targeted synergy gain for M&A activity, with the largest business conglomerate in the UAE

Strategized for Profit

Center

Neuro-marketing

VR/AR Based

Offerings

Training and

Mentoring

MT Strategic

Consulting

ATL, BTL and TTL

New Business

Market Development

Brand Protection

Market place

Relevant Insights

Topline Growth

M&A Activity

Client Presentations

NDDB

ATL, BTL and TTL

CSI Based Insights

VWision (November 2014 – May 2015) Consultant

Core Role: Cross functional technology products based growth with a focus on FMCG sector

Created various business proposals, business cases, client presentations and pitches New Business Generation in France and BeNeLux region from scratch Provided overall functional direction in domains of mobile apps, virtual reality and

immersive technologies based products and support services, as well as overall strategic consulting including ATL, BTL, and TTL strategy with diversified clients such as NDDB (Mother Diary/AMUL)

Leveraged audience segmentation principles and design thinking to customize content and augmented products for wide range of audiences based on CSI based insights

Developed Communications Objectives/Framework, Plan of Action, Publications and Claims strategy for the engaged brands, to ensure creatives and messages are delivered for Consumers and Professionals in the specific regions

Cognitive and Special Abilities Research Lab - A multi collaboration G3ICT UN research initiative led by IBM Research and Tamana (Jul 2013 – Oct 2014) Research Consultant and Advisor

Core Role: Key account management and coordinator, including for medium scale FMCG products

Winner of NASSCOM catalytic grant for social impact

Coordinated grants assistance, for projects with Australian Direct Aid, Japan GGP and German Government funding of over USD 200,000 for small scale FMCG and technology based offerings, including related due diligence, M.I.C.E. and liasoning with ad/media promo as well as PR partner agencies with a focus on not-profit offerings

IBM (September 2008 – Jul 2013) Change Manager/Jr. Engagement Manager

Core Role: Managing global organizational change management program

Led a team of 10 for Strategic Organizational Change management - Global Value Creation program

In a binder cum grinder role, focus was on bringing Agile based technology & digital automation with Global Center of Excellence teams for BFSI and FMCG(such as Hershey) based accounts, creating best practices frameworks, SoPs, KPIs and communication objectives working with a Big Three Consulting Firm

Coordinated related M.I.C.E. and creating print/digital promo materials with UX designers for increasing overall employee and external stakeholders involvement as well as various audits adhering to planogram layouts in APAC, Western Europe (focus areas BeNeLux, UK and Spain) and Mercosur region

Led the overall promotional campaigns for outreach of best practices via promo mailers, internal roadshows and floorwalks etc. at various locations

Liasoned with Centre of Excellence teams for sharing best practices across the globe

Created and enabled brand messaging strategy and programming/integrated communications in strong partnership with Global Experience teams and Global Agency Leadership teams on behalf of these brands globally and for region-specific market needs

Overall omni-channel KPIs increase achieved of over 30% against target 18% (favourability lift, watch rate and resulting translational operational efficiency)

Winner of NASSCOM

Catalytic Grant

Social Impact

Grant Assistance

USD 200,000

Led team of 10

Strategic

Technology & Digital

Automation UX Designer

Promotional Campaigns

Strong Partnership

KPIs Increase

30%

EDUCATION

IIFT, Delhi, India’17 MBA(EPGDIB)

CGPA/% - 3.4/4.33

DCE, Gurgaon, India M.D. University Rohtak, India’07

B.E. in Computer Science Engineering

CGPA/% - 1st Division (69%)

C.B.S.E.’02 Delhi Public School, Vasant

Kunj, New Delhi, India 12th

CGPA/% - 74%

C.B.S.E.’00 Delhi Public School, Vasant

Kunj, New Delhi, India 10th

CGPA/% - 79%

INTERNSHIPS

SIEMENS, Trainee (Jun-Jul 2005; Jun-Jul 2004)

ACHIEVEMENTS

Part of founding IIFT Culture Specific Market Penetration – With a focus on body language mentor team, nominated for Government of India Ministry of Culture fellowship

Nominated by C.A.R.P as a Virtual Evangelist for promoting premium brands in USA, Canada, Austria and Hungary such as Avaya, Naomi Devil, Oreo and Sears

Awarded by the RGM for India-South Asia and head of IBM India for outstanding work in social research and CSR activity domain for IBM India in 2010 and 2012

Given the best distinguished performer award in April 2009 for work done on client front in IBM

Winner of awards for cultural mentorship, cultural exchanges, and quizzes for projects in China, Germany, Philippines & UK

VUC Guildmaster (Feb 2010 - Feb 2011), elected as worldwide head of IBM Virtual Universe Community, comprising of 4000+ IBMers worldwide aimed at promoting virtual collaboration & exploring related business opportunities. For outstanding work, term was further extended in an Emeritus position

Papers published and work featured globally in conferences, journals and forums, such as Immersive, TIME and NASMEI

IITF

2009

C.A.R.P.

Cultural

CSR Activity

VUC

As the VUC Guildmaster led projects with Aalto University of Science and Technology, Finland in cooperation with Stanford University, USA in 2010) and supported by Telematica Institute (The Netherlands), Chalmers University of Technology (Sweden) and University of St. Gallen (Switzerland). The projects were funded by Finnish funding agency for technology and innovation (TEKES) and company partners such as Nokia, KONE, IBM and AAC Global with partners in Brazil, Japan and Germany

Ideated and coordinated Smart Solar Energy based sustainable power saving sensors deployments, at Global IBM locations, mentioned in 5 innovations which will change our world

Led greenfield projects with American India Foundation, in collaboration with IIT Delhi and further supported by AIIMS Delhi, Ministry of Social Justice & Empowerment and NTPC, in the field of confidence building and self-navigation for people with special abilities with a focus on hospitality sector

Head of Multi Award winning Virtual Product Promo global projects, built on works of Edgar Allen Poe in cloudparty virtual environment and Cybernetic art themed in Second Life, for the likes of IBM, Medicine sans frontier and International Celebrities such as Yoko Ono

Globally

VUC

5

AAC

AIF

SSE

NTPC

Yoko Ono