InterMedia Consulting A.C. ItalyReynaldo Rivera and Manuel Villalobos

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

InterMedia Consulting (www.intermediaconsulting.org) is an international NGO founded with the aim of providing support to world wide NGOs activities and social entrepreneurs, promoting values in the fields of education, youth, mass media and entertainment

Working internationally (it has offices in Rome and representatives in Santiago de Chile, Buenos Aires, Lagos, Hong Kong, Manila and Mexico City), it leads international projects and provides strategy, networking and communication design services.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Its objectives are:a) To promote the development of sustainable audiovisual and interactive media productions, especially fostering new generations of producers.b) To promote young people’s active citizenship, especially through Leadership and Character Education Programs.c) To strength NGO capabilities and effectiveness, especially those focused in youth formation and solidarity.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

InterMedia Consulting is member of the World Family Map Project Network (leaded by University of Virginia, U.S.) and the International Cooperation Network (leaded by Cooperación Internacional ONG, Spain). IM provides assistance (networking) to European Alliance of Listeners' and Viewers' Associations (www.euralva.org) and Red Papaz (www.redpapaz.org) in Colombia.

We would like to present you Safe Social Media, project developed in partnership with davide.it and CECE.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

The Safe Social Media project promotes an innovative – evidence based strategy to protect and empower European Children

in social media.

First step: An overview of the global situation of the Social Media among teenagers, families and schools.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

•Over 80 per cent of young people use the internet daily or weekly and around a third of 8–11-year-old and 60 per cent of 12–15-year-olds say that they mostly use the internet on their own. •A recent YouGov survey found that 27 per cent of boys are accessing pornography every week, with 5 per cent viewing it every day. •The survey also found that 58 per cent had viewed pornography online, on mobile phones, in magazines, in films or on TV. •At the same time, children are more and more likely to play games without adult supervision: three-quarters of 12–15-year-old have a games console in their bedroom. •Whereas parents are not likely to allow their children to watch an 18 film, they are much more lenient when it comes to allowing their children to play age inappropriate games.

Second step:In order to defend the right, we carried out a research about the abuse of Social Media. Some problems addressed:

1- absence of assessment / indicators in awareness strategies2- social actors worked separately: teachers + students + parents / carers 3.- Poor awareness, among children and teenagers on how to use new media avoiding the risks 4- poor knowledge among educators and parents5- a model of strategy and contents for EDUCATIONAL /RIGHTS PROMOTION campaign

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Third step: In order to solve some of these problems we have created Safe Social Media an educational project “to navigate without drowning” for Schools with social actors together: parents, educators and students.

Overall goal:

Reduce exposure to violence for children and adolescents through Social Media.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011

www.safesocialmedia.eu

The specific objectives of the project are:

1. Improved awareness of children, parents and teachers towards the use of Internet and the social media

2. Reduced impact of the violence on teenagers 3. Empowering parents and teachers as major resources for the education 4. Identification of common indicators for the assessment of European

educational programmes and awareness raising campaigns against media violence

5. Reinforced cooperation between the schools 6. Improved scientific and technical knowledge on the education on violence on

Social media

Direct beneficiaries of Safe Social Media Project:

Teenagers (age: 10-16) 50 schools (25 schools in Spain and 25 schools Italy)About 10,000 adolescents per countryOne school as REGIONAL AWARENESS NODE

Indirect beneficiaries:

Parents and teachers.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Fourth step: Workstreams:

1 "Analysis of the context and best practices“

2 “Development of the awareness campaign“

3 "Implementation of the campaign at schools“

4 "Impact assessment“

5 "Communication and dissemination“

6 “Application and sustainability“

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Fifth step: Some innovations of Safe Social Media project:

1. Involved groups: involving children, parents and teachers together.

2. Field of action: the social media are new online. communication/socialization tools that are further developing year after year.

3. Developed tools: create an Integrated Educational System on Social Media for Schools with social actors together: parents, educators and students.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

Thank you for your attention!

Reynaldo RiveraManuel Villalobosinfo@intermediaconsulting.orgwww.intermediaconsulting.orgITALY

We are sure that with Safe Social Media we will promote a responsible use of Social Media and as a result we will be creating social capital in the family and in the school.

Stop violence in social media – Daphne III ProjectSAFE SOCIAL MEDIAVienna April 14-15th, 2011Project funded by the European Union

www.safesocialmedia.eu