SachiHowardResume
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Sachi Howard BRAND ACTIVATION MANAGER Education B.A. Integrated Strategic Communications University of Kentucky Lexington, KY August 2010December 2015 Business Minor University of Kentucky Lexington, KY August 2010December 2015 Skills Public Relations Campaign Experience Social Media Marketing Ambassadorship Project Management Team Leadership Event Planning Sales Promotions Microsoft Office References Kala Boudreaux – KY Eagle 859.227.4804 Ashley Hammond – Lexington Humane Society 859.233.0044 Bridget Partin – Toyota 859.509.5602 Experience KENTUCKY EAGLE, INC. February 2015 – Present Brand Activation Manager • Responsible for influencing onpremise purchase intent among contemporary adult consumers for Kentucky Eagle, Inc. and AnheuserBusch products through a series of professionally planned and executed promotional activations. Acts as a liaison between Kentucky Eagle, Inc., and it’s clients and customers by building rapport and establishing positive relationships in the market. Manages a team of eight employees that execute an average of 30 onpremise activations from a list of 65 accounts on a monthly basis within a set budget. ANHEUSERBUSCH May 2014 – February 2015 Beverage Ambassador • Participated in promotional activations in the Central Kentucky market to increase popularity of AnheuserBusch core brands and any new products. Approached and interacted facetoface with potential consumers to promote specific beverage brands and ultimately increase sales. Hosted auditions for Bud Light’s “Whatever USA” and actively participated in all “Whatever USA” campaign functions. LEXINGTON HUMANE SOCIETY June 2014 – December 2014 Development Intern • Promoted animal welfare and community education by planning events, soliciting and collecting donations on a local and national level and organizing materials for any future projects while operating within a nonprofit budget. Was also responsible for writing monthly thank you letters, donation request letters, direct mail pieces, social media posts and press releases. VINCE CAMUTO January 2013 – December 2013 Campus Representative • Planned and conducted a total of four grassroots marketing campaigns and three campus contests to promote the Vince Camuto brand to collegiate aged men and women. Actively participated on social media to raise awareness and connect with the audience. Was also responsible for handling promotional materials and submitting recaps of all events and contests to supervisors in a timely manner. TOYOTA MOTOR MANUFACTURING KENTUCKY Public Relations Associate • Scheduled public and private tours and checked guests in at the Visitor Center upon arrival. Conducted tours and communicated with visitors from around the world about Toyota’s history and current practices. Also assisted in merchandise sales and inventory for the Visitor Center gift shop. Achievements ALPHA PHI INTERNATIONAL FRATERNITY Vice President of Membership Recruitment December 2011August 2012 • Elected as VPMR for the 2012 Panhellenic Formal Recruitment and organized all prerecruitment and recruitment functions, resulting in an improved rushing rank from 11 th the previous year to 4 th out of 13. 859.327.2422 [email protected] LinkedIn: Sachi Howard 603 Lloyd Ct. Georgetown, KY 40324
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Transcript of SachiHowardResume
Sachi Howard BRAND A C T I V A T I O N MANAG E R
Education B.A. Integrated Strategic Communications University of Kentucky Lexington, KY August 2010-‐December 2015 Business Minor University of Kentucky Lexington, KY August 2010-‐December 2015
Skills Public Relations Campaign Experience Social Media Marketing Ambassadorship Project Management Team Leadership Event Planning Sales Promotions Microsoft Office
References Kala Boudreaux – KY Eagle 859.227.4804 Ashley Hammond – Lexington Humane Society 859.233.0044 Bridget Partin – Toyota 859.509.5602
Experience KENTUCKY EAGLE, INC. February 2015 – Present
Brand Activation Manager
• Responsible for influencing on-‐premise purchase intent among contemporary adult consumers for Kentucky Eagle, Inc. and Anheuser-‐Busch products through a series of professionally planned and executed promotional activations. Acts as a liaison between Kentucky Eagle, Inc., and it’s clients and customers by building rapport and establishing positive relationships in the market. Manages a team of eight employees that execute an average of 30 on-‐premise activations from a list of 65 accounts on a monthly basis within a set budget.
ANHEUSER-‐BUSCH May 2014 – February 2015
Beverage Ambassador
• Participated in promotional activations in the Central Kentucky market to increase popularity of Anheuser-‐Busch core brands and any new products. Approached and interacted face-‐to-‐face with potential consumers to promote specific beverage brands and ultimately increase sales. Hosted auditions for Bud Light’s “Whatever USA” and actively participated in all “Whatever USA” campaign functions.
LEXINGTON HUMANE SOCIETY June 2014 – December 2014
Development Intern
• Promoted animal welfare and community education by planning events, soliciting and collecting donations on a local and national level and organizing materials for any future projects while operating within a non-‐profit budget. Was also responsible for writing monthly thank you letters, donation request letters, direct mail pieces, social media posts and press releases.
VINCE CAMUTO January 2013 – December 2013
Campus Representative
• Planned and conducted a total of four grassroots marketing campaigns and three campus contests to promote the Vince Camuto brand to collegiate aged men and women. Actively participated on social media to raise awareness and connect with the audience. Was also responsible for handling promotional materials and submitting recaps of all events and contests to supervisors in a timely manner.
TOYOTA MOTOR MANUFACTURING KENTUCKY Public Relations Associate
• Scheduled public and private tours and checked guests in at the Visitor Center upon arrival. Conducted tours and communicated with visitors from around the world about Toyota’s history and current practices. Also assisted in merchandise sales and inventory for the Visitor Center gift shop.
Achievements ALPHA PHI INTERNATIONAL FRATERNITY
Vice President of Membership Recruitment December 2011-‐August 2012
• Elected as VPMR for the 2012 Panhellenic Formal Recruitment and organized all pre-‐recruitment and recruitment functions, resulting in an improved rushing rank from 11th the previous year to 4th out of 13.
859.327.2422 [email protected] LinkedIn: Sachi Howard
603 Lloyd Ct.
Georgetown, KY 40324
