SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of Quicksprout
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Transcript of SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of Quicksprout
Building a Long Lasting SaaS Top of Funnel
Hiten [email protected]
1. Why you should love TOFU
2. The KISSmetrics content marketing secret
3. 7 key content marketing lessons I’ve learned
What’s in it for me? (WIIFM)
Find pages with high traffic and high bounce rate
HTTP://GOOGLE.COM/ANALYTICS
Increase Conversions By A/B Testing
Do a Happy Dance But Watch it Closely
Get More Traffic So You Can Start A/B Testing
Get More Traffic So You Can Do a Happy Dance
High Traffic
Low Traffic
High ConversionsLow Conversions
How To Figure Out What To Improve
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 - 4 monthly posts.
HTTP://BLOG.HUBSPOT.COM/MARKETING/BLOGGING-FREQUENCY-BENCHMARKS
8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post.
HTTP://KISS.LY/HEADLINEFORMULA
✓ Negative words and numbers cause more clicks ✓ Keep under 65 characters to ensure search visibility ✓ Use specific headlines that match your content ✓ Odd numbers perform be!er than even ones ✓ Aim to have six words in your headlines ✓ Avoid words that have multiple meanings ✓ Include power verbs and interesting adjectives
Tip For Be"er Blog Headlines
✓ Negative words and numbers cause more clicks ✓ Keep under 65 characters to ensure search visibility ✓ Use specific headlines that match your content ✓ Odd numbers perform be!er than even ones ✓ Aim to have six words in your headlines ✓ Avoid words that have multiple meanings ✓ Include power verbs and interesting adjectives
Five Shocking Facts That Will Change Your Entire Approach to Social Media
5/7
Where traffic came from for five popular blogs
1%5%
10%4%
21% 58%
6%7%
29%
18%
39%3%5%
5%11%
77%
Organic Search Direct Social Referral Other Email
14%2%
9%
8%
21%
47%
3%2%8%
9%
15% 64%
A B C D E
A couple of outliers
1%5%
10%4%
21% 58%
6%7%
29%
18%
39%3%5%
5%11%
77%
Organic Search Direct Social Referral Other Email
14%
2%
9%
8%
21%
47%
3%2%8%
9%
15% 64%
A B C D E
For KISSmetrics, Crazy Egg and Quick Sprout content directly leads to…
Newsle!er Subscribers Webinar A!endees
Website Visitors Trial Signups
Downloads Backlinks
Brand
And so much more…
And we aren’t the only ones!!!37signals
Buffer Groove
Help Scout HubSpot Intercom
Moz Price Intelligently
Wistia
And many many more =)
Thank you =)
How may I help you? (Email me any time!)
Hiten Shah