SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent
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“Monetization” @ Julia Rieger VP Product Marketing #saasfest
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Transcript of SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent
“Monetization” @
Julia RiegerVP Product Marketing
#saasfest
Real-‐time marketing + advertising platform for email
Acquire new subscribers
Mobile app download
Reach Current Customers
LiveIntent Features
• Monetization
• Acquire new subscribers• Download apps
• Reach current customers
• Industry Indexing• Offline sales attribution• Audience insights• Cross-‐device mapping
Time Stamp De-‐Identified Hash ID Creative ID Device Type OS Broswer ISP
10/26/15 2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175
10/26/15 2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233
10/26/15 2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175
10/26/15 2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175
10/26/15 2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10
10/26/15 2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233
10/26/15 2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175
10/26/15 2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10
10/26/15 2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233
10/26/15 2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175
