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Make Repower Your Specialty with Market-Leading Products

High prices for new boats and a growing used boat market offer plenty of opportuni-ties to upgrade and renew any classic boat for yet another generation of duty. Unless scuttled or landfilled, fiberglass boats hardly ever go away and can generally be repaired. However, the propulsion system, electronics, controls, plumbing, wiring and interiors of boats see their fair share of exposure to sun, corrosion, wear and tear.

Those who specialize in all things repower have many opportunities to sell a huge assort-ment of products to their customers. Addition-ally, this opens the opportunity to service those same customers for years to come. After all, who is now more qualified than the repowering dealer to service the boat?

In many ways, selling a repower is like selling a new boat. Those who are good at it will build a clientele. Business-savvy repower dealers have figured out that the more quality products with a factory warranty they sell, the less their per-sonal risk. This is because an upstanding prod-uct manufacturer covers the warranty instead of leaving the dealership facing full liability if something goes wrong.

For example, if a dealer custom-builds an engine with cheap aftermarket parts that fail, then the dealer is on the hook for the full liability expense with the customer. This takes time and

attention away from other work. That can lead to delays and cost-cutting tactics to salvage any profitability for the job. Selling and installing factory products with a warranty reduces warranty risk, and lets the dealer concentrate on growing the busi-ness. So, avoid saving pennies that can cost dollars.

The key to success for a profitable repower dealer is installing quality products as efficiently as possible into as many hulls as possible, with as little business risk as possible. This runs counter only to measuring hours worked, or buying the cheap-est semi-functional aftermarket parts possible as a path to profitability.

Mercury – the logical repower choiceMercury Marine is dedicated to keeping

boaters on the water with engines that run reli-ably, year after year. More than 55,000 boats on the water today are powered by Mercury and Quicksilver Remanufacturing. Mercury backs all these products with a factory-backed lim-ited warranty. With a quality brand and great warranty coverage, Mercury and Quicksilver Remanufactured products are the only logical choice for repowering.

Quicksilver Remanufacturing offers qual-ity Mercury outboard powerheads, inboard transmissions, and Pro-Series long blocks for all makes of sterndrive and inboard applications. Pro-Series long blocks come standard with all tin, a water pump, and are hot-tested at the fac-tory. This means dealers can install more engines faster, with less hassle and lower risk than using aftermarket brands.

More content means less time scrapping gaskets off old tin ware, and more time to turn more jobs. Make sure to take advantage of the three-year pro-motional warranty for Pro-Series long blocks in 2015.

Mercury Remanufacturing offers Mer-cury Outboards and MerCruiser engines through a factory-certified pre-owned program, as well as Plus Series engines. Plus Series engines are remanufac-tured sterndrive and inboard engines outfitted with new parts to improve per-formance, save money and deliver bet-ter fuel economy. They are available in carbureted and fuel-injected models designed to fit most sterndrive and in-board boats. There are new big block models offered this year, and a 1+2 promotion with Mercury Product Pro-tection extended coverage in 2015 on most models.

The new Plus Series big block engines from Mercury Remanufacturing are sure to breathe new life into many cruisers, sport, and performance boats. The 540 Mag Bravo 4V is a torque beast that pro-duces over 560 foot-pounds of torque

and 440 hp, but only turns a tame 4600 RPM. It uses a Mercury short-deck block, 800 CFM Hol-ley carburetor, Thunderbolt V ignition, 4340 forged steel crankshaft, forged pistons, roller valve train, an oil cooler and extreme duty valves. This makes it extremely durable for cruisers and an affordable platform for performance boating.

The 496 HO Bravo features a steel crankshaft, standard Fresh Water Cooling and a Mercury block designed with priority main oiling. It is fuel-injected and supports SmartCraft electronics. At 425 hp, this engine is a great fit for boats that need power and sophistication.

Mercury Remanufacturing’s 383 Stroker MIE

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Mercury uses only marine partsMany aftermarket parts used by rebuilders

simply cannot hold up to the demands of a marine engine because many use automotive parts. Automotive parts were never meant for a corrosive and highly stressed marine envi-ronment. Marine engines have to be far more durable and reliable, due to the unusually high levels of stress that are put on boat engines, hour after hour.

Mercury is the original equipment manufac-turer, and knows what it takes to build engines

that can withstand the harsh demands of a marine environment. Mercury and Quicksilver Remanufacturing use only marine-proven parts in engines.

The remanufacturing processMercury and Quicksilver Remanufacturing

thoroughly inspect all cores. Each remanufac-tured engine is disassembled, processed to remove debris, hot pressure washed and re-inspected. Any damaged parts are scrapped, never welded or repaired.

All machining tolerances are held much tighter for marine duty than for automotive speci-fications. Assembly with pro-grammed torque tools ensures an even and consistent installa-tion. Engines are then hot-test-ed, compression checked and pressure tested before leaving the facility. To see a factory video tour of the process, go to: www.mercuryremanufactur-ing.com

A quality installationMercury Remanufacturing

literally wrote the book on a proper repower. The Quicksil-ver Repower Guide is available to service technicians. It offers guidelines for root-cause diag-nosis, application, and service specifications. The Quicksilver

Repower Guide offers technicians guidance for completing high-quality installations to en-sure every engine passes the pre-delivery in-spection that is required for every Mercury and Quicksilver Remanufacturing product.

Mercury product coverageFor 2015, get a three-year limited warranty on

all Quicksilver Remanufacturing Pro-Series long blocks sold in the U.S at no charge. Just attach the pre-delivery inspection report to the invoice for coverage. No further steps required.

For 2015, Mercury Remanufacturing offers free 1+2 extended coverage from Mercury Product Protection on most Plus Series en-gine models sold in the U.S. That is one year of standard limited warranty plus two years of coverage with Mercury Product Protection at no charge with registration of the product and pro-gram materials.

The 357 and 8.1L Horizon Plus Series in-board engines come with a standard three-year limited warranty that begins when the product is registered.

The deliveryWhen a boat breaks down during boating sea-

son, delivery time for a replacement engine is critical. With more than a dozen warehouses in the U.S., Mercury Marine’s nationwide distribution network can deliver quickly. Distribution partners Land ‘N’ Sea, Diversified Marine Products, and Kellogg Marine Supply offer same-day delivery on many routes. And help is just a call away by calling Mercury, or the Engine Power Center specialists.

Better than the aftermarketWhen it comes to replacing part of an engine,

or repowering a boat, there are really only two options available: genuine factory components or aftermarket. For over 75 years, Mercury Ma-rine has stood for reliability and durability; it is the trusted name in recreational marine power. Its products are designed and built to rigid specifications, and are built to last.

All of the parts and components are made to work together – whether for new engines or for remanufactured products. For example, Mercury refuses to offer short blocks, or en-gines without tin ware, because that prevents oil leaks from fit issues, and improves durability by protecting the engine internals form dirt and debris.

Coverage provided by the aftermarket may not be what is expected. Returning product to the factory for repairs, declining warranties, co-payment for additional warranty by third parties, and other tricks are found throughout the after-market. Taking three to four weeks away from someone’s boating season to return parts to the factory is like taking a family vacation hostage. Return programs like these create hassle, and they ultimately take the fun out of boating.

The old adage “You get what you pay for” still proves true today. What may appear to be up-front savings may cost more in future repairs or lost time.

For more information, visit Mercury Remanu-facturing at www.mercuryremanufacturing.com.The new 496 HO Bravo remanufactured engine

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