EMZINGO FELLOWS GROUPMAY- JULY 2016

LITAL FIRESTONENIKITA DEMIDOVSARAH WAMPLER

OVERVIEW

RESTAURANT CAMPAIGN#TODOSPORRUWA

DONOR CAMPAIGN#RUWAMIGOS

WEBSITEAYLLURUWASUNCHIS.ORG

#TODOS PORRUWA

Campaign StructureExcel Spreadsheet

PowerpointTable Signs

RESTAURANT CAMPAIGN

CAMPA IGNSTRUCTURE

Research the restaurant/owner to make initial

contact: Connect interests and ensure fluid

conversation.

Script for initial meeting: Share statistics of

Ruwa success, determine appropriate

percentages for a plate, and outline benefits.

Follow-up: Send powerpoint, check-in call,

discuss duration of partnership, create clear

system for payment transfers.

Materials: Provide packet with posters, table

signs, waiter description, copy of campaign’s

timeline, and Ruwa postcards.

Tracking Progress: Assign volunteers to certain

restaurants, monthly check-in to resupply

materials, provide waiters with surveys.

Social Media: Connect with restaurant’s social

media person, tag businesses in all forms of

advertising on Facebook, Twitter, etc.

EXCEL   CHECKL I STUse the "Current" spreadsheet tab to:

- Track progress

- Leave comments for employees

- Find contact information

EXCELRESTAURANTDATABASE

Use the "Potential" spreadsheet tab:

- Find new restaurants

- Leave comments for employees

- Contact information

POWERPO INT

- Review powerpoint and customize for restaurant if needed

- Send to owner after first meeting about Todos Por Ruwa

TABLE   S IGNS

- 4 x 6 inches for plastic displays

- Print an example and find plastic displays

- Customize images on Photoshop for each restaurant

- Email to restaurant contact to give them an idea

#RUWAMIGOSINDIVIDUAL DONORS CAMPAIGN

Campaign StructureCompleted Posts

Future PostsManchay Brief

Manchay SurveyMonthly Email

CAMPA IGNSTRUCTURE

July 14 July 17 July 21 July 24 July 26

COMPLETED  POSTS&  RESULTS

July 14 July 17 July 21

1st Post reached 14,500 people(4,800 organic)

24,3K people reached within firsttwo weeks

37 people clicked the link13 people filled out the survey

SURVEY  RESPONSES

6 People are willing to donate

6 Ruwamigos will

decide after visitingManchay

12 People want tovisit Machay on

Sunday

We're more thanhalfway to our goal!

FUTURE   POSTS

July 24

- Premio Foco video

- Ask fans to share the video

and help Ruwasunchis get

more likes/Ruwamigos

- Album of team members

- Captions about why they

are involved with Ruwa

July 26

RUWAMIGOSMANCHAY  TOUR

1. Choose two Sundays when Juan Diego is available

2. Email all Ruwamigos with details, provide a form to sign up, set up carpools

3. Create fun and interesting atmosphere for Ruwamigos during their visits

4. Follow up with all Ruwamigos to determine final donation amounts

SURVEY   FORMANCHAY  V I S I T

Send survey within one week of

Ruwamigos visiting Mancha

- Opportunity for Ruwamigos to

provide feedback and feel included

- Provides Ruwa with information

about where the donors would like to

participate more, to ensure they feel

like a part of the Ruwa community

Feel free to change/add questions as

needed!

MONTHLY   EMA I L   SYSTEM

- Create a similar photo to send to Ruwamigos monthly

- Keep track of Ruwamigos donations in an excel sheet

AYLLUWEBSITE

Current SiteOur Wix Site

Next Steps

http://aylluruwasunchis.wix.com/ayllu

CURRENT  AYLLUWEBS ITE

We created an example website on wix.com to

demonstrate our suggestions.

Email: ayllu@ruwasunchis.org

Password: ruwasunchis

WIX  WEBS ITE

Clear Menu

Home photo clearly represents women and what they do

About Us (JD’s video)

Visual mission statement

Modern gallery of products

Sort by Collections

Example of online store

Zoom in a product

Map of stores

Interactive menu of women and their stories

Contact Us + Facebook Page

Donate Button

Social Media

WIX  WEBS ITESUMMARY

IBM scarf sale Manchay visits

OTHER  CONTR IBUT IONS

Professional Modeling Ayllu signs

Ruwa Instagram

Others:

RuwaVan

Annual Report translation

Ayllu sales Excel sheet

OTHER  CONTR IBUT IONS

Delegation to teammates: Share the

responsibilities.

Productive meetings: Have a clear agenda and To-

Do’s for each week.

Keep visitors to Manchay engaged: Organized

tour, structured explanation of values and goals.

Ensure team communication/accountability: Use

anonymous feedback forms once a month.

SUGGEST IONSMOVINGFORWARD

Welcoming and inclusive environment that felt

like a family

Our work and opinions were highly valued and

appreciated

We were trusted with important projects

Great social experience to learn more about local

culture

Spent meaningful time with children in Manchay

Learned the work culture overseas and in another

language

Understood more about what kind of jobs we want

to pursue in the future

Authentic consulting experience; learned how to

give efficient feedback

OUR   EXPER I ENCEWITH  RUWA

¡Gracias por esta experiencia, Ruwasunchis!