Russian propaganda 2015

RUSSIAN PROPAGANDA in the context of the Russian information war against Ukraine

Denis Bohush Center for Russian Studies, Kiev 2015

Description of the situation

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Russia wages diversionary war in Ukraine and annexed the Crimean Peninsula. To support its aggressive actions Russia has launched information war

RUSSIAN PROPAGANDA, Denis Bohush, Kiev, Ukraine, 2015

Military propaganda

Information warfare is conducted with a focus on psychological component with elements of hard military propaganda. Characteristics of military propaganda: •  Fear •  Anxiety •  Psy-technologies •  Lie •  Hard settings


War of identities - deep foundation of aggression against Ukraine

Russian propaganda says: internal conflict and civil war in Ukraine.

Reality: conflict of identities – Russia against Ukraine, which continues for centuries.


Media channels

Russia has deployed the most powerful national and international channels of communication. Systematically, thoughtfully, professionally, using psycho immoral influence on people's minds.


"Agents of influence" in the Ukrainian government and security services


http://faktu-week.ictv.ua/ua/index/view-media/id/57251

Psy-technologies – How has Putin rulled Yanukovych?

"After analyzing the events and documents found in Mezhyhirya (Yanukovych residents), experts believe that the fourth president was chief agent of the Kremlin in Ukraine. Secret raid was investigated by Nicholas Terelov. "ICTV TV”


1.  The military operation and capture territories

Modern hybrid war in Ukraine

2. Information and psychological operations

The two basic directions:


Opposition from Ukraine

Adequate opposition from the Ukrainian side is virtually absent. All actions in the area of information in this segment are built not on the principles of information warface, but on the principles of journalists in peacetime, the banal disseminating information.


CONTENT OF RUSSIAN PROPAGANDA

Objectives of information war

1.  The destabilization of the political situation in Ukraine, reduction of public confidence in the state institutions and leadership. The psychological pressure on the leadership of the country and society to disorientate. The production of the split in Ukrainian society along ethnic and regional lines. Providing existence of groups of support for russian aggressive actions in Ukraine

2.  Mislead the international community with a view to shifting responsibility for Ukraine casualties, destruction, etc. and, ultimately, lower levels of international support. Information support for "whitening" actions of Russian troops involved in the conflict. Neutralization possible criticism of the leading Western countries

3.  Ensuring maximum public support for Putin's Russia policy in general and for Ukraine in particular (consolidation of society around Putin)


Communication facilities •  TV, media, •  actions, rallies, press conferences •  leaflets, posters, outdoor advertising •  rumors, informal communication •  Internet, social networks


The ideological basis of attacks Basic Concepts: •  Oppression of Russian-speaking people in

Ukraine •  Split of Ukraine to the West and South-East •  Russian Peace (concept) •  The hostility of the West to Russia •  Impact of US, involvement in all color revolutions

in the world •  Identification of national liberation fight (Ukraine, the Baltics, cr. tatar etc.) against fascism •  Roots of fascism of the national liberation

movement in Ukraine •  All the anti-Soviet and anti-communist = Fascism •  Russian Orthodox Church - the only true faith •  Slavs - the three brotherly nations: Russia,

Ukraine, Belarus


Labels of Russian propaganda Goal: dehumanization of image of Ukrainian "Benderas’" (Banderas) "Fascists", "Nazis" "Kiev`s junta" Ukry, Ukrops "Right Sector" (pravoseki)


Topics “Fascism" and "Nazism" as Psy-technologies

Visual agitation in Crimea Visual agitation in Donbass


Levels and structure of Russian propaganda

№ levels methods examples

4 Archetypal + semantic Sacred, group instincts

collective fear; anxiety; haze

national identity / UKR self-organization Alcoholism, chauvinism, the Mongol-Tatars

3 Semantic + Notional Culture, the concept of Russia

invasion; involvement; new stereotypes; manipulation of time and history; installation

Russian World US and the West Europe are enemies Russian oppression

2 Rational Logical, text, movie, picture

shift in emphasis; substitution of concepts; suggestion; development of reflexes

“Kiev junta” “overturn” “Right sector” delirium

1 instinctive and emotional level (animal) Fear, anxiety, hunger, cold, pictures, news, instinct

false; naturalization; degradation-simplification; naive; provocation; authority

crucified child death destruction demonstrative executions


Russian informational aggression is based on the principles of western democracy

Russia applies in the information war main weapon of civilized world - freedom of speech. Journalists long time ago have lost the difference between the balance and objectivity. Therefore, it is possible to spread outright lies. Russia uses the Western media to mislead - as "alternative point of view". Massive and massively is used the Internet - as free space. The development and utilizacion of Russian cultural centers abroad (over 90) Actively is used the Russian Orthodox Church in the world.


The Guardian published an article about the relationship between inequality and financial information services UK and Russia. In their view, the World Service BBC- is losing information war against channel Russia Today. The reason for the publication of the article was a speech by the former director of the BBC World Service Peter Horrocks.

“It’s the soft power war that’s replaced the cold war. The Russian and Chinese channels are clearly proxies for their governments and Britain is being vastly outspent”, - the Guardian, according to Professor Stuart Purvis

Russian media strongly influence on public opinion in the world


RESEARCH IN RUSSIA

The number of those who appreciates the actions of Vladimir Putin as president of Russia reached the highest point at a record of 73% of Russians. The number of opponents of the line head of state is the smallest - only 14%. According to FOM

Assessment of the actions of Vladimir Putin


Dynamics of rating of Vladimir Putin

Translating dry figures into a more understandable language, the results of Sunday's vote hypothetical would be unprecedented in the world of democratic practice: Vladimir Putin would have won the unconditional, a landslide victory with the final result about 85-90% of the vote. According to sociologists FOM



Approval rating of Putin by russians

The phenomenon of such "Putin’s scissors" explains the unprecedented success of misinformation war. Became apparent that propaganda (the so-called "information") processing of consciousness substantial number of citizens of the Russian Federation has reached such a depth and detail of such scale and sophistication such that the regime was to achieve the creation of most people's perception of the world system, to a large extent, not only detached from its actual picture, but not having anything to do with it.


“Putin’s scissors”

Reliance on negative traits of national peculiarities

(Removing the underlying barriers) •  Chauvinism

•  Alcoholism

•  Lack of moral


Propaganda of the imperial ideas – is lying on the souls of Russian people. For the majority of Russian citizens primarily it is the idea of "Alpha Power." "Putin majority" took it as a moment of truth. Started up the Project, Intrigue, Drive. People feel themselves on the geopolitical stadium, where Russia again (after a 25-year break) came off the bench - and plays. Against the United States! "

Removing barriers


Hello! I am Russian invader!

Chauvinism


Immigrant, go home!

USA- devil’s servant!

Alcoholism


Lack of moral

Crimea Lugansk


“And even if someone tries from the army to shoot their own people, for whom we will stand behind. Not in the front, but behind. Let them try to shoot at women and children. I will look at those who give such an order in Ukraine” Vladimir Putin

Education of the young generation - "Putinyata"


The main Putin’s message in Russia


If Putin is here, Russia will be, too.

CRIMEA

Putin is hero! Poroshenko and Obama are murderers.

Hybrid warfare Saboteurs - "polite people"


Russian propaganda in Crimea


Propaganda with the agrumentation


10 reasons to be together with Russia

Why is Crimea called russian?

Propaganda in the Crimea after annexation


Public burning of Ukrainian books


A film about the capture of Crimea - as a factor in raising of the Putin’s rating


DONBASS

Visual propaganda in Donbass


Technology of the referendums


Parades of prisoners as part of the psychological impact on the animal level


OPPOSITION

Target Audiences 1.  Ukraine (Donetsk&Lugansk Occupied Territories, Crimea) 2.  Ukraine (ATO area) 3.  Ukraine (the rest part of Ukraine) 4.  Russia (Moscow, St. Petersburg, other regions) 5.  The world (Europe, USA, CIS and other countries)


Principles of opposition

•  Professional purchasers from the government •  One vote •  Systematic approach •  The signal strength and maximum coverage •  Locking russian signal for CA •  Asymmetric raid •  Artificial pressure •  Work in Russia •  National propaganda - propaganda of kontrviyskova •  Cinema of national heroes •  Cultural Centers abroad


Directions - Occupied Territories Crimea, Donbass -  Increase of Ukrainian communication channels (TV, radio, Internet) -  The use of informal channels of communication -  Reducing confidence in the Russian communication channels -  Work of underground and guerrilla movement -  Working with immigrants and their descendants in the occupied

territories -  Conducting informational special operations


Direction – Russia Sobering factor - Cargo 200


Direction – Russia Euromaidan 2013-2014 - experience for Russia


Direction – Russia

Sanctions


Direction – Russia

Decrease of the Putin’s rating in Russia


Direction – Russia Disintegrative tendencies in Russia


Direction - World


Direction - World The foreign policy of Ukraine


Direction - World Crash of the Boeing777 is the turning point of the world public opinion about the participation of Russia


Direction - World Demonstration of arms of the Russian Federation


Direction – Russia, Ukraine


Direction – Ukraine folk art


Directions - World, Ukraine, Russia Community initiatives


Directions – Ukraine National propaganda


Centre for Russian Studies Website www.r-studies.org

www.r-‐studies.org

Thank you for your attention!


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Russian propaganda 2015

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