RUSSELL IBBOTSON - Active House · 2017-03-22 · RUSSELL IBBOTSON March 7, 2017. ... November 22,...
18
ACTIVE HOUSE CENTENNIAL PARK TORONTO, CANADA NELS MOXNESS RUSSELL IBBOTSON March 7, 2017
Transcript of RUSSELL IBBOTSON - Active House · 2017-03-22 · RUSSELL IBBOTSON March 7, 2017. ... November 22,...
ACTIVE HOUSE CENTENNIAL PARKTORONTO, CANADA
NELS MOXNESSRUSSELL IBBOTSON
March 7, 2017
40 YEARS OF DEMONSTRATION HOUSES IN CANADA…
2
SASKATCHEWAN CONSERVATION HOUSE, 1977 REID'S HERITAGE NET ZERO, 2016
…FOCUSED ONLY ON ENERGY.
COMFORT
ENERGYENVIRONMENT
3
- Daylight- Indoor Air Quality- Thermal Environment
PHOTO OF PLAQUE W/ NELS
4
5
activehouse.ca
#activehouseTO
blogs videos
MARKETING PLAN - ACTIVEHOUSE.CA
6
activehouse.ca1) 13,770 page views2) 1.87 pages per session3) 7,440 total sessions4) 71% new users5) Engagement from: Canada,
USA, GB, Denmark, France…
MARKETING PLAN - ACTIVEHOUSE.CA
MARKETING PLAN - MATERIALS
Paid social amplification
98,615 people reached15,000 video views11,588 people talking 2,551 link clicks
Paid BuzzBuzz article
8
MARKETING PLAN - EARNED MEDIA
CANADIAN AWARDS AND RECOGNITION
9
2016 EnerQuality AwardBest Green Marketing Campaign
2016 CaGBC Toronto AwardInnovation in Residential LEED
ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE
#activehouseTO
RUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017
THE FAMILY
THE STORY
CONCLUSIONS &
HIGHLIGHTS
13
14
15
16
17
December 14, 7:00, -5C outside
ACTIVE HOUSE CENTENNIAL PARKSHARING THE EXPERIENCE
NELS MOXNESSRUSSELL IBBOTSONVELUX CANADA INCMARCH 7, 2017
#activehouseTO #thankyou
