Run with the Handango Commerce Engine

February 2005

Handango Commerce Engine Overview

Confidential – Not for reproduction

Why the Handango Commerce Engine?Why the Handango Commerce Engine?

The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will:

• Develop, host and maintain the shopping cart

• Deliver the software, registration keys and messaging to customers

• Provide timely reports as well as expert customer service and developer relations teams

• Remit payments on a monthly basis via check or wire transfer

The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will:

• Develop, host and maintain the shopping cart

• Deliver the software, registration keys and messaging to customers

• Provide timely reports as well as expert customer service and developer relations teams

• Remit payments on a monthly basis via check or wire transfer The Handango Difference:

FeaturesFeatures• The Handango Commerce Engine is feature-rich and can:

• Deliver Software via HTML and SMS (PC and wirelessly)

• Provide Shopping Carts in six languages and four currencies

• Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account)

• Generate a dynamic detailed list of applications and product pages by Developer

• Upsell additional products to customers

• The Handango Commerce Engine is feature-rich and can:

• Deliver Software via HTML and SMS (PC and wirelessly)

• Provide Shopping Carts in six languages and four currencies

• Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account)

• Generate a dynamic detailed list of applications and product pages by Developer

• Upsell additional products to customers

BenefitsBenefits• There are many benefits to using the Handango Commerce Engine:

• Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime

• Visibility: All sales count towards Handango download/sales counters

• Appearance: A professional looking site and shopping cart that does not appear to be outsourced.

• Channels: Handango will alsoprocess orders by phone, fax,e-mail, mail, and purchase orders

• Taxes & Restrictions: Remitpayments to EU (VAT) and othernations based on global tax laws

• There are many benefits to using the Handango Commerce Engine:

• Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime

• Visibility: All sales count towards Handango download/sales counters

• Appearance: A professional looking site and shopping cart that does not appear to be outsourced.

• Channels: Handango will alsoprocess orders by phone, fax,e-mail, mail, and purchase orders

• Taxes & Restrictions: Remitpayments to EU (VAT) and othernations based on global tax laws

CostsCosts• Handango charges less than other e-commerce providers per

download when fixed costs are factored and will:

• Dynamically build the site at no cost

• Require no ongoing quarterly maintenance fees

• Charge a percentage of each sale with no minimum sales amount required

• Make payments once per month in accordance with Handango’s paymentpolicies

• Handango charges less than other e-commerce providers per download when fixed costs are factored and will:

• Dynamically build the site at no cost

• Require no ongoing quarterly maintenance fees

• Charge a percentage of each sale with no minimum sales amount required

• Make payments once per month in accordance with Handango’s paymentpolicies

The Handango Difference:

No customer service fees No setup fees No hosting fees No transaction fees No fees for phone or fax orders No charge back fees No extra fees anywhere

RatesRates

Tiers based on yearly sales at your website:

• 20% for sales up to $15K• 15% for sales $15K to $50K• 14% for sales $50K to $100K• 13% for sales $100K to $500K• 12% for sales $500K to $1MM• 11% for sales $1MM to $5MM• 10% for sales over $5MM

Tiers based on yearly sales at your website:

• 20% for sales up to $15K• 15% for sales $15K to $50K• 14% for sales $50K to $100K• 13% for sales $100K to $500K• 12% for sales $500K to $1MM• 11% for sales $1MM to $5MM• 10% for sales over $5MM

ExamplesExamples• Iambic

– www.iambic.com• DDH Software

– www.ddhsoftware.com• Sega Mobile

– www.segamobile.com• Mobile Digital Media

– www.gomdm.com• SplashData

– www.splashdata.com• iGo Mobility

– http://software.igo.com• DeveloperOne

– www.developerone.com

• Iambic– www.iambic.com

• DDH Software– www.ddhsoftware.com

• Sega Mobile– www.segamobile.com

• Mobile Digital Media– www.gomdm.com

• SplashData– www.splashdata.com

• iGo Mobility– http://software.igo.com

• DeveloperOne– www.developerone.com

Used by over 300 Developers Deliver software in over 90 nations Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.

How Do I Get Started?How Do I Get Started?

(1)(1)

Handango Developer Handango Developer requests Software requests Software Distribution Agreement Distribution Agreement AddendumAddendum

(2)(2)

Handango Developer Handango Developer accepts Addendum accepts Addendum and sends back to and sends back to HandangoHandango

(3)(3)

Handango Developer Handango Developer sends Web site sends Web site information back to information back to HandangoHandango

(5)(5)

Handango Developer Handango Developer selects products to selects products to offer as “Upsell” items offer as “Upsell” items (optional)(optional)

(6)(6)

Handango Developer Handango Developer implements “Buy It” implements “Buy It” buttons on Web Site buttons on Web Site and launches Storeand launches Store

(4)(4)

Handango sends URL Handango sends URL links to Developer for links to Developer for implementation on implementation on Developer Web siteDeveloper Web site

Then How Does it Work?Then How Does it Work?

Customer visits Customer visits Developer’s Web Developer’s Web

SiteSite

Customer finds Customer finds software to software to purchasepurchase

Customer clicks Customer clicks “Buy It” Button“Buy It” Button

Customer is Customer is taken to taken to

Handango Handango Commerce EngineCommerce Engine

Customer enters Customer enters promotion code promotion code

or gift certificateor gift certificate

Customer selects Customer selects payment methodpayment method

Once purchase is complete, Once purchase is complete, Handango will:Handango will:

(1) Communicate to Customer(1) Communicate to Customer

(2) Communicate to Developer(2) Communicate to Developer

(1)(1)

(2)(2)

Application stored in Application stored in Customer Account for Customer Account for

download laterdownload later

Handango Handango recognizes form recognizes form

factorfactor

Handango sends Handango sends application to Customer application to Customer

via PC or Phonevia PC or Phone

Handango provides Handango provides real-time reporting real-time reporting

for salesfor sales

Handango Handango calculates royalty calculates royalty

payment payment

Developer receives sales Developer receives sales notification based on notification based on

Extranet settingsExtranet settings

Quantitative EvidenceQuantitative Evidence• 300+ software developer web sites• Handango & Premier sites can greatly increase as a result of

using the Handango Commerce Engine*

• 300+ software developer web sites• Handango & Premier sites can greatly increase as a result of

using the Handango Commerce Engine*

*all Handango Commerce Engine sales go toward rankings on Handango and Premier sites*all Handango Commerce Engine sales go toward rankings on Handango and Premier sites

Actual Software Developer SalesHandango Commerce Engine Case Study

Note: Sales are in the tens of thousands

Handango

Actual Software Developer SalesHandango Commerce Engine Case Study

Note: Sales are in the tens of thousands

Handango

Qualitative EvidenceQualitative Evidence

“We chose the Handango Commerce Engine because it provides all the services we need: ease of use, complete integration, attentive customer care and stability. With Handango’s trusted e-commerce solution, we can focus on our core business.”

Tim WillisWeb Site ManagerExtended Systems

“The Handango Commerce Engine offered us amazingly rich functionality- such as a host of marketing features, unique over-the-air and digital rights management capabilities, and much more- as well as a great deal of flexibility to meet our precise requirements.”

Paul MoretonDirector

iGo Mobility Electronics

“The detailed reporting and robust promotional tools provided by the Handango Commerce Engine help us to better understand our customers and grow our business, while the seamless and secure purchasing experience ensures peace of mind for both SplashData and its customers.”

John ChaffeePresident

SplashData, Inc.

“By choosing the Handango Commerce Engine, we were able to tap into its rich suite of features, including support for multiple languages and currencies; flexible and customizable promotion opportunities, and seamless integration with our existing Web site.”

Sebastian DijmarescuDirector of Marketing

iambic, Inc.

Advanced Features & ToolsAdvanced Features & Tools

Advanced Features & ToolsAdvanced Features & Tools1) Up-selling2) Online Reporting Tool3) Promotion Code Administration4) Customizing the “Buy” link5) Manage Returns Administration6) Newsletter Administration7) Marketing Administration8) HCE Design Center9) International Opportunities10) Reliability & Security

1) Up-selling2) Online Reporting Tool3) Promotion Code Administration4) Customizing the “Buy” link5) Manage Returns Administration6) Newsletter Administration7) Marketing Administration8) HCE Design Center9) International Opportunities10) Reliability & Security

1. Up-selling1. Up-selling• Encourage customers to buy your other products by

suggesting additional items or offering discounts• Encourage customers to buy your other products by

suggesting additional items or offering discounts

2. Online Reporting Tools2. Online Reporting Tools• View detailed reporting for your Handango Commerce Engine

that includes Revenue, Orders, and daily or monthly visitors.• View detailed reporting for your Handango Commerce Engine

that includes Revenue, Orders, and daily or monthly visitors.

3. Promotion Codes3. Promotion Codes

• 2 Ways to Obtain a Promotion Code– Promotion Code Request Form– “Create Promotion Code” Tool

• Market the Code to your Customers– On your site– Through e-mail blasts– Product Launch Program– Handango product descriptions– “Handango Specials” tab

• 2 Ways to Obtain a Promotion Code– Promotion Code Request Form– “Create Promotion Code” Tool

• Market the Code to your Customers– On your site– Through e-mail blasts– Product Launch Program– Handango product descriptions– “Handango Specials” tab

3. Promotion Code Admin3. Promotion Code Admin• Create, view & modify your own codes in real time• Create, view & modify your own codes in real time

4. The “Buy” Link4. The “Buy” Link

http://minibrand.handango.com/minibrand/basket.jsp?addItem=

12345&siteId=678&bNav=1&continueUrl=www.yoursite.com

- Add products into the basket- Track sales using your unique siteId- Change the navigation bar (footer)- Use the “Continue URL” to link customers to

“Continue Shopping”

http://minibrand.handango.com/minibrand/basket.jsp?addItem=

12345&siteId=678&bNav=1&continueUrl=www.yoursite.com

- Add products into the basket- Track sales using your unique siteId- Change the navigation bar (footer)- Use the “Continue URL” to link customers to

“Continue Shopping”

4. The “Buy” Link4. The “Buy” Link

Automatically Applying A Promotion Code To the BasketSimply add the parameter &code=mycode to the “buy” link

4. The “Buy” Link4. The “Buy” LinkAdd Multiple Items into the BasketSimply add additional product IDs separated by commas to the link!

Add Multiple Items into the BasketSimply add additional product IDs separated by commas to the link!

5. Manage Returns Tool5. Manage Returns Tool

Note: This tool can be accessed by contacting Handango

• Grant a full refund to a Handango Commerce Engine customer• Grant a full refund to a Handango Commerce Engine customer

6. Newsletter Administration6. Newsletter Administration

• Add a customized newsletter checkbox to opt-in your customers for mail from your company

7. Marketing Administration7. Marketing Administration

• Manage opt-in subscribers to your newsletter• Track results from your own marketing placements or email blasts

8. HCE Design Center8. HCE Design Center

• Customize the Look and Feel of your Handango Commerce Engine

8. HCE Design Center8. HCE Design Center

• Customize the Look and Feel of your Handango Commerce Engine

9. International Opportunities9. International Opportunities• 6 Languages

Available:– English– German– French– Italian– Spanish– Japanese

• 4 CurrenciesAvailable:– U.S. Dollar– British Pound– Euro– Japanese Yen

• 6 Languages Available:– English– German– French– Italian– Spanish– Japanese

9. International Opportunities9. International Opportunities• 6 Languages

Available:– English– German– French– Italian– Spanish– Japanese

• 6 Languages Available:– English– German– French– Italian– Spanish– Japanese

10. Reliability & Security10. Reliability & Security

• 99.9% Uptime• Ranks among the Web 100 in Stability• Dedicated Servers with hot backup and

failover• Proactive Fraud Prevention• Verisign Secure Shopper Guarantee

• 99.9% Uptime• Ranks among the Web 100 in Stability• Dedicated Servers with hot backup and

failover• Proactive Fraud Prevention• Verisign Secure Shopper Guarantee

Do You Want to Learn More?

Contact your Business Development Representative or:

Amy OettleBusiness Development [email protected] (817) 804-2228Fax (817) 280-9628

Run with the Handango Commerce Engine

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