ANNOUNCEMENTS

• On the evening of July 27, 2018 at the Can-Am Reception the 2018 USA Futures 7’s Men’s and Women’s U-18 team were presented. The Video of the presentation can be found at:https://www.youtube.com/watch?v=jAM85CIcNZU• On the evening of July 29, 2018 a second reception was held to formally announce the Menannounce the Men’s U-18 team that will be representing the USA at the 2018 Buenos Aires Youth Olympic Games.

RUGBY WRAP-UP

Global Rugby Coverage weekly Studio Show and Pod cast, on-camera interviews, daily columns & web-casts. View The 2018 Can-Am wrap-up at:https://www.youtube.com/watch?v=9yEpM5vGGXI&list=UUz-7CrWD3AiW9jtKM012MLw&index=1

• adirondacks, usa branding on program cover• 1 full page Saranac Lake. adirondacks, usa Ad• adirondacks,usa Branding throughout program

3 adirondacks, usa banners on field during live broadcast

USA MENS AND WOMENS U-18 GAME JERSEYS

REFEREE CHAMPIONS MENS & WOMENS POLO

EVENT BRANDING

• 72 Referee jerseys with adirondacks, usa branding on chest • 9 Division championship teams were awarded a total of 255 Jerseys with adirondacks, usa branding on chest • Polo’s were given to the USA Mens and Womens U-18 Teams and their staff with adirondacks, usa branding• Red, White & Blue game jerseys with adirondack, usa branding on chest • Red, White & Blue game jerseys with adirondack, usa branding on chest

Presentations made in front of banner with adirondacks, usa branding

The 2018 can-am Rugby Tournament was televised live on

5 hours of tournament coverage was broadcast LIVE on FloRugby.com,including the final 3 Championship Games and the Rugby Future 7’s exhibition matches held in “The Bowl” at North Country Community College. With nearly 60,000 Impressions, 9,515 Social Video Views, and 3,103 Engagements it was the farthest reaching platform over the tournament weekend.

During the 5 hour broadcast the following vingettes played 1x each:

adirondacks, usa 2017 (2:18)

• https://www.youtube.com/watch?v=huNPzSiGJt0

2016 in the Adirondacks (2:07)

• https://www.youtube.com/watch?v=QDTL3hmFtPk

Real Adirondack stories, trailer (1:38)

• • https://www.youtube.com/watch?v=6c3s2do2fbc&t=10s

Real Adirondack stories, Island camping (2:53)

• https://www.youtube.com/watch?v=S1MjKAwlQOQ

Real Adirondack stories, fishing (2:22)

• https://www.youtube.com/watch?v=bh-fab06F-o

Real Adirondack stories, good things made well (2:28)

• https://www.youtube.com/watch?v=YgtwHplC0g4

page views: 11,281social reach - Can-Am specific posts: 26,700

Day Of Eventsocial media impressions: 59,952social media video views: 9,515

social media engagements: 3,101Overall Engagement:Overall Engagement:

110,551

View a clips from the USA U-18 exhibition match at:• https://www.florugby.com/video/6235723-usa-red-scores-at-can-ams

• https://www.florugby.com/events/6213344-saranac-lake-can-am -tournament-finals-day-2018

• https://www.youtube.com/watch?v=uH4CfSEOqkw&list=UUw_ 1HTJE4fdwVxgx_qDyRiQ&index=5

• https://www.florugby.com/video/6235733-can-am-men-social-final- mountaineers-vs-hyenas mountaineers-vs-hyenas

View local Tournament press at:

• http://www.lakeplacidnews.com/page/content.detail/id/528738/Can- Am-Rugby-and-lacrosse-tourney-hit-the-airwaves.html?nav=5007

• http://www.pressrepublican.com/sports/adult_youth_sports/rugby- tournament-underway-in-saranac-lake-lake-placid/article_23862f23- 5abf-52e0-aae1-e3d3e1e05648.html

• http://www.adirondackdailyenterprise.com/sports/local-sports/2018/ 07/can-am-title-games-on-the-air/ 07/can-am-title-games-on-the-air/

• http://www.adirondackdailyenterprise.com/sports/local-sports/2018/ 07/usa-rugbys-future-stars/

• https://www.florugby.com/articles/6235721-youth-olympic-long-list- named-after-can-ams

• http://www.lakeplacidnews.com/page/content.detail/id/528744/ Preview-of-this-week-s-Lake-Placid-News.html?nav=5005

VIDEO AND PRESS RELEASE LINKS

2018 Can-AM Rugby Tournament Viewership Report

Social Media EngagementFacebook and Instagram are the primary social vehicles. This year facebook organic engagement was incredibly high. The week leading up to the tournamen proved this to be exspecially true with posts reaching6943 viewers.

To date facebook has 2519 followers with an average post reached 1409.Instagram started in 2017 and had 170 followers, that number went to 428 during the 2018 Tournament. Tournament weekend had an average reach of 3961 viewers.

Total Followers2017-2018

The week of the 2018 Can-Am Rugby Tournament organic post reach saw a substantial increase over 2017, with4,080 additional viewers reached.

FACEBOOK ORGANIC POST REACH

• view facebook and web page analytics at: https://drive.google.com/file/d/1xTbwQo3aMSvYk9tyy9Vz41OsSl5A6 J5y/view?ths=true

Adirondacks banner Ads

on canamrugby.com

Contact

John MorganMarketing Sponsorship CoordinatorPO Box 165101 Trillium Dr. Lake Placid, NY 12946518-254-3269WWWWW.CANAMRUGBY.COM