advertisingis dead.long live advertising.

the way people consume media is changing.so should the way you communicate.

1704 1920

RADIO STATION

1928

TV STATION

NEWSPAPER

1867

OUTDOOR

2007

2010

2004

20051999

http://www.youtube.com/watch?v=3b4w749Tud8

advertise smarter,not harder.think like your customer.

APP

WEBSITE

FACEBOOK

GAME

COMMUNITIES

18-34

FEMALE

RUNNING + COOKING + MUSIC FESTIVALS

FACEBOOK, INSTAGRAM & TWITTER

NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER

BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK

BRAND BUY

BRAND BUY

RESULT REACH

http://www.youtube.com/watch?v=Zz5TIqpoHOI

understand thecustomer journey.guide the consumer toward acquisition.

BUYAD

BUY

ADWEBSITE

SEARCH

FACEBOOK

PLAN EXECUTE MEASURE

CAMPAIGN BUILD TO LAST

add value to the customer’s life.create things people want.

awareness

interest

desire

action

AWARENESS

INTEREST

DESIREACTION

ENGAGE

ADVERTISING

BUSINESSOFFERING TECHNOLOGY

CONSUMERPROBLEM

http://www.youtube.com/watch?v=449twsMTrJI

UTILITY CONVENIENCE VALUE EXPERIENCE

WHAT IS THE RETURN ON RELATIONSHIP?

$$$$$$$$$$$$$

$$$$$

$$$$$$$$$$$$$$$$$$$$VS.

www.artcopycode.com/#/film

jarrett@rsq.com

@jarrettmccraw

linkedin.com/in/jarrettmccraw