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ADVERTISING INDUSTRY EMERGING OR DEAD

PRESENTED BY : DEBJYOTI BANDYOPADHYAY

ROLL NO: 11

COURSE: PGDRM

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ADVERTISING

"Advertising is the non personalcommunication of information usually paidfor and usually persuasive in nature aboutproducts, services or ideas by identified

sponsors through the various media.

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AN OVERVIEW

Advertising is common throughout the word as a way of letting the public know about

a product.

Advertising industry is a rapidly growing industry and determines to a considerable

extent the GDP or the gross domestic product of any country.

The advertising industry besides functioning as an intermediate between the

manufacturers and the customers plays an important role in the economy of the

country.

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EVOLUTION OF ADVERTISING

INDUSTRY

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Advertising development

Reflect the dynamics of the advertising industry and its contribution to theeconomy of the country.

Advertising development is a multi-stage process where research can assist from

strategy development through to monitoring market response

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Types of advertising medium

Electronic Advertising -Radio, T.V. and Internet

Print Advertising - Newspaper, Magazines,

Outdoor Advertising - Hoardings, billboards,

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Advertising as an emerging industry

Movies, Internet, Print Media, broadcasting

constitute 2.99% in approximately 74

countries in terms of economic growth

worldwide.

2013 will see a majority of the emerging

markets whose advertising markets are likely

grow as much as USD42.2 billion.

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Contd

The stake in the global advertising market mayescalate from 7.9%- 10.8% during the sameperiod.

United States of America, attained the $15.10billion mark in the year 2009.

The advertising industry report also implies thatas many as 30,000 plus companies operate in theUnited States of America.

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Advertising agency

An advertising agency is an independent organization set up torender specialized services in advertising particular and marketingin general

Creates ad films /designs the print ads

Prepare slogans, brochure and logos

Also issues press releases for upcoming programs,events, as well asproducts

Chooses the best media available

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Opportunities in advertising industry

Advertising agencies generally prefer those

individuals who have a creative bend of mind,

can think independently but work well in

teams.

Departments:

Creative direction

Copy writing

Art direction

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Contd

Client servicing

Accounts department

Research and media department Media planning department

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Why a dead industry?

The shift in the trend of advertising industry from

the print media to the Internet is considered to

be one of the reasons for the downslope.

Surfing the Internet for various purposes like

shopping on line, information about a store,

searching for information or randomly browsingthe net accounted for approximately 12%, 15%,

22% and 31% respectively

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Contd.

Studies on advertising industry trends also revealedthat people are opting for surfing the net forcommodities on line as compared to the print media.

Due to escalation in the cost of postage in the year2007, a tendency might set in when the publishers mayopt for the reduction of the size of papers anddecrease in paper weight.

Consequently, page volume is likely to go down by 9%by the year 2011.

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Indian Advertising Industry

Indian advertising industry has evolved from

being a small-scale business to a full-fledged

industry. It has emerged as one of the major

industries and tertiary sectors.

Indian advertising industry in a very little time

has carved a niche for itself and placed itself 

on the global map

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Contd

Indian advertising industry with an estimatedvalue of es13, 200-crore has made jaws drop andset eyeballs gazing with some astonishing piecesof work that it has given in the recent past.

It has come up with some mind-bogglingconcepts and work that can be termed asmasterpieces in the field of advertising.

Indian economy is on a boom and the market ison a continuous trail of expansion.

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Conclusion

The indian advertising industry is expected

to witness a major boom in the times ahead.

There is definitely no looking back for the

Indian advertising industry, it is all set to win

accolades from the world over.

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THANK YOU