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MBM201:

Self-Study Course:

Introductory Session

By

Prof. S. SwamiDepartment of Management

DEI

January 12, 2010

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Course No.: MBM201

Course Title: SELF STUDY COURSE

Details: MBA students, under the supervision

of the departmental staff, shall self study theirselected topics, and write papers on the selectedtopics of their interest. They will present themat the individual self-study seminars for

answering questions and discussion. Arepresentative list of topics is available in thedepartment.

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History

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About the Course

LISTOF TOPICS FOR SELF-STUDY COURSE (www.hbs.edu)

activity-based costing and management

agency theory

balanced scorecard

bankruptcy contracts

database marketing

happiness..

innovation make v. buy

relationships

word of mouth

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Motivation

MBA 8 courses per sem.

Library / reading hours??

Curriculum revision exercise major restructuring, dropping ofsome courses

Self-study courses emerged as amajor success in English deptt.

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Skill Set

READ.

Reason

Analyse Ideate

Opinion

WRITE.

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Skill Set

READING PRELIMINARIES

Rough read broad points

Understand structure Fine reading notes on the

margins

Summarise 1 page

Discuss with friends

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Skill Set

WRITING PRELIMINARIES

First, draw a structure

Short sentences break them Correct sentences

Professional approach - Avoidjargon, slang or fancy words

Give it to a friend to proof-read

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Bad Grammar Effect!!

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Fancy Words Effect!!

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Writing disasters!!

Application samples

This is from Oracle Bangalore:

>From an employee who wasperforming the "mundan" ceremonyof his 10 year old son: "as I want to

shave my son's head , please leaveme for two days.."

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Writing disasters!!

Application samples

From H.A.L. Administration Dept:"As my mother-in-law has expiredand I am only one responsible for it,please grant me 10 days leave."

An incident of a leave letter:

"I am suffering from fever, pleasedeclare one-day holiday."

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Writing disasters!!

Application samples

Another employee applied for halfday leave as follows:

"Since I've to go to the cremationground at 10 o-clock and I may not

return , please grant me half daycasual leave

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Writing disasters!!

Application samples

A leave letter to the Principal:

"A

s I am studying in this school I amsuffering from headache. I requestyou to leave me today."

Covering note:"I am enclosed herewith..."

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Writing disasters!!

Application samples

Actual letter written forapplication of leave:

"My wife is suffering from sicknessand as I am her only husband at

home I may be granted leave".

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Proposed Format

One term paper 80 marks

Thoughts journal 35 marks

Ideas journal 35 marks

INTERNAL - 150 marks

---------

EXTERNAL Term paper 50 marks

-------- Underlying theme - Creativity

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Modalities:

Expectations and Deadlines

1 Term paper

Topic from the list / out of list / inconsultation with a willing staff member

Possible formats Critique of a paper (Marketing Myopia)

Critique of a book (Bottom of Pyramid)

Secondary data Empirical paper primary data

Mathematical modeling

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Modalities:

Expectations and Deadlines

1 Term paper

Deadlines Topic and title - 1 week (1 hand-written

page, neat, legible, 10 marks) Interim report - February 15, 2010 (4 hand-

written pages, 20 marks)

Final report March 31, 2010 (10 hand-

written pages, 50 marks) Top 3 papers to be honoured brief

presentations

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Modalities:

Expectations and Deadlines

2 Thoughts journal

Your thoughts on management issues inthis semester

Maintain a journal (diary) on a rollingbasis

Be creative formats (e.g., time travel,

recipe) Deadline 1 hand-written page every

Monday, for 7 weeks, 5 marks each

Top 3 journals to be honoured

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Modalities:

Expectations and Deadlines

3 Ideas journal

Your imaginative product / service /solution idea

Group exercise No constraints, no feasibility checks

Be creative formats (e.g., how to trackmissing keys, jumping alarm clock)

Deadline 1 hand-written page everyMonday, for 7 weeks, 5 marks each

Top 3 ideas to be honoured and presented

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Clocky: The Jumping Alarm Clock

Clocky is a brand of alarm clock outfitted with wheels,allowing it to hide itself in order to force the ownerto be awake in an attempt to find it. Invented for anindustrial design class by Gauri Nanda, then a

graduate student at MIT Media Lab, Clocky won the2005 Ig Nobel Prize in Economics. After earning herMasters Degree from MIT, Nanda founded acompany, Nanda Home, to commercialize Clocky(available at www.nandahome.com)

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Posted by an Net blogger: Clocky the alarm

clock hides to block your snooze addiction

Do you hate getting up and the blaring alarm clock only resultsin you hitting the snooze 5 times and arriving to work late?Surely, you curse the alarm clock and accuse it of snoozing foronly 9 minutes instead of 10, robbing you of 1 minute extrasleep. (Actually, little known fact, most alarm clocks snooze

for 9 minutes not 10). Truly, you want to make it to work ontime, but ohhhhh how tempting hitting the snooze button just1 more time is. The Clocky alarm clock runs away and hideswhen you don't wake up. Clocky gives you one chance to getup. But if you snooze, Clocky will JUMP off your nightstand

and wheel around your room looking for a place to hide caneven jump 3 feet! Clocky is kind of like your dog or cat thatcomes pestering you on a Saturday morning wondering whythis day is any different than any other day and why you'restill in bed sleeping past 10am when you're usually up at 7am.

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Important

Meet the deadlines non-negotiable

Attendance record

Meet the teachers

Myself, office hours the course

period Be creative, not vulgar or

inappropriate

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Dont Let this Happen to you!!