Royal VKB Brand Book

Celebrating5 years of lifestyle driven innovations ...

Five years ago at VKB we set to work on something that would change our work for ever. We wanted to do something original within the fi eld of our traditional trade that, since 1789, had become so commonplace to us.

Something from which we drew inspiration was the accelerated tempo seen in people on account of changed prosperity and technological developments, which resulted in a changing consumer with more awareness than ever before.

People do not suddenly change their lifestyle, but gradually slip into a new lifestyle.

With regard to some new developments, they will make a conscious choice to deal with those differently, but hordes of other things often remain in the grey area between tradition or new lifestyle and in that grey area we often act subconsciously and follow our intuition.

The depth of those subconscious actions only becomes apparent when we are faced with new solutions that we are then just as likely to label matter-of-course.

Over the past 5 years, RoyalVKB has demonstrated that it has an awareness of how people live and deal with specifi c everyday problematic situations.

We make people conscious of the subconscious and prefer to do that in a way that fi ts in with what people want and what they fi nd pleasurable.

In our view, the combination of innovation, design and lifestyle continues to be the correct way of providing a solution to the present-day need. This is so that, when patterns change within society, space is automatically created for more innovative products.

You have therefore been warned…There is always more to come from us!!!

Joffrey WalonkerDesign Manager Royal VKB

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It is common knowledge that times have changed. Not so long ago, a set of cutlery and a tea set were given as gifts by the family to celebrate a couple’s marriage. Today’s weddings increasingly take place later in life, the traditional time for purchasing these products often postponed until such a time when a couple can afford them themselves. Additionally, through increased travel, we are seeing products for sale throughout the world which constantly infl uence our taste.

We like to remain individual, and that is now possible with a new concept that will constantly evolve and adapt to your ever-developing taste.

iD/cutlery presenation at the Dutch Design Hotel Artemis in Amsterdam

iD/cutlery by Bow-Wow

For more information, please visit: www.idcutlery.com

Inherit a new tradition. A new idea for dining. Personal cutlery. High quality stainless steel designs with a true identity. Uniquely shaped by international designers. Brought to you in small sets of four cutlery items and chopsticks, table-set in a stylish box.

A continuously developing series of explicit cutlery designs. Divided by identity, united in difference. Royal VKB iD/cutlery. Collect different designersí iD/cutlery varieties. Surprise your guests with cutlery that matches their identity. Offer your guests the choice of eating the “western way” or the “Asian way” anytime. Create a table setting to talk about.

iD/cutlery table runner

iD/cutlery - banners

Keywords:

iD/cutlery, customized language, customised to location

Royal VKB presentationin the Bijenkorf, Amsterdam

Your life consist of patterns, patterns that are related to things such as work, free-time spending / recreational time and life style.

We at RoyalVKB also live like that, we’re just people like you. And therefore we try to bring products, which help you and us in a pleasant way.

So discover our products and see where our world crosses yours...

iD/cutlery

Moodfl ame Cookware

“Royal VKB during the day” Nut Cracker

Herb Garden

Keywords:

iD/cutlery, customized language, matched to local collection, retail prices, product movies

Boomerang Wok by Nicolaï Carels

Patented food turning method

Stir-frying enables you put a delicious, varied and healthy meal on the table in no time at all. Unfortunately, when stir-frying some of the ingredients do tend to end up next to the pan. However, with the Boomerang Wok this is a thing of the past! Thanks to the unique patented cupped edge of the Boomerang Wok, the ingredients can be turned with a simple movement of the spatula. The ingredients always end up back in the pan.

The Boomerang Wok not only makes stir-frying a bit easier, but larger pieces of food, such as a fi llet of fi sh or meat can be turned in no time at all using the unique patented cupped edge.

The Boomerang Wok means it is no longer necessary to lift up the pan; the skills of a Chinese chef are incorporated in this pan.

Stir-frying has never been as much fun and as easy, and the cooker stays clean!

Royal VKB presentationin Galeries Lafayette, Paris

Herb Garden

Smart Kitchen

iD/cutlery

Mood Flame

Keywords:

iD/cutlery, customized language, matched to local collection, product movies

Product Postcards These post cards show the product image and the unique selling points on the back of the card. The text is printed in English, French and German. POS cards can be used in the white card displays (which we provide the fi rst time) and can be given away to customers. One set of POS cards contains 20 equal cards.

Measurements: A6 size (148 x105 mm)

Available promotional materials

Available Postcards:

Herb gardenVT830.CRD

Iced CarafeVC704.CRD

Nut CrackerVP308.CRD

Water CarafeVC703.CRD

Fresh TravellerVC620.CRD

Jar TopsVT820.CRD

Serving TrayVS501.CRD

CookwareVP1WH.CRD

Garlic CrusherVP303.CRD

Puzzle Dinner TrayVC450.CRD

Slowcooker VP403.CRD

measure & shakeVT801.CRD

cake & coffee TRAYVS506.CRD

tool links setVT805.CRD

Fruit BowlVS503.CRD

Tablebin VS507.CRD

Mood FlameVC301.CRD

Card Display (5 pieces) VDIVE.CHO

POS set Jar TopsWe developed this POS set to help customers visualise the use of our Jar Tops. The POS set contains 5 glass jars, 5 lids and a plastic A4-holder with poster. The text is written in English, German, French and Spanish.

Other languages on request, please contact:

Willemijn de [email protected]

iD/cutlery display This multifunctional display can be used to either display one or two set sof cutlery.The set contains posters of all cutlery models. The text is written in English, German, French and Dutch.



Dish Drainer Geo by Jorre van Ast

Is the dishwasher almost full or do you have a number of items that you prefer to wash by hand? The Dish Drainer Geo has been designed especially to drain this small amount of washing-up.

The Dish Drainer Geo is a splendidly designed mat; the subtle height differences in the design will ensure that the water will drain off. The Dish Drainer Geo means it is no longer necessary to use a large dish drainer which is awkward to store. The Dish Drainer Geo is fl at and takes up very little space. It can be put away if required, but that really isn’t necessary because its design, inspired by geographical contour lines, ensures that it fades harmoniously into every interior.

Product moviesDVD-rom with product movies (MPEG) and 1 brand movie or a DVD with product movies and 1 brand movie.

Products presented on de DVD:Boomerang Wok, Cookware, Fresh Traveller, Garlic Crusher, Iced Carafe, Jar Tops, Nut Cracker, Puzzle Dinner Tray, Serving Tray and preparing products compilation.

Custom DVD content available on request, please contact:


Royal VKB TV/DVDWhite 22” Flatscreen TV with internal DVD player.Availble on request, please contact:


Royal VKB playerBlack 7” movie & photo player.Availble on request, please contact:


Available promotional materials

Bags

Black cardboard Royal VKB bags with handles.To be used on tradefairs and against charge for the retail.Measurements: 27 cm x 32 cm

Royal VKB bag (25 pcs) VBAGP.M (Euro 10,-)

Royal VKB brand stickerColor logo on transparent vinyl background. To be used for instore branding.

Measurements: 40 cm x 11 cm

Royal VKB dealer sticker

Color logo on transparent vinyl background (front facing adhesive). To be used on the inside of the shop window.

Measurements: 10 cm x 10 cm

www.royalvkb.com

Product Information Pages

All the information you need about each individual product on one page in a logical order (including bar codes, USPs and images).



Royal VKB Head Of ce Zilverstraat 40 2718 RK Zoetermeer The Netherlands Tel.: +31 79 3680 500 Fax: +31 79 3680 572 [email protected] www.royalvkb.com

Puzzle Dinner TrayVC450.CHT

8 710704 486582

Unique Selling Points• Children will learn the correct table setting whilst

eating• All the parts t together to make one puzzle• Entertains your child whilst you prepare the meal• Made of colourful melamine

Product Speci cationsPuzzle Dinner Tray

Designer Wendy Boudewijns

Materials Melamine

Dimensions 32 x 25,9 x 3

Weight 800 g

Package 27 x 34 x 8,8

Inner Carton (IC)

IC Contents 2 pcs

IC Gross Weight

Export Carton (EC) 37 x 30 x 36

EC Contents 4

EC Gross Weight 5 kg

Pallet

Customs Tariff Number 3924 1000 00

Cleaning method Dishwasher safe

CoD China

Dimensions = Height x Width x Depth (cm)

Puzzle Dinner Trayby Wendy BoudewijnsThis is my puzzle tray. All the parts make one puzzle. Children will learn the correct table setting while eating. Enjoy my thoughts for food.

3Royal VKB Head Of ce Zilverstraat 40 2718 RK Zoetermeer The Netherlands Tel.: +31 79 3680 500 Fax: +31 79 3680 572 [email protected] www.royalvkb.com

French Carafe Gift setVC702.SET

8 710704 486742

French CarafeVC702.001

8 710704 485462

Picardie Glasses (6x 0,16 cl)DURAL.GL6

0 080576 002011

Product Speci cations

French Carafe Gift set French Carafe Picardie Glasses

Designer kaptein Roodnat

Materials Glass

Dimensions ø 11 x 40 ø 11 x 27 ø 7,5 x 7,8

Weight 1320 g 750 g

Package 22 x 12,3 x 29,5 8,3 x 21 x 14,5

Inner Carton (IC) 48 x 31 x 25 27,5 x 24 x 35,5

IC Contents 4 6

IC Gross Weight 7,3 kg 4,8 kg

Export Carton (EC) 29 x 38,5 x 44,5

EC Contents 12 pcs

EC Gross Weight 11 kg

Pallet 20 EC

Customs Tariff Number 4419 0090 00 4419 0090 00 7013 3999 00

Cleaning method Dishwasher safe

CoD Slovenia France

Dimensions = Height x Width x Depth (cm)

Unique Selling Points• Glasses can be stacked in the neck and you can

then transport the entire set in just one hand• Reference to the famous Duralex Picardie glass

French Carafeby Kaptein RoodnatThis is our carafe. The design is based on the traditional French glasses that everybody knows.Stack the glasses in the neck and you have one hand free when you carry it around. Enjoy our thoughts for food.

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Awards

The past fi ve year’s RoyalVKB has won numoreus awards. 13x Design Plus, 9x Reddot, 4x GIO Award, 3x North Sea Pearls, 3x Grand Prix, Dutch Design Award, Wallpaper Design Award, an Reddot Honourable Mention and fi naly a Design Management Award.

Needless to say we are very proud to have in that short time ....

2009

Objets déco

Best new product for Gifts

© 2010 RoyalVKB is a registered trademark of the Royal Delft Group, the Netherlands 072010

Royal VKB

Zilverstraat 402718 RK Zoetermeer

The NetherlandsTel.: +31 79 3680 500Fax: +31 79 3680 572

[email protected]

Royal VKB Brand Book

Documents

Transcript of Royal VKB Brand Book