Royal Queensland Yacht Squadron

...

Then – 2014- 5% net decline in membership numbers- Average age demographic of 57 years- Under-representation of women and families- A belief that there was not much we could do

about growing membership- Surrounding sports clubs in decline and closing:

- Polo Club- Rugby Club- Irish Club

Now – 2019- Significant growth in membership numbers- Growth in participation from women and families- Average age demographic improved to 51 years- Predominance of on-water membership- Over 150 junior and youth members racing and

training each week in four distinct youth pathways

How . . .

THEN, NOW & HOW – A 5 YEAR COMPARISON OF MEMBERSHIP

THEN, NOW & HOW – KOTTER’S 8-STEP CHANGE MODEL

VisionRoyal Queensland Yacht Squadron is one of Australia’s great yachtclubs and is the gateway to the beautiful waters of Moreton Bay.Squadron members welcome you and your family to belong andshare our proud 135 year yachting history.

MissionTo promote participation in yachting, cruising and all on-wateractivities and to provide a strong sense of fellowship and belongingamongst members and guests, both on and off the water.

Values- Life long participation- Sustainability of the Squadron- Love of yachting- Sense of belonging- Pride in our world class facilities

THEN, NOW & HOW – RQYS VISION, MISSON & VALUES

STRATEGY

Pillar 1: ParticipationOur first pillar focuses on our commitment to facilitating participation in the sport of yachting, and providing more channels through which members andguests can become involved in the sport competitively and recreationally; be it through learning to sail, racing, cruising, volunteering or crewing.

Our goal is to provide the culture, encouragement, infrastructure and environment to increase interest and remove barriers to participation in this greatsport. We have identified the need to improve pathways to participation for women, families and youth as well as maintain and enhance our traditionalyachting pathways. In order to diversify our member population and increase RQYS representation at all levels, we encourage learners to Olympians,across a wide range of participation options from stand up paddle boarding to offshore racing and cruising.

Pillar 2 & 3: Sustainability & World Class Member FacilitiesOur second and third pillars ensure the continuing prosperity of our prestigious Squadron for the next 131 years and beyond. Underpinned by strongbusiness and membership growth, the Squadron’s commitment to sustainability encompasses environmental care and protection, first class hospitalityservices, member asset development & preservation, and destination acquisition. This strategy will sustainably produce and protect assets such as ourfish-friendly marinas, new sport and amenities facilities and exciting destinations down and across the Bay.

Pillar 4: Member Value and GrowthOur fourth pillar embraces members as the life blood of the Royal Queensland Yacht Squadron. We are proud that our Squadron has one of the highestpercentages of yachting members when compared with other yacht clubs in Australia. Our strategy also encourages and enables important on-waterparticipation opportunities to our growing family, female, and social member intakes. RQYS provides the perfect membership opportunity for those with alove for all things on the water.

RQYS Reclamation of Eastern Beach – Dredge & Dinghy Sustainability Plan

PILLAR 2 & 4: SUSTAINABILITY & MEMBER VALUE AND GROWTH

Where does our Sail Pass lead sailors?

...

SAIL PASS > RQYS MEMBERSHIP

A variety of options available for sailors:

• Pro –rata rates (ability to pay by the month

• Australian Sailing coverage all year round

• Ability to Crew for large regattas (Brisbane to Keppel, Sydney to Hobart)

• Boat Ownership• And so much more!

Participation Pathway Communication Initiative

Purpose: Understand, Tidy / Improve then Articulate our sailing pathways to potential, incoming and current Sailing Academy students

Plan: Communicate in interactive online format: “choose your path” + wall art + send-outs to all course participants & greater membership

RQYS SAIL OUR BOATS PACKAGE

10 Sail Package provides:

• Competency Training & Assessment on our Elliot 6’s (via the Start Crewing & Helming/ Start Skippering Course)

• Recreational Groups (such as Match Racing, Friendly Racing)

• The ability to participate in Club Sailing events (such as WAGS)

• Leisure Sailing with the family

RQYS SAIL OUR BOATS PACKAGE

20 Sail Package provides:

• Use of our Elliot 6 and Far East 28R• Competency Training & Assessment for

both vessels (via the Start Crewing & Helming/ Start Skippering Course)

• Recreational Groups (such as Match Racing, Friendly Racing)

• The ability to participate in Club Sailing events (such as WAGS)

• Leisure Sailing with the family

SAIL PASS AND SOCIAL DAY PASS MEMBERSHIP

2691

1861

Sail Pass Social Day Pass

Total Number of Members(Sail Pass and Social Day Pass)

32

53

33

04

32

68

33

20

32

13

31

68

31

84

32

77

36

18 41

15

43

68

40

25

44

00

43

25

4 10

28

12

29

10

10 98

8

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r-0

8

Ap

r-0

9

Ap

r-1

0

Ap

r-1

1

Ap

r-1

2

Ap

r-1

3

Ap

r-1

4

Ap

r-1

5

Ap

r-1

6

Ap

r-1

7

Ap

r-1

8

Ap

r-1

9

Ap

r-2

0 (

Pro

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Membership Numbers Sail & Social Day Pass

Total RQYS Membership Numbers including Sail & Social Day Pass

2014 - 2019

SAIL PASS AND SOCIAL DAY PASS MEMBERSHIP

Full19%

Young Adult4%

Crew54%

Social23%

Sail Pass & Social Day Pass Conversion into RQYS Membership

19

4

53

23

Full Young Adult Crew Social

Crew Membership Growth (2014 – 2019 YTD)

224 267 324 439 528 425

43

243

1012

714

353326

2014 2015 2016 2017 2018 2019

Crew Membership (Growing) Sail Pass (Stabilising)

More people are preferring to apply as Crew Members rather than Sail Pass members by being made aware of the various options available to them through staff contact. The majority of Sail Pass applications are received from WAGS.

SAIL PASS FEE SCALE

For Clubs, National and International Regattas:

WAGS Sail Pass

• First 6 times = $25 which includes a $10 Food & Beverage Voucher

• 7th time and onwards = $35 per day/sail

• First 3 times are Free• 4th time to 6th time = $15• 7th to 12th time = $35 per day/sail

Membership is required after the 12th day/sail

RQYS Crew Membership costs as little as $1.10 per day.

SOCIAL DAY PASS FEE SCALE

For Clubhouse facility use:

• First entry is free• 2nd time to 6th time = $10• 7th to 12th time = $25 per day/sail.

Membership is required after the 12th day

RQYS Social Membership costs as little as 60c per day.

SAILING

OPPOURTUNITIES

FOR

FAMILIES

Temptation Revelation Imagination Ambition Elation Inspiration

Jubilation Reflection Fascination

Aquila 44 Power Catamaran

1/10 Share – $134,990 NEW

Monthly service fee - $1450*

Integrity 380 Sedan (2015)

1/10 Share – $52,500

Monthly service fee - $625*

Lagoon 39 Catamaran (2013)

1/10 Resale Share – $55,000

Monthly service fee - $870*

Beneteau Oceanis 45 (2016)

1/10th Resale Share - $55,000

Monthly service fee - $775*

Jeanneau 379 Sun Odyssey (2012)

1/10 Share - $24,990

Monthly service fee - $700*

Jeanneau 36i Sun Odyssey (2012)

1/10 Share – $15,000

Monthly service fee - $650*

Beneteau Oceanis 41.1(2019)

1/10th Share: $49,990

Monthly Service Fee: $725

Hanse 505 (2014)

1/10th share: $59,990

Monthly Service Fee: $880*

Jeanneau/ Sun Odyssey

1/10 Shares $59,00

Monthly service fee $880*

SHARE BOAT OWNERSHIP

SAIL PASS APPLICATIONS – APP OR PEOPLE?

PROVIDING TRAINING & ACCESS FOR FAMILIES

. . . ON THEIR BOATS

Learning via CoachingAS Curriculum ?RYA Certifications ?