Roundup used on all GMO crops

NEW PRODUCTS

FIND Marketing Plans, Strategy behind them!

Look for Slideshare Presentations

Google: Fiji Water 2015 slideshare

1. Link to Strategy - Fiji Slideshare2. Link to Promotion for the New Product - TV Spots3. Summary of the strategy and what you think of the new product idea4. Product represents: new line, addition to line, etc.

Follow Assignment Directions

Google: Chobani Marketing Plan

NEWSLETTERS

1. What is this newsletter about?

2. Why do my subscribers care?

3. What do I want them to do?

3 Questions

Personalized with Name50% increase in opens!

About: Solving YOUR Marketing Challenges

Why do they care?: Free help to solve my problems

What do I want them to do? Write to me with their challenge and I’ll answer it personally or in my blog. (Interesting way to develop relationship AND know what content to write about.

About: Sharing tips for reducing waste

Why do they care? We love you for hating wasteWhat do I want them to do? Share stories with a community they identify with...

About: Sharing tips for reducing waste

Why do they care? Children creating change

What do I want them to do? Read other stories, start Composting and look for more tips on the website

About: Green News with loads of smarts and a splash of sass

Why do they care? Want to know news but with an edge to it

What do I want them to do? Click into site from catchy headlines

2013Last Newsletter of

SoCal 350.org

Opposition to oil trains

Gov. Brown $1 billion for drought

Earth Day April 22 - events on Eventbrite

Burlington, Vermont 1st US city 100% on Renewables

City approves curbside planting of fruit trees and vegetables

IDEAS for Newsletter

San Diego - communities getting their own power (CCA)

Sources

Wilderutopia

SoCal 350 Facebook

Earth Day Events - Southern California

350.org website, Facebook, Twitter

Grist

The Guardian - Environment Section

Communication

http://freerange.com/thinking/post/one-great-idea-business-leaders-as-mythmakers

6 Design TIPS

1. Create a Header (Share As)2. Let your Logo dictate color scheme3. Stick to standard fonts4. Use subheadings5. Stack content6. Use pictures

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