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Vivek college of commerce tybms

SUPERMARKETS IN INDIA Page 1

INTRODUCTION

A supermarket is a departmentalized self-service retail store offering a wide

variety of food products, such as meat, produce, dairy, and so forth, along with

various household merchandise. It is larger in size and has a wider selection

than a traditional grocery store. Supermarkets are generally situated near

residential areas for easy access and maximum sales. While supermarkets

offer convenience and variety to consumers, they have attracted significant

criticism.

As with so many advances, both technological and social, selfcentered

greed on the part of those in authority causes problems. For the

supermarket to be beneficial to society, those owning and managing the stores

must take responsibility to serve the whole purpose, social and environmental.


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OVERVIEW

The supermarket typically comprises meat, produce, dairy, and baked

goods departments along with shelf space reserved for canned and

packaged goods. A variety of non-food items such as household cleaners,

pharmacy products, and pet supplies are also available. Most supermarkets

also sell a variety of other household products that are consumed regularly,

such as alcohol (where permitted), household cleaning products, medicine,

clothes, and some sell a much wider range of non-food products.

The traditional supermarket occupies a large floor space on a single level and

is situated near a residential area in order to be convenient to consumers. Its

basic appeal is the availability of a broad selection of goods under a single

roof at relatively low prices. Other advantages include ease of parking and,

frequently, the convenience of shopping hours that extend far into the evening.

Supermarkets usually make massive outlays for newspaper and other

advertising and often present elaborate in-store displays of products.

Supermarkets are often part of a chain that owns or controls (sometimes by franchise)

other supermarkets located in the same or other towns this

increases the opportunities for economies of scale.

Most supermarkets are similar in design and layout due to trends in marketing.

Produce tends to be near the entrance of the store. Milk, bread, and otheressential items may be located in the rear or other out of the way places. This

is purposely done to ensure maximum time spent in the store, strolling past

other items and capitalizing on impulse buying. The front of the store is where

one finds point of sale machines or cash registers.


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Many retailers have implemented self-checkout devices in their stores in an attempt to

reduce labor costs. A group of four or five self-checkoutg machines can be supervised

by a single assistant.

Supermarket check outIn North America, supermarket chains are often

supplied from the distribution centers of a larger business, such as Loblaw

Companies in Canada, which owns thousands of supermarkets across the

nation. They have a distribution center in every provinceusually in the

largest city in the province.

Supermarkets usually offer products at low prices by reducing margins.

Certain products (typically staples such as bread, milk, and sugar) are often

sold as loss leaders, that is, with negative margins. To maintain a profit,

supermarkets attempt to make up for the low margins with a high overall

volume of sales, and with sales of higher-margin items. Customers usually

shop by putting their products into shopping carts (trolleys) or baskets (selfservice)

and pay for the products at the check-out. A larger full-service supermarket may be

combined with a department store

and is sometimes known as a "hypermarket." Other services that

supermarkets may have include banks, cafs, day care, photo development, video rental,

pharmacies, and gas stations.


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History

In the early days of retailing, all products generally were fetched by anassistant from shelves behind the merchant's counter while customers waited

in front of the counter and indicated the items they wanted. Also, most foodsand merchandise did not come in individually wrapped consumer-sized

packages, so an assistant had to measure out and wrap the precise amountdesired by the consumer. These practices were by nature very labor-intensiveand therefore also quite expensive. The shopping process was slow, as thenumber of customers who could be attended to at one time was limited by thenumber of clerks employed in the store.The concept of a self-service grocery store was developed by ClarenceSaunders and his Piggly Wiggly stores. His first store opened in Memphis,

Tennessee in 1916. Saunders was awarded several patents for the ideas heincorporated into the Piggly Wiggly stores. The stores were a financial successand Saunders began to offer franchises. A&P was another successful earlychain in Canada and the United States, having become common in NorthAmerican cities in the 1920s.The general trend in retail since then has been to stack shelves at night and let thecustomers get their own goods and bring them to the front of the storeto pay for them. Although there is a higher risk of shoplifting, the costs ofappropriate security measures will be ideally outweighed by the economies ofscale and reduced labor costs.

According to the Smithsonian Institution, the first true supermarket in theUnited States, and the world, was opened by ex-Kroger employee Michael J.Cullen, on August 4, 1930, in a 6,000 square foot (560 m) former garage inJamaica, Queens, New York. The store, King Kullen, named for King Kong,operated under the slogan "Pile it high. Sell it low." The main difference

between this store and the Piggly Wiggly stores was that Cullen's store wasmuch larger, and they stocked national brands of food that were not easilyfound at neighborhood markets. The rise of the refrigerator also gave Cullenthe idea to install a parking lot near the supermarket so people could buy large

quantities of food for storage. When Cullen died in 1936, there were 17 storesin operation.Existing grocery chains like Kroger and Safeway at first resisted Cullen's idea,

but eventually were forced to build their own supermarkets as the NorthAmerican economy sank further into the Great Depression and consumers

became price-sensitive to a degree never seen before.


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Kroger took the idea one step farther and pioneered the first supermarket surrounded onall four sides by a parking lot. Soon, other supermarkets popped up, using the ideasthat Cullen had originated to attract many consumers.Supermarkets proliferated in Canada and the United States after World War II.

Throughout the 1950s, supermarkets spread into Europe. The rest of the worldaccepted supermarkets throughout the 1960s, 1970s, and 1980s, with some

parts of Asia accusing the major supermarket chains of promoting westernization.Supermarkets rose to prominence in Africa in the 1990s,spreading rapidly through eastern and southern Africa.

North American supermarkets are often co-located with smaller retailers instrip malls and are generally regional rather than national. Kroger is probablythe closest thing to a national chain in the United States but has preservedmost of its regional brands like Ralphs, City Market, and King Soopers. InCanada, the largest food retailer is Loblaw Companies. Loblaw Companiesoperates grocery stores across Canada under a variety of regional namessuch as Fortinos, Zehrs, and the largest Loblaws (named after the companyitself). Sobeys is Canada's second largest supermarket with locations acrossthe country, operating under many banners (Sobeys, IGA in Quebeclocations). In the United Kingdom, Tesco is the largest chain of supermarketsfollowed by ASDA and Sainsbury's.Exterior of a typical British supermarket (a Tesco Extra)In many parts of theworld, the proliferation of out-of-town supermarkets has been blamed for thedisappearance of smaller, local grocery stores and for increased dependency

on the automobile (and the consequent traffic). In particular, some criticsconsider the practice of selling loss leaders to be anti-competitive, and arealso wary of the negotiating power large retailers have with suppliers.Supermarkets own much of the food retail in many countries. In the UnitedStates, 70 percent of the food retail is controlled by supermarkets. The figureis similar in Europe. The rise of supermarkets in Asia, South America, andAfrica places supermarkets in control of about 55 percent of all food retail inthe regions.It was formerly common for supermarkets to give trading stamps. Today, mostsupermarkets issue store-specific "members cards," "club cards," or "loyaltycards" which are scanned at the register when the customer goes to checkout.Typically, several items are given special discounts if the credit card-likedevices are used. Today supermarkets face price competition from discountretailers such as Wal-Mart and Zellers (non-union labor and greater buying

power) and warehouse stores such as Costco (savings in bulk quantities).


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Typical supermarket merchandise


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Larger supermarkets all over the world typically sell many different

types of items, such as:

* Alcoholic products (where provincial/state and/or local laws allow)* Baby foods and products* Bakery* Books, newspapers, and magazines, including supermarket tabloids* Bread* Car care products* Confectionery* Cosmetics

* Dairy products* Diet foods* Electrical items* Flowers* Frozen foods* Fruits and vegetables* Greeting cards* House cleaning products* Meat

* Medicines and first aid items (mostly over-the-counter, somesupermarkets have pharmacies)* Non-alcoholic beverages, such as refreshments and water* Personal hygiene and grooming products* Pet foods and products* Rice and Wheat* Seeds* Spices* SnacksSome countries expand their supermarkets to include products that are not

related to food and necessary items, such as music CDs, movies, andclothing.


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Typical store architecture

Most supermarkets are similar in design and layout due to trends in marketing.

Fresh produce tends to be located near the entrance of the store. Milk, bread,

and other essential staple items are usually situated toward the rear of the

store and in other out-of-the-way places, purposely done to maximize the

customer's time spent in the store, strolling past other items and capitalizing on impulse

buying.

The front of the store, or "front end'" is the area wherepoint of sale machines or cash registers are usually located. Many retailers

also have implemented self-checkout devices in an attempt to reduce labor

costs.


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HOW TO LAYOUT SUPERMARKET

Supermarkets operate in a manner that is designed to push the user through

the store until they end up at the cash register. Think about when you first walkin, what do you see? Typically, you feel like you only have one way to go.From there you will probably see the vegetables and maybe the bakery. Fromthe veggies you encounter meats and possibly refrigerated foods such ascheeses, juices and dairy. In the middle aisles you will have your dry goodsand breads. On one side of the store you will have your household items likecleaning supplies, tissue, baby supplies and storage supplies. Now as you turnfor the cash registers you'll encounter your frozen foods and desserts. While you'rewalking through the grocery store, you will want to have thissame kind of flow in your store. Your frozen foods are usually the last itemsyou encounter because they are frozen. If you picked them all up first, theywould probably be partially defrosted by the time you finished your shopping.This is may be practical, but it's what lies in between where the marketingreally comes into play. Think about it like this, the first thing you encounter isthe veggies and all the way across the store is the dairy. Why? Because in

between picking up your veggies, you're going to see that you need cereal togo with your milk. When you see the cereal, you're going to have two optionson this aisle. You can go for the cheaper and a little healthier cereal that isdown near the floor shelves. Or,

you can go for the more expensive and more sugary cereals that are in theeyesight of your five year old child. See the marketing here?The idea of the grocery store is that you feel like you're getting around thestore quickly to get your three items, but you're more likely to get a good walkin and go home with six items and that's not even including what you're goingto see at the cash register and be tempted to purchase.The flow of the grocery store is designed specifically to encourage shoppers to

pick more than what's on their list and it often works in this manner, except onthose individuals who are strict shoppers and only get what's on their list.Supermarkets are also set up to appeal to the younger generation, as many oftheir favorite items are right in eyesight on the third or fourth shelf. They could

place all the essentials right in one location, but you wouldn't be able to marketall of your other products if you did that.The best way to layout your grocery store is to keep the essentials in the fourcorners and place items that are appealing right in eyesight. These are the twokeys to the supermarket layout


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Inventory Control System for Supermarkets

Inventory control in the convenience store business is important because

these businesses depend on the rapid turnover of the inventory items with a

limited shelf life at relatively small margins. The convenience store must beable to satisfy the customers by being able to supply the desired merchandise when

required and not have a large amount of capital tied up in the inventory

items lying in the store. The items that are likely to be in demand must be

ordered just in time and then sold prior to the expiry of their shelf life. In order

to satisfy the customer and make a decent profit, CRM, inventory analysis and

control as well as automated ordering systems are very much desirable in a

convenience store. In this report, an attempt has been made to analyse

convenience store inventory systems and to present the most appropriatesolution for a variety of stores.


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Supermarket Strategies: What's New at the Grocer?

From ready-to-eat meals to eco-fr iendly offer ings, food retail ers are

f inding more ways to distinguish themselves and win customers

It's no surprise that in a recession consumers cut back spending. The first

things to go are fancy luxuries, but after all the fat is trimmed people begin to

cut necessities. Inevitably, they focus on their biggest expenses: housing,

health, and food.

So with little room to further cut prices or wow consumers with unique

products, food retailers are seeking out new trends and technology that might

differentiate them from competitors One way a grocer can impress consumers

is to get out of the way. Smart shopping carts, mobile coupons, and selfcheckout

lanes let consumers help themselves. They can pull up reviews onproducts, keep a running tab by scanning goods as they're placed in a cart,

download coupons for them on cell phones, and pay without ever entering a

line.


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Accommodating Busy Shoppers

Another tool is convenience. With most people on tight schedules, fewershoppers want to go out of their way for food. Stores such as Wal-Mart's(WMT) Marketside, Safeway's (SWY) Market, Supervalu's (SVU) Urban Fresh,and Tesco's Fresh & Easy are filling in the gaps between their bigger locationswith smaller stores and stocking them with ready-made meals, basics, andextras like in-store baby-sitters. The average sale might be smaller, but therepeat business can add up.As the purchasing power of minorities grows, grocers are increasinglyattempting to accommodate their tastes. Wal-Mart's Supermercado and

Publix's Sabor are examples of smaller, ethnic stores that cater to Latinos orimmigrants from Asia and the Middle East. More employees are bilingual, too.And now, there's no place for a customer to escape targeted advertising. Wal-Mart spent two years and $10 million developing Smart Network, an advancedin-store television market that can provide detailed product info and control theads on each individual screen. The black conveyor belts at Kroger's (KR)cashier stations are being branded, too, thanks to handiwork by EnVisionMarketing Group. Meantime, Walgreen's (WAG) and Wal-Mart are testing new RFIDtechnology.These embedded microchips let employees know when to restock emptyshelves and track in-store advertising to ensure it's placed where it belongsand when it's supposed to beto coincide with a national TV campaign, forexample. A Procter & Gamble (PG) trial boosted sales nearly 20%.Combine these advances with niche private labels, such as Supervalu's WildHarvest Organic brand; eco-friendly stores that Kroger and Price Chopper are

building; in-store restaurants now found in Whole Foods (WFMI) andWegman's, among other chains, and it seems there might be as many kinds ofstores as there are people.But that's the point. Supermarkets may not be able to pull shoppers away from

the competition by putting 2-liter sodas on sale, but convenience, greenproducts, or a ready-to-eat meals just might do the trick. Says Stern:"Differentiation works for the retailer who can truly master it


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SUPERMARKETS: CHALLENGES AND OPPORTUNITIES FOR

SMALL PRODUCERS

The question is not whether small producers should participate insupermarket-driven supply chains but rather how they can do so in a mannerthat improves their livelihoods.Supermarket BasketSupermarkets have assumed a pivotal role in agricultural sectors in both thedeveloped and developing worlds. Their increasing dominance of supplychains has brought about significant structural shifts, not least to the

livelihoods of small commodity producers which are ill-prepared to deal withsupermarkets and other agri-food Transnational Corporations (TNCs).The new risks posed to small producers from supermarket participation inagricultural supply chains are twofold.

1. ExclusionSupermarkets, driven by the need to maximise efficiency and minimise cost intheir supply chains, prefer to deal with larger suppliers perceived to bettermeet their quantity and quality requirements.

2. Pressure on both costs and revenuesCost is increased through the investments required to meet the emerging webof sanitary, environmental and social standards, as well as other commercialconditions. On the other side, the asymmetric bargaining power of thesupermarkets squeezes small producer revenues.However, given the reality of supermarkets role in supply chains, the questionis not whether small producers should participate in supermarket-driven supplychains but rather how they can do so in a manner that improves theirlivelihoods. Opportunities exist as the supermarkets potentially offer a regular

and sizable channel for small producers goods, and examples are emergingof supermarkets acting with the social and economic wellbeing of small

producers in mind.


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SUPERMARKETS IN INDIA

The concept of Supermarkets is not new to Indian consumers. Actually, the

British colonial government introduced the idea of Supermarkets to facilitate its

officers with access of all household goods under one roof. Supermarkets in

India houses varied shops selling different types of essential commodities

along with luxury items. These Supermarkets are mainly concentrated in urban

areas or semi-urban areas. Supermarkets operating in India typically has a

heterogeneous mixture of large and small individual retailers. Most of these

Supermarkets sell branded products of both, domestic and international

manufacturers. Supermarkets of India offer products with different price bands

for each and every sections of urban society.

HyperCITYIndia's largest hypermarket, located in Malad, Mumbai; part of the K. RahejaGroup; product range includes foods, homeware, home entertainment, hi-tech,appliances, furniture, sports, toys & clothing

Supermarkets


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Apna BazaarChain of supermarkets with 400 outlets in the districts of Telangana,Secunderabad, Hyderabad, Kurnool, Krishna, Guntur and Prakasam inAndhra Pradesh; started by the initiative of a non-profit and charitabletrust CARS headquartered in HyderabadSupermarkets

SpencersLargest supermarket chain in India; part of RPG Enterprises; has 125stores spread across 25 cities; product profile covers groceries & staples,home care & personal care products, garments, jewellery etcSupermarkets Retail Chains

Style PlusShop located at Keston road in Thiruvananthapuram; offers sports, traveland fashion accessories, apparels, electronics, gifts and music, homedcor, toy and baby products, stationery, books, magazines, cameras &

optics etcSupermarkets


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New Supermarket Chain in India

India opens western-style supermarkets. India's national capital region

will enter the modern retailing era today, with the opening of the first

recognisably western-style supermarkets in this sprawling conurbation of

15m people.

At a preview of one of three stores that will open in Noida, a satellite city

of Delhi, prices of key vegetables were about half those of other grocers

in the capital, a big draw in such a cost-sensitive market.

Reliance Industries plans to open 100 Reliance Fresh stores in the capitalby April as part of a proposed $5-$7bn (2.5-3.6bn) investment in a

"farm-to-fork" supply chain that will force radical change on one of the

largest and most inefficient sectors of the Indian economy.

In the latest phase of its breakneck roll-out of supermarkets ahead of the

arrival of foreign-backed retail rivals, Reliance will today open nine pilot

supermarkets in Noida, Gurgaon, Faridabad and Ghaziabad, four booming suburbs. It

opened its first store in Hyderabad last September and now has

46 in operation.With an average of 5.5 stores per 1,000 people, India has the highest retail

outlet density in the world. But almost all of the 12m "mom and pop"

stores that account for 98 per cent of the $300bn industry's sales lack

access to capital and technology.

The pace of the planned store roll-out is unprecedented, with Reliance

aiming to "carpet" 100m sq ft and achieve $25bn in sales by 2010,

according to Raghu Pillai, president and chief executive of Reliance

Retail.

Wal-Mart Stores late last year announced a joint venture with Bharti

Enterprises that will see it enter the Indian market as a wholesaler.

Foreign supermarket retailers are barred from India under the country's

foreign direct investment rules.


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Conscious of the political backlash it will face if it is seen to be putting

small shopkeepers to the wall, Reliance yesterday said its business would

be "inclusive" and that it would allow existing "mom and pop" stores to

buy from it at wholesale prices.

Promising to create 500,000 jobs in three years, Mr Pillai said the

industry's rapid growth would leave room for modern retailers to co-exist

with family-run operations. Reliance plans to open stores in 784 cities and

towns and 6,000 smaller towns.

At the Noida store, onions were on sale for Rs13 (15p) per kilo and garlic

for Rs81 per kilo, compared with Rs24 and Rs150 respectively at Allied

Fruit, a family-run store in Khan Market, a shopping area in south Delhi popular with

expatriates and wealthy Indians. "These are fabulous prices,"

said Jai Bendre, Reliance Retail's foods marketing head.

Reliance is also breaking new ground by pricing many products to the

second decimal place, a selling-point for customers whose average

shopping basket costs just Rs150. A pot of Chulbuli Imli, a confection

made out of tamarind, for example, was priced at Rs23.52.The emergence of potentially deflationary forces in the retail sector will

be welcomed by the Reserve Bank of India at a time when inflation has

broken out of the central bank's comfort range, crossing 6 per cent.

With money supply and bank credit growth of 20.4 per cent and 30.2 per

cent (ahead of targets of 15.5 per cent and 20 per cent), economists expect

the RBI to lift the repo and reverse repo rates 25 basis points to 7.5 per cent and 6.25

per cent tomorrow


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ARTICLE :

Largest Indian Supermarket opensArticle By Venkat Raman

image An unheard of crowd at the new Moshims Discount

House Supermarket in Mt Roskill, Auckland on June 20, 2009


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Moshims Discount House created history last week when it opened the largest

Indian Supermarket in New Zealand.

Moshims Discount House created history last week when it opened the largest

Indian Supermarket in New Zealand.

The new retail outlet, located on Stoddard Road in Mt Roskill is the first in a

series of expansion and refurbishment programmes of the burgeoning

enterprise.

More than 10,000 visited the new supermarket on the opening day on June 20

and the following three days to behold a huge variety of groceries, beverages,

fruits and vegetables and other items of daily use at home.

Moshims Plaza where the supermarket is located, also accounts for arestaurant and takeaway, a butcher shop, a tailor and alteration shop and

retail outlets for Indian sweets, ice cream and pizza.

The complex will also have a $2 Shop that has become ubiquitous and popular

throughout New Zealand.

The 2000 sq m complex has abundant space for customer car parking, a pre requisite for

retailing.

Moshims Discount House managing director Mohammed Hashim Khan said

public support has been overwhelming.While Moshims has always shared loyalty with a growing number of

customers, the support and encouragement experienced during the opening

days of the new facility demonstrated our mutually rewarding relationship, he

said.

The new supermarket stocks and sells a wide range of items that were hitherto

not available at the branded retail outlets.


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CASE STUDY

APNA BAZAAR

For us customer is First

INTRODUCTION

Apna Bazar is probably the oldest and largest consumer co-operative multistatesociety with a customer base of over 12 lakhs. The Rs 140-crore retailchain that, for over 55 years remained largely middle-class has 80 outlets inMumbai, Thane and the neighbouring Konkan region. It has recently openedits first shop outside the Maharashtra state, in Goa. Apna Bazaar hasdeveloped a strong brand image in the mind of the consumers. It enjoys strongconsumer loyalty. There are just 4%-5% consumers who shift over to otherretail stores.Brand name: Mumbai Kamgar Madhyavarti Grahak Sahakari Mandal LtdDate of Incorporation:9th May 1948 Constitution: Multi State Co-operativeSociety Sector: Private Industry: Retailing Registered Office: 106-A,Govingi Keni Road, Naigaon, Dadar [East], Mumbai 400014


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HISTORY

In 1948 it started with The Naigaon Grahak Sahakari Mandal Limited, which

became Mumbai Kamgar in 1958-59 after other consumer co. op. societies

merged into it. In 1962-63 the organization became Madhyawarti Grahak

Sahakari Mandal. In 1968, the organization started the nations first

departmental store on the mill worker dominated areas like Naigaon, under the

name of APNA BAZAR. In a short time the brand APNABAZAR grew popular

all over Mumbai and has never looked back since. After successfully

establishing a wide network of branches all over Mumbai, new branches wereopened along the Konkan stretch following demand. Further franchisees were

encouraged, giving livelihood opportunity to many entrepreneurs

PURPOSE OF ESTABLISHMENT

There was an industrial lockout as a result of which many textile workers

became unemployed. In order to help these workers and to provide them withemployment, the Mumbai Kamgar Madhawarti Grahak Sahakari Sanstha

Limited came into existence. They started a co-operative under the brand

name Apna Bazaar


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ABOUT APNA BAZAR

Think of a mixture of old and new, traditional and modern, past glory and

present bright times, think APNA BAZAAR, its the right place and the right

getaway for all our shopping needs. Its a place where you feel at home, a

home away from home. A place where you can scent quality, variety, security

and an aura of assured feel-good factor in terms of affordable and reasonable

rates.

Super Bazaars are no more a place where purchase-chore is a mechanical

affair, a place where one comes, makes purchases and goes. It has become aplace where one should experience the thrill of shopping, which is an art in

itself, an art which transmits a veil of joy, exuberance, fun, merriment, pleasure

and above all a feeling of pride. Step into that confines and experience a

shopping expedition in itself, step into Apna Bazaar and realise a whole new

world, a world of shopping paradise. Stay tuned with us, we bring you the best

and the latest of shopping goodies.

Apna Bazar is probably the oldest and largest consumer co-operative multistate

society with a customer base of over 12 lakhs. The Rs 140-crore retail

chain that, for over 55 years remained largely middle-class has 80 outlets in

Mumbai, Thane and the neighbouring Konkan region. It has recently opened

its first shop outside the Maharashtra state, in Goa. Apna Bazaar has

developed a strong brand image in the mind of the consumers. It enjoys strong

consumer loyalty. There are just 4%-5% consumers who shift over to other

retail stores.


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In 1948 it started with The Naigaon Grahak Sahakari Mandal Limited, which became

Mumbai Kamgar in 1958-59 after other consumer co. op. societies

merged into it. In 1962-63 the organization became Madhyawarti Grahak

Sahakari Mandal. In 1968, the organization started the nations first

departmental store on the mill worker dominated areas like Naigaon, under the

name of APNA BAZAR. In a short time the brand APNABAZAR grew popular

all over Mumbai and has never looked back since. After successfully

establishing a wide network of branches all over Mumbai, new branches were

opened along the Konkan stretch following demand. Further franchisees were

encouraged, giving livelihood opportunity to many entrepreneurs.

.

There was an industrial lockout as a result of which many textile workers

became unemployed. In order to help these workers and to provide them with

employment, the Mumbai Kamgar Madhawarti Grahak Sahakari Sanstha

Limited came into existence. They started a co-operative under the brand

name Apna Bazaar

Think of a mixture of old and new, traditional and modern, past glory and

present bright times, think APNA BAZAAR, its the right place and the right

getaway for all your shopping needs. Its a place where you feel at home, a

home away from home. A place where you can scent quality, variety, security

and an aura of assured feel-good factor in terms of affordable and reasonable

rates.


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They project the following highlights

Vastness and Space

They have the biggest chain of supermarkets in India operating with more than

500 outlets throughout the state, selling more than 6,000 essential

commodities.

They are the only biggest supermarket chain that keeps in view the

development of consumer association, indirectly cooperates with every activity

and supports consumer rights to acquire quality products without

compromising on quality.

They possess one of the best and biggest warehouse facilities. The same is

well equipped, scientifically tested to be of quality one. It also provides direct

employment to more than 1,000 volunteers and indirect employment to more

than 10,000 people. In this way it has been a good job creator and sustainer.

Their outlets are well spaced to display the vast range of products at easy

view angles, with ample room for people's movements. Each and every outlet covers an

average plinth area which is said to be a better space for this sort of

retailing format.

Location

All their outlets are located in prime locations which are home to people ofvarying backgrounds, income-range and purchasing power. They go by certain

points before setting up of Apna Bazaar outlet in that area/locality. They are: Density of population Easy Address Access to four corners of that particular locality Parking Space Real EstateNeighbourhood Outletsa study Income Groupa study Double Roadstheir impact Frontage

All of the above points are worked out to the nicety to provide the maximumbenefit to the consumers.


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Lowest Prices

The same Buying from the source of production.

Buying in large quantities by catering to the needs of all the Apna Bazaar

outlets in the state apart from our institutional sales. It has been possible due

to the following factors

The above two points provide the base for securing all the stocks at a very

cheap rate and the accrued profits are passed on to the consumers in the shape of the

following :

Providing all items at less than MRP rates.

Promotional activities.

Discounts and offers (freebies).

They have achieved tremendous success in the same and also it has been

possible due to their loyal nationwide producer base.

Quality

They adhere to the best quality standards, that is, our products are AGMARK

accredited. The same has been possible due to the long process commencing

from identification, selection, cleaning, purification, packaging and storage.

The whole work process tackled from the following angles - adulteration,

mixing and imitation. The other notable factor is that they ensure theweighment and quantity of the products before they are dispatched for sale

(before packing and after packing) in the warehouse

Work Force Productivity

They possess an army of well-trained large volunteer force that ensures maximum

interactivity. The same has given the advantage to get the best out

of their capacity vide making them work on a flexi-hour basis. their volunteerto-outlet ration has enabled them to divide work among them in areas as:

Service

Maintenance

Monitoring

Point-of-purchase assistance


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Easy and Quick Availability

All their outlets are equipped with a complete range of products that forms a

part of the daily/regular needs of a typical Indian family. All the products are

available under one roof, groceries, food and beverages, milk, personnel care

products, vegetables, crockery items and so on and also they come with depth

in range and makes. The whole process is based on the foundation of

Freedom of Choice to shop at a one-stop!

Home Delivery

They have introduced for the benefit of our consumers the concept of HomeDelivery, the same has been utilised well by people who are busy and have

little time to spare for shopping. The same is worked out by dialling our

helpline at no extra cost.

Ambience

To put their customers in the proper frame of mind and instill the dose of

shopping spirit, their outlets are done up in the most modern, tasteful and

well-decorated manner. The blue hoardings at their outlet's entrance signify a

positive spirit and approach serenity, calmness and above all that feel at

home theme. In addition to this, They are further guided by the themes of

Shop-at-Ease in Peace or Shopping Peacefully.


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Other Advantages

Their network extends to more than 1,100 mandals and has specified

consumer cells.

They possess a network of 30 branches in various parts of the city.

Value-added Services

Customer Suggestion Box: Every outlet possesses special boxes

wherein, their customers can deposit their suggestions and complaints

pertaining to any product or service.

Consumer Grievance Cell: Problems faced by the customers in their

day-to-day life relating to products and services used by them and thecomplaints against defects in them are lodged in cell. The same are

maintained carefully and resolved through consumer courts.

ConvenienceJoints: They are initiating the introduction of Bill

Payment service through which their customers can pay their

telephone, water, electricity bills and bookings for cooking gas, travel,

etc.

Supplier focus towards achieving world class supply chain efficiency. They are

very much focused and believe in the theme, Together let us redefine theview of business in the minds of consumers.


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Advantages

Continuous Availability

Authentic Promotions

Sale

Good Will

Brand Penetration

Low Transaction

Strengths

Higher Retention Rates

Stable SupplierRelations Multiplier Effect

Up-gradation at the Outer Level

Increase in display space

Creation of separate section called Latest or New Arrivals in each

product category (Encouragement to niche products)

Induction of more product lines into our product portfolio range Implementation of innovative, makes customers feel happy resulting in

an increase in the sales

Creation of regular promotional (frontage) space in all the outlets thus

helping the suppliers working out their business more practically at the

outlet level


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Friendly Advice to the Suppliers

They are a consumer organization as well as a retail chainour basic service

to the consumers start at the supermarket level and towards the same they

seek the cooperation from all their regular and trusted suppliers.

As a result, They demand more sops from the suppliers on mutually-beneficial terms

which will result in a substantial sale increase as well as quality service

to the consumers. The facility ofthis prompt service to the consumers can

only be understood by the suppliers/manufacturers who want enduring returns

(in retailing parlance) and not by those who look for everything quick in

todays competitive business world.

They encourage Quality Products

More Discounts / Margins

Your participation in various welfare activities conducted byCARS (Trust)

The other noted point is that they have a solid and established base all overthe state which is a major plus to the suppliers, manufacturers and farmers.The same comes about in the form of no investment required on advertising

and publicity and instead they can avail the facility of outlets all over the state,reaching so many consumers is a task possible only through Apna Bazaar.The Producer/Manufacturer also need not invest any money on advertisingsince Apna Bazaar will ensure the sale of his product. More than 20 lakhsconsumers all over the state are being introduced to new products, throughApna Bazaar.The most difficult problem faced by most well-known brands today is'imitation'. Imitation is so close to the real product that it is difficult for theconsumer to distinguish between the real product and the imitation. As aresult, the manufacturers of the quality products and the buyers of the imitation

products are the ultimate losers. Manufacturers can also avoid the hurdle ofimitations, by selling their products through the totally centralised and transparentfunctioning of the Apna Bazaar. The members of the Apna Bazaarare also members of the local Consumer Association, so they will have a goodidea of the quality of the products. In this way, the sales of pure and quality

products will increase by leaps and bounds.


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INFRASTRUCTURE

Warehouse

Their warehouse is located on Nagarjuna Sagar Road; the same covers anarea of 2 acres and houses facilities as storage, packing, cleaning, lab testing,transportation, computer section, accounts and security. Their warehouse

possess the capacity to store around 500 companies indented productsbesides grocery products of each category in large quantities.

Clearing of Stocks

Unclean and unfinished grocery products that are brought from the production

places are cleaned and purified thoroughly with the help of both machines and

people


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Lab Testing

They possess one of the best laboratory facilities in the nation, the same are

well-manned by experienced technicians. All the material that comes to the

warehouse is tested based on the following parameters:

Dryness

Moisture Content

Nutrition value

Assessment of holding period

Adulteration

Weighment

After the process of testing is done, the material is packed for sale. In additionto the following above parameters, They also follow the guidelines issued by

the AGMARK (Govt., quality certifying organization).

Packing

They possess the most modern packing procedure that takes care of

packaging of Liquids, Semi-solids, Powders and Solids.


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Storage

They observe strict storage procedure as aeration, usage of disinfectants, etc.,

related to storage of company and grocery products are taken care of well.

They possess an in-built cold storage that is available for the storage of items

such as tamarind, etc. All the products are stored category wise and arranged

neatly for immediate despatch to the various Apna Bazaar branches.

Information Technology

Todays age demands the need for usage of technology, technology holds the

key and most importantly information technology is a foregone necessity. Forsheer accuracy and instant information, there is no alternative to information

technology.

They possess the best and state-of-the-art computer equipment which

integrates the complete process of the organization linking all the

departments, the warehouse and the wide chain of supermarkets the whole

work process being manned by over 60 well-trained people, sharpened by in- house

training. The computer personnel are kept abreast with the latest in

information-technology arena. The whole network is integrated by WAN which

ensures quick and instant flow of information and the same enables the

management to chart out proper plans for further sales/purchases in the

outlets.


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Legal Cell

They possess a well-tuned Legal Cell; the same has rendered yeoman service

to the consumers. The secret of its success has come from the fact that the

consumers are encouraged to come to the office and put forth their

grievances/views/suggestions, so that the required action can be taken.

One of the most noted achievements of this has been, the farmers of 2

Districts of the state of A.P. secured justice in the form of compensation worth

Rs 75 crores from the seed traders. The other achievement has been the

Maruti Udyog Ltd., was directed to pay RS 12 crores as compensation to the

concerned consumers.

Human Resources

They possess a fine and efficient team of human personnel, which has been a

major boon to them. As on now, we have around 1,000 volunteers who are

satisfied and contented lot.

They believe in the principle that people with high dedication levels,

punctuality and quick grasping power are the need of the hour in our gigantic

task of providing nothing but the best at affordable rates to the consumers. In addition

to this, They also instill in the volunteers the need to be matured,responsible and good citizens of the country.

Service Ethos

They believe in the spirit of service, have an in-house motivational classes to

arouse the spirit of volunteers towards the path of delivery proper and

responsive customer service. Further more, they are trained to interact in the

right manner with customers keeping in focus an intensive customer-approachand respect for their duty towards them.

They are proud to say that we have maintained the said principle ethos, the

non-profit nature of the organization being a great source of quicker passage

to achieve the same.


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Making Shopping a Delightful Chore

Shopping has undergone a sea change in the way it is done, executed and

enjoyed. It has become an art in itself, something which provides that extra zip

to the confidence and motivation levels of the customers who throng a

shopping joint. They are well aware of the same and have introduced many

enlightened and stimulating steps which make the whole game of shopping a

memorable, exquisite and noteworthy one.

Reading and Music

They Has been introduced to enable every customer to enjoy every minute of

time spent in the supermarket. their outlets are equipped with books andmagazines.

Greet With a Smile

They know that a beautiful and neat smile with a pleasant approach goes a

long way to make the chore of shopping a delightful affair. their customerrelation

policy is based on decent norms of behaviour, courtesy and manners.

Isnt it said that a good smile and a timely wish helps put a customer at easeand proper frame of mind to go ahead with shopping.

Home Shopping

They are well-aware of the potential of information technology and its impact

on peoples lives. They are going global with our outlet coming up online, that

is, e-commerce way, the same will fetch more benefits and savings to our

valued customers.To ensure that shopping is not all shopping, They have introduced the

following extra

Attached Bakery,Chat,Ice-creams and Fruit Juice Centre

Attached pharmacy bites


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How to start - an Apna Bazaar

Being a peoples movement, Apna Bazaar goes by the principle It is not

people who carve for profits, but those who wish to serve the society and earning

regular income as a source of their livelihood. This principle acts as

bedrock for starting an APNA BAZAAR.

Those who fall under this category are Housewives, Retired Citizens, the

unemployed and any other persons who are capable of starting an Apna

Bazaar in their neighbourhood. There are four categories of Apna Bazaars:

Home Apna Bazaar

Mini Apna Bazaar

Medium Apna Bazaar

Mega Apna Bazaar

Those who wish to start one such Bazaar should (as per their area and

number of members) deposit an amount ranging from RS 1 lakh to RS 5 lakhs

with the Consumer Awareness and Research Society Trust and enroll as a

Co-ordinator. Similarly, the coordinator should also make arrangements for

space or accommodation, from 150 to 1,000 S.R., in accordance with the

class of APNA BAZAAR, to be established. Atleast one person who has

obtained a minimum education of up to 10th standard should be appointed for

supervision and 1-3 helpers can be employed as per the need and size of the

APNA BAZAAR.

After the deposit is made, the accommodation arranged and the required

personnel and assistants appointed and these three requirements taken care

of by the depositor, the CARS Trust will take the entire responsibility and care

of the remaining things to be done. They are as follows:

The Governments Licenses required for the establishment of APNA BAZAAR, Billing

Machines, Weighing Machines, Racks, Furniture and other

infrastructural facilities will be provided (as per the Deposit) by the CARSTrust. The CARS Trust will also supply all the items of daily consumption to be

sold to the consumer, at rates fixed by the trust. The goods will be transported

to the Centres in special transport vehicles. Also, the payment of taxes will be

processed by the trust.


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The products rate sold at our outlets at a rate which adds a minimal 7% to the

manufacturing price, the Coordinator will receive 5% of his total turnover as

Service Charge and the remaining 2% is used for transpiration, cleaning,

packing and other incidental expenses. Depending on the size of the APNA

BAZAAR, the number of members and the quantity of sales at the Centre,

each coordinator will on average earn about RS 10,000/- to RS 50,000/- as

service charge alone. If the Coordinator, while extending full service to the

consumer and in complete keeping with the terms and conditions and rules

and regulations of APNA BAZAAR, manages to increase the turnover he will

then be eligible for an extra income.

The food items and products will be cleaned, packed and the rates fixed

before them are sent to the coordinator. Hence the coordinator can

conveniently and directly supply the goods to the consumer.

The food grains, products and other items obtained from the sources of

production are tested for quality in the laboratories, before they are packed.

The items are cleared, packaged and then sent to the APNA BAZAAR outlets The

promotional and publicity requirements, the pamphlets, wall posters,

banners, Audio, Video materials, applications and membership forms.Passbooks and Bill books will also be supplied to the Coordinator by the

CARS Trust. Depending on the occasion and necessity, Radio and T.V.

announcements and advertisements will also be released. The Coordinator

will be given special training by the CARS Trust.

Within the parameters of the CARS Trust rules, the Coordinator can transfer

the Coordinatorship or terminate it.


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Consumer Welfare the Ultimate aim of APNA BAZAAR

The consumer who avails the services and benefits of APNA BAZAAR will

have to pay a nominal membership fee of RS 10/- per Family per annum and

obtain Membership. The Membership and preference will be given on First

Come First Serve Basis. According to the size of the APNA BAZAAR, the

number of members in each may range from 1,000 to 4,000 members. The

membership fee collected from the consumer will be deposited for Consumer

Welfare activities and will be utilised to extend widespread services,

improvements, progress and development of the CARS Trust. Further, due to

the reduced prices in APNA BAZAAR, the market price will also be broughtunder control, increasing the purchasing power of the customer and

acknowledging his importance in the socio-economic structure.

Only items supplied by the CARS Trust will be available at the APNA

BAZAAR, so the consumer can confidently be assured of the quality

and purchase without the fear of adulteration. Since the food grains are

pre-cleaned, it is time-saving and very convenient and ready for use for

the Consumer.

The Consumer can purchase daily essential items at rates which are3% to 30% less than the market rate.

More than 1,000 varieties of consumer items including dals, stationery

and so on are available at APNA BAZAAR. In future Fertilisers,

Pesticides, Seeds, Electric, Electronic and various types of Home

appliances will also be available and supplied by APNA BAZAAR.

Every member will be issued an identity card along with the pass book.

The details of the bills on every purchase made by the consumer will be

entered in the pass book.membership fee collected from the consumer will be depositedfor Consumer Welfare activities and will be utilised to extend widespread services,

improvements, progress and development of the CARS Trust. Further, due to

the reduced prices in APNA BAZAAR, the market price will also be brought

under control, increasing the purchasing power of the customer and

acknowledging his importance in the socio-economic structure.


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Only items supplied by the CARS Trust will be available at the APNA

BAZAAR, so the consumer can confidently be assured of the quality

and purchase without the fear of adulteration. Since the food grains are

pre-cleaned, it is time-saving and very convenient and ready for use for

the Consumer.

The Consumer can purchase daily essential items at rates which are

3% to 30% less than the market rate.

More than 1,000 varieties of consumer items including dals, stationery

and so on are available at APNA BAZAAR. In future Fertilisers,

Pesticides, Seeds, Electric, Electronic and various types of Home

appliances will also be available and supplied by APNA BAZAAR.

Every member will be issued an identity card along with the pass book.

The details of the bills on every purchase made by the consumer will be

entered in the pass book.

Committee appointed by the CARS Trust which also supervises the

local consumer association. Thus the consumers can purchase any

item with total trust and confidence.

There is no connection between the Consumer Association and the

Transaction of Apna Bazaar. These consumer associations will only

supervise and ensure that the Apna Bazaar is functioning to the

advantage and satisfaction of the consumer.

The welfare and true progress of the Association of Consumers is

possible only through Apna Bazaar


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FUTURE VISION

Vision is a bold word, one which lights the path to a future.

Their vision is as Follows

More Outlets

They aim to reach out to each and every mandal (1,100 mandals) in the state

irrespective of size and any other parameters. The same is done up to pass on

the benefits to almost all the consumers in the state in a most sincere and

befitting fashion. These outlets will be opened in 4 different formatssmall,

midsize, large size and franchise operations.

Going GlobalThey aim to go global and the same has been taken considering the enormous

leverage and power of NRIs all over the world. They plan to offer them a feast

of service-oriented and organised retailing which enables them to savour the

traditional Indian goods and items at cost-effective rates at a quality which is

worthy and more than useful. They are proud to announce that we have

attracted the attention of ETA (European Telugu Association) which has

assured us its support in setting up APNA BAZAAR outlets in their places.

Distribution (F2O - Farmer to Outlet Policy)They want to get rid of all middle men involved in order to gain the crucial

margin advantage. Towards this end, They are going to reach out to the

farmers creating an exclusive supply chain that will stretch right from the

farmer to our stores. The main reason behind the same is to set up a single

and biggest distribution outlet in the nation catering to the need of the retailing

community as well.

Brand Image

They believe in the corporate philosophy policy, that is, an inclination towards

taking our brand name closer to the people and make the same a household name. The

same is being planned to be achieved through

educating/enlightening what we are all about.


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DWCRA - Apna Bazaar

Two revolutionary concepts, one Apna Bazaar and another DWCRA join

hands together and make an irresistible and people friendly combination.Coming on one platform, They offer a new concept which promises to changethe way people buy products. They aim to take the concept to the peoples door step and make it a success.DWCRA is an organization which is associated with the enlistment of the ruralwomen and strives for their betterment, progress and prosperity. This it doneby encouraging them to produce and manufacture products and help in sellingthem, thus allowing them to earn their living. It enables them to be selfsufficientand instills in them to stand on their own feet.To meet the exacting standards of cost-effectiveness and efficient service toconsumers, we, Apna Bazaar and DWCRA come together to create DWCRA

Apna Bazaar Super Market, a unique and interesting convergence that seeksto change the way people of Andhra Pradesh look at and buy products andthen sample their utility value. The following are the goals of this uniqueconcept:

They aim to provide either in a direct and indirect manner employmentopportunity to lakhs of rural women and help them to earn their living.

They sell quality products at affordable prices to all the rural and urbanconsumers through our network of super markets

They sell the products prepared and manufactured by the DWCRAwomen at all the State, National and International outlets in the name of

Apna Bazaar.

They seek to help the consumers realise their rights and make themaware of the consumer production courts.

They aim to, through DWCRA women associations, make theconsumers in the rural areas to be aware of identification of the defectsin the products, malpractices followed in measurements, duplicity ofproducts and many more such devious methods through the consumerrights protection act. The participation of women in the consumerrevolution results in the development of the state.

They aim to start our super markets at more than 1,100 mandalsthroughout the state and also with the cooperation of Telugu

Associations, set up Apna Bazaar Super Markets in USA, England,

Singapore, Switzerland, South Africa and Mauritius.their will be one of a kind and is sure to change the way shopping isdone and enjoyed. We remain your steadfast ally in all things, shoppingand beyond. They remain your constant partner on the road to goodhealth, wealth and prosperity now and ahead.


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GOAL

Mission

They are a mission, one which is uncompromising and all-pervading. They are

a consumers service and peoples organization and dedicated to ensure

justice to the consumersproviding them the real value to their money.

Their mission is - Strive towards building a society where consumer

satisfaction is REAL.

Objective

They aim to put an end to all the problems faced by the consumers. such as

Adulteration

Unavailability of wide range

High Prices

Authenticity of discounts/offers/promotions

Lack of responsive customer service

Weighment of the products

Philosophy

Open early, close late

Freedom of choice

Shoppinga pleasure

Responsive customer service

Low prices everyday hopping trend in India

Commitment

They are committed to aid the consumer and the same is reflected inthe following points

To educate the consumer

Responsibility as a peoples organization


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SERVICES

Medical Services: Pharmacy, Pathological services, diagnosis ofdisease by medical net, Suggesting the medicines, information about

hospitals needed to the patient, Ambulance services, Health insurance,health card, Blood bank , Doctors information and services.Legal Services: Providing necessary advisors and advocates to solve the issues like Civilcases, Consumer cases, and Insurance disputes.Security services: Guidance and services.

Placement Services: Guidance and services.Educational Advises (Primary to foreign education): guidance andservices.Servant maid: Supply of Technicians, Labor, cooks, Plumbers,Electricians, Fiters, TV repairers, Computer repairers, Vehiclemechanics, Friz & Air Conditioning mechanics, Drivers, Hospitality

management persons, Painters, etcUtility Services: Provision of paying electric bills, Telephone bills,Munucipal taxes, Water bills etc like e-seva.Mobile recharging: Giving connections and bill payments for theservices like Tata Sky, Dish TV, Sun Network, Cable TV, and Internetetc .Courier ServicesParcel Services

Packers & MoversSales of Application forms of All jobs. .Credit card, Health card, Discount card, and Debit card Services.

Books, Magazines:Fertilizers, Seeds, Pest killers, warehouse facilities for formers, andmaking convenience of getting the machines and tools for rent and giving them for rent,Marketing and loan facility.

Second hand vehicles sales purchases, and loan facility.Arrangements of Audio & Video cassettes and Video games.Supplying to consumers Electrical, Electronics, Consumer durables,Furniture, Hallmark gold & Jewelry, Costly garments, Watches,computers & Laptops etc as early as possible by showing the dummies,brochures and video cassettes.

Mineral water, Bulk supply, Water purification of water tanks wells etc

and supply of Bore well equipments, Soil testing, Motors etcCo-operation in purchasing of new vehicles.Services mentioned above are provided to the consumers few in minutes, fewin hours, and few in days


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PRODUCTS

The CARS (trust which runs Apna Bazaar) has a well spread out and

maintained complex beside the Hyderabad-Nagarjuna Sagar Road. The

complex is located on an area, which spans 2 acres of prime land, which

measures 40,000 sqft. The trust has a fleet of 15 heavy container transport

vehicles, which distributes the essential daily items to the various Apna Bazaar

outlets in different parts of the city. Apna Bazaar outlets as on now have 400

outlets in all the 10 districts of Telangana, Secunderabad, Hyderabad, Kurnool, Krishna,

Guntur and Prakasam districts. Well-manned and trained

staff mans each and every outlet, the chain has provided direct employment to

more than 400 people and indirect employment to many more. With its

philosophy based on the saying The Consumer is the King, it has earned

rave reviews from the general public and various international organizations.

They deal in more than 5,698 different products. All their products are labtested

and well certified to attach the quality tag to it.


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QUESTIONS ASKEDA.H.BATTA, managerof the retail chain, Apna Bazaar, which sells provisions,food products and medicines, marks fresh food and vegetables segment as

the focus area to sustain its growth. The plans are to consolidate on whatalready exists.

1. What is the current strength of Apna Bazaar? Any plans to increasethe number of outlets?

Apna Bazaar has 86 outlets, of which 46 are company owned and the rest arefranchisees. The network includes seven department stores, six supermarkets,26 food stores and five speciality chemist stores. We're now planningimprovement on whatever we presently run.2.Looking ahead, what are the latest plans?We are more in to consolidation than expansion, and to form strategicalliances. We will soon partner with the Japanese Consumer Co-operativeUnion (JCCU) in areas of training the staff force, visual merchandising andsetting up a co-operative food brand. The company is also foraying into cobrandingexercises to offer value to its consumers. We have alreadyintroduced a new section - Food and Vegetables, operational in stores atVashi, Andheri, Charkop, Mulund and Fort. We have started with the Mulundstore, and it is the first consumer cooperative store sector in India to have aircondition.Upgrading the skills of our manpower, create vehicle parking facility are also inour agenda. We are focusing on the new generation customers, and talks areon with PlanetM, RPG Group etc. We may have a tie-up with Citibank on cobranding.Regarding credit card, we are on the verge of signing a MoU withSBI, the details of which cannot be disclosed. As visual merchandising, a newway for presenting the products will be introduced.3. You have any link with credit card company / financial institution?Yes, we have link with Maharashrta Co-operative Bank, Apna Credit Bankand Axis Bank for credit card.4. How far has the upgrading skills of manpower reached?We have roped in consultants to impart training, done through in-housefacilities and affiliations with the Asoka Mehta Institute of Management andResearch. Talks on an exchange programme of our personnel to JCCU aregoing on. All the stores have started staff training.5.What will be the new focus? Also, which section of the society are youlooking at?We have marked the fresh food and vegetables segment as the focus area tosustain growth. They are currently available at four stores, and will extend it toother outlets soon. We are looking at building an all-round image by targetingthe upper middle class segment as well. We are bringing in initiatives likespecialised counters and food courts at its department stores and supermarkets. People in their 40s are already coming to us. What we are targetingnow is the still younger generation, the people who possess spending power.


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6.What has been happening on the Inventory management?To ensure minimum inventory and maximum rotation, the plan is to centralisethe supply chain management. While the super markets would be serviceddirectly by the companies, the requirements of franchisee outlets would be metby Apna Bazaar to ensure better co-ordination. Back-end automation has already been

started in some stores with specificemphasis in areas of inventory management. The front-end and back-end ofsix department stores in Mumbai will be computerised.7. What is your annual turnover?We are projecting sales of Rs 165 crore this fiscal year, including thefranchisee contribution of Rs 30-35 crore, down by Rs 10 crore from last year.We have closed down our export division to concentrate only on the coreactivities. The processing unit at Jalgaon is also closed down. The spices anddal factory at Taloja are being outsourced now. These moves have affectedthe sales.Meanwhile, we have stopped the plans of going online, on the lines of Sangam

Direct, the online initiative of HLL. The home delivery concept would not workunless there is delivery density. As such, the earlier plan to start a call centreparallel to this is also halted.8. What do you want Apna Bazaar to be known for?When it comes to food it has to be Apna Bazaar that must come into one'smind. I will say the punch line for Apna Bazaar will be - when you think aboutgenuine products, think about Apna Bazaar.9. What type of services or benefits you provide to your customer ?We arranged medical camp, Vijayi Bachat Yogana , gift vouchers and acceptsodexo passes.10. What kind of strategy used to retain or increase customer?

We sold our product below MRP. And also various offers provide to customerto their satisfaction


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CONCLUSION

The achievement of Apana Bazar has been possible because of the

dedication and devotion of active participating members and visionary

leadership, sincere, ungrudging work of the employees and love and goodwill

of millions of inhabitants & Maharashtra of Mumbai. The management of

Apana Bazar is greatful to all the customer. They are a consumers service

and peoples organization and dedicated to ensure justice to the consumers

providing them the real value to their money.

Their mission is - Strive towards building a society where consumer

satisfaction is REAL. Increasing the distribution reach is a strategy to counter

competition the co-operative plans to increase its outlets from 80 at present to

about 100 by next year. This would comprise department stores, super

markets, franchisee outlets and medical stores, both in Maharashtra as well as

rest of the country.

Because of loyal customer, and adoption of new techniques and

strategies Apana Bazar have glorious future.


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Hypercity


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Introduction

Hypercity Retail (India) ltd., as the name suggests operates hypermarkets in India. All

the necessary items as well luxuries can be obtained under one roof with a lot of variety.

Thus, Hypercity is a departmental store on a large scale (Hypermarket).

The Company was founded in the year 2005 and is based in Mumbai, India. As of June

30, 2010 Hypercity is a subsidiary of Shoppers Stop Limited. Though

Hypercity will continue to run as an independent business, its numbers will be reflected

in the consolidated balance sheet of Shoppers Stop.

Stores

Currently, Hypercity has eight stores across India: Malad, Thane,Vashi, Jaipur,

Amritsar,Hyderabad, Bangalore and the most recent one at Bhopal(October2010).

Mumbai, Jaipur,Amritsar and Bangalore are the main Distribution Centres of

Hypercity.Geographically, Hypercity has a distribution centre in each part of

India thus making it easier for transportation of goods. All the goods, when purchased,

first come to one of the main Distribution Centre and later on are sent to the nearby

located store. Each of the eight stores have a godown where the stock is stored. Usually,

stock comes in daily to these stores. Plans are being made to open seven more stores

across India i.e. one in Ludhiana and three each in Pune and Hyderabad by the end of

2011.


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Departments

Hypercity offers a large variety of goods under one roof. Hence there are nine different

departments of Hypercity:

FOOD & GROCERY

HOME

HI-TECH

HOME ENTERTAINMENT

APPLIANCES FASHION

TOYS

SPORTS

FURNITURE

Thus it offers meat, seafood,breads, cereals, spices, flour,pulses, dry fruits, tea,

coffee,juices, jams, cakes andpatisseries, flowers, fruits andvegetables, and gourmet

meals;utensils, cutlery, bake ware,crockery, glassware, pots'n'pans,implements, bed

linen, towels,cushions, table linen, pillows,duvets, and quilts; and clothing,footwear,

sunglasses, watches,hair accessories, bags, andjewelry.

The companys stores alsoprovide microwaves, cook-tops,and mixer-grinders; furniture

and toys; and bicycles and sports gear for cricket, football, basketball, volleyball,

boxing, and baseball. In addition, it offers gift vouchers for the corporate gifting; and

car wash facilities.


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Allocations of expenses

Apart from departmental expenses, certain expenses like rent, electricity, advertisement

etc which are common to all are allocated to each department on a specific basis as

decided by the company. This allocation leads to the preparation of Departmental

trading & profit and loss account,then the general profit and loss account and finally the

balance sheet.

However, Hypercity does not follow the above method i.e. it does not allocate its

common expenses. Each department has a budget given to it; the expenses of the

departments cannot exceed their respective budgets. Thus,the common expenses aregeneralized and other expenses,if any, should come within the budget (some department

may consume more electricity due to some reason).

Conclusion

The study can be concluded by saying that HypercityA Departmental Store does not

follow the Departmental Method of Final Accounts. The allocation of expenses does

not take place and all the common expenses are generalized.The company follows the

normal method of preparation of final accounts.


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Supermarkets - the advantages of doing business in India

are Ranks 5th on global retail development index It is the second fastest growing economy of the world

Going to be the third largest economy in terms of GDP in next few years It ranks high amongst the top 10 FDI destinations of the world Fastest growing tourist market in Asia World bank states, India to be world's second largest economyafter China by the year 2050 Stable and investor friendly Central Government at the helm ofaffairs Introduction of Value Added Tax or VAT and tax reforms

High degree of professionalism and corporate ethics Excellent Investment opportunities in Indian retail sector and inallied sectors; sure and high returns on investments To invest US $130 billion for the development of infrastructure,by year 2010 Hordes of foreign investors are thronging in to invest in Indianretail markets Highly educated English speaking young workforce Vibrant and multi cultured cities Huge opportunity exists, especially in semi-rural and rural areas

Till date the second largest employer after agriculture sector, for thehuge semi-skilled Indian population Offers highest shop density in the whole world Having almost 1,20,000 shops, across the length and breadth of thecountry In a stage of development as an organized industryThe With increased consumerism post India Economic Systemreform earnest in July 1991, the Supermarkets in India are regaining theirlost importance. Moreover, this consumerism has spread its tentacles to

semi-rural areas also; leaving tremendous scope of growth in semi-ruraland rural areas also.Central Government has ultimately realized the needto remove the insulation out of the Indian retail sector. . Both, Indian andinternational market leaders are pouring into the Indian market to encashon the Supermarkets boom.


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Advantages

Supermarkets are a staple of consumerist society. They bring mass quantities

of food to as many people as possible. Markets have been around for centuries, but a

supermarket, which imports food and has a constantly refilled

supply of produce, is a unique change in human eating habits. No longer are

families dependent upon which foods are in season, how good or bad the

agriculture was that year, or finding their own food; it is all at one convenient

location. Supermarkets are set up with colorful advertisements, large carts in

order to transport large amounts of food with ease, and cashiers with selfservice

checkouts at the front of the stores. Often, supermarkets will run

coupon and sales specials for customers. Many coupons and discounts are

also available online to print out and bring to the supermarket. Supermarkets

are a convenience for consumers due to their ease of navigation, their

business hours, and numerous locations.

Many supermarkets have made their stock available on the internet.

Customers can select what they want on their computer, and it will be ready

for them by the time they arrive at the supermarket. Some supermarkets even

use this method for a delivery service, delivering the chosen groceries to the

customer's doorstep. This is seen by some as the future of supermarket

shopping, browsing digital produce in digital aisles without leaving the home.


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Criticisms

Supermarkets are criticized for being not being environmentally supportive.

Many supermarkets have initiated new environmental protection policies and

switched to organic options for food choices, but some of these changes are

deceptive. The new environmental policies are hand in hand with the same

problems that supermarkets have always had. Changes are a step in the right

direction, but the supermarkets still create pollution.

The organic foods that many markets provide are not from independent farms,

as many supermarkets would have customers believe, but rather come from

farms owned by transnational corporations. Many supermarkets have started

stealing methods of organic farming to sell their produce, while shutting out

organic farmers from doing business with them in order to maximize profit.

It is suggested that supermarkets create a skewed perspective on the

development and production of food. Surveys have shown that people are lessinformed on where their produce comes from, and are unable to identify how

certain foods are made, including such obvious staples as milk and potato

chips. Supermarkets import out of season fruits and vegetables, which ensure

a constant supply while forcing laborers to work in stifling conditions for low

wages, raising humanitarian and labor issues.

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