Marketing of Vegetable Through Supermarkets Implication of ...
The future of supermarkets
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THE LANGUAGE OF NEW SUPER SUPERMAN IN THE AISLE 05 FEBRUARY 2015 POPAI RETAIL MARKETING CONFERENCE
Transcript of The future of supermarkets
SUPERMAN IN THE AISLE
05 FEBRUARY 2015
POPAI RETAIL MARKETING CONFERENCE
WHAT ’SUPER’ USED TO MEAN
MODEL & CONSUMER CHANGE
CAPTURING THE ZEITGIEST
EXPERIENCE SIGNATURES
THE LANGUAGE OFNEW SUPER
Local & community
Aspirational
Availability
Food culture
Format expansion
Own label
SUPER SUPER
50’s 90’s
Local & community
Aspirational
Availability
Food culture
Format expansion
Own label
Category killers
Convenience products
Online delivery
SUPER SUPER SUPER
50’s 90’s 00’s>
EXPERIENCESIGNATURES..
TO
BORN OUT OF BRAND’S DNA
EXCEPTIONAL
UNIQUE
SINGULAR
FALL IN LOVE WITH
..EXPERIENCES
EXPERIENCESIGNATURE?..THE WAY YOU TALKA TAKE ON CONVENIENCEMOMENT ON A JOURNEYJOURNEY ITSELFOR SOMETHING ELSE?
WHAT’S YOUR STORE LEVEL