Rotating Machines

© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 1 1

Rotating Machines

© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 2

11 Company History

22 Facts & Figures

33 Backbone Organization

44 HC-PARTS Program

Content

55 HC-CARGO Program

© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

History of AA-RM

• AA-RM supplies automotive components for the automotive industry• For more than 40 years we have continuously developed our concept• We have strong brands for new units and spare parts and for

remanufactured units


We keep vehicles moving!

Within the Bosch Group, we are responsible for the worldwide Automotive Aftermarket.

We fulfill the needs of manufacturers, trade partners, workshops and vehicle drivers.

We provide a wide range of products and services from order fulfillment to technical service and diagnostics to complete business solutions.

AA-RM is Part of the Bosch Group


AA-RM Rotating Machines

1) ZF Lenksysteme GmbH (50 % Bosch-owned)

Steering Systems1)

Starter Motorsand Generators

Chassis Systems Control

Chassis Systems BrakesStarter Motorsand Generators

Automotive Aftermarket

AA-RM is Part of Bosch Automotive Aftermarket (AA)



Filter

AA

WiperSystems

AA / ED

BrakeComponen

ts

AA

Powertrain

Systems

AA

Diagnostics

AA

RotatingMachines

AA

Spark Plugs

AA

PSales

ENRegions NA, LA

ETMarketing, Engineering

& Production

ECFinance, Logistics

& Human Resources

AA Management Board

Business Units

Responsible /Co-responsible

Value chainProduction

Engineering

Sourcing

Product Marketing

AA Responsibility Mixed Responsibility OE-GB Responsibility

AA-RM in the AA Family



• Headquarter• Reman A/C compressors

Denmark, Esbjerg

• Reman alternator

Slovakia, Bernolákova

• Marketing starter • Marketing alternator

Germany, Karlsruhe

Ukraine, Krakovets

• Reman starter

Taiwan, Taoyuan

• Starter, alternator,AC comp• DC motors

Germany, Göttingen

• OE-Production starter• Reman starter, alternator• Reman brake caliper

China, Shenzhen

• Starter, alternator, DC motor• Wiper blades and arms

• Unipoint headquarter

Taiwan, Taipeh

AA-RM locations – We are World wide


DenmarkHOLGER CHRISTIANSEN A/S

Great BritainHOLGER CHRISTIANSEN UK LTD

United StatesHOLGER CHRISTIANSENNORTH AMERICA, INC

GermanyHOLGER CHRISTIANSEN PRODUCTION GMBHHOLGER CHRISTIANSEN DEUTSCHLAND GMBH

Italy

HOLGER CHRISTIANSEN ITALIA SRL

FranceHOLGER CHRISTIANSEN FRANCE SARL

Sweden

HOLGER CHRISTIANSEN SVERIGE AB

AA-RM Sales Companies

Sales Company

BeneluxHOLGER CHRISTIANSEN BENELUX B.V.

PolandHOLGER CHRISTIANSEN POLSKA SP. ZO.O.

We serve more than 13,000 customers worldwide and export to more than 80 countries. Furthermore, we are represented through sales and distribution companies


• High Performance – Bosch BX units• With a HP-product, the customer will feel

no difference compared to the OE-unit. Sometimes, the performance and durability is even better, since critical areas in the design of the OE-product are often improved when the reman unit is reengineered for remanufacturing. With a HP-product, the customer can expect, that the product will not fail during the remaining lifetime of the vehicle.

• Medium Performance – HC-Parts units• With a MP-product as HC-Parts you will

also have products (Compressors and Alternators) which are remanufactured at OE-approved plants. Offering a comprehensive program range and a high market coverage. MP-products are also suitable for older cars where the customer can benefit from a very good price-performance-ratio.

• Low Performance (LP)• Customers, who do want to keep their

vehicle only for a limited period of time or who prepare it for sale, are the target group for LP-products. Although usually cheap, these products have not a good price-performance-ratio.

AA-RM Product Portfolio


Spare Parts Reman New unit

HPP

MPP

LPP

IAM Specs

OES Specs + OES Services

OESOES 1.TL1.TL 2.TL v Sub1. TL v EX2.TL v Sub1. TL v EX

IndependentRemanufacturers

IndependentRemanufacturers

Products/Specifications/Sales Channel

Automotive Aftermarket Rotating Machines

Sales strategy AA-RM


The HC-CARGO Professional Backbone Organization


HC-CARGO Product Marketing

12

”The catalogue in my hands covers only a small part of the complete HC-CARGO program. In all we offer about 30,000 product numbers. On a daily basis I work on extending the programme with new product numbers so we can serve you with the right products right on time!” Anja, Product Marketing


For HC-CARGO Logistics is a Personel matter

13

”If you ask me, perfect logistics processes are indispensible in the automotive business. As a Logistics Manager I design the supply chain efficiently to ensure a reliable delivery to you. You can rely on both our comprehensive knowhow and on our state of the art warehouse system.”Anders, Logistics


General Logistics Challenges

• 35.000 different article numbers• 400 different suppliers from 37 countries• Top 50 suppliers delivers approx. 60% of purchase

volume.• Create purchase orders and send them to the

suppliers• 80% of the program is reordered weekly and the

remaining 20% monthly• Internal flow of goods between the different HC

subsidiaries• Follow up on order confirmations• Follow up on overdue deliveries• Urgent requests at suppliers or alternative suppliers

Delievery rate: 95%


HC-CARGO Purchasing

• We have contact to more than 400 different suppliers from 37 countries

15

”Becoming an HC-CARGO supplier is not that easy. They have to fulfill a long list of preconditions and need to be DIN EN ISO 9001 certified. Last but not least they have to convince me. Together with the quality department I visit our suppliers and test them intensively before they deliver the first products.”Martin, Purchasing


HC-CARGO Quality

• Our competent and dedicated engineering team ensures reliable and sustainable processes and product quality

• We are ISO 9001:2000 certified and work according to automotive standard

• From the first delivery on, samples are taken and tested before they are put on the shelves


• Efficient warehouse elevators helps us get the right products to you fast and efficiently

• We retrieve around 120 items per hour

• To fullfill the differentiated customer demands we have arranged our working hours in multiple shifts

• We ship around 400 small currier consignments based on orders given the same day

• At the same time we pick and pack around 200 pallets which we ship by truck, ship or plan to our customers world wide – every day

• We insure picking quality by using a practical scanning system

Efficient Warehouse Management for your satisfaction


HC-CARGO Delivery

• UPS / Courier consignment and ordinary parcel distribution orders received no later than 13.30 pm will de dispatched the same day.day to day delivery all over Europewithin 2-3 days outside Europe urgent express deliveries world wide

• Multiple weekly Airfreight consignment for world wide deliveries

• Truck and sea freight deliveries:no minimum or maximum restrictionsdeliveries will be dispatched from our warehouse

within 5 days depending on size

• All freight offered by HC-CARGO includes full coverage on transport damages


The HC-CARGO Product Portfolio

• One of the widest programs in the market, containing applications for cars, trucks, industrial machines, agricultural, marine and various outdoor power equipments

• All units are sold outright (i.e. no core charge)

• Catalogue with complete cross reference and application lists

• The program offers repair solutions for all kinds of applications making it the most extensive range available.

• The range includes all commonly used parts such as regulators, rectifiers, stators bearings and brushes, as well as frequently required components such as brackets, covers, pulleys, shafts nuts & mounting bushings.

19


HC-CARGO - 30.000 New Units, Spare Parts and Accessories

Starter/AlternatorsA/C compressors

and dryers

Spare Parts for Starters/Alternators/

AC Compressors

Workshop Consumables and Tools

Lighting

• 1300 p/n• 1600 p/n

• 800 p/n • 8100 starter spare parts• 7700 alternator spare parts

3400 p/n

Tools, installation materials, relays, switches and sensors, sonnectors, cable and wiring

Electrical Parts and Engine Management

1400 p/n

Sensors, diesel related relays, review cameras, parking system, ignition, wiper motors, gauges, washer pumps, axial fans and blowers

1300 p/n

Work lamps, warning lights, beacons, reflex markings,bulbs


HC-CARGO Catalogues

Starters & Alternators

Alternator and generator components

Electrical Parts & Engine management

Starter & Dynastarter components

Applicationguide

Lighting

Workshop consumables and tools

Cross reference listAlternator & Generator components

Starter & Dynastarter components

A/C

Compressors

For Electrical Parts &Engine management

A/C Compressors Components


HC-CARGO Sales Support

Posters Brochures

Promotional materials and merchandising

Sales Campaigns


HC-CARGO E-Cat

On the website, with its clear, modern design, workshops, drivers and wholesalers will find everything they need to know about HC-CARGO and its broad product range. The simple navigation and intuitive user interface lead you straight to the information you are looking for

Search via...

HC-CARGO numbers

HC-CARGO product groups

Vehicle Application

OE-numbers

KBA number

Number plate (DK)

Get access to

Catalogues & brochures

E-Commerce

Contact information

And much more...


HC-CARGO E-Commerce

• E-Commerce available 24/7 Search via…

HC-CARGO numbers

HC-CARGO product groups

Application list

OE-numbers

KBA number

Get access to… Product data sheets & photos

Breakdown lists / Bill of materials

(BOM)

Your invoices

Your backorders

HC-CARGO PDF catalogues

Place your order directly

Rotating Machines

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