Rotary's New Voice and Visual Identify
16
STRENGTHENING ROTARY [Name] YEO Preconvention Meeting 31 May 2014
-
Upload
rotary-international -
Category
Government & Nonprofit
-
view
132 -
download
2
description
Presentation given by Rotary International Staff Member Patrick Nunes, Manager, Language Services, Communications.
Transcript of Rotary's New Voice and Visual Identify
STRENGTHENING ROTARY
[Name] YEO Preconvention Meeting 31 May 2014
STRENGTHENING ROTARY | 2
STRENGTHENING ROTARY
What? How? Why?
STRENGTHENING ROTARY | 3
Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SURVEYS SHOW
STRENGTHENING ROTARY | 4
HARDER TO
REACH OUR
FULL POTENTIAL
NOT EARNING FULL CREDIT FOR OUR GOOD WORK
STRENGTHENING ROTARY | 5
RESEARCH
Conducted
160+ interviews
Analyzed 20,162 surveys Visited
20 clubs and attended the
2012
International
Convention Reviewed
400+ documents
5 Participated in
Zone
Institutes
Obtained comprehensive feedback from
Rotarians & prospects in 167 countries
STRENGTHENING ROTARY | 6
SMART
We see challenges from different angles applying our expertise to solve
social issues.
COMPASSIONATE
We have a heightened emotional understanding of the people we’re trying
to help.
PERSERVERING
No one can doubt our determination and drive.
INSPIRING
This reflects our ability to motivate others to act by conveying hope,
enthusiasm, and passion.
REFINING OUR VOICE
STRENGTHENING ROTARY | 7
Why join?
We’re looking for people like you—people who want to connect with other leaders to use their distinct expertise for good. Whose sense of responsibility inspires them to give back to their communities.
With Rotary, you’ll change your community and change the world.
Why join?
We’re looking for people like you—people who want to connect with other leaders to use their distinct expertise for good. Whose sense of responsibility inspires them to give back to their communities.
With Rotary, you’ll change your community and change the world.
EXAMPLE…
Instead of:
Joining Rotary
Whether you’re a veteran volunteer or new to community service, we’re looking for people like you. Discover the benefits of joining a Rotary club.
Try:
STRENGTHENING ROTARY | 8
BE AUTHENTIC
CONSISTENT MESSAGE
AUTHENTIC VOICE
STRENGTHENING ROTARY | 9
BRANDS EVOLVE
STRENGTHENING ROTARY | 10
ROTARY EVOLVED, TOO
STRENGTHENING ROTARY | 11
Unites leaders to exchange ideas and take action
to improve communities everywhere
STRENGTHENING ROTARY | 12
FLEXIBLE AND CONSISTENT
STRENGTHENING ROTARY | 13
STRENGTHENING ROTARY | 14
FOUNDATION LOGO
STRENGTHENING ROTARY | 15
STRENGTHENING ROTARY | 16
YOU ARE THE ROTARY BRAND
