Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission
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Transcript of Social Media for Rotary Clubs: 10 Ways to Support Rotary's Mission
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Social Media for Rotary Clubs:10 Great Ways to Support
Rotary’s Mission
Kerry RegoRotary Club of Santa Rosa West
April 2, 2011
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Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
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•Facebook 600m+ •Twitter 175m users, •YouTube 2b+ views/day•LinkedIn 100m users
•RI 113,777 FB fans
(also Twitter, LinkedIn, YouTube, Flickr)
What’s the Big Deal?
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Where Do You Start?
• Goal• Tools• Routine• Measure• Adjust• Persist
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1. YouTube
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RI’s 10 Most Recent Videos = 101,026 views, 113 total
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How Can You Use This?
• Get a free Google/YouTube account. Setup your club channel.• Shoot video of dictionary
giveaway, crab feast, work day, guests. Content is everywhere!• Introduce your club to new
members.
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Why?
• Seeing is believing & understanding• YouTube IS T.V.• The undeniable power of video
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2. Flickr
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How Can You Use This?
• Create a free Flickr account. • Upload themed albums based on
events, international, service, etc. • Use shots that evoke feelings. • Cross post completed albums to
social media channels.
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Why?
•When people always ask, “What is Rotary?” SHOW THEM•Pictures Are Worth 1000 Words•Multimedia Brochure•Shareable•Pictures Have Great SEO
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3. Location Based Service
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How Can You Use This?
• Check in at your club’s location. • Check in at your service locations and
encourage other members to do so.• Check in when you go international!
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Why?
•WHERE IS ROTARY? EVERYWHERE!•Location services is all the rage•The game metric is psychological•Reinforces our presence globally
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4. Twitter
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How Can You Use This?
• Research keywords/conversations. • Learn how other clubs are doing it. • Find & build relationships with clubs.• Talk about your events & programs.
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Why?
•Rotary branding impressions.•You will learn a lot about international Rotary. The world will learn about your club.•You can easily reach outside your normal range.•Want new members?
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5. QR Codes
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rotary7330.org/index.php?option=com_docman&task=doc...85
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How Can You Use This?• Welcome Video. • Create your own treasure hunt. • Relay contact information. • Board introductions.• Instructions for new members.• Put on any and all print collateral.• Print on t-shirt and give away.
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Why?
•They are free.•They are easy to make.
http://qrcode.kaywa.com www.qrstuff.com•Ever have a decoder ring? Did you feel
cool? THAT’S why.•They are really just entering the
mainstream.
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6. Facebook
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How Can You Use This?
• Use it as a mini website. • Post status updates, events, donation
requests, scholarships awarded. • Cross post your multimedia. • Create a map of where your members have
performed service.• Recruit new members.• Promote speakers (added benefit for them)
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Why?
•600M people users, 1 out of every 13 people.•Keywords are fully optimized by search
engines.• It’s a FREE website!• If you DON’T have a Facebook page, you are
seen as missing out to the <35 demo.• It’s the most widely used search engine.
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7. Email Marketing
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How Can You Use This?• Target your messages to guests, new
members, current members, the press/public, etc.
• Have links for different areas of service for members to learn more as they choose.
• Multimedia power hits.
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Why?
•93% of US internet users receive email m.• You can reach more people.•Customizable.• You get analytics for opens, unsubscribes,
clicks and more.• Saves paper & cuts costs.
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8. Blog
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How Can You Use This?• Ask individual members to write about
why they joined, what they love, their experiences. • Address different concerns, questions. • Tell the history of your club.• Let people in on the individual culture
of your club.
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Why?
•How else are you going to tell the story of your club?•Newer members can look back.•Helps prospective members make a decision about joining.•Offers greater exposure for your club.
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9. Google Alerts
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How Can You Use This?
• Set alerts based on club name, website, URL, RI, countries, causes, etc.
• Pay attention to other clubs. • Follow the rockstars. • Monitor conversations about Rotary.• Use event based alerts.
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Why?
•People have always talked about us, now you can hear it.•Provides opportunity for creating relationships with other clubs.•Easily manageable.•Why not?
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10. Point of Contact
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How Can Maximize This?
• Ask how they found you. • Let them know what media channels
you are on. • Put your channels on all collateral. • Use tent cards, posters, anything to
promote yourself.
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What tools do you need to
change the world?
Rotarians