Rotary Through Action and Connection Kristi Govertsen The Membership “Nerd” Rotary Zone...
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Rotary Through Action and Connection Kristi Govertsen The Membership “Nerd” Rotary Zone Institute 2014
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Transcript of Rotary Through Action and Connection Kristi Govertsen The Membership “Nerd” Rotary Zone...
Rotary Through Action and Connection
Kristi GovertsenThe Membership “Nerd”
Rotary Zone Institute 2014Zones 21B and 27
MEMBERSHIP
PEOPLE
RELATIONSHIP
Awesome
Effective
Stay with Us
Hang Out with Us
Us
Me
Awesome
Effective
Stay with Us
Hang Out with Us
Us
Me
Organic Process
What is needed to build a relatioship?
CommunicationTrust
RelevantAlignmentPR
What is Rotary?
40%
40%
20% Never
Name
Some
What is Rotary?(discuss)
Should we…What is Rotary?
Common Message
Individual Expression
Common MessageWho WE areWhat we areWhat we do
ESSENCE
Our reason for being
Common Message (Brand Strategy)
VALUES
Our beliefs
VOICE
Our expression
ESSENCE Our reason for being
Rotary joins leaders from
all continents, cultures and occupations
to exchange ideas and take action
for communities around the world.
Common Message (Brand Strategy)
ESSENCE Our reason for being
Join leaders
Exchange ideas
Take action
Common Message (Brand Strategy)
VALUES Our beliefs
FellowshipIntegrityDiversity
Leadership
Common Message (Brand Strategy)
VALUES Our beliefs
Fellowship We build lifelong relationshipsIntegrity We honor our commitmentsDiversity We connect diverse perspectivesLeadership We apply our leadership and expertise to solve social issues
Common Message (Brand Strategy)
VOICE Our expression
SmartCompassionate
PerseveringInspiring
Common Message (Brand Strategy)
What is Rotary?
Common Message
Individual Expression
WHOWHAT
WHYHOW
Individual ExpressionWhy do I belong to Rotary?How do I engage in Rotary?
Peace Honesty Intelligence InnovationWisdom IntegritySpiritualitySelf-RespectAchievementFamilyEducation
HealthRecognitionCommunityEfficiencyCooperationHumorCreativityAffectionCourageCommunicationFriendship
VitalityLoyaltySecurityLearningWealthOrderAmbitionGenerosityKindnessPowerFreedom
YOUR why…
What’s yourfavorite part of Rotary?
favorite activityfavorite project
YOUR how…
What is Rotary?
Common Message
Individual Expression
WHOWHAT
WHYHOW
“We join leaders,exchange ideas, and take action. I belong to Rotary Because (why + how).”
What is Rotary?
Ideas ? Ideas
Obstacle #1
AND OR
Changeability
Attraction(recruitment)
Engagement(retention)
• Action: Invitation• Welcoming• Relevant
• Action: Attention• Emotional Needs• Value
AND
Obstacle #2Carpeting
Awesome
Effective
Stay with Us
Hang Out with Us
Us
Me
50% 50%
0% 0%
100% 100%
0% 0%
100%
?
MEBe
Autonomously Amazing
Obstacle #2Carpeting
“It is easier to wear slippers than to carpet the whole world.”
Obstacle #3Pessimistic about Humanity
“I believe people are…”
“…awesome” “…idiots”
Why membership…
Remember…Join LeadersExchange IdeasTake Action
Remember…The power of ANDWear our SLIPPERSPractice noticing AWESOME
Questions?
Shaman Bob
Thank You!
PRIMARY REASONS PEOPLE JOIN ROTARY…
Why did you initially join Rotary?
To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
#whatisrotary #RICon14
…ARE THE SAME REASONS THEY STAY ROTARIANS
Why do you stay with Rotary?
To positively impact my community
Friendship and fellowship
Professional networking/business development opportunities
To have a positive impact globally
Potential for personal/professional recognition
Development and training opportunities
10%
0%
30%
20%
#whatisrotary #RICon14
When I die…
To change the culture of a club:
Lose sight of the goal
Membership= People= Conflict?
ME YOU
AGREEMENTS/RELATIONSHIP
Invite a guest this week
To know, and not do, is to, in fact, not know– Taoist Saying
Action:
Rotary is made up of 40 % New Members(less than 3 years)
62% will leave in their first five years
35% will leave in their first three years
MembershipChair
Recruitment/Outreach
EVERYBODY
Retention
New Members/Mentor Support
Mentors
Basic Structure of a Membership Committee
NOT ON THE MEMBERSHIP COMMITTEE
A R F FAchievement
Respect Freedom
Fun
