Rotary District 7470 1 Service Above Self P.E.T.S. Membership March 21, 2015 It’s Now or Never.
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Rotary District Rotary District 7470 7470 1 Service Above Self P.E.T.S. Membership March 21, 2015 It’s Now or Never
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Transcript of Rotary District 7470 1 Service Above Self P.E.T.S. Membership March 21, 2015 It’s Now or Never.
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Service Above Self
P.E.T.S.Membership
March 21, 2015
It’s Now or Never
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Ron Burton on Membership
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Ron Burton on Membership
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Where is Rotary Growing/Decreasing Around the Globe
1.207 million30 June 2014
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Rotary Fact
Age 29 & Younger
1%
Age 30-39 9%
Age 40-4920%
Age 50-5927%
Age 60-6925% Age 70 & Older
18%
Worldwide Age
Detailed Breakdown of Age Demographics
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Rotary Fact70% of Rotarians worldwide
are over the age of 50!
Age 29 & Younger
1%
Age 30-399%
Age 40-4920%
Age 50-5927%
Age 60-6925% Age 70 & Older
18%
Worldwide Age
Handout
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Rotary by the Numbers
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Question
Why did you join Rotary?
?
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What is the mostValuable asset of you club
?
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Membership DevelopmentTwo Critical Components
• Membership Retention
• Attracting New members
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Prerequisites for Mbrshp Develop.
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• Club needs to be viable and vibrant• Engaged members – Everyone Involved• Effective Club Administration
• Engaged in the community - projects• Strategic plan - goals• Club assemblies• Public image – Public Relations• Good meetings with speakers• Technology
• Fellowship and socialization
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Prerequisites for Mbrshp Develop.
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• Club needs to be viable and vibrant
• Succession planning
• Solicit member input
• Include family members
• Ongoing training and development• Rotary Leadership Institute T=• Training Assembly• Seminars• Rotary Speakers
• Others
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• Your club’s most valued asset is its members• Members are the life blood of a Rotary Club• Nurture existing members
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Retention Basics• Strive to be a Vibrant club• Starts before bringing in new member • Make Rotary fun• Learn what gets members excited• New member orientation
– Club Orientation– District Orientation– Rotary International
• Mentor Program or Buddy System• Regular club assemblies
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Retention Basics• Assigned to a meaningful job within the club that
is of interest to them• Participate in club community events• Fellowship and participation• Follow up when there is a problem• Visit another club• What else??
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“Membership is Everyone’s Job”
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What Can We Do?
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Decide where you club want to be
What does your club want to be like in three to five years? Create a plan and check progress often?
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• Critical to the future of your club• Needs be a top priority• Whose is responsible – broad involvement• Goals and strategies• Have a formal plan• Discussed weekly• Have support materials
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Ideas for Recruiting Members
• Meet and Greet• Identify prospects (List)• Joint meeting with other clubs• Community recognition event• Speaker prospects• Bring a friend• Top priority for the club – discussed at every
meeting• Good public relations – Recruitment materials• Ask and Ask Again • List of 100 ideas
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Seven Basic Steps
1. Identify
2. Inform
3. Invite
4. Orient
5. Induct
6. Educate
7. Involve
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Identify qualified community members
• Establish a specific procedure to identify individuals, professionals, and leaders with a commitment to service.
• Classification analysis• Work with other organizations
– Chambers of Commerce– Cultural Organizations– Professional and Business organizations– Other Boards
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Inform Prospective Members
• Develop and “Club Profile”• Add it to:
– This is Rotary (001- EN)– Rotary basics (595-EN)
• Present to all visitors • Gather contact Information (Follow-up
letter from Club President) and a call of appreciation.
• Continually inform general public via PR• Send prospect newsletters and web site
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• Educate club members on the procedures (How to Propose a New Member 254-EN)
• Board approval for prospective member• Make an invitation visit by the proposer and
another member• Invite to service projects, fundraisers and special
events• Track Sponsors and give credit• Track the percentage of those that join.
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Orient Potential Members
• Establish a formal pre-induction orientation program– Community service projects– Activities beyond the club (District – RI)– Check list for new members– Formal orientation program– District Orientation Webinar– Explain responsibilities and involvement– Who else do they know– Feed back process
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Educate Rotarians
• Establish a formal education program with a checklist of things that educate the new Rotarian
• Establish a Mentoring Program (not the sponsor)• Establish a Rotary education plan for current
members along with new members– Rotary Leadership Institute
– District Training Assembly
– Visit Other Clubs
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Involve Rotarians
• Club activities– Club Committees, fundraisers, board
meetings, social activities• Club meetings
– Business and personal development– Business forum open to business community
• Members can talk about their business– Vocation service fostered by Paul Harris
• District Activities
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10 Year Trend•85% Word of Mouth•45% Word of Mouth•20% Internet•60% Internet
Has your club embraced
Technology
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Club Administration and Technology
• Databases– Rotary International– District/Club – Club Runner or other
• Data Integration (Cedar Grove, Chatham, Dover, Fairfield, Florham Park, Hampton, Lake Hopatcong, Livingston)
• Keep member data up to date• Website – active and up to date
– Club and District (need log on help)
• Webinars– ClubRunner webinar April 23, 2015
– New Member Orientation May 7, 2015
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Thank you for your participation
www.greatideastoshare.com
Barry [email protected] or 973-476-2772
District Membership Chair
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Elevator Speech
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Elevator Speech
