Rotary District 5340 Newsletter - January 2013
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Transcript of Rotary District 5340 Newsletter - January 2013
Volume 2, Issue 7 – January 2013
1. Rotary Awareness
Month
2. Governor’s Letter
3. Membership
Matters
4. Making a Difference
6. Public Image
Campaign Launched
7. Notables
8. Celebrate in Lisbon
Rotary District 5340
Monthly Newsletter
January is Rotary Awareness Month
Celebrate Rotary Awareness Month by training members on Rotary
history, programs, or how to raise awareness of your club’s projects
among your community. Or, ask members to share a personal story
or experience that they have had because of Rotary. Every Rotarian
has a Rotary story that can be educational and inspiring. The
beginning of a new year is a good opportunity to renew inspiration
for the rest of the Rotary year.
Page 2
Governor’s Message “Celebrate Rotary will be a showcase for who we
are.” Dick Stevens, District Governor
Happy New Year fellow Rotarians!
January is Rotary Awareness Month. What could be a better than to kick the year off with Rotary float
in the Rose Parade? This will be the 37th year Rotary has entered a float. Director Steve Brown, and
PDG Larry Sundram, both our walkers, will join President Tanaka in presenting the Rotary float. Over
50 million will view the Parade on TV and a million more will line the parade route.
Our District launched a public relations campaign this month, which occurs while the International
Assembly is being conducted here. Later in the month, President Tanaka will host the first of three
Peace Conferences, in Hawaii. The keynote speaker will be Nobel Laureate, Aung San Suu Kyi. This
event speaks volumes about our desire to make this a more peaceful world.
At the local level, each club should offer activities that promote Service Above Self. I encourage the
use of social media and more traditional news-like programs to showcase and demonstrate that Rotary
is making a difference. Your club website is another venue to establish awareness about who you are
and what you are doing. Clubs should review their current web page. If you were an outsider looking to
become a Rotarian, would your current web page entice you to want to join? If not, work to improve
it.
We have another very unique opportunity to create awareness of Rotary. On Saturday, May 18, the
District is hosting its first District 5340 picnic at Liberty Station. This event is called “Celebrate Rotary”.
Marilyn Sanderson and Dale Bailey are the event co-chairs and they have lots of exciting activities
planned, including Bocce Ball, a pre-70’s car show, Frisbee golf, kid’s activities such as face painting
and a jump tent. Live music presented by the Cogs, a beer garden, and food trucks will also enhance
our event. We have invited socially conscience vendors like Tom’s Shoes and others to join us. Don’t’
miss this - for a price, you will have an opportunity to win car with a well-placed Frisbee throw!
The picnic is free; you can bring your own food and drink if you wish. The picnic is open to all
Rotarians, spouses, kids, friends, Roteracters, Interacters and potential members. Celebrate Rotary will
be a showcase for who we are. Let’s finish the last half of this Rotary year with a flourish.
Yours in Service,
Dick Stevens
District Governor
Page 3
Rotary is like a classroom. Only those who are willing learners will move up. Membership in Rotary
helps you to accept yourself, boost your confidence and change your life in a short time.
We can promote membership by telling people that they can see a few things, or many things, that
can change their life. They might have tried various other methods to find a meaning to life. Rotary
gives a ready-made formula.
When no other way of reaching within worked, Rotary helps a person to effortless connect within
themselves and find a new dimension of life. This is our unique selling point.
Membership in Rotary has worked wonders for thousands. Its methods for a successful life are proven
for the past hundred years. It will work now for any adult willing to be a useful volunteer for uplifting
the people who need help the most.
Rotary has helped people to accept the truth about themselves. Membership in Rotary changes life by
helping the individual to concentrate on becoming who he or she really wants to be.
Kalyan Banerjee
President, Rotary International 2011-2012
Membership Matters
Page 4
Making a Difference
Toys for Tots: Members of the Rancho Bernardo
Sunrise Rotary Club know to count their blessings. “If
the poor economy is hitting us hard, it’s hitting others
even worse.” says Rotarian Sue Herndon.
This fact is why Herndon takes it upon herself each year
to organize a Toys for Tots collection, working closely
with the Marines at Miramar’s 4th Medical Battalion.
“We collect several hundred thousand new, unwrapped
toys annually and provide holiday cheer to around
75,000 children from our base alone,” said Sgt. Arron
Miller at the Club’s breakfast meeting. Three or four
toys are given to each child, so there’s plenty of room
for a happier holiday”, said Sgt. Miller.
“This is the fifth time our Rotary club has participated in
the Toys for Tots program” reported club president Paul
Sullivan. Every holiday season Herndon initiates and
coordinates the entire Rancho Bernardo Sunrise Toys
for Tots effort, which typically generates donations
from between $3,000 - $4,000 in gifts and cash
contributions.
The Club’s 55 members can always be counted on to
respond enthusiastically,” notes Herndon.
According to Miramar News, the official web site of the
Marine Corps Air Station (Miramar), toy drive
coordinators distribute the toys to children of needy
families through churches, foster homes, The Coalition
for the Homeless and several other local non-profit
agencies. The Toys for Tots program originated in 1947,
and in 65 years has distributed more than 370 million
toys to more than 173 million needy children.
San Diego Uptown Rotary Club
Takes on Challenging Issues
We All Count Survey: Did you know there
are 10,000+ individuals and families who
experience homelessness annually in our
County? The San Diego Uptown Rotary is
partnering with the Regional Taskforce on the
Homeless for the annual WeAllCount
homeless census. This census collects data
on the sheltered and unsheltered homeless in
our region. This much needed activity
provides agencies with important information
on our homeless population. Our club will be
volunteer enumerators counting on Friday,
January 25 from 5-8 a.m. in the Balboa Park
area.
Dreams for Change: Uptown Rotary
prepares meals for the non-profit
organization, Dreams for Change. This
innovative program provides a safe, gated
parking lot for homeless families and
individuals living and sleeping in their cars at
night. The parking lot acts as a hub where
various other social service agencies can
meet with the clients and assist them in
securing more permanent housing,
employment, etc. Dreams for Change is the
recipient of a $7,500 grant provided by the
Uptown Rotary Club and the program
continues to be a focus for many service
projects.
Rancho Bernardo Sunrise Rotarians
at Work in Their Community
Page 5
Making a Difference (continued)
In early December the Rancho Bernardo Sunrise Rotary hosted a breakfast and holiday gift giveaway at
Valley Elementary School for hundreds of area families needing a little extra Christmas cheer.
Working alongside school staff and members of their sister club from Tijuana, 12 Rancho Bernardo
Rotarians gave up their Saturday mornings to provide breakfast, holiday gifts, wrapping, and good
cheer to those needing it most.
“It’s an amazing experience to get up a little early, work a little harder, give a little more, and make so
many lives a little bit better,” noted event coordinator, Mark Berdan. Berdan and his team worked with
numerous area merchants to provide food, supplies, and gift items for Poway’s families in need.
“There’s a hidden population that needs an extra boost now and again – people who, through no fault of
their own, are finding it tough to provide that holiday gift for their family members,” observed club
president, Paul Sullivan. “This is why Rancho Bernardo Sunrise Rotarians do their fundraising year-
round – so that we’re able to fund programs of this sort.”
Sullivan adds; “There’s nothing like the face of a child who walks up, selects a gift for his or her mother,
gets it gift-wrapped, and takes it home. That child knows there will be something from them under the
tree this year, even though times are lean. This is the kind of service that being a Rotarian is all about.”
Rancho Bernardo Sunrise Rotary and Sister Club from Tijuana Give Hundreds
a Merry Christmas
From left – Valley Elementary School Principal Andy
Johnsen, RB Sunrise Rotarian Jeanne McLaren, RB Sunrise
Rotarian Nasrin Barbee, Tijuana Rotarians Elibé Medina,
Abrahan Rosas Verdugo, Raul Quiroz.
Page 6
Public Image Campaign Launched
District 5340’s public image campaign kicks off this month. Soon you will see this ad displayed on
taxis’ and billboards around San Diego.
The advertising centers on literacy to deliver a very strong message - adults can make a huge
difference in the lives of children by helping them read.
It is estimated that more than 5,000 views will see the taxi ads. Billboard ads placed in seven high
traffic areas will have thousands of viewers daily.
The campaign was designed by District PR Chair, Scott Carr (San Diego Downtown Breakfast
Rotary Club) and funded by a Rotary International grant and District 5340. Web marketing will
kick off at the same time as the ad campaign.
Page 7
Notables Convention Registration Deadlines
http://www.rotary.org/RIdocuments/en_pdf/c
13_call_for_proposals_en.pdf (English only)
The unofficial affiliate events forms can be a
very useful tool in helping you plan district,
zone, language, and country events.
http://www.riconvention.org/en/2013/Progra
m/Events/Pages/UnofficialAffiliateEvents.aspx
(EN only forms)
On the HOC website you will find information
about events tours. There is also a wealth of
material available about Portuguese culture on
these websites:
http://www.visitportugal.com Turismo de Portugal
http://www.visitlisboa.com/ Turismo de Lisboa
www.lisboa2013.org HOC events and information
http://www.congressos.abreu.pt/rotary2013/
HOC (Abreu) tours
Convention Websites
Lisbon, Portugal – 23-26 June 2013
Note: Any changes or edits to registration
information after successfully registering/paying
must be done by contacting:
Deadlines:
Deadline 1: Fees will increase at midnight
Central Standard Time on December 15, 2012.
Deadline 2: Fees will increase at midnight on
March 31, 2013.
Deadline 3: Online registration closes at
midnight Central Standard Time on June 15.
2013. IMPORTANT: Cancellation requests for
online registration made from May 1 to June 15,
2013 are nonrefundable.
Page 8
Celebrate in Lisbon