Rolodex Final Project - GA Product Mgmt Final Draft...
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ROLODEX THE MODERN WAY TO STAY CONNECTED Albert Chiu / November 2016
Transcript of Rolodex Final Project - GA Product Mgmt Final Draft...
ROLODEX THE MODERN WAY TO STAY CONNECTED
Albert Chiu / November 2016
CONTACT LISTS TODAY
Imagine being with 5 of your friends and you want to exchange numbers and emails with one another.
In your small group, you would have combined to manually enter in 60 pieces of information.
WHAT ARE THE CHALLENGES?
In addition to being extremely inefficient, consider also:
Manual entry is slow and prone to mistake
How do I update everyone when I get a new number?What if I want to group
my contacts?
How do I get notified when one of my contacts
has a new number?
THE ROLODEX SOLUTION
Rolodex simplifies how we exchange and update our contact information.
THE ROLODEX SOLUTION
Rolodex: User profiles are stored on cloud; updates to user info is pushed
to user’s network.
I changed my number!
Great! I’ll update your contacts!
Currently: Users manually create and update their own database of
contacts.
ROLODEX FEATURES AND BENEFITS
Always have up to date info - user info changes are pushed out to contacts
Fast sharing - share pre-populated info with other users with a click of a button
Easily invite friends and family to your social media networks
Option to organize contacts into groups
MARKET VALIDATION AND RESEARCH
Source: www.statista.com
“The average American has 634 ties in their overall network, and technology users have bigger networks.”Source: Pew Research Center
Source: GlobalWebIndex
PERSONAS
Name: Steve Trent “Busy Startup Professional”
Age: 35
Profession: CEO
Profile:
Steve is a seasoned startup vet and is currently co-founding his 3rd company. He has a huge rolodex of contacts from the industry that he maintains and reaches out to frequently. In addition to wanting to be able to quickly exchange contact info, Steven values having info that is accurate and organized. His work is often time sensitive so he does not want to get held up by outdated information.
Goals / Needs: Ability to quickly and easily organize contact information
Have an accurate contact list for his extensive network
Be able to distribute his own contact info to network quickly and accurately
Values time savers
Features: Cascades any changes to contact info to everyone in your network
Grouping feature to organize contacts
Easily share pre-populated contact info
Qualities:
AUDIENCE RESEARCH - SURVEYS AND INTERVIEWS
“I guess it really depends how many people I know used it. If all my friends were on the app, I would use it too.” - Samantha, 26
“Something I’d be worried about is security. That’s a lot of personal information I’d be giving out.” - Albert, 30
AUDIENCE RESEARCH - OBSERVATIONS AND INSIGHTS
Surveyed users with 250+ contacts placed significantly higher value on the features of Rolodex than users with less than 150 contacts.
During interviews, several individuals had indicated that they would use Rolodex if many of their friends and family did as well. Growing user base will be a priority.
Two interviewees expressed concerns about security. Rolodex would be storing a lot of sensitive user information that will need to be kept secure.
FEATURE PRIORITIZATION
FIRST CONCEPTS - LO-FI POPAPP BUILD
PopApp Link
FINAL PROTOTYPE
Build your own profile Home screen Choose contact info to share with others
Connect with new users via Bluetooth or search
ROLODEXALBERT CHIU EMAIL: [email protected] HTTPS://WWW.LINKEDIN.COM/IN/ALBERT-CHIU-1AA4372
APPENDIX
LEAN CANVAS
Problem:- Maintaining contact list is a manual and inconvenient process- How do you get updated when your contacts change their info?
Solution:- Users pre-populate own contact info and share with other users at the click of button - Create groups to allow for contact organization- User changes to own contact info gets cascaded to users in their network
Key Metrics:- User growth rate- Churn- CPA- Number of contacts per user
Unfair Advantage:- First mover advantage
(users will not want to maintain multiple contact lists)
PRODUCT AND UX PLANNING - USER FLOW DIAGRAMStart
Does user already have profile?
Click on “Create Account”
Populate user profile information
Login Screen
Click on “Sign In”
Sign Up ScreenHome Contact Screen
Options:1) User profile update2) Connect with users
3) Access contacts
User Profile Screen
Connect Screen
Contacts Screen
Edit profile information
Options:1) Invite Requests
2) Connect via Bluetooth3) Connect via invite
No Yes
Connect
User profile Contacts
Options:1) Edit shared contact info
2) Call, Text, Email
InviteRequests
ScreenAccept requests?
Requests
Invite is rejected
No
User added to contact list
Yes Select users to connect with
Select info to share
Bluetooth
Search for user to connect with
Click “Invite”
InviteSelect what contact
info to share
Click “Save”
Calls/Text/Email contact
Edit
Call/Text/Email
FINANCIAL MODEL AND KPI’S
Business KPI’s Operations KPI’s Marketing KPI’s Engagement KPI’s
Percentage of users who pay
Network downtime Landing page conversion rate
App downloads
ARPU Customer satisfaction Social media conversion rate
New user registrations
Customer lifetime value NPS Bounce rate Invites sent to new users
Cost of acquisition Invites accepted by new users
Churn
As a new app on the market, Rolodex wants to focus on the KPI’s that can drive growth of user base.
