Role of Social TV in Building the Brand
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Role of Social TV in Building the Brand Stephen Henrik Digital Product Development Casie Stewart Director of Social Media @CommunityAgency 2 ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012
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Presentation by @StephenHenrik and @CasieStewart at the 2nd Social Media Branding Conference in Toronto
Transcript of Role of Social TV in Building the Brand
Role of Social TV in Building the Brand
Stephen Henrik Digital Product Development
Casie Stewart Director of Social Media @CommunityAgency
2ND SOCIAL MEDIA BRANDING CONFERENCE SEPTEMBER 20, 2012
Contents
1. What is Social TV? 2. Social TV stats 3. Branding & Broadcast 4. Branding for advertisers 5. The ecosystem
1. What is Social TV?
It’s a prime-time, real-time digital water cooler
But it’s still family time!
And it’s still friend time!
It’s second screens…
…that let you be social in real-time outside of home
You can even be a part of the broadcast if you like
2. Social TV Stats
It’s more about Gen Y
It’s more about tablets
Tablet activity during TV
Activity differs by age
3. Branding & Broadcast
Social TV = Better TV It’s about INNOVATION
Taking traditional media and mixing
it with social media for real-time engagement.
Multi-Platform (Transmedia) Storytelling
Smart is The New
Mainstream
Real-Time Engagement & Ratings
SeeVibes : Canada’s leader in
Digital Social TV Ratings
Appointment Television
OPPORTUNITY with Auto Content Recognition
Social & Broadcast
#samemessage
4. Branding for
Advertisers
The Social Shopping Network
Social Media, Broadcast & Consumer Products
5. The ecosystem
Thanks! Questions?
Stephen Henrik Digital Product Development @StephenHenrik [email protected]
Casie Stewart Director of Social Media @CommunityAgency @CasieStewart [email protected]
