www.mindcode.com

Mindcode Innovation Seminars & Workshops

The Speakers

DIAN HASAN

Empowering Brands through Culture

Dian Hasan has always seen himself as a curious creature, stemming from his own unique cultural background, the result of the union of a Czech mother and an Indonesian father. Growing up across four continents and vast cultural differences, has molded him into a a global citizen aware of his immediate surroundings. Prague, Jakarta, Sydney, Rotterdam, New York, Singapore, through to San Diego today, have all left an indelible imprint of culturally-specific places.

He brings his cultural sensitivity to his work in Innovation & Brand Positioning. Always considering the sheer importance of being “On-Code” and in harmony with the local culture.

The Speaker Dian Hasan is a San Diego-based Brand Storyteller and Business Innovator at Mindcode (www.mindcode), a US-based Innovation, Brand Positioning and Consumer Behavior Research Company. He has worked with clients in the US, Mexico, Argentina, Indonesia, from various industries

Dian is spearheading Mindcode’s foray into Asia, via Indonesia.

Before joining Mindcode, he was with EMI Music Asia in Jakarta, where as a Managing Director, he operated during the challenging Asian Crisis (1998) when the local currency depreciated 80% against the US$. Prior to that Dian was with Amanresorts (pioneers of boutique hotels in Asia), The Four Seasons New York, American Express, The United Nations Headquarters in New York, and Coopers & Lybrand Rotterdam, The Netherlands.

Dian is a regular contributor and avid blogger on Innovation & Branding, Marketing, Ecotourism & Culture, through his blog “Ideas Inspiring Innovation"www.ideasinspiringinnovation.wordpress.com.

Dian holds an MSc. In Hospitality & Real Estate Studies from NYU, and a BA in Finance and Accounting from University of Indonesia.

Identifying Innovation & Building Brands through an innate Cultural Understanding

In our globalized world of today, cultures mesh and evolve, but the true cultural identity remains intact. And successful brands are those that acknowledge and work within this fascinating realm.

RICARDOPERRETThe Speaker

Obtained his Bachelor’s Degree from Monterrey Institute of Technology (Tec de Monterrey) and Master’s Degree in Public Policy from Carnegie Mellon University. He also attended the Executive Education Program from Harvard University's Kennedy School of Government. An accomplished author, Ricardo lectures at University of Monterrey, Anahuac University, and Monterrey Institute of Technology, where his business books are used as reference material and at various other universities across Mexico.

Ricardo was a consultant on Competiveness with Banco Mundial for two years, before establishing Consulting Center for Innovation. In 2006, his company merged with MindCode, where Ricardo is now Partner & Director of the Mexico, Argentina & Bolivia offices.

The author of “INNOVACIÓN (Innovation)", a book that brings forth the importance of innovation, and offers a methodology that is conducive to promoting innovation in organizations. Whereas in "PERSONALIDAD INNOVADORA (Personal Innovation)", Ricardo talks about individual characteristics in all of us that promote ongoing innovation. And in his other book, "PSICOANTROPOLOGIA DEL CAMBIO (The Psycho-Anthropology of Change)", he identifies and analyzes our mental obstacles that resist change and innovation. Here, Ricardo delves deeper in offering methods of reducing and eliminating such mental blocks. He has written 50 articles in business publications in various countries, and has been interviewed by CNN. A selection of brands that Ricardo has been involved in Mexico include: Kraft, IBM, DHL, Cinepolis, 3M, FedEx, Nextel, Posadas Hotels & Resorts, Cuauhtemoc Moctezuma Breweries, Maseca Tortilla, Casas Geo, Whirlpool, Bacardi, Pedro Domecq, IMSA, Pfizer, Oxxo, Bacardi, Beam Global, TV Azteca, Ixe, Zuko, Sabritas, British American Tobacco. In Colombia: Proteccion, SuSalud, Suratep, Enlace Operativo y Colsubsidio. In Argentina: Nobleza Piccardo, BAT, Telecom & Musimundo. In the US: FedEx and Dairy Queen. In Guatemala: Farmacias del Dr. Simi. Ricardo has participated in numerous conferences as a speaker, across Latin America and Europe.

Decoding InnovationHarnessing the power of the human mind to innovateThe author of “INNOVACIÓN (Innovation)”, a book that explores different methodologies conducive to promoting innovation in organizations. While in “PERSONALIDAD INNOVADORA (Personal Innovation)”, Ricardo talks about individual characteristics in all of us that promote ongoing innovation. And in his other book, “PSICOANTROPOLOGIA del CAMBIO (The Psycho-Anthropology of Change)”, he investigates our mental obstacles that resist change and innovation.

He has written 50 articles in business publications in various countries, and has been interviewed by CNN.

A selection of brands that Ricardo has been involved in Mexico include: Kraft, IBM, DHL, Cinepolis, 3M, FedEx, Nextel, Posadas Hotels & Resorts, Maseca Tortilla, Casas Geo, Whirlpool, Bacardi, Pedro Domecq, IMSA, Pfizer, Oxxo, Bacardi, TV Azteca, Sabritas, BAT. Colombia: Proteccion, Su Salud, Surateo, Enlace Operativo Colsubsidio. Argentina: Nobleza Piccardo, BAT, Telecom & Musimundo. The US: FedEx & Dairy Queen. Guatemala: Farmacias del Dr. Simi.

The Speaker Obtained his Bachelor’s Degree from Monterrey Institute of Technology (Tec de Monterrey) and Master’s Degree in Public Policy from Carnegie Mellon University. Attended the Executive Education Program from Harvard University’s Kennedy School of Government.

An accomplished speaker and author, Ricardo lectures at University of Monterrey, Anahuac University and Monterrey Institute of Technology where his business books are used as reference material.

Ricardo was a consultant on Competitiveness with Banco Mundial, before establishing Consulting Center for Innovation. In 2006, he merged with Mindcode, where Ricardo is now Partner & Director of the Mexico, Argentina and Bolivia offices.

BOOST YOUR TEAM POTENTIAL

Mindcode Innovation Workshops

Foto: Eduardo Caccia

Mindcode Innovation Workshops

CREATE A FUN LEARNING ENVIRONMENT DEVELOP THEIR INNOVATION CAPABILITIES EMPOWER THEM TO BECOME PROUD BRAND AMBASSADORS

BOOST YOUR TEAM POTENTIAL

Mindcode Innovation Workshops

Foto: Eduardo Caccia

Mindcode Innovation Seminars

PRESENT “OUT-OF-THE-BOX” THINKING ENGAGE INTERNATIONAL AUDIENCES ACROSS DIFFERENT CULTURES INTO INNOVATIVE THINKING CONDUCT EXERCISES TO REMOVE MENTAL OBSTACLES THAT HINDER INNOVATION IN ORGANIZATIONS

Bolivia

Mexico

Argentina

BOOST YOUR TEAM POTENTIAL

Mindcode Innovation Workshops

Foto: Eduardo Caccia

Mindcode Innovation Seminars

PRESENT “OUT-OF-THE-BOX” THINKING ENGAGE INTERNATIONAL AUDIENCES ACROSS DIFFERENT CULTURES INTO INNOVATIVE THINKING CONDUCT EXERCISES TO REMOVE MENTAL OBSTACLES THAT HINDER INNOVATION IN ORGANIZATIONS

Chile

Colombia

USA

PARTIAL CLIENT LIST

USA

Mexico

Colombia

Peru

Argentina

IndonesiaBolivia

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www.mindcode.com

USA Mexico Colombia Bolivia Peru Argentina Indonesia