Creating A CrowdFunding Offer & Equity CrowdFunding Valuation
Rockethub: The world's crowdfunding machine
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Transcript of Rockethub: The world's crowdfunding machine
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Who is this guy and why is he here?
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What is RocketHub?
Top Global Crowdfunding Community
RocketHub is the fastest growing crowdfunding community. We empower artists, entrepreneurs, academics, and organizations in their funding efforts.
Launched: February 2010Total Campaigns: 25,000+
Total Funding: $MillionsHomebase: New York City
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What is crowdfunding?
… an event that harnesses networks for funds, awareness, and feedback.
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New spin on old idea.
da Vinci (patronage)+
Social Media (mass) =
Crowdfunding(mass-patronage)
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How we got here.
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The press loves RocketHub projects.
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How does it work?
The Three Pillars
Project
Network
Goods
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I. The Project
Be great
Make a statement
Tell us why
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Case Study:Extra Credits – Gaming Website/Incubator
James Portnow
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Case Study:Extra Credits – Gaming Website/Incubator
Raised Over $100,000 in a weekend
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Case Study:Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.
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II. The Network
Depth = Influence
Width = Numbers
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II. The Network
So
urc
eF
irst
D
egre
eS
eco
nd
D
egre
e
You
Fans
Friends-of-fans
Strangers
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Duct tape (lot’s of it)
Case Study:Spira – Indie Shoe Company
Andy Krafsur Crowdfunded $42,000+ to bring his new shoe design to reality
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Case Study:Spira – Indie Shoe Company
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III. The Goods
Sell the journey
Levels of impact
Fun exchange
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Case Study:Author / Entrepreneur Ariel Hyatt
Raised over $60,000 pre-selling book and consulting services
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Case Study:Author / Entrepreneur Ariel Hyatt
Digital version of new book release
A signed copy of the new book – plus enrollment in digital course
2 Day “Whiteboard Session” in Brooklyn
$20
$50
$5000
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What do you need to start?
The ChecklistTitleFinancial GoalTimeframeVideoImagesAudioWritten DescriptionRewards
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The gameplan.
Now What?1. Commit2. Win first followers3. Build dialogue4. Spiral out5. Tell the story6. Listen7. Meet the press8. Finish strong
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The Result
Money
Awareness
Momentum
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The Horizon
Crowdfunding for EquityRocketHub Whitepapers
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Thank you