Crowdfunding 101: WeDidIt's guide to nonprofit crowdfunding
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Learn to leverage crowdfunding through this presentation from WeDidIt, the world's premiere online fundraising platform. Visit http://wedid.it to lean more. Email [email protected] to connect.
Transcript of Crowdfunding 101: WeDidIt's guide to nonprofit crowdfunding
Online Giving Statistics
$250 million in 2000
$6.8 billion in 2006
$25 billion in 2011
What is Crowdfunding?
The idea of accruing micro donations to reach a larger fundraising goal
PBS Telethon
What are the Common Principles of Crowdfunding?
• All or Nothing
• Video Call to Action
• Rewards
• Deadline
• Target
• Peer to Peer
How Does Crowdfunding Work?
Benefits of Crowdfunding MYTH: The only real way to measure fundraising
success is the amount of money raised
Increased engagement
More action = More “invested” in your organization
Low upfront cost
Failure is rarely failure
Why Do People Give to Charity?
Context!
What is Peer to Peer Fundraising? The process of empowering individuals and groups to raise funds on
your behalf by allowing (or assisting) them to communicate and solicit prospective donors from their own networks and communities.
Old Model New Model
Peer to Peer Fundraising Why It Works
• 72% of Millennial donors said they’d be willing to communicate with friends and family about ways to be involved in an organization they support.
• 74% of those polled said they would be highly likely to donate to a cause if asked by a friend or family member
*Source: Achieve: www.millennialdonors.com
How do I choose a fundraising goal?
Set realistic goals based on your potential reach
Donors aren’t trolling the web looking for campaigns to fund. Your campaign will not be the exception.
Make an attempt to calculate “guaranteed donors” before launching the campaign
Power of Video
“People will forget what you tell them, but they will never forget
how you make them feel.”
- Maya Angelou
Power of Video
Most shared content online
Helps audiences visualize why you exist
Instant engagement
Power of Video Campaign videos should be short and sweet
NO LONGER THAN 3 Minutes
Who are you?
What do you do?
Why do you need money?
How can potential donors help?
Power of Influencers & Taste Makers
What is an Influencer?
What is a Taste Maker?
Power of Influencers & Taste Makers
What’s going on here?!?
Power of Influencers & Taste Makers “But Ben, I don’t know Jimmy Kimmel!!!!”
Leverage the resources you DO have!
• Staff Members
• Board Members
• Volunteers
• Bloggers
Power of Rewards
Separate yourself from competitors
Opportunity to engage your audience
Chance at brand awareness
Increase your donation sizes!!!
All-or-Nothing Vs. Traditional
“All-or-Nothing scares me!”
What are benefits to each model?
What’s right for me?
How Can I Use Crowdfunding?
Future of Non-Profit Crowdfunding
How Mobile Works
