rock camp campaign

11

description

An abbreviated deck put together for our "Writings on the Wall" campaign for the Rock 'n' Roll Camp for Girls.

Transcript of rock camp campaign

potential for incorporating actual lyrics from various RNRC4G programs?

25 Reasons Girls Gotta Rock!

Print Campaign

the message:

adaptable to different segments of audience:

Rock and Roll Camp for GirlsGirls’ Rock InstituteHip Hop ElementsLadies’ Rock Camp

Younger Girls (8-12)Older Girls (13-18)

Ideal sites for posters:

Ideal forums for publication:

RestroomsBus SheltersTelephone PolesStairwellsAny place where girls write on walls

Local weekly newspapers (Willamette Week, The Mercury)Community newspapers (St. John's Sentinel, The Hollywood Star, etc.)

Encourages interaction and engagement.Lets girls be part of a dialogue.

So, what’s stopping you?girlsrockcamp.org

(The above words were taken from the song “Out Loud”, by the band “Hopscotch”–

Rock and Roll Camp For Girls class of 2007.)

So, what’s stopping you?girlsrockcamp.org

(The above words were taken from the song “Who I Am”, by the band “A Buncha Girls”–

Girls Rock Institute class of 2007.)

girlsgotta

ROCK

So, what’s stopping you?girlsrockcamp.org

"Blank Slate" T-Shirts

Wearable Self-Expression

Embodiment of DIY Attitude

Grassroots, Under-the-Radar Marketing

Endless Potential for Variations on a Theme