Robert prince landscape industry conference may 2011

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Transcript of Robert prince landscape industry conference may 2011

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3,385,000

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Rationale Value Benefits

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Support Collateral

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A5 Flyer

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Pull Up Banners

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Pot Sleeves

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Plant Labels

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T-Shirts

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GENDER & AGE

Improve your Plant/Life Balance has attracted a younger market (as desired) with 72% of the

audience being in the 18-35 bracket.

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PLANT/LIFE BALANCE APP

• 5,316 people have registered their plant which demonstrates a huge 26.58% redemption rate from the initial 20,000 plants distributed on March 2nd

• Over 1.3 million views to information we have posted.

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Sydney Melbourne

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Brisbane Adelaide

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• 20,000 plants in 6 key capital city locations on March 2, 2011

• 5,000 Facebook fans within 24 hours of the event• 14,839 Facebook fans in the month following the event

• 78% of engaged audience 18-35 which represents a different audience to that previously engaged by NGIA

• 5,695 people have registered their plant which demonstrates a huge 28% redemption rate from the initial 20,000 plants distributed on March 2• 5,695 people with registered plants is a massive 38% of total Facebook fans

• Improve Your Plant/Life Balance has achieved 1,369,513 News Feed Impressions

Summary

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Tactical Campaign 2: Trees & Shrubs over 1m

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Tactical Campaign 4: Potted Colour

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www.ngia.com.au

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Myrtle Rust in Australia

Images sourced from DEEDI

Presentation to LAI Conference May 2011

Robert Prince: Chief Executive Officer -NGIA

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The most significant threat to Australia’s ecosystems since the arrival of Europeans

The disease will likely infect all Myrtaceous plant species in Australia

Our native biodiversity is threatened at both a flora and fauna level

Myrtle Rust in Australia

Images sourced from DEEDI

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Myrtle rust (Uredo rangelii) is a part of the guava rust (Puccinia psidii) or eucalyptus rust complex

The eucalyptus/guava rust complex is native to South America and has subsequently been detected in Central America, Mexico, USA (Florida, Hawaii)

Myrtle Rust in Australia

Images sourced from DEEDI

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Myrtle rust infects plants belonging to the Myrtaceae family, the dominant plant species of most Australian forests..

Myrtaceae includes the iconic genera of Eucalyptus, Melaleuca (paperbark), Callistemon (bottlebrush) Leptospermum (tea tree) and Syzygium (lilly pilly).

Myrtle rust infects primarily young growth of host plants

This damages leaves, stems, fruits and reduces growth and vigour – may eventually lead to plant death in some species.

Myrtle Rust in Australia

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Myrtle rust can complete its entire life cycle on a single host plant.

High humidity and moderate temperatures (night temperatures of 15−25°C) favour spore germination.

The spores have a short generation time of approximately 10 to 23 days.

The spores can survive for weeks under suitable conditions.

Reference: Threat Specific Contingency Plan, Guava (eucalyptus) rust Puccinia psidii, Plant Health Australia March 2009

Myrtle Rust in Australia

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Detected in Central NSW April 2010

National Interim ResponseUndertook surveillance and tracing forward

backward$2 million cost shared by Government (50%

states and 50% commonwealth)480 + infected sites detected in 7 monthsFound outside of linked properties – decision

trigger in October/NovemberDeclared Not Technically Feasible to eradicate

– December 2010

Myrtle Rust in Australia

Photo courtesy NSW I&I

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One predictive model for climate

suitability for eucalyptus rust

Booth and Jovanovic, pers. comm. as cited in OCPPO 2006

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Distribution in of native species known to have been infected in wild or cultivation. Map courtesy K. Cooper, I&I NSW.

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An estimated 20% of total greenlife grown within nursery production is of the Myrtaceous family

Nationally a $3 billion dollar industry could lose more than $600 000 000 in total production

The loss to our urban amenity value could be as high and potentially we could see billions of dollars damage in our natural environment

Plantation forestry a high risk area due to species grown.

Myrtle Rust in Australia

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Myrtle rust requires moisture to enable spore germination (minimum 8 hours darkness required for infection to occur).

Symptoms can occur within 5−7 days of infection. Longer in cooler conditions

Spores are generally produced 10−12 days after infection but can occur earlier depending on host, leaf age and environmental conditions.

Rust spores can survive for up to 3 months. Spores can survive attached to clothing, bark etc.

Recognising Myrtle Rust

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How to recognise myrtle rust Rust symptoms can appear as spots/lesions that are brown to grey,

often with red-purple haloes, that go the whole way through the leaf. Approximately 10-12 days after infection, spots produce masses of

bright yellow or orange-yellow spores (powdery specks) on the lesion surface.

Photo courtesy NSW I&I

Small purple spots can be early indications of myrtle rust on turpentine (Syncarpia glomulifera)

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How to recognise myrtle rust

Photo courtesy NSW I&I

Newly formed bright yellow pustules of myrtle rust on turpentine (Syncarpia glomulifera)

The spores have a distinctive egg-yolk colour, and often appear on the underside of the leaf first.

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How to recognise myrtle rustThe spores are bright yellow and can be present on

the upper and lower surface of leaves and shoots.

Photo courtesy NSW I&I

Spores of myrtle rust on turpentine (Syncarpia glomulifera)

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How to recognise myrtle rustOlder lesions can be dull yellow/brown - ash in

colour, and although spore masses may have disappeared close examination with a hand lens (x10) can reveal a few spores present on the lesion.

Older lesions of myrtle rust on turpentine (Syncarpia glomulifera)

Infected areas increase in size and often merge with age

Photo courtesy NSW I&I

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How to recognise myrtle rustSevere and repeat infection in young trees may

result in death of foliage, shoot tips, and green stems resulting in stunted growth and a bushy growth habit.

Photo courtesy NSW I&I

Severe myrtle rust infection on turpentine (Syncarpia glomulifera) Older lesions

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Severe myrtle rust infection on stems and foliage of a scrub turpentine (Rhodamnia rubescens) seedling

How to recognise myrtle rust

Photo courtesy NSW I&I

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How to recognise myrtle rust

Photo courtesy NSW I&I

A very serious pathogen to Australia’s natural landscape

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National Nursery Industry Myrtle Rust Management PlanStaff management

Production hygieneVector of the pathogen

Import risk assessmentOrigin of greenlifeImport treatment

Surveillance, Monitoring & Inspection

PropertyCropDespatch

Chemical protectionRegistered fungicides (PER12156)Curative/protectantResistance management (rotation)

Managing Myrtle rust

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What do you do if you see myrtle rust?

Exotic Plant Pest Hotline1800 084 881

National Nursery Industry Myrtle Rust Management Planwww.ngia.com.au

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Issues for the Landscape Industry• Spreading spores through business activities• Unknowingly supply of infected material• Being caught up in new Trade practices regulations re supply of product that is free of disease.• Access onto production nurseries – browse stock.• Amenity projects – opportunities, monitor and replace

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