ROBERT P RICHARDSON1200 Mellon Street, Little Rock AR 72207 Phone: 501-413-6665Email: rprichardson13@gmail.com

SUMMARYPROVEN BROADCAST MANAGERGeneral Manager / VP of Sales / Director of Sales / Local Sales Manager / National Sales ManagerNineteen years of broadcast sales successes with the last 19 in key sales management positions. Experience at NBC, ABC, FOX, CW and MyNet network affiliates. Consistently exceeded budget and increased share. Successfully created and sold cross platform programs. Expert in NTR development, implementation and sales, developing new business and opening up new to television categories. Developed top performing sales departments by establishing open communication, individual accountability, limiting expense and driving top line revenue through NTR projects, online revenue and maximizing share on the largest accounts. Recruited, trained and retained key sales personnel to effect positive change internally and externally. Consistently developed and acquired programming key to revenue and ratings growth. Proven success with NRS, ESA & Brand Your Business. Experience with OSI, VCI, Wide Orbit & Pilat traffic systems.

SKILLS & EXPERTISELocal and National Share Growth Exceptional Communicator and Presenter Key Client Retention Pricing and Inventory Control Key Local Program Development Proven NTR & Digital performanceTeam Building High-Impact Sales Presentations Key Syndicated Program Acquisitions

PROFESSIONAL EXPERIENCESignal Media of Arkansas, KHLR / KKPT / KABZ, Little Rock ARGeneral Manager 2015 – PresentOperational oversight of a three-station radio cluster in Little Rock AR. With full accountability for content, sales and operation. Recruited upgrades to several departments within the first 6 months resulting in immediate positive results to the company’s bottom line. Implemented a long range revenue strategy which included the acquisition and launch of a third FM station to increase the cluster’s revenue while limiting expense growth. Local revenue growth at 6% greater than the market over 17 months. Recruited and hired new morning shows on two of the three properties with rating growth in the first book following the transition for both. Responsible for the stations’ reputation and branding within the market through corporate involvement, marketing and branding.

WFLA / WTTA / EFLA / WFLA.com, Tampa FLVice President of Sales2012 - 2014VP of Sales over all aspects of the Tampa revenue operation. Oversight of a 29-person department, 2 LSM’s, NSM, DSM and a Syndicated Program Sales Manager. Production and sales supervision of 7 weekly hours of locally produced, syndicated programming for exclusive client engagement revenue opportunities. Developed, executed and sold Gasparilla Parade, Health and Fitness Expo and Outdoors Expo for multi-platform client engagement opportuni-ties. Implementation of complete sales process reorganization. Process changes immediately lowered pre-emption level and raised inventory utilization. Constant involvement with Centralized Traffic Operations to fix five years of ineffective processes to aid in departmental efficiency. Selected Achievements:Recruited National Sales Manager from competing station, Immediate national share improvement Recruited three new AE’s from within the market to stabilize the Account Executive staffDeveloped, Implemented and Sold multi-platform Hurricane Guide, $250,000 in revenue using no commercial invento-ryLaunched and sold 3 hours of new, locally produced programming, reducing syndicated program expenses whileIncreasing inventory for local salesNegotiated and signed a 5 year Pewter Partnership agreement with the Tampa Bay Buccaneers for all pre-season games and related Buccaneer programming throughout the year. Management, development and launch of the station’s first website. Prior to January 2013, WFLA shared a web site with the Tampa Tribune. Digital revenue over-delivered every month after launch and reached 75% of the annual revenue goal by May.

KARK / KARZ / arkansasmatters.com, KLRT / KASN FOX16.com, Little Rock ARDirector of Sales 2009 - 2012Director of Sales responsible for all revenue on KARK, KARZ & arkansasmatters.com, as well as program develop-ment and revenue for locally produced programming. Direct oversight of 4 Managers, 13 Account Executives, 3 eMedia department personnel and 4 support staff. Consistent share growth locally, nationally and online. Over delivering ratings share by 19% and an online revenue market share of 43%. Number one in the market in new business development. Key involvement with News, Programming and Creative Services on programming acquisition and development, station branding and HD news transition and implementation. Selected Achievements:Eight straight quarters of Market Share growth, year over year. New Commission structure to lower cost of sale while driving new business and digital revenueClosed $967,000 in NRS sales, over $300,000 in New BusinessLocal share up 14% in 12 months ~ National share up 18% in 12 monthsOnline billing of $1.4 million dollars in true billable revenue for 2010, 48 share of the market$1,914,748 in New business development in 2010, $787,987 in Q1 & Q2 combined 2011

WPTY / WLMT / WJKT, Memphis TNNational Sales Manager / Local Sales Manager / General Sales Manager1999 - 2009Hired in 1999 to handle all aspects of National sales for three stations in two separate markets. Promoted to Local Sales Manager after 8 months and continued to handle all National Sales for all Three Stations. With under 10% of the ratings in the market, consistently achieved 18% to 21% of the local revenue in the market. Promoted to General Sales Manager in 2005 continuing to handle National sales for all three stations. Recruited and hired Local Sales Manager with oversight of Internet Sales Manager and Internet sales initiatives. Developed and implemented numer-ous NTR and Internet sales initiatives to achieve over $1,000,000 in Online and NTR revenue. Selected Achievements:Local Market grew 7.4% from 2000 to 2008, we grew 14.6%, virtually doubling the market Developed the highest performing Local Sales Team in the market for 5 consecutive yearsPromoted twice in 8 years from National Sales Manager to Local Sales Manager to General Sales Manager

Capital Communications, WOI TV, Des Moines, IA General Sales Manager, 1999 National Sales Manager, 19981998-1999Hired as National Sales Manager for the ABC affiliate in Des Moines. Immediately increased National market share on the annuals being placed by packaging sports and specials to aid an underperforming station in taking a much larger than deserved share. Promoted to General Sales Manager and immediately instituted comprehensive operations plan to enhance the sales process locally and nationally. Selected Achievements:Promoted after 4 months from National Sales Manager to General Sales Manager

EDUCATION & TRAININGUniversity of Arkansas at Little RockBachelor of Arts (BA), Mass CommunicationsMagna cum Laude Graduate 3.94 gpa

MEMBERSHIPS & ASSOCIATIONSVice President, Communications, UALR Alumni Association, UALR Mass Communication DepartmentProfessional Advisory Council Board of Directors, President, Television Broadcasters of Arkansas

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